Latest News
Casino Guru unveils redesigned homepage: A bold step forward in online gambling resources
Casino Guru, the leading independent authority on online gambling and the biggest online casinos database, has launched a major redesign of its homepage, marking a new era in its mission to provide users with unparalleled insights and resources in the online gambling world.
The previous homepage no longer reflected the full scope of Casino Guru’s activities. The redesigned homepage aims to showcase the platform’s extensive efforts to go beyond being just another casino website. “We wanted to demonstrate that we are serious about our mission, tackling issues often overlooked by competitors, with a level of dedication that ensures something new is happening on our site every day,” the team behind the redesign explains.
Key features of the new homepage
Dynamic content integration:
The homepage features an autoscroll carousel, a dynamic element that presents Casino Guru’s unique data interactively. Visitors can explore real-time updates on the platform’s constantly growing database of casinos, bonuses, games, forum posts, and complaints.
Box/Grid Layout for modular design:
Inspired by the “bento box” concept, the new design organizes content into clean, visually comprehensible blocks. This modular approach enhances user navigation while offering flexibility in presenting a wide range of information.
User-centric design: The homepage integrates a streamlined introduction, intuitive navigation, and content that offers more than static information. Each section provides users with valuable insights while emphasizing the platform’s commitment to innovation.
Modern visuals and branding:
A significant update to Casino Guru’s visual identity includes a shift from animated graphics to a sophisticated blend of 3D elements and neon accents. This aesthetic transformation elevates the platform’s appeal and reflects its modern approach to the online gambling industry.
Forum and complaints sections: A dedicated space introduces users to the Casino Guru forum and the complaints resolution center, supported by a team of over 20 specialists. This section reveals fascinating data and highlights the platform’s user-focused approach.
Casino Guru News: The homepage concludes with curated selections from Casino Guru News, ensuring users stay informed about the latest developments in the industry.
Overcoming design challenges
Developing a homepage that effectively conveys the platform’s multifaceted nature presented significant challenges. “One of the biggest hurdles was creating a design that works across all 18 language variants of the website,” says the team. “What can be expressed with a single short word in English may take several words in languages like German or Finnish. Achieving this without compromising usability or design was no small feat.”
This redesign is only the beginning. Casino Guru is already working on Phase Two, which will introduce new sections to the site. These will include expanded user reviews, enhancements to the complaints resolution section, and an entirely new segment dedicated to responsible gambling.
“The new homepage is not just a redesign; it’s a promise to our users that we’re continuously evolving to provide them with the best experience possible,” the team concludes.
The post Casino Guru unveils redesigned homepage: A bold step forward in online gambling resources appeared first on European Gaming Industry News.
affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO strengthens Canadian footprint with Alberta iGaming market entry
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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