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SOFTSWISS Launches the First Sportsbook Network Jackpot

Published

2 years ago

January 9, 2025

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SOFTSWISS, a global technology company and expert in iGaming software development, unveils the first Sportsbook Network Jackpot. It is a progressive jackpot system designed to unite multiple brands in an exclusive network campaign with a shared prize pool.

The Sportsbook Network Jackpot debuted with an initial prize pool of 35,000 euro, which will continue to grow as more brands join. All clients working with the SOFTSWISS Sportsbook, including those on third-party platforms, are eligible to join the Network.

This progressive approach allows operators to offer greater rewards to players without incurring additional individual costs, while improving key metrics such as player engagement, retention, and overall satisfaction. The SOFTSWISS research on Network Jackpots, based on data from casino projects, reveals that the Network Jackpot boosts Average Turnover per User (ATPU) by 27.91%.

For players, there are no additional costs or efforts required to participate in the Network Jackpot – it offers fair competition and equal chances for everyone to win the grand prize compared to branded jackpots by a single sportsbook.

This concept has already proven successful in the casino segment, where the most recent Prime Network Jackpot campaign launched with a €1,000,000 prize pool. The Sportsbook Network Jackpot aims to replicate this success, bringing the same innovative mechanics to the sports betting sector.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook comments: “SOFTSWISS has always been about innovation, which is why we are the first to introduce the Network Jackpot for sportsbooks – a groundbreaking solution for the sportsbook market. We’ve launched this Network Jackpot with a relatively modest starting amount, but we’re confident the prize pool will grow as more clients join. Jackpots are not widely represented in the sportsbook industry, and a solution like the Network Jackpot will surely attract significant attention from clients and players alike.”

“The SOFTSWISS Jackpot Aggregator is a versatile tool that offers multi-level prizes, drops, and the Prime Network Jackpot. The Prime Network Jackpot has been our driving force throughout 2024, experiencing significant growth due to increased interest in this mechanic. We’ve seen remarkable adoption among casino clients in just one year, and I’m eagerly anticipating similar growth within the sportsbook segment,” shares Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator.

As the Sportsbook Network Jackpot evolves, SOFTSWISS anticipates rapid growth in participation and prize pools. With this new solution, SOFTSWISS continues to lead the way in creating effective and scalable engagement tools for the iGaming industry.

The SOFTSWISS team will be available to discuss partnerships at the first major iGaming event of 2025, ICE Barcelona, taking place on 20–22 January, at stand 2G42.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Launches the First Sportsbook Network Jackpot appeared first on European Gaming Industry News.

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affiliate marketing

Regulated iGaming markets push operators toward audit-ready affiliate tracking

Published

2 hours ago

July 16, 2026

Wladimir P.

regulated-igaming-markets-push-operators-toward-audit-ready-affiliate-tracking

As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.

Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.

The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.

Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.

The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.

In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.

The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Alberta

Play’n GO goes live in Alberta iGaming with 10+ operators

Published

2 hours ago

July 16, 2026

Wladimir P.

play’n-go-goes-live-in-alberta-igaming-with-10+-operators

Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.

Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.

The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.

According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.

Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Alberta

Play’n GO strengthens Canadian footprint with Alberta iGaming market entry

Published

2 hours ago

July 16, 2026

GamingAmericas.com

play’n-go-strengthens-canadian-footprint-with-alberta-igaming-market-entry

The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time

Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.

The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.

Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.

The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.

“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”

To find out more about Play’n GO, please visit playngo.com

The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.