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BetRivers Welcomes Gambling Icon Phil Hellmuth as Brand Ambassador
Hellmuth to Bring His Bigger Than Life Personality Exclusively to Rush Street Interactive
Rush Street Interactive, Inc. (NYSE: RSI) (“RSI”), a premier online casino and sports betting operator, is thrilled to announce a new exclusive partnership with Phil Hellmuth, the world-renowned professional poker player and record-holder for the most World Series of Poker (WSOP) tournament wins. Known as one of the most skilled gamblers in the world, Hellmuth will join the BetRivers team as a brand and content partner bringing his unparalleled expertise and charisma to deliver a variety of exciting and exclusive player experiences and entertainment across RSI’s Casino, Sportsbook, and Poker verticals, as well as throughout RSI’s media-owned productions such as the BetRivers Network and our long-running Poker Night in America poker show.
Hellmuth’s legendary career has made him one of the most recognizable figures in the poker world. With an unmatched 17 WSOP bracelets, he has cemented his status as a skilled gambler, captivating gambling audiences with his pride, passion, and larger-than-life persona. Beyond his accolades, Hellmuth’s engaging presence and entertaining personality have inspired countless fans and players worldwide.
This partnership will see Hellmuth integrated across RSI’s platforms and media production properties, delivering a mix of thrilling entertainment and engaging player opportunities.
Highlights of the partnership will include:
- In-App Promotions: Exclusive themed casino, sportsbook, and poker events and challenges for players to test their skills and enjoy unique rewards.
- Interactive Entertainment: Hellmuth will host Live Casino Dealer events, provide sports betting commentary, and lead interactive sessions for players and fans. He will also participate in unique engaging poker events with VIPs.
- VIP Events and Experiences: Appearances at in-person and online VIP tournaments and events, offering players a chance to compete with, be entertained by, and learn from one of poker’s greatest. In the upcoming weeks, VIPs will have the opportunity go to the Super Bowl in New Orleans with the poker legend.
- Brick-and-Mortar Activations: Hellmuth will headline events at BetRivers land-based casino partners, creating unforgettable moments for attendees. In the coming months, Hellmuth will be participating in various tournaments at our casino partners including Rivers Casino and Little River Casino.
- BetRivers Network Collaborations: Hellmuth will play a prominent role in RSI’s entertainment media property, BetRivers Network, including appearances on flagship poker show production Poker Night in America, exclusive streaming events, and other branded activations. Be on the lookout for upcoming shoots and promotions including Hellmuth’s signed legendary BetRivers hat.
- BetRivers Online Poker: Dedicated tournaments and exclusive branded content designed to captivate online poker enthusiasts and casual players alike. Including, promoting RSI’s recently launched online poker platform developed in collaboration with acclaimed poker professional Phil Galfond.
“Phil Hellmuth is a living legend whose influence extends far beyond the poker table to all gamblers, and we are excited to welcome him to the BetRivers family,” said Richard Schwartz, CEO of Rush Street Interactive. “Phil’s unmatched passion, dynamic personality, and flair for entertainment make him the perfect ambassador as we continue to expand our offerings and elevate player experiences across our platforms. His expanded role in the BetRivers Network, including increased appearances on Poker Night in America, and his contributions to promoting our new online poker platform, will bring unparalleled excitement to our players. Additionally, his involvement with our best-in-class mobile casino and sportsbook promotional games will create unforgettable moments for players and fans alike.”
“Partnering with Rush Street Interactive and BetRivers is an exciting new chapter for me,” said Hellmuth. “Ever since meeting the Rush Street Interactive executive team in 2012, I have been a fan. I have been impressed with RSI’s moxie, will, and determination to build a beautiful product—an online gaming experience that people love to use and play on. Today, I am proud to announce that we will elevate our collaboration to share my experience and love of poker, gambling, and entertainment with BetRivers players and fans, both online and in person. First up, I will attend the Super Bowl in New Orleans with BetRivers VIP players!”
This partnership reinforces RSI’s dedication to delivering premium content, unforgettable events, and dynamic entertainment experiences for its players. By aligning with Hellmuth, RSI continues to solidify its position as a leader in the online casino, sportsbook, and poker industries.
Forward-Looking Statements
This press release includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. RSI’s actual results may differ from their expectations, estimates and projections and consequently, you should not rely on these forward-looking statements as predictions of future events. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, without limitation, RSI’s expectations about its arrangement with Hellmuth, what RSI’s anticipated offerings and benefits arising from that arrangement will include and its future performance with respect to that arrangement. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside RSI’s control and are difficult to predict. Factors that may cause such differences include, without limitation, changes in applicable laws or regulations, unanticipated product or service delays, and other risks and uncertainties indicated from time to time in RSI’s most recent Annual Report on Form 10-K, including those under “Risk Factors” therein, and in RSI’s other filings with the SEC. RSI cautions that the foregoing list of factors is not exclusive. RSI cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. RSI does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.
The post BetRivers Welcomes Gambling Icon Phil Hellmuth as Brand Ambassador appeared first on Gaming and Gambling Industry in the Americas.
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THE UNIT LAUNCHES NEW BRAND IDENTITY AND EXPANSION ROADMAP FOR 2025
Refreshed branding and website captures the energy, creativity, and collaboration that define The Unit’s long-term vision in the betting, iGaming and sports sectors
The Unit, a leader in product design and development for sports betting and iGaming, is kicking off 2025 with a refresh of its visual brand identity, to reflect the company’s recent growth and ambitious expansion plans.
The Unit’s brand refresh, evidenced on its redesigned website, is designed to convey a dedication to powering innovation, expertise, and performance across the betting, iGaming, and sports sectors.
The Unit continues to partner with leading industry brands, and the refresh will reflect The Unit’s ambitions to empower that growth together in 2025.
The new visual identity is designed to capture the energy, creativity, and collaboration that define The Unit’s work in sports betting and iGaming. While these guidelines provide a solid foundation, this visual identity is positioned to be explored and evolved over time, allowing for creativity tailored to each platform within a structured framework.
This ethos of the refresh aligns with The Unit’s expansion plans and follows the opening of the company’s new office in New York City, as part of its long-term global expansion objectives, adding to the product development teams based in Ireland and Moldova.
Paddy Casey, Co-founder at The Unit, said: “This year is set to be a momentous one for The Unit, as we plan to grow our presence across the globe, and our new brand identity perfectly reflects our ambitions. In partnership with our clients, we will strive to continually set new benchmarks in cutting-edge product design and development.
“The redesign is not just about how we look; it’s about how we present ourselves to our clients and the industry. We will ensure our brand remains consistent, recognisable, and aligned with the core values that drive us.
“This is an important next step for The Unit, after we recently stepped up our efforts in North America with the opening of our new office in New York City. Having already built a reputation of being a trusted and reliable supplier with a strong track record in the industry, we are incredibly determined to take this on a level and make our presence in sports betting and iGaming even stronger in 2025 and beyond.”
The post THE UNIT LAUNCHES NEW BRAND IDENTITY AND EXPANSION ROADMAP FOR 2025 appeared first on European Gaming Industry News.
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Digitain Announces Aida Vardanyan as CEO of Digitain Malta
The post Digitain Announces Aida Vardanyan as CEO of Digitain Malta appeared first on European Gaming Industry News.
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Nolimit City resurfaces in the apocalyptic world of xWays Hoarder 2
Karen’s back, and she’s as greedy as ever. Nolimit City is diving headfirst into the post-apocalyptic chaos once again with xWays Hoarder 2—a sequel to the wildly popular xWays Hoarder xSplit. This game follows in the footsteps of sequels like San Quentin 2, Punk Rocker 2, and Fire in the Hole 2, proving once more that the end of the world is just the beginning when it comes to our games.
When survival is the name of the game, desperation leads to chaos. Betrayal, looting, and backstabbing are all fair play in this wasteland—but it’s all worth it for that sweet, sweet loot.
The base game is littered with signature Nolimit City xMechanics such as xBet®, xWays®, xSplit® and xSplit® Nudge. xWays® can grow from 4x – 12x the value of the symbol offering some pretty sweet loot. xSplit® symbols splits all symbols to the left of the including xWays® symbols doubling the multiplier. xSplit Nudge is another valuable feature that lands as a stacked symbol that will nudge and split all symbols to the left. xBet® makes it 4 times more likely to trigger free spins, 1 Guaranteed xSplit® Nudge xBet® guarantees a minimum of 1 xSplit® Nudge and Loot Respin xBet® guarantees triggering Loot Respins.
Loot Respins can land along with any other special feature on the reels. During Loot Respins, the Loot symbol expands on the first reel and locks the reel, whilst any special symbol retriggers and becomes sticky for the next spin. When no additional special symbol lands, the 1st reel unlocks and one final respin is awarded. A Loot symbol may land again and will retrigger Loot Respin!
Landing 3, 4 or 5 Scatter Symbols will trigger 7, 10 or 13 Raid Spins respectively. During Raid Spins xSplit®, xWays® and xSplit® Nudges remain sticky. A Super Scatter will convert itself and the symbol below it to a xSplit® symbol. For every 3 special features selected a new Radiation level is reached where each level upgrade awards 1 addition spin.
- Radiation Level 1 – 3 xSplit®/xWays®/xSplit® Nudge collected: The lowest paying character symbol and object symbol are removed from the reels.
- Radiation Level 2 – 6 xSplit®/xWays®/xSplit® Nudge collected: The second lowest paying character symbol and object symbol are removed from the reels.
- Radiation Level 3 – 9 xSplit®/xWays®/xSplit® Nudge collected: The third lowest paying character symbol and object symbol are removed from the reels.
- Radiation Level 4 – 12 xSplit®/xWays®/xSplit® Nudge collected: The fourth lowest paying character symbol and object symbol are removed from the reels.
Landing 3,4 or 5 Scatter symbols where 1 of them is a Special Scatter symbol will trigger 7,10 or 13 Plunder Spins. The only difference between Raid Spins and Plunder Spins is that the Super Scatter Symbol and the positions below it become a Sticky xSplit for the duration of the spins. Binge Spins are awarded when Raid Spins or Plunder Spins progresses to Radiation Level 4 where only the 2 highest paying Character symbols and highest paying object symbol are awarded.
If you want to survive you need to trust no one but yourself and if you get out alive a maximum payout of 25,920x the base bet is awarded. xWays Hoarder 2 is rated as “Extremely Volatile” delivering the thrilling high-stakes gameplay that Nolimit City fans know and love.
Per Lindheimer, Head of Product at Nolimit City, said: “Ah yes, the sweet smell of the wasteland is back, oh no wait that’s Karen, the Queen of Shit! This is yet another sequel we’ve been excited to release for a while! The original was stand out hit for us, so we knew we had to respect its legacy. We’ve made a few tweaks and added a couple of new features that really make this game what it is and we hope players will enjoy it!“
‘xWays Hoarder 2’ will be available to all Nolimit City partners on January 14th, 2025.
The post Nolimit City resurfaces in the apocalyptic world of xWays Hoarder 2 appeared first on European Gaming Industry News.
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