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Pythia Sports partners with Betmaster to deliver comprehensive managed trading services for horse racing and greyhounds

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Leading horse racing and sportsbook provider, Pythia Sports, has announced its latest client partnership with global sports betting operator Betmaster. The collaboration sees Betmaster go live with Pythia’s full managed trading services racing betting product, enhancing its offering for racing enthusiasts worldwide.

This partnership, which launched in December 2024, marks another milestone for Pythia Sports as it continues to expand its presence in the global racing industry. The agreement was facilitated in collaboration with Racing1 Markets by leveraging the racing packaged from Racing1, as well as the newly formed racing alliance from 1/ST Content, Arena Racing Company (ARC), Racecourse Media Group (RMG), and Tabcorp.

This gives Betmaster a 24/7 racing package in just one contract and one integration, further strengthening the ties between the racing ecosystem’s major stakeholders.

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Betmaster’s adoption of Pythia’s managed trading services will provide its customers with a seamless horse racing experience for global meets across the UK and Ireland, as well as USA, Australia, New Zealand, South Africa and Japan, complete with expert pricing from Pythia.

Betmaster has further integrated select derivative markets with a full rollout expected later this year, alongside in-running betting.

Stephen Davison, Head of Commercial Operations at Pythia Sports, said: “We are delighted to partner with Betmaster to bring our state-of-the-art managed trading services to their platform. This partnership represents our commitment to delivering high-quality, innovative horse racing solutions to operators worldwide. We’re confident this launch will resonate with Betmaster’s customers and we are excited to see how horse racing and greyhounds can inspire growth at the company as they offer this proposition for the very first time as an operator.”

Jack Whitaker, Racing1 Markets spokesperson and Commercial Manager at ARC, said: “Racing1 Markets is all about making racing easy for customers that want a tier 1 product, with as little hassle as possible – our partnership with industry leading supplier Pythia Sports enables customers like Betmaster to receive exactly that. Betmaster, an existing brand across Ireland with global aspirations, are a perfect fit to align with Racing1 Markets’ goals.

Betmaster CPO Andrey Rozanov added: “Working with Pythia Sports as a part of the Racing1 Markets package is a game-changer for Betmaster. Their racing expertise and product set allows us to enhance our horse racing product, providing our customers with a comprehensive and dynamic betting experience. We’re thrilled to bring this product to market and look forward to seeing its impact play out as we approach the major racing events in the 2025 calendar.”

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This agreement underscores the growing demand for robust horse racing solutions within the online sports betting industry and solidifies Pythia’s reputation as a trusted partner.

Pythia will be exhibiting its risk management service as part of the newly formed Racing1 partnership at ICE in Barcelona at Stand 5E38.

About Pythia Sports

Pythia Sports was established in 2014 with a focus on predictive sports modelling and data collection, primarily in racing. It works in partnership with data rights holders such as Arena Racing Company and Racecourse Media Group (RMG). It has recently worked with the latter to launch an in-play betting feed, for which Pythia provides the pricing to clients including William Hill, Ladbrokes, Coral and William Hill.

Pythia Sports has built a fully automated risk management service, encompassing fundamental pricing capabilities and advanced risk management algorithms. This has been designed as an end-to-end service for bookmakers, allowing them to offer a market-leading product with guaranteed returns and no operational overhead requirements. The product is fully customisable based on each client’s operational and trading requirements.

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Xanada Investments Announces the Launch of the Xanada Pitch Contest 2025

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$50,000 Investment Prize & Global Exposure Await the Next Big iGaming Startup

Xanada Investments announced the launch of the Xanada Pitch Contest 2025, a global competition aimed at supporting iGaming startups seeking investment and growth opportunities in partnership with NEXT.io and Lilith PR Agency.

The contest offers a $50,000 equity investment to the winning startup, along with strategic mentorship, industry connections, and marketing support.

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The competition will follow a two-stage selection process. From February 10 to April 1, 2025, startups can submit their applications online. Following the initial evaluation, the top five finalists will be announced on April 10, 2025, and will proceed to a live pitch event at the NEXT Summit in Valletta on May 8, 2025.

A Panel of Experts Will Choose the Winner

The final five startups will pitch their ideas live on stage at NEXT Valletta to a distinguished panel of judges, including:

  • Vladimir Malakchi – CEO & Managing Partner, Xanada Investments
  • Pierre Lindh – Co-founder & Managing Director, NEXT.io – The World’s iGaming Community
  • Dmitry Belianin – CEO & Founder at Belianin, Co-founder & Managing Partner at Blask
  • A Secret Judge – To be revealed soon

“A Unique Chance to Scale and Succeed”

“The Xanada Pitch Contest is raising the bar for startup competitions. This is a rare opportunity for iGaming startups – whether they are launching, growing, or looking to scale – to showcase their vision in front of key investors and decision-makers. We are committed to bringing together the brightest minds in the industry to support the next wave of innovation,” said Vladimir Malakchi, CEO & Managing Partner of Xanada Investments.

Who Should Apply?

The contest is open to Pre-Seed, Seed, and Series A startups operating in the iGaming sector. Startups at various growth stages – whether developing new solutions or scaling existing ones – are encouraged to apply.

Application and Key Dates

  • Applications Open: February 10 – April 1, 2025
  • Top 5 Finalists Announced: April 10, 2025
  • Live Pitch Event: May 8, 2025, at NEXT Summit, Valletta

For further information and to apply, visit https://xanada.investments/contest or reach out to Xanada Investments at [email protected]

The post Xanada Investments Announces the Launch of the Xanada Pitch Contest 2025 appeared first on European Gaming Industry News.

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Pole Position Performance: GR8 Tech Transforms Client Challenges into Opportunities with CRM

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GR8 Tech has launched a five-episode video series that demonstrates how its top-tier CRM can address key client challenges, such as improving communication, automating workflows, and delivering personalized experiences. Through real-life examples from GR8 Tech’s clients, viewers can discover how to unlock CRM’s full potential.

Watch Pole Position Performance: GR8 Tech CRM

Kateryna Pozdnysheva, GR8 Tech’s Chief Client Officer and Head of CRM Business Unit, leads the series. Along with her assistant Addi, Kateryna dives deep into the mechanics of CRM: how to design a CRM journey that targets both casino players and sports enthusiasts, ensuring that each player receives a personalized experience; how to engage with players effectively, test what resonates with them, and adjust strategies in real-time to improve performance. Viewers learn the importance of segmentation tools, which allow CRM to categorize players based on their habits, risk profiles, and preferences, all while navigating diverse markets. The series also emphasizes how to connect with players on a deeper level by crafting campaigns that deliver the right incentives at the perfect moment and via the most effective communication channels.

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One of the highlights of GR8 Tech’s CRM solution is its ability to optimize player engagement to drive retention. Through advanced gamification tools like rewarding achievements, the CRM makes player interactions exciting and impactful. The series shows how these dynamic elements enhance the player experience, leading to a 25% increase in first-time deposits, 80% retention on average, and 75% engagement of MAU with gamified features. It highlights how GR8 Tech’s CRM serves as a powerful strategy for delivering personalized, effective, and results-driven client experiences.

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Gainr.ai and Goal Analytics Agree Trading Data Partnership

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Gainr.ai announces a strategic agreement with Goal Analytics for sports data models

Gainr.ai, a leader in AI-powered alternative trading solutions, is pleased to announce a strategic partnership with Goal Analytics – a top European data analytics company to enhance the performance of the Gainr Trading portfolio through advanced predictive data insights. This collaboration will provide Gainr Trading with high-quality, data-driven intelligence to optimise trading strategies, improve risk management, and refine AI-driven market-making models.

As a specialist in sports data analytics, Goal Analytics will supply Gainr Trading with in-depth statistical models and proprietary data sources, offering a crucial edge in predictive accuracy for trading syndicates. This partnership marks a significant step in Gainr.ai’s commitment to integrating best-in-class analytical expertise into its trading ecosystem, ensuring partners have access to cutting-edge insights to inform their strategies.

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Gainr Trading is a scalable alternative trading fund, administered and audited by Suntera, leveraging Gainr.ai’s proprietary technology to execute verified prediction market strategies. The addition of high-quality data analytics strengthens its ability to optimise odds, enhance risk assessment, and refine AI-driven decision-making in real time.

Commenting on the announcement, Theodoros Koumis, CEO and Founder of Gainr.ai, stated: “Access to superior data is at the heart of every high-performance trading strategy. Our partnership with Goal Analytics allows us to integrate deeper statistical intelligence into Gainr Trading, ensuring our partners and investors benefit from the most accurate and actionable insights available. This collaboration underscores our commitment to advancing AI-driven trading solutions with academic-grade models and industry-leading automation.”

“We are very happy to team up with Gainr Trading and share our expertise in football data analytics and algorithm development. Gainr Trading’s expertise and experience in trading and execution makes this a highly compelling partnership forming a very strong syndicate for football. We are excited to support Gainr at all levels with our football data-driven expertise, creating a wide range new opportunities in the industry.” Malte Schmielewski CEO Goal Analytics.

With this expansion into Europe, Gainr.ai continues to enhance its alternative trading intelligence framework, ensuring its ecosystem remains at the forefront of AI-powered trading innovation. As demand for agile, data-driven trading strategies grows, Gainr Trading is well-positioned to provide superior analytics and automation for sports betting syndicates and alternative investment firms.

The post Gainr.ai and Goal Analytics Agree Trading Data Partnership appeared first on European Gaming Industry News.

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