Latest News
SOFTSWISS Shares Top 5 Retention Trends
Player retention remains an essential priority for operators aiming to maintain a competitive edge in the evolving iGaming industry. With over 15 years of expertise, leading tech provider SOFTSWISS reveals how a strategic blend of responsible gambling practices and advanced analytics helps to retain players.
The award-winning SOFTSWISS Managed Services has years of experience supporting over 180 brands with First Line and VIP Player Support, Anti-Fraud Support, Player Retention and Reactivation, and Content Management Services. Apart from the buzzword “gamification”, SOFTSWISS experts share the top five valuable trends in player retention that help keep players engaged.
Real-Time Analytics & AI-Driven Personalisation
Operators leverage AI, machine learning, and real-time data analytics to enhance player engagement and retention. By analysing player behaviour, AI enables the creation of personalised offers and promotions, enriching the gaming experience and fostering loyalty.
Additionally, real-time analytics allows operators to continuously monitor player activity, facilitating immediate responses to player needs. This proactive approach helps identify at-risk players early and deploy targeted interventions to prevent churn, ensuring a more dynamic and engaging gaming environment.
Loyalty Programs with VIP Focus
A well-designed loyalty program fosters long-term player retention by offering exclusive perks and incentives that make high-value players feel appreciated. Recognising player loyalty allows operators to reduce churn and encourages continued engagement with their projects.
Operators build strong VIP relationships by enhancing player satisfaction. Exclusive experiences, dedicated support, and premium content keep players engaged. A long-term strategy with tailored retention efforts maximises their lifetime value, creating a more immersive experience.
Umberto Facciolla, Head of CRM at SOFTSWISS Managed Services, comments: “Standing out in a competitive market means creating a VIP program that exudes exclusivity and prestige. Providing exceptional benefits and unique experiences gives players a compelling reason to choose and remain loyal to your platform rather than seeking alternatives”.
Safer Gambling
Operators demonstrate a strong commitment to player well-being, fostering trust and loyalty by providing tools that allow players to set limits on deposits, wagers, and session duration. Features such as self-exclusion options and resources for responsible gambling further contribute to creating a safe gaming environment.
This approach not only safeguards players but also strengthens their relationship with the platform. Such a win-win strategy leads to increased engagement and long-term retention.
Seamless Payment Solutions
Providing various secure and convenient payment options enhances the overall player experience, contributing to higher retention rates. Integrating digital wallets and cryptocurrencies, along with streamlined deposit and withdrawal processes, reduces friction and encourages players to remain loyal to the platform.
Community Building and Social Features
Fostering a sense of community through social features, such as in-game chat rooms and forums, enhances player engagement. Building player communities encourages interaction and loyalty as players feel more connected to the platform and each other.
Umberto Facciolla, Head of CRM at SOFTSWISS Managed Services, summarises: “By embracing these trends, operators can develop effective retention strategies that not only keep players engaged but also foster long-term loyalty, ensuring sustained success in a competitive market. A trusted iGaming partner, providing all types of customer support, will definitely make this journey easier.”
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Shares Top 5 Retention Trends appeared first on European Gaming Industry News.
Book of Sobek
Hölle Games Releases Book of Sobek
Hölle Games has released its latest online slot, Book of Sobek. This 5×3, 10 payline slot invites players to dive deep into the magical Nile and enter the aquatic temple of the ancient Crocodile God.
With every spin, the mighty Sobek may rise from the depths to bless the reels. When players manage to uncover 3 or more sacred Books, the temple chambers swing open, granting entry into the Free Games. Within this inner sanctum, a special expanding symbol is chosen; should it land, it will stretch across the reels like the flooding Nile, paving the way for monumental wins of up to 5000x. Featuring both Feature Buy and Fire Stake options, the game is available now for MGA with other markets coming soon.
The post Hölle Games Releases Book of Sobek appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Hub88
Hub88 and Odds88 Enters into Strategic Partnership with MINT
Hub88 and Odds88 have entered a strategic partnership with MINT, the advanced iGaming platform built on Web3 infrastructure, seeking to expand the new operator’s position at the forefront of iGaming innovation.
MINT is designed as a next-generation gaming ecosystem, set to provide tier-one iGaming and sportsbook expertise with the agility of Web3 technology. Backed by industry heavyweights including Hero Gaming, the platform will bring credibility, technical reliability and a premium user experience to a rapidly evolving market.
Through the partnership, Hub88 will provide MINT with seamless access to its portfolio of more than 12,000 titles, while supporting efficient platform development, streamlined integration and long-term scalability through a robust API. Odds88 will provide the operator’s sportsbook platform, with a highly customisable front-end, access to multiple odds feeds, with coverage of more than 1.5 million sports fixtures, and industry-leading risk management.
By leveraging both brands’ expertise, MINT will be able to focus on delivering consistency across verticals, frictionless onboarding and UX innovation – helping bridge the gap between traditional iGaming standards and emerging technological capabilities.
Ollie Castleman, Managing Director at Hub88, said: “MINT represents a new generation of iGaming platforms that are approaching Web3 with the maturity and high standards the industry expects.
“Alongside Odds88, this partnership aligns with our focus on supporting innovative operator brands that prioritise scalability, reliability and user experience.”
Will Fyler, Managing Director at Odds88, said: “We’re thrilled to partner with MINT along with Hub88 as we raise the game. Our vision to disrupt the industry and deliver a truly forward-facing proposition make this collaboration truly exciting.
“The operator is driven by exceptional talent, and we can’t wait to go live this quarter. Let’s get minted.”
Zak Manhire, CEO at MINT, said: “MINT is all about redefining expectations. We will not only push the limits of Hub88 and Odds88 and challenge what’s possible, but in doing so, we’ll grow together, champion innovation, and deliver a platform that surprises players in the best possible way.”
The post Hub88 and Odds88 Enters into Strategic Partnership with MINT appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ACMA
ACMA: Six Wagering Providers Breach Gambling Self-Exclusion Rules
The Australian Communications and Media Authority (ACMA) has concluded six more investigations into licensed wagering providers for breaches of self-exclusion rules.
The ACMA investigations found Tabcorp, LightningBet, Betfocus, TempleBet, Picklebet and BetChamps all failed to comply with rules that protect people who registered with BetStop – the National Self-Exclusion Register.
The facts of each investigation are different but the breaches across the investigations included allowing registered individuals to open wagering accounts and to access wagering services, or marketing to registered individuals.
ACMA member Carolyn Lidgerwood said these breaches undermine the protections from gambling harm that self-exclusion offers.
“The national self-exclusion register is designed to help people who are trying to avoid gambling services and stop gambling, but self-exclusion only works if wagering providers follow the rules,” Ms Lidgerwood said.
“These rules have been in place for more than two years and wagering providers should be taking their responsibilities seriously.
“When people decide to self-exclude from online and telephone gambling, they trust the system to protect them from gambling harm. These investigations have found that these companies broke that trust and let people down.
“All licensed wagering providers need to be aware that the ACMA is investigating compliance and enforcing the rules. Gambling companies must have effective systems in place to ensure self-excluded people cannot gamble with them.”
The investigations identified that the providers did not ensure that their underlying systems and processes were operating as intended and failed to adequately identify and protect people who had self-excluded.
In response to these findings, the ACMA has used a range of different enforcement tools available under the Interactive Gambling Act 2001, having regard to the different facts arising under each investigation.
The ACMA has issued remedial directions to each of Betfocus, LightningBet and TempleBet. Under these remedial directions each of the providers will be required by law to commission an independent audit of their systems and implement any resulting recommendations.
This type of enforcement action is corrective and directed at future compliance with the rules. Failure to comply with a remedial direction is an offence and can result in civil penalties.
Tabcorp Holdings paid a penalty of $112,680 and agreed to enter into a court-enforceable undertaking requiring the company to commission a third-party review of its customer verification processes and train staff on their obligations around the Register. If not complied with, such an undertaking can be enforced in the Federal Court, with the Court being able to make such orders as it considers appropriate.
BetChamps was given a formal warning and the ACMA is currently finalising enforcement action for Picklebet.
All contraventions were found to have occurred in 2024. If these companies fail to comply with self-exclusion rules in the future, the ACMA may take stronger enforcement action, potentially including commencement of Federal Court proceedings to seek civil penalties.
The post ACMA: Six Wagering Providers Breach Gambling Self-Exclusion Rules appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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