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SPRIBE Inks Multiyear Partnership Deals with UFC and WWE to Amplify Global Reach of Aviator
SPRIBE Inks Multiyear Partnership Deals with UFC and WWE to Amplify Global Reach of Aviator
SPRIBE, the innovative software development company behind the viral online gaming sensation Aviator, is proud to announce it has reached multiyear sponsorship deals with UFC, the world’s premier mixed martial arts organization, and WWE, the recognized global leader in sports entertainment, These strategic partnerships mark a bold step in SPRIBE’s global expansion strategy, cementing its position as a dominant force in the B2B iGaming software market. In December alone, Aviator players wagered more than 14 billion USD worldwide.
Founded in 2018, SPRIBE is a leading iGaming software development startup with over 42 million unique monthly active users worldwide and operating licenses across most major markets, including the Gaming Commission in the United Kingdom. SPRIBE launched Aviator in 2019, making the company a dominant force in online gaming, particularly in the multiplayer genre.
Under the agreement with UFC, the Aviator logo will appear prominently on the Octagon canvas at every UFC event worldwide, accompanied by integrated social media campaigns and premium hospitality experiences. In parallel, WWE will showcase Aviator branding at select marquee events, further amplifying the game’s visibility among global audiences.
Aviator has achieved significant success in over 60 countries, including key growth markets like Brazil, India, and several countries in Europe and Africa. With a combined global reach of engaged fans across 170 countries, WWE and UFC provide SPRIBE with an unmatched international platform to propel continued growth for Aviator.
For WWE, the alignment with Aviator represents an opportunity to engage with a rapidly growing audience in the gaming sector.
“We’re thrilled to expand our partnership with SPRIBE across both UFC and WWE,” said Nicholas Smith, Vice President of Global Partnerships for TKO. “Much like UFC and WWE, Aviator is a pioneer in its own industry, reshaping the iGaming landscape with innovative, immersive, and engaging consumer experiences. Together, UFC and WWE provide brands with access to one of the most formidable marketing portfolios in sports, and we’re looking forward to working with SPRIBE to design custom integrations within our content that will help them reach millions more consumers around the world.”
The sponsorship deals include logo placements, exclusive social media activations, and premium hospitality access, with opportunities for future activations, including cross-promotions, content integrations, and co-branded campaigns.
SPRIBE strategic brand partnerships aim to build long-term brand equity to support key growth business drivers, including:
● Global Brand Visibility: UFC and WWE collectively command a massive international audience, with millions tuning in for events and engaging with social content. ● Key Markets Expansion: While Aviator has seen success in markets like Brazil and India, the U.S. remains a key target for growth.
● Customer Acquisition: The partnerships serve as a launchpad to introduce Aviator to millions of potential new users worldwide.
The post SPRIBE Inks Multiyear Partnership Deals with UFC and WWE to Amplify Global Reach of Aviator appeared first on European Gaming Industry News.
Crash Games
Million Games launches Give Me The Money crash game with player-controlled multipliers
Million Games has launched Give Me The Money, a new arcade-style crash game aimed at operators and aggregators, the supplier said on 25 June 2026. The title was announced from Skövde, Sweden.
Set in a carnival-themed environment, the game puts players behind a “money gun” that fires stacks of cash at a target to increase the multiplier. Million Games said progression is not automatic, with players controlling the pace via a FIRE mechanic that increases fire-rate while also increasing the chance of an instant crash event.
The release includes selectable low and high volatility modes, optional auto cashout, and rounds that can end immediately on a crash. Players can cash out at any point before a crash occurs, with Million Games stating a maximum win potential of up to x1000.
“With Give Me The Money, we wanted to build something simple, energetic, and immediately understandable,” said Thomas Nimstad, CEO of Million Games. “The game takes familiar crash mechanics and adds a layer of player interaction that creates a different kind of pressure and pacing.”
Give Me The Money expands Million Games’ portfolio of crash formats, following titles including Chicken X and Temple X. The supplier said the game is now available for operators and aggregators.
The post Million Games launches Give Me The Money crash game with player-controlled multipliers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Global TV Experts
Global TV Experts launches GTE Pacific ahead of New Zealand licensing
Global TV Experts has launched a New Zealand-focused operation, GTE Pacific, after securing access to nationwide television advertising inventory for licensed online gambling operators entering the country’s newly regulated market. The company announced the move in Auckland on 25 June, 2026.
The launch comes as New Zealand prepares to award up to 15 online casino licences, with licensed operators expected to begin launching later this year. Global TV Experts said competition is already building for early brand visibility and customer acquisition.
Ben Wilcockson, founder of Global TV Experts, said: “The winners in New Zealand will be decided long before the first bet is placed.
“This is a rare opportunity to launch into a regulated market with no established online casino leaders and no entrenched player habits. The operators that build awareness first will have a genuine opportunity to shape the market.
“With only a limited number of licences available and a finite amount of premium television inventory, the race to secure visibility has already started. That’s why we’ve launched GTE Pacific and secured nationwide inventory to help operators maximise their opportunity from day one.”
Global TV Experts said GTE Pacific is backed by its wider network, which it says has more than 15 years of experience supporting regulated gambling operators across more than 50 markets, including assisting partners entering newly regulated markets such as Ontario. The agency said it focuses on television campaigns and supporting operators in navigating advertising regulations.
The post Global TV Experts launches GTE Pacific ahead of New Zealand licensing appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Daniel Cuc
REEVO Announces New Partnership with Penguin King
REEVO has announced a new partnership with Penguin King, an independent game studio recognised for developing high-performing slot content focused on player engagement, retention and long-term value. This collaboration further strengthens REEVO’s aggregation ecosystem, adding a portfolio of distinctive games built around proven mechanics and commercial performance.
Through this partnership, Penguin King’s portfolio is now available on the REEVO aggregation platform, providing operators with seamless access to engaging content through a single integration. The addition reinforces REEVO’s commitment to continuously expanding its aggregation offering with studios that bring innovation, quality and measurable results to operators worldwide.
At the heart of REEVO’s growth is a clear focus on delivering value through content that performs. By carefully curating a diverse network of providers, REEVO continues to build an ecosystem that empowers operators with the tools and content they need to stay competitive in an increasingly dynamic market.
Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with Penguin King is another exciting milestone for REEVO as we continue to strengthen our aggregation platform with content that delivers real value for operators. What stands out about Penguin King is their focus on mechanics that drive engagement and retention, which perfectly aligns with our commitment to offering content that performs. At REEVO, we are building an ecosystem designed to help our partners grow, and adding studios with a strong commercial focus is an important part of that strategy.”
As REEVO continues to expand globally, partnerships like this play a key role in reinforcing its position as a trusted aggregation partner for operators seeking premium content and scalable distribution solutions.
Nora Österlund, Business Development Manager of Penguin King, said: “Penguin King’s growth has been driven by strong content and carefully selected partnerships, and our partnership with REEVO reflects that continued momentum. As we expand our footprint, access to broader distribution and new audiences remains a clear priority. REEVO’s extensive network and efficient aggregation platform make them a highly valuable partner as we continue to scale.”
The post REEVO Announces New Partnership with Penguin King appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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