Latest News
Customer.io to Utilise Flows Automation and Data Orchestration Technology
Flows, the no-code automation and integration platform for iGaming, today announced its partnership with Customer.io, a leading customer engagement platform trusted by over 7,800 brands worldwide, including Notion, Angi, and LES MILLS+. Via a ready-built integration, operators can now connect Flows’ automation tools to Customer.io’s engagement suite, streamlining CRM processes and creating smarter workflows.
By tapping into the combined power of Customer.io and Flows’ innovation capabilities, users can simplify operations, accelerate the development of new products and features, and seamlessly orchestrate cross-platform data. This collaboration also enables the rapid creation of intelligent CRM workflows and unlocks advanced gamification and bonusing features, empowering businesses to respond to customer needs more effectively and drive sustained engagement, growth, and innovation.
Operators using both platforms can level up their retention efforts by tapping into a powerful suite of tools that enhance everything from acquisition and marketing to gamification and beyond. With Flows’ no-code engine, users gain access to features like Marketing Widgets for fully customisable campaigns, real-time messaging via FlowsWave, intuitive dashboards for smarter decision-making, and feature-rich frontend customisation to tailor every user experience.
This partnership marks an exciting development for iGaming teams, bringing together Flows’ no-code innovation with a renowned CRM platform trusted across global industries. Through this ready-built integration, Flows users gain seamless access to Customer.io’s powerful customer engagement platform, unlocking smarter automation, deeper personalisation, and more impactful customer journeys. It’s a game-changing collaboration that empowers operators to build, launch, and scale faster, delivering standout experiences and driving sustained growth.
Dan De Souza, VP Commercial at Flows: Businesses often struggle to connect their tools and systems seamlessly, limiting their ability to serve their customers effectively. By partnering with a customer engagement powerhouse supporting over 7,800 brands, we aim to enhance Customer.io’s existing features, empowering operators to strengthen their technology stack and drive greater value.
Chris Bennett-Baggs, Senior Partner Manager at Customer.io: Since 2012, we’ve been helping businesses acquire, grow, and retain their audience by delivering meaningful, real-time, and personalised messages — all automated by our technology. We recognise the power of partnership and believe in collaborating with Flows to unlock iGaming-specific use cases around bonus capabilities, leaderboards, and jackpots, as well as better supporting our valued customers across various sectors, delivering more dynamic, automated, and engaging solutions.
The post Customer.io to Utilise Flows Automation and Data Orchestration Technology appeared first on European Gaming Industry News.
A flexible feature designed to improve player retention
DATA.BET, the sportsbook solution supplier, has introduced Bet Builder functionality as part of its sports betting offering. Starting with football, basketball, and hockey, the feature is already available and integrated by the company’s first partners.
Bet Builder allows players to combine multiple outcomes into a single bet, enhancing engagement and personalization. For football, it also supports Player Props markets — such as individual player actions — that can be mixed with standard or other personalized selections. The same functionality will soon be available for basketball, followed by broader availability across other major sports disciplines.
This rollout continues a stream of updates to DATA.BET’s sportsbook offering which already includes full sports, esports, and virtual sports coverage, automated settlements, 24/7 trading, and seamless integration options.
Launched in early June, DATA.BET’s sports betting solution stands out with access to 50,000+ monthly events, coverage of over 63 pre-match and 38 live sports, and more than 1,000 betting markets. Enhanced by features such as Cashout, Video Streaming, and interactive Widgets, the release significantly strengthens the overall sportsbook experience and further boosts the offering.
“Bet Builder elevates the player experience by introducing more personalized and creative ways to engage with the betting process,” said Rostyslav Likhtin, Head of Product at DATA.BET. “As an addition to our recently released sports betting solution, it delivers extra value to operators and is already being tested with positive client feedback.”
DATA.BET representatives will be attending iGB L!VE in London on July 2–3 to present the company’s expanded sportsbook offerings.
The post DATA.BET Launches Bet Builder for Sports Betting appeared first on European Gaming Industry News.
Red Rake Gaming, a leading developer of online casino content, announces the release of Grand Bison, a new video slot that takes players deep into the wild plains alongside the mighty bison.
Built on a classic 5×3 reel layout with 25 paylines, Grand Bison delivers a thrilling and fast-paced experience packed with special features designed to boost win potential.
A standout element in the game is the Multiplier WILD, which not only substitutes for other symbols but also multiplies the total win of the spin. When 1, 2, or 3 Multiplier WILDs appear, the total prize is multiplied by 2x, 3x, or 4x respectively. Landing 3 SCATTER symbols unlocks the Free Spins feature, awarding 7 free spins where the real stampede begins.
During the Free Spins, every SCATTER collected transforms animal symbols into additional WILDs, significantly increasing the chances of triggering more free spins and big wins.
With rich visuals, immersive gameplay, and a nature-inspired soundtrack, Grand Bison invites operators to add this powerful title to their slot offering and provide players with a wild and rewarding adventure.
Red Rake Gaming continues to expand its portfolio with dynamic and innovative games tailored for global markets. All new releases are seamlessly integrated into the company’s proven Tournament Tool, boosting player engagement and entertainment across all platforms.
The post Wild wins await in Grand Bison, the latest adventure from Red Rake Gaming appeared first on European Gaming Industry News.
BETBY, a leading sportsbook supplier, has announced a new partnership with prominent LATAM-focused esports provider Mobadoo, in a move that will see its Betby.Games portfolio fully integrated into Mobadoo’s product lineup.
This collaboration enables Mobadoo — which has an established presence and deep market understanding across Latin America — to incorporate BETBY’s proprietary and award-winning esports offering, delivering dynamic and fast-paced betting content to its growing user base. Among Betby.Games’ titles are eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and the Brazil-relevant eVaquejada.
As one of the most comprehensive and high-frequency esports betting solutions in the industry, Betby.Games offers access to more than 70 tournaments, over 350 betting markets, and more than 300,000 live matches each month. This collaboration will not only enhance Mobadoo’s offering but also reinforce BETBY’s position as a leading esports supplier in the LATAM region, a key pillar in the supplier’s global expansion strategy.
“Mobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time,” commented Kirill Nekrasov, BETBY’s Head of Sportsbook Product. “This agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, we’re set to further strengthen our leading position in the LATAM region.”
José Aníbal Aguirre, Chief Marketing Officer at Mobadoo, added: “We’re thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAM’s passionate esports fanbase. With BETBY’s support, we’re confident we can elevate the player experience and unlock new growth opportunities across the region.”
The post BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP appeared first on Gaming and Gambling Industry in the Americas.
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