Bitblox, the disruptive provider behind popular crypto price prediction games Up or Down? and 3 in a Row, has announced it will receive an investment from YOLO Investments, an innovative venture capital firm with interests in blockchain and fintech.

YOLO has long been an admirer of Bitblox, with the group’s proprietary igaming platform solution, Hub88, being among the first to adopt the company’s innovative titles when it launched in the summer of 2024.

Bitblox games have since gone from strength-to-strength in the industry, with the company’s unique hybrid of skill-based games (SBGs) and games of chance attracting interest from both sports bettors and casino players alike.

Now boasting a portfolio that includes a sped up version of its flagship title, Up or Down? Turbo, and a more light-hearted game in Bitslap, Bitblox is set to make further in-roads in the igaming space over the coming months and already has a number of new releases in its pipeline for 2025.

The company’s ambitions will, of course, now be furthered by the additional support being supplied by YOLO Investments and both parties are optimistic about embarking on a mutually beneficial partnership that should help to bring crypto-based betting further into the mainstream.

Brandt Page, Chief Executive Officer at Bitblox, said: “YOLO Investments is a company with a proven track record for identifying opportunities in the cryptocurrency-focused igaming space, so we’re very happy to have received a huge vote of confidence from them in the form of this partnership.

“As one of the early adopters of our games on its Hub88 platform, Yolo has witnessed first hand the potential Bitblox titles have in driving engagement from both sports bettors and casino players and I’m confident with their backing, we’ll be able to achieve more great things in 2025.”

Klen Kaljulaid, Principal at YOLO Investments, said: “We value innovative products that break away from the traditional 3×3 reels so beloved by the industry. Bitblox games provide a sense of control, reminiscent of cash games. I particularly appreciate knowing that the results are tied to real-world price movements rather than relying on RNG. While I understand the future is inherently unpredictable, I can, at least in theory, hold onto the illusion of knowing where the market might move—and if proven right, take satisfaction in my understanding of market dynamics.”