Latest News
SOFTSWISS Launches the First Sportsbook Network Jackpot
SOFTSWISS, a global technology company and expert in iGaming software development, unveils the first Sportsbook Network Jackpot. It is a progressive jackpot system designed to unite multiple brands in an exclusive network campaign with a shared prize pool.
The Sportsbook Network Jackpot debuted with an initial prize pool of 35,000 euro, which will continue to grow as more brands join. All clients working with the SOFTSWISS Sportsbook, including those on third-party platforms, are eligible to join the Network.
This progressive approach allows operators to offer greater rewards to players without incurring additional individual costs, while improving key metrics such as player engagement, retention, and overall satisfaction. The SOFTSWISS research on Network Jackpots, based on data from casino projects, reveals that the Network Jackpot boosts Average Turnover per User (ATPU) by 27.91%.
For players, there are no additional costs or efforts required to participate in the Network Jackpot – it offers fair competition and equal chances for everyone to win the grand prize compared to branded jackpots by a single sportsbook.
This concept has already proven successful in the casino segment, where the most recent Prime Network Jackpot campaign launched with a €1,000,000 prize pool. The Sportsbook Network Jackpot aims to replicate this success, bringing the same innovative mechanics to the sports betting sector.
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook comments: “SOFTSWISS has always been about innovation, which is why we are the first to introduce the Network Jackpot for sportsbooks – a groundbreaking solution for the sportsbook market. We’ve launched this Network Jackpot with a relatively modest starting amount, but we’re confident the prize pool will grow as more clients join. Jackpots are not widely represented in the sportsbook industry, and a solution like the Network Jackpot will surely attract significant attention from clients and players alike.”
“The SOFTSWISS Jackpot Aggregator is a versatile tool that offers multi-level prizes, drops, and the Prime Network Jackpot. The Prime Network Jackpot has been our driving force throughout 2024, experiencing significant growth due to increased interest in this mechanic. We’ve seen remarkable adoption among casino clients in just one year, and I’m eagerly anticipating similar growth within the sportsbook segment,” shares Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator.
As the Sportsbook Network Jackpot evolves, SOFTSWISS anticipates rapid growth in participation and prize pools. With this new solution, SOFTSWISS continues to lead the way in creating effective and scalable engagement tools for the iGaming industry.
The SOFTSWISS team will be available to discuss partnerships at the first major iGaming event of 2025, ICE Barcelona, taking place on 20–22 January, at stand 2G42.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Launches the First Sportsbook Network Jackpot appeared first on European Gaming Industry News.
BETANO
Betano signs sponsorship deal with Argentina national football team
Kaizen Gaming brand becomes an Official Regional Sponsor as World Cup 2026 approaches, with campaigns planned across digital, TV and OOH.
Betano has signed a new sponsorship agreement with the Argentina National Football Team, joining as an Official Regional Sponsor, the company said on April 29, 2026.
The deal was announced from Athens, Greece and Buenos Aires, Argentina, with the Kaizen Gaming-owned sports betting and gaming brand positioning the partnership ahead of the FIFA World Cup 2026.
According to the company, the sponsorship will include “local 360° campaigns” featuring Betano’s tagline “Confiá” across digital media, television, and out-of-home (OOH) advertising. Betano also said it plans “high-engagement activations” intended to connect fans with the team.
In the release, Kaizen Gaming framed the agreement as part of a broader strategy to invest in top-tier sports partnerships to support international brand growth and “responsible gaming experiences.” Financial terms, territories covered under the “regional” designation, and contract duration were not disclosed.
More relevant data as follows:
- Betano (Kaizen Gaming) official website; https://www.betano.com/ Primary source for brand and market presence details related to Betano.
- Kaizen Gaming official website; https://kaizengaming.com/ Company background and corporate announcements for Kaizen Gaming, the owner of Betano.
- AFA (Argentine Football Association) official website; https://www.afa.com.ar/ Authoritative reference for Argentina national team commercial partnerships and federation announcements.
- FIFA World Cup 2026; https://www.fifa.com/fifaplus/en/tournaments/mens/worldcup/canada-mexico-usa2026 Official tournament page to ground the timing reference to the FIFA World Cup 2026.
The post Betano signs sponsorship deal with Argentina national football team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
EPT
PokerStars adds PokerStars Open Aix-en-Provence and confirms EPT Prague for 2026
New France stop runs Nov 2-8; EPT Prague returns to the Hilton Prague on Dec 2-13, both counting toward the PokerStars Live League.
PokerStars has added two stops to its 2026 live poker calendar: EPT Prague returns on Dec 2-13 at the Hilton Prague, and a new PokerStars Open event will debut in Aix-en-Provence, France, on Nov 2-8. The operator announced the dates on April 22, 2026.
Both events will award points in the PokerStars Live League, PokerStars’ annual leaderboard system across High, Medium, and Low tiers. PokerStars said more than €150,000 in PokerStars LIVE credit will be paid out to the top three finishers in each tier at year-end, plus a live freeroll with a €100,000 prize pool at the first EPT of 2027 for the top 30 finishers in each tier.
EPT Prague is set to run as an 11-day festival, with PokerStars flagging the High Roller and EPT Main Event among the headline tournaments. PokerStars cited last year’s Prague Main Event at more than 1,200 entries for a prize pool of more than €5.9 million, with Matan Krakow winning for more than €770,000.
The new PokerStars Open Aix-en-Provence stop will run in partnership with Texapoker at Pasino GRAND Partouche Aix-en-Provence. It becomes the latest confirmed date in PokerStars’ 2026 live lineup, which also includes EPT Monte Carlo (April 30 – May 10), PokerStars Open Namur (May 27 – June 7), PokerStars Open Malaga (June 22-28), and EPT Barcelona (August 16-29).
“We’re delighted to bring players two more incredible live events and welcome the return of EPT Prague,” said Cédric Billot, Associate Director, Live Events. ”Each stop offers a unique experience and world-class competition and strengthens an already exciting 2026 schedule. We look forward to welcoming everyone for another standout year of live poker.”
More relevant data as follows:
- PokerStars Live; https://www.pokerstarslive.com/ Official schedule and event information source referenced in the announcement.
- PokerStars blog; https://www.pokerstars.com/poker/learn/news/ PokerStars’ news hub cited for additional details on live events and updates.
- European Poker Tour (EPT) – PokerStars Live; https://www.pokerstarslive.com/ept Background and official overview of the EPT brand and tour stops mentioned in the release
The post PokerStars adds PokerStars Open Aix-en-Provence and confirms EPT Prague for 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Betano Teams Up with World Champions Argentina in New Sponsorship Deal
Betano joins the Argentina National Football Team as Official Regional Sponsor ahead of the FIFA World Cup 2026
Betano, the premium online sports betting and gaming brand of Kaizen Gaming, is an Official Regional Sponsor of the Argentine National Football Team, further highlighting its commitment to supporting Argentine sport.
The sponsorship agreement comes at a time of increased global anticipation for the game, just weeks before the FIFA World Cup 2026. Through this partnership, Betano is strengthening its ties with Argentine football and together with the country’s National Team, will deploy high-engagement activations that bring the fans closer to the game.
Argentina, the reigning world champions and one of the most iconic footballing nations, hold three World Cup titles and 47 major tournament wins and are supported by an expansive international fanbase. By reinforcing its presence in this legendary footballing stronghold, Betano continues to elevate its brand profile, integrating it into the elite of global sport. The partnership with the National Football Team of Argentina also reflects Kaizen Gaming’s broader strategy to invest in top-tier sports collaborations that drive international brand growth, while delivering innovative and responsible gaming experiences to millions of users worldwide.
The scope of this sponsorship will include local 360° campaigns that feature Betano’s tagline “Confiá” in digital media, television, and out-of-home (OOH) advertising.
Football is a global language, and few teams and countries embody its passion and legacy like Argentina. This partnership is a natural step for Kaizen Gaming and the Betano brand, deepening their presence at the heart of the sport and connecting with fans in moments that matter most. As anticipation for the FIFA World Cup 2026 continues to build, this collaboration positions Betano centre-stage in the football conversation. Ahead of what promises to be a thrilling tournament, Kaizen Gaming remains focused on expanding its international reach, investing in strategic partnerships, and building meaningful connections with fans worldwide.
The post Betano Teams Up with World Champions Argentina in New Sponsorship Deal appeared first on Americas iGaming & Sports Betting News.
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