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SPRIBE Inks Multiyear Partnership Deals with UFC and WWE to Amplify Global Reach of Aviator

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SPRIBE Inks Multiyear Partnership Deals with UFC and WWE to Amplify Global Reach of Aviator 

SPRIBE, the innovative software development company behind the viral online gaming sensation Aviator, is proud to announce it has reached multiyear sponsorship deals with UFC, the world’s premier mixed martial arts organization, and WWE, the recognized global leader in sports entertainment, These strategic partnerships mark a bold step in SPRIBE’s global expansion strategy, cementing its position as a dominant force in the B2B iGaming software market. In December alone, Aviator players wagered more than 14 billion USD worldwide.

Founded in 2018, SPRIBE is a leading iGaming software development startup with over 42 million unique monthly active users worldwide and operating licenses across most major markets, including the Gaming Commission in the United Kingdom. SPRIBE launched Aviator in 2019, making the company a dominant force in online gaming, particularly in the multiplayer genre.

Under the agreement with UFC, the Aviator logo will appear prominently on the Octagon canvas at every UFC event worldwide, accompanied by integrated social media campaigns and premium hospitality experiences. In parallel, WWE will showcase Aviator branding at select marquee events, further amplifying the game’s visibility among global audiences.

Aviator has achieved significant success in over 60 countries, including key growth markets like Brazil, India, and several countries in Europe and Africa. With a combined global reach of engaged fans across 170 countries, WWE and UFC provide SPRIBE with an unmatched international platform to propel continued growth for Aviator.

For WWE, the alignment with Aviator represents an opportunity to engage with a rapidly growing audience in the gaming sector.

“We’re thrilled to expand our partnership with SPRIBE across both UFC and WWE,” said Nicholas Smith, Vice President of Global Partnerships for TKO. “Much like UFC and WWE, Aviator is a pioneer in its own industry, reshaping the iGaming landscape with innovative, immersive, and engaging consumer experiences. Together, UFC and WWE provide brands with access to one of the most formidable marketing portfolios in sports, and we’re looking forward to working with SPRIBE to design custom integrations within our content that will help them reach millions more consumers around the world.”

The sponsorship deals include logo placements, exclusive social media activations, and premium hospitality access, with opportunities for future activations, including cross-promotions, content integrations, and co-branded campaigns.

SPRIBE strategic brand partnerships aim to build long-term brand equity to support key growth business drivers, including:

● Global Brand Visibility: UFC and WWE collectively command a massive international audience, with millions tuning in for events and engaging with social content. ● Key Markets Expansion: While Aviator has seen success in markets like Brazil and India, the U.S. remains a key target for growth.

● Customer Acquisition: The partnerships serve as a launchpad to introduce Aviator to millions of potential new users worldwide.

The post SPRIBE Inks Multiyear Partnership Deals with UFC and WWE to Amplify Global Reach of Aviator appeared first on European Gaming Industry News.

b2b partnerships

Dynabit Gaming goes live on BetB2B aggregation platform

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The supplier says its cross-platform games are now rolling out to operators connected to BetB2B.

Dynabit Gaming has gone live on BetB2B, with the supplier saying its content is already rolling out to operators connected via the platform.

The announcement positions the integration as a distribution step for Dynabit Gaming’s cross-platform games, extending reach through BetB2B’s operator network.

Vika Prudnyk, Chief Commercial Officer at Dynabit Gaming, said: “We’re really happy to be partnering with BETB2B. They bring great energy, strong expertise, and a platform that fits perfectly with where we want to go next.”

No further commercial or technical details were disclosed, including which operators are first to launch, which titles are included, or timelines for broader rollout.

The post Dynabit Gaming goes live on BetB2B aggregation platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Hub Affiliations wins iGB Affiliate Awards 2026 campaign prize

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Creator-Powered Live Streaming Rollout takes Programme/Network Campaign of the Year; company also Highly Commended for Best Affiliate Network.

Hub Affiliations has won Programme/Network Campaign of the Year at the iGB Affiliate Awards 2026 in London, taking the prize for its Creator-Powered Live Streaming Rollout campaign. The company was also Highly Commended in the Best Affiliate Network category.

The iGB Affiliate Awards 2026 ceremony was hosted at The Shard and recognises performance across affiliate marketing and iGaming. Hub Affiliations said the winning campaign combined sports audiences, live streaming, creator distribution, editorial publishing, AI-supported optimisation, affiliate technology and performance marketing.

The company linked the result to the role of Sporticos within its wider media network, positioning it as the distribution and live engagement layer for major sports moments. Hub Affiliations said its media network recorded more than 500,000 visitors in a single day during the FIFA World Cup.

Hub Affiliations also shared internal performance metrics, stating it averages more than 20,000 FTDs per month, works with over 1,600 registered affiliates and reaches audiences in 187 countries. It added it has logged 51 international finalist placements and 12 international awards.

Commenting on the approach, Charles Herisson said: “The strongest affiliate companies will be the ones that can build audiences, not only buy traffic. Our goal with Hub Affiliations is to connect media, technology, creators and performance into one model.” Francesco Maddalena added: “Sporticos and live streaming allow us to reach sports fans when their attention is highest. The challenge is not only generating traffic, but creating a better user journey before conversion.”

The post Hub Affiliations wins iGB Affiliate Awards 2026 campaign prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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iGB L!VE 2026

N1 Partners at iGB L!VE 2026: Bringing Together Affiliates, Art and Innovation

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N1 Partners team has wrapped up its participation at iGB L!VE London 2026. Over the course of the two-day conference, the company unveiled its new N1 Duality booth concept, presented exclusive art collaborations as part of a capsule collection created with fashion illustrator Clym Evernden, launched the first drop of custom designer toys in collaboration with Yoomoota, and introduced the limited-edition SPLIT: London merch collection.

Special attention was also given to N1 Sport Promo — a campaign for affiliates working with sports traffic and the Prediction Markets vertical.

Over the two days, the conference served as a platform for hundreds of meetings with partners, conversations with industry media, and presentations of new opportunities for scaling affiliate businesses.

N1 Duality: When Art Becomes a Part of Networking

Throughout both days, N1 Partners’ booth remained one of the busiest destinations at iGB L!VE London. N1 Duality concept brought together business networking, contemporary art, and interactive experiences, transforming it into a space for meetings, new connections, and discussions of future collaborations.

The experience centrepiece was a live art performance by British artist Clym Evernden, who has collaborated with global luxury brands including Hermès, Prada, Tiffany, Diptyque, and others. Throughout the exhibition, he created a large-scale artwork directly on the booth walls using his signature continuous-line illustration technique.

Visitors were able to watch the creative process unfold in real time, receive original sketches, signed postcards, and exclusive merchandise from the capsule collection designed specifically for N1 Partners by the artist, including a tote bag, T-shirt, scarf, socks, and scented candles.

Another major premiere was the collaboration with designer and creator Yoomoota, whose works have been exhibited at PAD London, Art Miami, and the Red Dot Museum and featured in Forbes, Hypebeast, Vice, Elle Decor, and Designboom.

Exclusively for the conference, Yoomoota created a collectible designer toy that became part of N1 Partners’ limited-edition gift collection and quickly turned into one of the most talked-about pieces of the brand’s exclusive drop. 

And this is only the beginning — new exclusive designer toys created by N1 Partners and Yoomoota are already in development for SBC Summit Lisbon and SiGMA Europe Rome.

The interactive DICES game, branded giveaways, and an atmosphere of open communication made the booth a natural meeting point for affiliates, clients, and industry professionals throughout the event.

iGB L!VE London 2026 Highlights

iGB L!VE London provided an excellent opportunity to reconnect with existing partners, meet new industry professionals, and discuss future cooperation opportunities.

Among the key outcomes of the conference for the N1 Partners team:

  • Presentation of the N1 Duality concept and the new SPLIT: London merchandise collection;
  • Exclusive art collaborations with British fashion illustrator Clym Evernden for the capsule collection and designer Yoomoota for the custom collectible toy series;
  • Presentation of N1 Sport Promo for affiliates working with sports traffic and the Prediction Markets vertical;
  • 300+ meetings with existing and prospective partners;
  • 10+ interviews and media productions with leading industry publications;
  • More than 2,400 pieces of exclusive merchandise and branded gifts distributed by N1 Partners.

iGB L!VE London 2026 has been one of the most exciting and productive exhibitions of the year for us. We held dozens of meetings with partners, explored new opportunities for business growth, and received an outstanding response to N1 Sport Promo.

I’d also like to highlight our creative collaborations with designers Clym Evernden, who developed our exclusive capsule collection, and Yoomoota, who created our custom collectible toys. Together, we succeeded in bringing affiliate business, art, and creativity into one shared experience.

We’re grateful to all our partners for the productive meetings we had during this event in London. Face-to-face communication is what lays the foundation for new projects, stronger partnerships, and long-term growth,” said Alexa Bond, Head of Affiliates at N1 Partners.

Collaboration with N1 Partners

N1 Partners is a multi-brand affiliate program and direct advertiser, offering affiliates:

  • 14+ casino and sportsbook brands with high Reg2Dep
  • 10+ Tier-1 GEOs
  • CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

The post N1 Partners at iGB L!VE 2026: Bringing Together Affiliates, Art and Innovation appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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