The B2B iGaming platform provider assumes the role of Onabet’s dedicated technology partner, taking on platform delivery and operational infrastructure in one of the world’s most dynamic regulated markets.

Atlaslive has entered into a direct partnership agreement with Onabet, a licensed Brazilian operator holding authorization from the Secretariat of Prizes and Betting (SPA/MF) to provide online gaming services across Brazil. Ranked among the top 10 operators in the country by gross gaming revenue, Onabet is one of the recognized names in Brazil’s fast-growing regulated betting industry. Under this agreement, Atlaslive assumes the role of Onabet’s dedicated technology partner—delivering platform infrastructure and continuous operational support.

Having generated an estimated $5.96 billion in gambling revenue during its inaugural year of regulation, Brazil’s iGaming market now ranks among the five largest globally. Onabet holds a federal licence under the regulatory framework introduced by Law 14.790/2023, with authorization to offer both sports-themed betting and online gaming products to players across the country.

Working under a direct partnership structure allows both organizations to achieve tighter alignment on product roadmap, accelerated deployment timelines, and unified accountability for platform uptime and performance. Onabet gains tighter coordination with the engineering and product teams building the technology they rely on daily, while Atlaslive advances its strategic focus on direct operator relationships—an approach that drives deeper technical integration and more sustainable outcomes in demanding regulated environments.

“When you work directly with the team that builds your platform, everything accelerates—from feature delivery to issue resolution. That’s the model we believe in, and we’re glad Onabet shares that vision,” said Volodymyr Taftai, Country Director for Brazil, Atlaslive. “Brazil is one of the most demanding regulated markets in the world. Earning the trust of a licensed operator here is something we take seriously.”

Hugo Baungartner, Institutional Director at Grupo Esportes Gaming Brasil, added: “The Brazilian regulated market requires increasingly robust, scalable operations that are aligned with local dynamics. This partnership helps strengthen our technological capabilities and supports the continuous evolution of the experience delivered by Onabet.”

Atlaslive is a B2B iGaming technology company that develops a proprietary platform engineered for sportsbook and casino operations. Its business model centers on sustained operator partnerships, product-driven development, and comprehensive platform delivery.

The regulatory landscape of iGaming and electronic betting in Brazil is undergoing a profound realignment that combines high-level political tension, structural mental health metrics, and new financial payment barriers.

Bellow, the core pillars transforming the operational and compliance dynamics of the industry nationwide.

“If it were up to me, I would ban them all”

The online betting ecosystem has established itself as a central agenda item for the federal Executive branch.

President Luiz Inácio Lula da Silva ratified his intention to tighten controls over the marketing campaigns of digital platforms.

Speaking during an interview on EBC’s Sem Censura program, the president was direct in confirming his regulatory plans for advertisements, even revealing a drastic personal stance:

“If it were up to me, I would ban them all.”

However, the head of state recognized the institutional boundaries that limit his administration’s leverage over regulated economic activities, noting that the country’s governance depends on a tripartite system.

“I am not the owner of Brazil. I am part of a system of institutions that govern the country alongside the National Congress and the Judiciary,” he pointed out.

Legislative barriers and the electoral agenda

To illustrate the political complexity of industry oversight, Lula exposed the balance of power within the legislature, noting that his political base holds just 70 deputies out of 513 and 9 senators out of 81.

This correlation means that any unilateral veto by the Executive could easily be overturned by the Legislative branch, where the betting sector maintains significant political influence.

Despite these legislative hurdles, the government highlighted the progress made by the specialized secretariat within the Ministry of Finance, which has successfully deactivated over 90% of illegal gambling domains in the country, and confirmed that the moratorium on granting new operating licenses will extend until the end of the year.

The Executive signaled that market regulation will form an active part of upcoming political campaigns.

The focus will remain on linking digital betting to public health, considering that 1.3 million young citizens, mostly low-income, interact with these platforms, affecting family budgets and justifying containment measures such as the 12-month betting account freeze for individuals seeking to renegotiate their debts.

The New Desenrola initiative and the financial offensive against debt

As part of its macroeconomic strategy to curb household over-indebtedness, the Brazilian government launched the New Desenrola program.

The initiative aims to cut off indirect financing channels in gambling through Article 16, which strictly prohibits any credit operations that serve as a bridge to transfer resources to betting platforms.

The primary objective of the rule is to shut down the use of credit-linked Pix (Pix crédito) as a deposit method.

A technical audit conducted by Folha de S.Paulo revealed that despite the implementation of the rule, major tier-one entities such as Bradesco and Banco do Brasil kept the credit transfer feature available for betting deposits until mid-May.

This government concern is backed by CNC economic indicators, which place Brazil’s family debt index at a critical 80.4%, the highest proportion recorded since the historical data series began in 2010.

The mechanics of credit-linked Pix and the banking response

From the legal perspective of the financial system, credit-linked Pix qualifies technically as a post-paid payment method, given that the user finalizes the cash payment after the transaction rather than upfront.

Lacking specific standalone regulation from the Central Bank (BC), this tool operates under two internal commercial modalities handled by banks:

• Card-backed financing: The financial institution processes the charge on the customer’s credit card limit, deducts operational service fees, and sends an immediate cash transfer via Pix to the recipient. If the user fails to clear their monthly statement, they enter the revolving credit interest pool.
• Direct personal loans: The bank approves an interest-bearing personal loan for the consumer, instantly routing the credit capital generated from the operation to the destination commercial establishment.

Faced with this scenario, most commercial banks chose to block these movements once internal compliance systems flag that the destination corporate ID (CNPJ) belongs to the list of 85 licensed operators published by the Ministry of Finance. Instead, they enforce corporate Pix QR codes restricted to cash transactions and emit risk alerts through platforms like Nubank and PicPay.

Regulatory oversight vacuums and operator reactions

Although the regulatory framework mandates fines of up to R$ 2 billion and license suspensions for betting houses that accept post-paid payment methods, operators represented by the IBJR and the ANJL clarified that they possess no technical means to filter out credit-linked Pix.

Because the financing is cleared entirely within the internal banking environment, the funds reach betting accounts as a standard instant bank transfer, shifting the responsibility of transaction filtering back to the financial institutions.

For its part, the monetary authority has yet to define the definitive inspection framework. The Secretariat of Prizes and Betting (SPA) of the Ministry of Finance holds the power to penalize gambling platforms but lacks the legal jurisdiction to discipline commercial banks.

Legal experts point to a regulatory vacuum that requires a new ordinance to empower the SPA to audit not only betting operators, but also their intermediary payment providers.

Constitutional litigation and the defense of the regulated industry

Regulatory friction has also shifted to the judicial and federal arenas.

The National Association of Games and Lotteries (ANJL) filed a Direct Action of Unconstitutionality (ADI 7971) before the Supreme Federal Court (STF) against Law 16.508/2026 enacted by the state of Rio Grande do Sul.

The provincial statute imposes severe restrictions on the marketing campaigns of iGaming platforms within state lines.

The association representing the regulated market argues that the state government violates Article 22 of the Federal Constitution, which grants the exclusive competence to legislate on telecommunications and commercial advertising solely to the Federal Union.

The case was assigned to Supreme Court Justice Cármen Lúcia, and the industry is seeking an urgent preliminary injunction to prevent a chaotic fragmentation of regional advertising laws from ultimately strengthening unregulated, offshore black-market domains.

Aligning with the sector’s institutional defense, André Gelfi, Director of the Brazilian Responsible Gaming Institute (IBJR), warned about the dangers of turning the regulated betting industry into a “convenient scapegoat” for household default trends.

Gelfi argued that political debates routinely generalize the activity without differentiating authorized environments from clandestine networks.

The director advocated for “Smart Regulation” sustained by behavioral user monitoring, financial education, and technical actions aimed exclusively at the illegal market.

Market indicators: tax collection and self-exclusions

The consolidation of the legal market in the country shows a direct impact on state coffers.

According to the official balance sheet of the Federal Revenue Office (Receita Federal), obtained via the Access to Information Law, the federal government collected R$ 4.17 billion from gaming and lotteries during the first quarter of 2026.

Within this fiscal pool, licensed online fixed-odds betting platforms generated R$ 1.15 billion, consolidating sports betting as a stable source of federal revenue for the National Treasury.

In parallel with economic growth, responsible gaming mechanisms are recording unprecedented activity. In its first five months of operation, the central platform of the Ministry of Finance processed 519,000 player requests for self-exclusion from digital betting environments.

The report details that the system absorbs an average of 144 requests per hour, with 40% of cases based on a loss of behavioral control over gambling, demonstrating the active adoption of these compliance tools by consumers to curb addiction.