Baltics
iDenfy and 7bet team up to stop multi-accounting with AI-powered ID verification
iDenfy’s advanced KYC tools will help streamline the onboarding process for 7bet’s gaming platform, minimizing multi-accounting or promo abuse rates
iDenfy, a Lithuania-based RegTech company specializing in AI-powered ID verification and fraud prevention solutions, partnered with 7bet, a leading Lithuanian iGaming operator offering sports betting and iGaming services. iDenfy’s Know Your Customer (KYC) software will help 7bet’s gamers access the platform quicker while ensuring legal compliance and minimizing fraudulent accounts, such as those who abuse the bonus system or want to overcome bans using multi-accounting.
In 2024, the iGaming industry witnessed a significant surge in fraudulent activities, with overall fraud increasing by 64% compared to previous years. Much of this fraud is due to duplicate accounts, commonly known as multi-accounting. According to Domantas Ciulde, the CEO of iDenfy, e-commerce marketplaces and iGaming establishments are the leading industries for multiple account fraud. This is part of the convenient nature of such services: you can access games or shop multiple items easily online.
However, D. Ciulde stresses that from a business perspective, this results in major financial losses, especially since fraud rings use bots and other techniques to bypass weak authentication measures. In regions like Western and Central Asia, sign-up and welcome bonuses are usually prevalent, which caused a decline rate in new signups due to fraudsters attempting to exploit these promotions through multiple accounts.
iDenfy’s newest partner, 7bet, offers a dynamic platform for sports betting and online gaming, focusing on providing a secure and engaging environment for users. Operating in a high-risk sector, 7bet faced challenges managing suspicious registrations, including users who are attempting to bypass KYC checks with duplicate accounts, fraudulent documentation, or automated bots. To detect multiple accounts, blocklisted users, or simply players who are abusing the promo system more efficiently, the iGaming business understood they needed a fully automated solution. As a result, by integrating iDenfy’s innovative solutions, 7bet has implemented a highly scalable and automated player onboarding process that helps to fully reduce the reliance on manual reviews and boost verification accuracy.
By integrating iDenfy’s identity verification software, 7bet benefits from an innovative system that is capable of recognizing, verifying and extracting data from over 3,000 identity documents across 200 countries and territories. This technology supports global compliance while providing 24/7 expert oversight to minimize fraud and system errors. Additionally, advanced biometric algorithms, including facial recognition and 3D liveness detection, ensure that only legitimate users are granted access. The system prevents attempts to use fake images, 3D masks, or other forgeries in the verification process, offering bulletproof authentication and security.
In addition to that, with iDenfy’s passive liveness checks, the company now ensures a frictionless onboarding experience, reducing duplicate account rates as the innovation evaluates the validity of a user’s selfie without requiring them to perform additional actions, such as turning their head. This dual approach, coupled with document verification, not only saves time for the user but also obscures security processes, deterring potential fraudsters from accessing exploitable information. According to iDenfy, this also works as a way to spot underage users who are trying to bypass KYC checks. “Our solution ensures that only age-appropriate, legitimate players access their beloved games, which is the key to maintaining transparent and fair play in this age-restricted sector,” said Domantas Ciulde, the CEO of iDenfy.
Justinas Bakšys, the COO of 7bet, highlighted, “Working with iDenfy has revolutionized our KYC procedure, allowing us to onboard consumers easily while guaranteeing regulatory compliance. Specifically, the passive liveness feature has lowered onboarding friction, giving our users a seamless and safe experience while safeguarding the platform against fraud.”
Domantas Ciulde, the CEO of iDenfy, added: “We’re thrilled to work with 7bet and bring up-to-date ID verification technology to their platform. Our goal is to deliver secure and user-friendly solutions that build trust while safeguarding the integrity of iGaming operations.”
The post iDenfy and 7bet team up to stop multi-accounting with AI-powered ID verification appeared first on European Gaming Industry News.
Push Gaming continues to grow in the Baltic region thanks to its latest commercial partnership with OlyBet.
The agreement with the number one gaming and entertainment brand in the Baltics now offers Push Gaming’s complete range of popular slots to players throughout Latvia and Estonia. Key titles from the Razor Shark and Retro series are now available, along with highly anticipated releases such as Wild Swarm Triple Hive and Bamboo Ways, due to launch soon.
Launching with OlyBet follows other recent European growth for Push Gaming in Bulgaria, Spain, and Serbia, and maintains Push Gaming’s ambitious strategy in regulated markets.
Andy Bentley, Chief Operating Officer at Push Gaming, said: “Having our content live with market leaders such as Olybet is a key pillar of our commercial strategy. OlyBet provides us with a fantastic partnership and a shared ambition to grow in both regions.
“We’re scaling our collaborations globally to meet player demand, and our thriving relationship with the leading brand in Latvia and Estonia is another important milestone in our progress.”
Tomas Graham, Chief Operations Officer at OlyBet, added: “The added strength of Push Gaming’s slots in our lobby is considerable, and we’re delighted to have them available for our players.
“It is essential for us to offer the best games available to ensure OlyBet provides the best experience possible and remains the first choice in entertainment across each market.”
The post Push Gaming levels up in Latvia and Estonia with OlyBet appeared first on European Gaming Industry News.
Baltics
HIPTHER Joins Forces with Ace Alliance as Strategic Media Partner – Kicking Off with Ace Alliance Riga 2025
HIPTHER proudly announces its Strategic Media Partnership with Ace Alliance, the dynamic iGaming media hub under the Revpanda Group. This new collaboration begins with the highly anticipated Ace Alliance Riga 2025, taking place on August 14–15 in the heart of the Baltics.
Ace Alliance has quickly emerged as a force in the iGaming community, connecting professionals through curated events and immersive experiences. HIPTHER, the parent brand behind several of Europe’s most respected media outlets and boutique conferences in Gaming and Technology, is excited to support and amplify Ace Alliance’s vision through its online media outlets.
Supporting Real Connections at Ace Alliance Riga 2025
Ace Alliance Riga 2025 is designed for real conversations, real experiences, and real growth. With over 500 iGaming professionals expected, this two-day summer getaway in Riga offers a refreshing approach to networking – blending business and leisure for lasting impact.
From a private Daugava River cruise and executive business brunch to guided cultural walks and legendary parties, VIP ticket holders are treated to high-value interactions in an unforgettable setting. Keynotes from respected industry voices like Alexandre Tomic will further fuel strategic thinking and innovation.
HIPTHER will actively support the visibility and promotion of Ace Alliance’s events – beginning with this Riga edition – across its expansive global media network. In return, Ace Alliance becomes an official Media Partner for HIPTHER’s lineup of exciting conferences.
Zoltán Tűndik, Co-Founder and Head of Business at HIPTHER, stated about the partnership: “At HIPTHER, we thrive on identifying and supporting meaningful movements in the industry, and Ace Alliance is exactly that. Their community-first approach, creative event format, and focus on authentic connections make them a standout new player in the media and events space. We’re thrilled to support their growth and extend the experience to our audiences across Europe and beyond.”
Get Ready for a Summer to Remember
With limited VIP passes still available and sponsorship spots quickly filling up, now is the time to secure your place. Stay tuned to HIPTHER’s channels for upcoming announcements, featured stories, and an exclusive discount code for our audience.
Join the experience at Ace Alliance Riga 2025:
👉 https://acealliance.com/events/riga-2025/
Let the networking begin!
The post HIPTHER Joins Forces with Ace Alliance as Strategic Media Partner – Kicking Off with Ace Alliance Riga 2025 appeared first on European Gaming Industry News.
Content deal expands reach in Nordics and Baltics
Award-winning game studio Peter & Sons has bolstered its presence in the Nordics and Baltics via an eye-catching new content deal with Entain-owned NinjaCasino.se, a leading online casino brand in the region.
Peter & Sons’ unique and highly inventive portfolio of weird and wonderful slots is now live on NinjaCasino.se, including player favorites such Barbarossa Revenge, Ghostfather – Awakened, Boom Farm, Gunpowder, Wild Duel, Xibalba, Blood Club, Epic Hellas, Mutagenes, Evil Devil, Dungeon Tower & Potion Power.
Known for their hand-drawn animation style, original cinematic soundtracks, and unique gameplay mechanics, Peter & Sons’ games are some of the most strikingly original on the market today.
With an unwavering commitment to the “anti-boring,” the Maverick Barcelona-based studio builds games that dare to be different, with an emphasis on storytelling, audio-visual excellence and pure playability.
This milestone marks a significant step in Peter & Sons’ European growth strategy and further strengthens its relationship with Entain. The studio continues to expand its reach across regulated markets via strategic partnerships with tier-one operators.
Yann Bautista, Commercial Director and Founder at Peter & Sons said: “We’ve always strived to craft games that stand out not just visually, but in how they play and engage. Ninja Casino has always had a cool, edgy vibe, and that fits our style. This partnership gives us a fantastic opportunity to connect with a new audience that we believe will really appreciate what we do.”
Andreas Larsson, Casino Manager at Ninja Casino said: “We are always looking to enrich our games lobby with content that delivers something different. Peter & Sons is a studio we’ve admired from afar for some time. Their distinctive visual style, innovative game mechanics, and consistent production quality make them a standout developer in today’s crowded market.”
The post Peter & Sons Launches Top Titles on NinjaCasino.se appeared first on European Gaming Industry News.
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