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SPRIBE Inks Multiyear Partnership Deals with UFC and WWE to Amplify Global Reach of Aviator
SPRIBE Inks Multiyear Partnership Deals with UFC and WWE to Amplify Global Reach of Aviator
SPRIBE, the innovative software development company behind the viral online gaming sensation Aviator, is proud to announce it has reached multiyear sponsorship deals with UFC, the world’s premier mixed martial arts organization, and WWE, the recognized global leader in sports entertainment, These strategic partnerships mark a bold step in SPRIBE’s global expansion strategy, cementing its position as a dominant force in the B2B iGaming software market. In December alone, Aviator players wagered more than 14 billion USD worldwide.
Founded in 2018, SPRIBE is a leading iGaming software development startup with over 42 million unique monthly active users worldwide and operating licenses across most major markets, including the Gaming Commission in the United Kingdom. SPRIBE launched Aviator in 2019, making the company a dominant force in online gaming, particularly in the multiplayer genre.
Under the agreement with UFC, the Aviator logo will appear prominently on the Octagon canvas at every UFC event worldwide, accompanied by integrated social media campaigns and premium hospitality experiences. In parallel, WWE will showcase Aviator branding at select marquee events, further amplifying the game’s visibility among global audiences.
Aviator has achieved significant success in over 60 countries, including key growth markets like Brazil, India, and several countries in Europe and Africa. With a combined global reach of engaged fans across 170 countries, WWE and UFC provide SPRIBE with an unmatched international platform to propel continued growth for Aviator.
For WWE, the alignment with Aviator represents an opportunity to engage with a rapidly growing audience in the gaming sector.
“We’re thrilled to expand our partnership with SPRIBE across both UFC and WWE,” said Nicholas Smith, Vice President of Global Partnerships for TKO. “Much like UFC and WWE, Aviator is a pioneer in its own industry, reshaping the iGaming landscape with innovative, immersive, and engaging consumer experiences. Together, UFC and WWE provide brands with access to one of the most formidable marketing portfolios in sports, and we’re looking forward to working with SPRIBE to design custom integrations within our content that will help them reach millions more consumers around the world.”
The sponsorship deals include logo placements, exclusive social media activations, and premium hospitality access, with opportunities for future activations, including cross-promotions, content integrations, and co-branded campaigns.
SPRIBE strategic brand partnerships aim to build long-term brand equity to support key growth business drivers, including:
● Global Brand Visibility: UFC and WWE collectively command a massive international audience, with millions tuning in for events and engaging with social content. ● Key Markets Expansion: While Aviator has seen success in markets like Brazil and India, the U.S. remains a key target for growth.
● Customer Acquisition: The partnerships serve as a launchpad to introduce Aviator to millions of potential new users worldwide.
The post SPRIBE Inks Multiyear Partnership Deals with UFC and WWE to Amplify Global Reach of Aviator appeared first on European Gaming Industry News.
AI
Scientific Games Appoints Ovie Doro as SVP of Data, Analytics & AI
Scientific Games today named Ovie Doro as Senior Vice President of Data, Analytics & AI, a strategic hire that accelerates the company’s investment in data science, machine learning and AI-driven insights for its global lottery business. Doro will lead the expansion of SG Analytics, Scientific Games’ enterprise analytics group, to deliver stronger product performance, personalized player experiences and measurable ROI for lottery customers across retail and digital channels.
Driving analytics-led growth for lotteries
Scientific Games says the appointment marks a step-change in how it uses data and AI to inform lottery game development, optimize player engagement and support lottery beneficiaries. As head of SG Analytics, Doro will focus on turning large volumes of market and player data into actionable intelligence for product, sales and operations teams.
“Advanced analytics is critical to how Scientific Games supports our lottery customers and drives innovation and performance for sustainable growth,” said Pat McHugh, CEO of Scientific Games. “Doro brings deep experience understanding consumer behavior and building scalable analytics and data science capabilities at global organizations, and we’re excited to have him lead this mission-critical work.”
What Doro will lead at SG Analytics
Doro’s remit will include expanding capabilities in:
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Market and channel intelligence to identify growth opportunities across regions and channels
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ROI and growth modeling to quantify the value of product and marketing investments
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Data engineering and standardized reporting to speed insights to decision-makers
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Data science, machine learning and experimentation for personalization and cross-channel optimization
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Visualization and business intelligence to make analytics accessible to commercial teams
These priorities are designed to better connect retail and digital play, enable experimentation-driven product improvements, and provide lotteries with measurable results that support their beneficiary missions.
Proven leader in enterprise analytics and ML
Doro brings more than a decade of experience building enterprise analytics and machine learning platforms for major consumer and e-commerce companies. Most recently he served as Senior Global Director of Data Science & Machine Learning Engineering at AB InBev, where he led the AI strategy for the company’s global B2B e-commerce platform. His prior leadership roles at Walmart and Jet.com focused on customer analytics, personalization, experimentation platforms and lifecycle modeling—translating applied research into production-grade analytics systems that drive growth and retention.
“Doro’s appointment strengthens our ability to translate data into action and value for our customers,” said Carrie Galvin, Chief Transformation & Strategy Officer at Scientific Games. “His experience building analytics capabilities that deliver real-world business outcomes will help us better serve lotteries through smarter products and performance insights.”
Background and reporting
Doro holds a Ph.D. in Mechanical Engineering from the Georgia Institute of Technology and a Master’s degree in Applied Mathematics from KTH Royal Institute of Technology. At Scientific Games, he will report to Carrie Galvin and collaborate closely with leaders across product, technology, sales and operations.
With this hire, Scientific Games positions SG Analytics to accelerate AI-driven product development, deepen personalization, and deliver clearer ROI for lotteries worldwide—strengthening the company’s role as a data-first partner to the lottery industry.
© 2026 Scientific Games, LLC. All Rights Reserved.
The post Scientific Games Appoints Ovie Doro as SVP of Data, Analytics & AI appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gambling in the USA
Scientific Games Announces Ovie Doro as Senior Vice President of Data, Analytics & AI
Scientific Games has named Ovie Doro (“Doro”) as Senior Vice President of Data, Analytics & AI, strengthening the company’s investment in advanced analytics, data science and AI-driven insights to support growth and innovation across its global lottery business.

Doro will lead the expansion of the SG Analytics group, Scientific Games’ enterprise analytics practice that combines deep expertise with business intelligence tools, data and insights to support decision-making and increased performance of the company’s lottery products and services. His appointment advances the company’s industry-leading use of data and AI to help guide development of lottery games and technologies, enhance player experiences and deliver measurable, ROI-driven value for lottery customers—helping optimize performance in support of their beneficiary missions—across retail and digital channels.
“Advanced analytics is critical to how Scientific Games supports our lottery customers and drives innovation and performance for sustainable growth,” said Pat McHugh, Chief Executive Officer of Scientific Games. “Doro brings deep experience understanding consumer behavior and building scalable analytics and data science capabilities at global organizations, and we’re excited to have him lead this mission-critical work.”
Doro has more than a decade of experience in architecting and scaling enterprise analytics and machine learning platforms across global consumer and e-commerce organizations. Most recently, he served as Senior Global Director of Data Science & Machine Learning Engineering at AB InBev, where he pioneered the AI strategy for the company’s global B2B e-commerce platform, transforming it into an AI-enabled ecosystem that drove revenue growth and partner value across multiple international markets.
Doro has held senior data science leadership roles at Walmart and Jet.com, where he led teams responsible for customer analytics, experimentation platforms, personalization and lifecycle modeling. His work focused on translating applied research into production-grade analytics and machine learning systems that supported growth, retention and omnichannel engagement.
At Scientific Games, Doro will advance SG Analytics by translating data into action across market and channel intelligence, competitive and industry insights, ROI and growth modeling, data engineering, data science and machine learning, supported by standardized reporting and visualization. He will also play a central role in enabling analytics-driven product growth, personalization, experimentation and cross-channel optimization that connects retail and digital play.
Doro will report to Carrie Galvin, Chief Transformation & Strategy Officer of Scientific Games, and will work closely with leaders across product, technology, sales and operations organizations.
“Doro’s appointment strengthens our ability to translate data into action and value for our customers,” said Galvin. “His experience building analytics capabilities that deliver real-world business outcomes will help us better serve lotteries through smarter products and performance insights.”
Doro holds a Ph.D. in Mechanical Engineering from the Georgia Institute of Technology and a Master’s degree in Applied Mathematics from KTH Royal Institute of Technology.
© 2026 Scientific Games, LLC. All Rights Reserved.
The post Scientific Games Announces Ovie Doro as Senior Vice President of Data, Analytics & AI appeared first on Americas iGaming & Sports Betting News.
Gamblers Connect
Gamblers Connect has officially launched its iHub, a new dedicated page created to be your ultimate connection to the iGaming world
Gamblers Connect, the award-winning iGaming media and affiliate platform, is proud to announce the official launch of the iHub, a new dedicated page created to be your ultimate connection to the iGaming world.
The iHub exclusively features companies that have an official partnership or verified collaboration with Gamblers Connect, ensuring that every listing meets our editorial, commercial, and quality standards. To achieve this feat, we have successfully organized the complex web of the iGaming industry into a single, centralized location.
The sole purpose of the iHub is to function as a comprehensive database that allows anyone in iGaming, whether it is affiliates, operators, or players, to find the right solutions in one place. Unlike open directories, the iHub is a curated environment, only trusted, officially partnered companies are included, with no self-submissions or automated listings. The iHub, just as the industry itself, is built upon four essential pillars that cover every facet of the iGaming realm, including Affiliates, Game Providers, B2B Providers and Payment Solutions.
Every company featured within the iHub is manually reviewed and onboarded through an official partnership with Gamblers Connect, ensuring accuracy, relevance, and long-term value for the industry.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “The launch of the iHub perfectly reflects our goal to be the most transparent source of information in the iGaming world. It marks a new milestone in our history, as it represents a step forward in our ongoing mission to bring clarity to the industry. By launching the iHub, we unite the four essential pillars in a transparent and centralised manner, giving our community the ultimate resources to navigate the iGaming landscape.”
The post Gamblers Connect has officially launched its iHub, a new dedicated page created to be your ultimate connection to the iGaming world appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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