Africa
Soft2Bet takes its first steps into Africa with a multi-year Turnkey deal with media leader Channels TV
Soft2Bet has signed a multi-year turnkey agreement with leading Nigerian media company Channels Media Group to provide its powerful platform solution and Managed Services in the largest regulated market in Africa.
As part of the deal Soft2Bet will power Waddibet, Channels Media Group’s online sports betting and casino offering, driving value for the group by managing its entire customer acquisition and retention strategy through its market-leading ‘Managed Services’ offering.
The partnership will make full use of Channels local knowledge and Soft2Bet’s online sports betting and casino expertise as the broadcaster leverages its reach to deploy Soft2Bet’s Motivational Engineering Gamification Application (MEGA), the gamification solution that enables operators to deliver market-leading ROI by providing quality content and driving player engagement in regulated jurisdictions.
Regulatory expansion
Soft2Bet’s regulatory footprint grew significantly in 2023 as the group entered major markets like Sweden, Denmark, Romania and Italy and in 2024 this has continued and it is set to forge ahead on this path with worldwide expansion into Africa’s largest economy and most populous country with Channels TV.
As the company executes on its strategic roadmap throughout 2025 it will continue integrating new partners to its B2B platform and adding to its content library to deliver the richest and most complete turnkey solution for its partners.
Martin Collins, Chief Business Development Officer of Soft2Bet, said: “As a group, Soft2Bet is truly delighted to announce its first African partnership with a high-calibre media partner like Channels TV. Nigeria is the continent’s largest economy and a vibrant market and the combination of Channels TV’s strong brand equity and our highly localised and powerful solutions will deliver strong growth in this major market.”
Tobi Momoh, Group Strategist & Consultant of Channels Media Group, added: “Our joining forces with Soft2Bet will see us blend our local expertise with their cutting-edge online sports betting and casino operations. We’re also highly excited at the thought of integrating Soft2Bet’s MEGA gamification and are confident in our ability to deliver premium content and elevate player engagement across this market. Together, we’re committed to setting new industry standards and establishing a leading iGaming brand that will provide unmatched entertainment to our players.”
The post Soft2Bet takes its first steps into Africa with a multi-year Turnkey deal with media leader Channels TV appeared first on European Gaming Industry News.
Africa
VeliGames Secures SiGMA Africa’s Industry Rising Star Award
VeliGames, a game aggregation platform from VeliTech, has received the Industry Rising Star award at the SiGMA Africa 2026 Awards, highlighting the platform’s swift innovation and significant influence on African iGaming.
The Industry Rising Star award highlights a developing company that displays remarkable potential, creativity, and influence, rapidly positioning itself as a forthcoming leader in the iGaming sector. It emphasizes VeliGames’ dedication to providing not just a content pipeline, but also genuine innovation and a comprehensive growth engine for operators in developing markets.
“Winning the SiGMA Africa Award for Industry Rising Star 2026 is a proud moment for our team. From day one, we built VeliGames with African operators in mind, combining local-fit content, practical tooling, and pricing that makes sense on the ground. We back it all up with hands-on operational know-how from working in the region. That’s what being a true content partner looks like.” Irakli Kakhidze, CEO at VeliGames.
Tailored for Africa’s infrastructure challenges, device characteristics, and user habits, VeliGames provides a performance-oriented casino content layer aimed at thriving in areas where conventional, high-bandwidth aggregation methods struggle. Rather than solely competing based on catalogue size, VeliGames prioritizes the key factors that genuinely contribute to casino success in Africa: speed, accessibility, conversion, and session stability.
The platform delivers content in a highly efficient, mobile-centric setting designed to function dependably amid variable connectivity, restricted device storage, and brief gaming sessions, assisting operators in ensuring seamless gameplay and enhanced player experiences on a larger scale.
Alongside curated third-party titles, the platform includes exclusive in-house content:
- VeliPlay: bold, crash-and-fast titles built for immersion, retention, and high replay value
- Heaven of 7: high-impact slot content designed for strong engagement, session after session
Visit VeliTech at Stand 096 from March 3-5 to learn why VeliGames was honored as the Industry Rising Star. Discover live game demonstrations, witness performance features in action, and learn how operators can create unique iGaming brands with a platform designed for regional requirements.
The post VeliGames Secures SiGMA Africa’s Industry Rising Star Award appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
EGT showcases African growth strategy at SiGMA Africa 2026
EGT welcomes visitors to its booth 090 at SiGMA Africa 2026, scheduled for March 4-5 in Cape Town. The business will greet guests with an enticing range of products, featuring both popular high achievers and offerings tailored for the regional markets.
The Bulgarian manufacturer of gaming equipment will display its newest Supreme Series of slot cabinets, featuring the S 55 S ST and S 32-32 ST models. Fueled by Exciter IV, they will engage players in an enchanting gaming experience through their HD 4K screens, providing breathtaking visuals and fluid interaction. With striking design, exceptional performance, and cutting-edge features, these two models are sure to be among the new arrivals that will generate the most excitement.
The Supreme cabinets will feature Supreme Selection multigames: Jackpot Supreme Purple Selection, Supreme Buy Bonus Prize Selection, and Supreme Green Selection. The mixes will showcase a new combination of well-known titles from the company’s collection alongside innovative products with great promise.
In addition to the popular Bell Link, the successful jackpot Bell Link Boost will also be showcased, making its debut to local gaming audiences with the Bell Link Boost 2 mix. Featuring 8 intriguing titles across various themes along with the renowned 4-level jackpot, this multigame will turn each moment into an opportunity to win big.
Participants at the event will have the opportunity to sample the popular Big 5 Collection Lion blend, crafted specifically for the South African market. Located within the well-liked P 24-24 UP cabinet, the 12 titles of the multigame will offer players an exhilarating adventure, with the in-game spin wheel, referred to as the Thriller Game, enhancing the gaming experience even more.
The well-established G 50 C ST, G 27-27 ST and G 32-32 ST cabinets and the Gold General HD multigame will complement EGT’s slot selection for the exhibition.
EGT Digital will also demonstrate its portfolio of online gaming solutions, including the proprietary iGaming platform X-Nave, as well as a vast array of casino games.
Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, said: “Africa continues to demonstrate strong growth potential and increasing sophistication across regulated markets. Our presence at SiGMA Africa reflects our commitment to the region and our focus on delivering solutions that combine performance, flexibility, and local relevance. We are dedicated to creating long-term value for our partners while strengthening our footprint across the continent.”
The post EGT showcases African growth strategy at SiGMA Africa 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Gaming Realms Makes South African Debut in Partnership with Hollywoodbets
Gaming Realms, a top supplier of mobile-centric gaming content, has expanded its global presence following its entry into South Africa with prominent operator Hollywoodbets.
Gaming Realms’ varied collection of Slingo games is now accessible to local gamers, featuring titles created through the provider’s distinctive IP and brand collaborations, including Slingo Lucky Larry’s Lobstermania, Slingo Sweet Bonanza, and Slingo Xxxtreme.
Hollywoodbets ranks among South Africa’s biggest betting and gaming brands, featuring both physical and online operations, along with a loyal customer base. The collaboration with Gaming Realms was executed via Hollywoodbets’ regional aggregation partner Light & Wonder.
The collaboration signifies Gaming Realms’ initial venture into the African market, following other recent market entries that have greatly expanded the company’s global presence. The firm is currently operational in more than 30 regulated markets and intends to grow further in 2026, including in Africa.
Gareth Scott, Chief Commercial Officer at Gaming Realms, said: “Adding new regulated markets is imperative as we continue to cement our position as a leading supplier of unique and engaging content.
“Entering South Africa together with such a prominent partner as Hollywoodbets is a significant signal of intent and we have great ambitions to make the African region a key focus for Gaming Realms, as it offers great potential and an opportunity to reach completely new audiences.”
Wayde Dorkin, Head of Product at Hollywoodbets, said: “Gaming Realms is a provider that truly brings something unique, and we are excited to be the first operator to introduce Slingo and their wider game portfolio to players in South Africa.
“Their Slingo content appeals to a wide player demographic, blending the best from slots and strategy, and we have already seen it really resonate with our customers.”
The post Gaming Realms Makes South African Debut in Partnership with Hollywoodbets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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