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EveryMatrix Press Releases

OddsMatrix grows micro-market coverage with Kero Gaming integration

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OddsMatrix, EveryMatrix’s sportsbook and odds feed business, has further enhanced its premium sports content offering by partnering with micro-markets provider Kero Gaming.

The collaboration will see OddsMatrix integrate Kero’s suite of traditional and contextual football led micro markets into its sportsbook and feed coverage, with basketball, baseball, and American football to follow later this year.

These rapid micro-markets will broaden OddsMatrix’s coverage of 170,000+ monthly live betting events and 650+ bet types across its ‘always-on’ sportsbook.

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Kero content will supplement OddsMatrix’s existing multi-sport Fast Markets product offering sportsbook and odds feed customers real-time, instant betting options across a variety of individual game moments.

By blending its proprietary Fast Markets with Kero’s micro-betting output, OddsMatrix will further empower its growing, global tier-1 client base with a differentiated and dynamic live betting offering.

Tor Skeie, CEO, OddsMatrix, said: “Integrating with Kero Gaming adds another layer to our comprehensive premium sportsbook and feed coverage.

“Kero have been fundamental figures in the growth of micro-betting and we are thrilled to integrate their content into our ‘always-on’ sportsbook.

“We’re passionate about empowering our loyal customers with technology, tools and content that enable them to differentiate, and this partnership will help support that goal.”

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Tomash Devenishek, CEO, Kero Gaming, said: “Collaborating with EveryMatrix is a natural fit for Kero, as both companies share a commitment to delivering best-in-class solutions for operators and bettors alike.

“This partnership enables us to integrate our cutting-edge micro-betting technology with EveryMatrix’s powerful platform, creating new opportunities for engagement and excitement.”

The post OddsMatrix grows micro-market coverage with Kero Gaming integration appeared first on European Gaming Industry News.

EveryMatrix Press Releases

EveryMatrix signs largest ever content aggregation deal with bet365

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EveryMatrix has agreed its largest ever global casino aggregation deal supplying bet365 with both its own exclusive content and titles from more than 40 premium games providers.

SlotMatrix, part of the EveryMatrix Group, is the largest aggregation platform in the world with more than 37,000 games from 350+ global suppliers including the Group’s own, Armadillo and Fantasma Studios.

It will offer bet365 more than 40 vendors across multiple regulated markets including the UK, Germany, the Netherlands and Mexico with further territories slated for future release.

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The business unit was further bolstered in 2024 by the acquisition of Fantasma Games and, earlier this year, by a new management team focused on accelerating aggregation and content services expansion across both existing and new regulated markets.

This includes Mark Hothersall, Head of Business Development and Carl Gatt Baldacchino, Head of Account Management, both previously from Evolution Gaming.

They are responsible for driving forward the commercial success of SlotMatrix by accelerating the unit’s in-house games development, continually strengthening its third-party content offering and ensuring SlotMatrix provides exceptional customer service.

Ebbe Groes, Group CEO & Co-Founder EveryMatrix, said: “Today is very significant for the Group highlighting both just how much of a ‘must-have’ product SlotMatrix is for tier-1 brands across multiple markets and how far ahead it is compared to its rivals.

“We’re thrilled such a world-renowned brand such as bet365 has put their faith in us to drive their content strategy. SlotMatrix has truly come of age and, with an increased focus on ramping up our own games development and attracting even more premium vendors to the platform there really is no ceiling as to how far it can go.”

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A bet365 spokesperson, added: “We are thrilled to partner with EveryMatrix. This collaboration represents a significant step forward in our commitment to providing exceptional products to our customers.”

The post EveryMatrix signs largest ever content aggregation deal with bet365 appeared first on European Gaming Industry News.

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EveryMatrix Press Releases

OddsMatrix announces record performance numbers during 2024/25 football season

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OddsMatrix, EveryMatrix’s tier-1 turnkey sportsbook platform and odds feed service, has revealed significant year-on-year growth across its football product during the 2024/25 season, headlined by a rise in player prop betting.

Inclusive of all domestic global club football, major continental championships and international competitions, OddsMatrix delivered an average 2024/25 margin of 11.8%, a sharp increase on 2023/24 performance.

Overall turnover grew 28% season-on-season with volume of football bets placed on the platform surging 34% from 241.5 million in 2023/24 to 324.1 million in 2024/25 as the supplier continued to expand its client network and benefit from existing customer growth.

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Demonstrating that behaviours are changing within the football betting community, the steepest season-on-season growth came in player prop betting. Dominated by the Shots on Target and Player to be Booked markets, player prop turnover grew 72% compared to 2023/24 with revenues from the betting type increasing 84% among OddsMatrix’s growing, global client base.

Fuelled by OddsMatrix’s recent integration partnership with Kero Sports and further development of its own in-house prop pricing models, player prop betting growth was further pronounced during the Champions League with shots betting accelerating 158% season-on-season while wagering on assists increased 149% during the 2024/25 continental championship.

The OddsMatrix numbers also point to sustained momentum for the well-established Bet Builder product. Firmly established as a sportsbook essential, the product continues to grow, alongside the award-winning sportsbook revealing a 127% season-on-season rise in Bet Builder turnover – driven by deeper in-house pricing integration.

Last week OddsMatrix was crowned sports betting supplier and sportsbook platform supplier of the year at the EGR B2B Awards 2025, alongside EveryMatrix picking up three major honours including top prize Full service platform of the year.

Tor Skeie, CEO, OddsMatrix, said: “It’s been another memorable club football season, with standout moments from PSG, Liverpool and Napoli. At OddsMatrix, we’re proud to have achieved exceptional year-on-year growth across our core football product metrics. 

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“In the last 12 months, not only have we rolled out a new proprietary horse racing solution, we’ve worked hard to enhance our football product with broader event coverage, increased in-house pricing, extended market uptime, enriched content, faster settlement, and smarter risk management – demonstrating our continued commitment to strengthening the core of our sportsbook offering. 

“These enhancements were instrumental in securing turnkey sportsbook partnerships with several ambitious operators during the 2024/25 season and we look forward to building on this momentum with more innovative product developments lined up for the new 2025/26 campaign.” 

The post OddsMatrix announces record performance numbers during 2024/25 football season appeared first on European Gaming Industry News.

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EveryMatrix Press Releases

SlotMatrix unleashes divine riches in Fortuna Gold where gods rule the reels

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SlotMatrix announces the official launch of Fortuna Gold, set in a mythological odyssey where ancient gods and glittering fortunes await.

Set in a mythical realm where Zeus commands thunder and Fortuna blesses the reels, this six-reel, medium volatility slot sees players seek the blessings of the deities and collect wins, coins, and jackpots. 

With a potential 10,000 ways to win, 96% RTP, and the chance to claim up to 5,542 times the player’s stake, Fortuna Gold makes every spin exciting.

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The heart of the game lies in the Coin Avalanche mechanic, triggered when the goddess Fortuna symbol lands on both reels 1 and 6. Coins start cascading onto the reels, and players who are lucky enough to fill entire rows, or the entire screen, will win special jackpots including the Grand Jackpot.

Landing four Bonus symbols triggers a Free Spins bonus, where Coin and Thunder symbols make the positions hotter, multiplying the coin’s value. Players can also collect diamonds during this mode. If the goddess Fortuna deems a player worthy and allows them to collect five diamonds, they win the Grand Jackpot.

Fortuna Gold is available now through SlotMatrix. As with all SlotMatrix titles, the game is enhanced by EveryMatrix’s proprietary gamification features, including free spins, leaderboards, and tournaments, and can be integrated with EngageSuite, the all-in-one player loyalty solution.

The slot was developed by Fantasma Games, a game studio EveryMatrix acquired in October 2024.

Bjorn Sjoberg, COO, SlotMatrix, said: “Fortuna Gold is a heavenly example of the kind of content we always aim to deliver. It is visually stunning, with highly engaging mechanics and a global appeal, designed and delivered by our talented games team. We can’t wait to show you even more in the months to come.” 

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The post SlotMatrix unleashes divine riches in Fortuna Gold where gods rule the reels appeared first on European Gaming Industry News.

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