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Golden Whale establishes new partnership with Swiss Casinos
Pioneering data-driven service provider joins forces with leading online casino operator to introduce AI-powered solutions for optimal decision-making
Golden Whale, a leading provider of data-driven solutions for the iGaming industry, has announced it has formed a new strategic partnership with Swiss Casinos that will enhance the company’s daily operations with the addition of powerful new AI and ML capabilities.
Operating a series of land-based casinos and its own dedicated online platform swisscasinos.ch, Swiss Casinos is already one of the country’s most popular and trusted brands, but CEO Marcel Tobler was keen to instil a data-driven culture that will help the business remain at the very forefront of innovation.
As a company that specialises in data science and using AI and ML to turn complex information into actionable, real-time insights that drive uplift and boost retention, Golden Whale was happy to answer the call and will now integrate its cutting-edge systems into the Swiss Casinos set-up.
With Swiss Casinos having also partnered with London-listed gaming technology provider, Playtech, the new deal will empower the operator to deploy optimal decision-making and enhanced control measures across the latter’s Swiss online casino platform which launched a few years ago.
Underpinned by the advanced AI capabilities of Foundation and the semi-automated machine learning models of LOOPS, Golden Whale is able to provide highly accurate predictions on user behaviour that can completely overhaul operators’ retention and rewards strategies.
With each insight being optimised on an individual basis, Golden Whale provides highly personalised recommendations for the next best action, offer or incentive, with operators able to respond to user behaviour in real-time and deploy automated actions that increase engagement.
While the technology has myriad use cases for operators, some of the standout benefits include:
- AI-powered tools that continuously learn and improve: Improve retention and enhance specific campaigns with AI/ML-generated, highly accurate and fast predictions of LTV and ROI that can improve results with each new iteration.
- Real-time data-driven incentive guidance: Personalise the user experience and platform economics with tailored recommendations and enhanced bonus discipline that adapts and is optimised based on individual user behaviour.
- In-session churn prevention: Detect and respond to churn risks in real time by proactively engaging with the customer while they’re still on-site.
Of course, with that merely being the tip of the iceberg in terms of the advanced optimisation features that Golden Whale provides, both parties are looking forward to rolling out the technology on the Swiss Casinos network and discovering where it can have the greatest impact.
Eberhard Dürrschmid, Chief Executive Officer at Golden Whale, said: “As one of Switzerland’s most established casino brands, we’re honoured at the trust Swiss Casinos has placed in our solutions and can’t wait to explore how we can take their operations to the next level. Through our combination of AI and machine learning, we’ll provide tailored recommendations, insights and enhanced platform control that boost both acquisition and retention while provably generating the maximum uplift.”
Marcel Tobler, Chief Executive Officer at Swiss Casinos, said: “Incorporating the latest AI and ML technology is mandatory for businesses aiming to remain competitive in today’s iGaming landscape, so we’re delighted to be partnering with Golden Whale to stay ahead of the game. By using their advanced suite of data-driven tools on our network, we’ll be able to provide a more personalised service to players that promotes sustained engagement and a better all-round user experience.”
The post Golden Whale establishes new partnership with Swiss Casinos appeared first on European Gaming Industry News.
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HAVIT, a leading global consumer tech brand, announced a strategic partnership with Galatasaray Esports, one of Turkey’s most iconic and influential esports teams. This collaboration aims to energise the rapidly growing Turkish gaming ecosystem with cutting-edge gear.
Galatasaray, a symbol of pride, passion and excellence with over a century of sporting heritage, has extended its winning spirit into the digital arena through Galatasaray Esports, now a powerhouse in competitive gaming. By partnering with Galatasaray Esports, HAVIT is not only equipping the team with cutting-edge gaming gear to enhance professional performance but also bringing more high-performance gaming gear to redefine the esports experience in Turkey.
With this partnership, HAVIT and Galatasaray Esports will work together to open a new chapter for Turkish esports. In upcoming competitions, Galatasaray Esports will continue to showcase its strength and team spirit, representing Turkey with pride on the international stage. Meanwhile, HAVIT will provide full support with its outstanding gaming gear, empowering the team to reach new heights.
The post HAVIT Partners with Legendary Galatasaray Esports appeared first on European Gaming Industry News.
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The rollout of mandatory carded play at the casino marks the delivery of a major recommendation from the Perth Casino Royal Commission.
From 1 December, all patrons using electronic gaming machines at the Crown Perth Casino will need to use a personalised membership card that sets time and loss limits.
The card, which will be linked to each player’s account, will cap play at 12 hours a day and 28 hours a week, and include mandatory breaks every three hours.
Players can adjust their own limits within these caps but any increase to limits will take effect only after a seven-day cooling-off period. Requests to decrease loss limits are applied immediately.
Existing members will need to update their cards, while new players can sign up, taking a photo and setting their limits with the help of casino staff.
The system provides on-screen tracking and monthly activity statements to help players monitor their spending. It also allows the casino to identify risky behaviour and offer support when needed.
The introduction of carded play represents a major step towards reducing the risk of gambling harm at the casino.
The post Western Australia: New Casino Carded Play Set to Reduce Gambling Harm appeared first on European Gaming Industry News.
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HAVIT, a global consumer tech brand, announced a new partnership with Beşiktaş Esports, one of Turkey’s most iconic and influential esports teams. This collaboration marks HAVIT’s deepened commitment to the Turkish esports market and signifies a new chapter of growth in competitive gaming and brand engagement.
Founded as part of the legendary Beşiktaş sports club, Beşiktaş Esports has become a dominant force in Turkey’s competitive gaming landscape. Competing in top-tier titles such as League of Legends, PUBG Mobile and CS2, the team has earned recognition for its fearless playstyle, youthful energy and strong connection with a passionate fan base.
With a presence in over 110 countries and regions, HAVIT was known for its high-performance gaming gear and immersive audio technology. Its groundbreaking innovations, such as the open-back gaming headset Fuxi-H8, deliver spatial audio precision and natural soundscapes—setting a new benchmark for professional esports performance and everyday gaming enjoyment.
By teaming up with Beşiktaş Esports, HAVIT will equip the team with premium gaming gear to elevate their competitive edge. At the same time, HAVIT will merge innovation with esports passion, delivering high-performance solutions that bring next-level gaming experience for players and fans across Turkey.
This strategic collaboration marks an important milestone in HAVIT’s expansion within Turkey and the global esports scene. By uniting innovation and tradition, performance and passion, HAVIT and Beşiktaş Esports are set to create unforgettable moments and drive the future of competitive gaming forward.
The post HAVIT Partners with Beşiktaş Esports appeared first on European Gaming Industry News.
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