Latest News
SPRIBE Inks Multiyear Partnership Deals with UFC and WWE to Amplify Global Reach of Aviator
SPRIBE Inks Multiyear Partnership Deals with UFC and WWE to Amplify Global Reach of Aviator
SPRIBE, the innovative software development company behind the viral online gaming sensation Aviator, is proud to announce it has reached multiyear sponsorship deals with UFC, the world’s premier mixed martial arts organization, and WWE, the recognized global leader in sports entertainment, These strategic partnerships mark a bold step in SPRIBE’s global expansion strategy, cementing its position as a dominant force in the B2B iGaming software market. In December alone, Aviator players wagered more than 14 billion USD worldwide.
Founded in 2018, SPRIBE is a leading iGaming software development startup with over 42 million unique monthly active users worldwide and operating licenses across most major markets, including the Gaming Commission in the United Kingdom. SPRIBE launched Aviator in 2019, making the company a dominant force in online gaming, particularly in the multiplayer genre.
Under the agreement with UFC, the Aviator logo will appear prominently on the Octagon canvas at every UFC event worldwide, accompanied by integrated social media campaigns and premium hospitality experiences. In parallel, WWE will showcase Aviator branding at select marquee events, further amplifying the game’s visibility among global audiences.
Aviator has achieved significant success in over 60 countries, including key growth markets like Brazil, India, and several countries in Europe and Africa. With a combined global reach of engaged fans across 170 countries, WWE and UFC provide SPRIBE with an unmatched international platform to propel continued growth for Aviator.
For WWE, the alignment with Aviator represents an opportunity to engage with a rapidly growing audience in the gaming sector.
“We’re thrilled to expand our partnership with SPRIBE across both UFC and WWE,” said Nicholas Smith, Vice President of Global Partnerships for TKO. “Much like UFC and WWE, Aviator is a pioneer in its own industry, reshaping the iGaming landscape with innovative, immersive, and engaging consumer experiences. Together, UFC and WWE provide brands with access to one of the most formidable marketing portfolios in sports, and we’re looking forward to working with SPRIBE to design custom integrations within our content that will help them reach millions more consumers around the world.”
The sponsorship deals include logo placements, exclusive social media activations, and premium hospitality access, with opportunities for future activations, including cross-promotions, content integrations, and co-branded campaigns.
SPRIBE strategic brand partnerships aim to build long-term brand equity to support key growth business drivers, including:
● Global Brand Visibility: UFC and WWE collectively command a massive international audience, with millions tuning in for events and engaging with social content. ● Key Markets Expansion: While Aviator has seen success in markets like Brazil and India, the U.S. remains a key target for growth.
● Customer Acquisition: The partnerships serve as a launchpad to introduce Aviator to millions of potential new users worldwide.
The post SPRIBE Inks Multiyear Partnership Deals with UFC and WWE to Amplify Global Reach of Aviator appeared first on European Gaming Industry News.
Latest News
Special Joker symbols refresh iconic series in Wazdan’s retro-inspired Magic Fruits Dice
Wazdan, the gain-focused developer, has introduced Magic Fruits Dice, a vibrant new entry in its successful Magic Fruit series, featuring special Joker symbols that enhance win potential in a nostalgic, retro-inspired slot experience.
Designed for fans of traditional slot gameplay, Magic Fruits Dice features a classic three-reel, five-payline format paired with a retro fruit theme reminiscent of land-based machines. With its straightforward structure and easy-to-follow rules, the game focuses on delivering simple yet engaging entertainment centered around one standout feature.
At the heart of the gameplay is the Joker symbol, which acts as the highest-paying icon in the game. The Joker can appear alongside the four lowest-paying symbols as an additional icon displayed in their corner. When three of these special symbols land on a payline, players receive the corresponding payout, creating a clear and rewarding gameplay mechanic.
The title also incorporates Wazdan’s customisable Volatility Levels
, allowing players to adjust the gameplay experience to suit their preferred risk and reward style. This flexibility ensures the slot can appeal to different player profiles across a variety of regulated markets.
By focusing on a single, recognisable feature, Magic Fruits Dice reflects Wazdan’s engagement-driven approach to game development, delivering a tailored player experience designed to perform consistently for operators.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said:
“Magic Fruits Dice demonstrates our commitment to remaining an innovative supplier, even within the most classic of formats. As a team, we take great pride in evolving established series such as Magic Fruits while preserving the qualities that players value most.
“This release reflects our belief that the quality of the user’s experience is paramount. By combining a timeless three-reel structure with a distinctive Joker mechanic, we continue to go above and beyond for our partners, delivering games that are both familiar and capable of making a real impact across multiple markets.”
The post Special Joker symbols refresh iconic series in Wazdan’s retro-inspired Magic Fruits Dice appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Big Adventures Campaign
Evoplay wraps up record-breaking Big Adventures campaign with Maldives grand prize
Evoplay, the award-winning game development studio, has officially concluded its largest-ever network campaign, Big Adventures, with the grand prize winner revealed during a live draw held on March 12.
Running for nine months from June 2025 to February 2026, the promotion became one of Evoplay’s most ambitious engagement initiatives to date. The campaign featured a €2.5 million total prize pool, distributed more than 115,000 random prizes, and delivered 180 days of player activity across participating operator platforms.
Throughout the promotion, players competed in multiple tournament phases while unlocking additional rewards through interactive mechanics such as Prize Drops and Wheel of Fortune events.
Although thousands of prizes were awarded during the campaign, the highlight came with the announcement of the Grand Mega Prize: a VIP trip to the Maldives for two, including flights, premium accommodation, and a curated island experience organised by Evoplay.
The winner was selected through a live random draw among the Top 100 players on the final leaderboard, recognising those who performed best throughout the tournament stages.
The recording of the draw is available here: https://youtube.com/live/mpPQB0MSyZM
In addition to the main prizes, Big Adventures also rewarded loyal players through quarterly giveaways, where top participants received the latest iPhone Pro Max devices.
Beyond player engagement, the campaign was also designed to deliver strong value for operators. Built-in gamification tools — including leaderboard APIs, promotional assets, and integrated campaign widgets — allowed operators to promote the event seamlessly across their platforms.
Following the success of Big Adventures, Evoplay has already launched its next large-scale campaign, Four Seasons of Legends, beginning with the Spring edition. The new initiative offers operators another opportunity to participate in a network-wide promotion aimed at boosting player engagement and retention.
Diana Larina, Head of Marketing at Evoplay, said:
“Big Adventures has been a landmark campaign for Evoplay and our operator partners. Over the past nine months we’ve seen incredible engagement from players around the world, with thousands of prizes won and strong participation across every phase of the campaign.
“The live finale was the perfect way to close the campaign and celebrate the community that took part, and we’re already looking ahead to the next major campaign, which will give operators even more opportunities to engage their players.”
The post Evoplay wraps up record-breaking Big Adventures campaign with Maldives grand prize appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Million Games Launches Piggy Rush with RushReel and Cash Collect Mechanics
Million Games has unveiled Piggy Rush, a new feature-packed 5×3 video slot that blends classic fruit-themed visuals with modern gameplay mechanics and fixed jackpot opportunities.
Created by Yugo Workshop, part of the Million Stars partner studio programme, Piggy Rush marks the eighth collaboration between the two companies.
At the center of the game is the RushReel, a bonus reel that can activate during any spin. When triggered, it awards multipliers or additional Piggy Symbols, enhancing both line wins and the Cash Collect Feature to dynamically increase win potential.
Piggy Symbols play a crucial role in the gameplay. At the end of each spin, all Piggy Symbols transform simultaneously, either becoming matching paying symbols or turning into Coins and Collector symbols that activate the Cash Collect mode.
During the Cash Collect Feature, players gather coin values while competing for three fixed jackpots:
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Mega – 1000x base bet
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Major – 200x base bet
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Mini – 50x base bet
With medium volatility and a maximum payout of up to 5,000x the bet, Piggy Rush is designed to appeal to a broad audience while still offering strong win potential.
Thomas Nimstad, CEO of Million Games, said:
“Piggy Rush demonstrates how strong base mechanics combined with layered bonus features can create accessible yet engaging gameplay. It’s another strong addition to our growing portfolio and a testament to the strength of our Million Stars partner programme.”
Piggy Rush is now available globally through Million Games for operators and aggregators.
The post Million Games Launches Piggy Rush with RushReel and Cash Collect Mechanics appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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