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Formula 1 Legend Becomes First Guest of SOFTSWISS Excellence Talks
SOFTSWISS, a global provider of innovative iGaming solutions with over 15 years of experience, held the first SOFTSWISS Excellence Talks event at the company’s main office in Poznań. This new quarterly initiative aimed at cultivating a strong local community of professionals and strengthening ties with leading educational institutions.
The opening event featured a keynote address by Andrey Starovoitov, Co-CEO of SOFTSWISS, who welcomed attendees, and a special appearance by Rubens Barrichello, Formula 1 legend and Non-Executive Director in Latin America at SOFTSWISS. Barrichello inspired the audience with a motivational speech, participated in a lively Q&A session, and awarded prizes for the most thought-provoking questions raised during the discussion.
Andrey Starovoitov, Co-CEO at SOFTSWISS, comments: “At SOFTSWISS, we are not just setting technological benchmarks in entertainment with our innovative solutions; we are also committed to supporting the growth of local communities. The SOFTSWISS Excellence Talks project will provide a platform for sharing expertise and fostering open dialogue, helping to build stronger connections with local partners and nurture the talents of tomorrow.”
During his address, Rubens Barrichello shared insights from his illustrious career in motorsport, highlighting the parallels between strategic planning, decision-making, and teamwork in competitive racing and the principles needed to build high-performing teams, drive business growth, and achieve personal development.
Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, adds: “Launching the SOFTSWISS Excellence Talks initiative in Poland is particularly inspiring, given that one-third of our team is based here. This initiative allows us to share our experiences, create new growth opportunities, and collaborate with specialists and educational institutions. I am confident this project will become a hub for knowledge exchange and make a meaningful contribution to the region’s development.”
SOFTSWISS Excellence Talks will be held quarterly, focusing on themes such as technology, innovation, and leadership competencies. The company plans to expand the initiative by introducing new activities and strengthening collaborations with educational institutions and the local business community.
SOFTSWISS’ commitment to Poland has already been recognised with numerous awards. In 2024, the company earned the prestigious Great Place to Work® certification and was recently honoured with the “Helping as Much as We Can” Honorary Award for its outstanding social responsibility initiatives in Poznań.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post Formula 1 Legend Becomes First Guest of SOFTSWISS Excellence Talks appeared first on European Gaming Industry News.
av advertising
BetVictor rolls out new brand campaign with biggest AV spend to date
BVGroup’s flagship brand BetVictor has launched a new brand campaign, “For All Your Favourite Things”, backed by what the company said is its largest AV investment to date.
The campaign, created by Barn Door Studios, uses a rewrite of “My Favourite Things” from The Sound of Music over visuals of sporting events. BetVictor said the creative focuses on “the uncomplicated thrill of sport and betting”.
BetVictor is timing the launch around this weekend’s Premier League schedule, with spots running alongside Arsenal vs Newcastle on Saturday evening and Chelsea vs Leeds on Sunday afternoon.
Media planning is led by Bountiful Cow. The plan includes a new partnership with Sky, spanning live sport integrations, on-demand, YouTube channels and targeted digital placements via Sky Advance. BetVictor also outlined a data-led SVOD and BVOD strategy across ITVX, Channel 4, Prime Video and Netflix, plus digital and social.
Richard Walters, Director of Brand and Creative at BetVictor, said:
“‘For All Your Favourite Things’ captures what BetVictor stands for today – a premium, straightforward experience that enhances the thrill of sport.
When done right, we believe that gambling is a simple pleasure; one that we love connecting our customers to. We wanted to celebrate the moments that matter most to sports fans.”
The post BetVictor rolls out new brand campaign with biggest AV spend to date appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
QTech Games wins Leader in Online Casino at SBEA+ Eventus Awards 2026
QTech Games has won the Leader in Online Casino award at the Annual Sports Betting East Africa (SBEA+) 2026 Summit in Nairobi, Kenya.
The company said it beat other shortlisted suppliers including SA Gaming, BetConstruct, and DST Gaming. The award is described by the event as recognising the “top all-round online casino platform for innovation, user engagement, and sustained growth” over the past year.
The SBEA+ Eventus Awards focus on the East African igaming and sports betting sector and were presented at a gala ceremony at the Argyle Grand Hotel. QTech Games said the judging period covered 2025/26 and that its aggregation platform performance was ranked highest by the panel.
QTech Games CEO Philip Doftvik said: “We’re thrilled to have walked off with another notable award for the best overall online-casino-platform provision in East Africa. Being shortlisted in such good company was already a result, but victory provides the real validation, particularly after running a great campaign at recent Eventus events in Africa. We’ve been promoting QTech Hybrid, our breakthrough retail solution, to great effect and it’s been fantastic to see that going live with a handful of top-tier clients on this continent has led to such overwhelmingly positive feedback and immediate success cases in the realm of genuine innovation.
“This win is testimony to our diligent team at QTech Games, and to the constantly growing group of innovative suppliers that our platform represents. It’s a truly collaborative effort. We remain committed to rolling out high-quality content that drives revenue for our worldwide partners across Africa and beyond. After all, in today’s marketplace, only premium games of the highest standard will separate you from the crowd, so we were delighted to see the panel acknowledge how our premier platform is delivering across Africa’s eclectic ecosystem. We’ve made our name as the pre-eminent aggregator in these evolving margin markets, delivering localised games that speak to a host of player proclivities. This award win will spur us on to new horizons.”
The post QTech Games wins Leader in Online Casino at SBEA+ Eventus Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brazil
Evoplay adds 24 slot titles to Oleybet in Brazil deal
Evoplay has signed a content partnership with Brazilian operator Oleybet to distribute 24 slot titles on the brand’s online casino in Brazil’s regulated market.
Oleybet is operated by Lindau Gaming S.A. in Brazil and offers sportsbook, online casino and live casino products. The rollout focuses on Evoplay’s slot portfolio, with the supplier saying the content is intended to support Oleybet’s casino expansion.
The integration is delivered through Sportingtech’s platform, which the companies said is intended to support a streamlined rollout and operational efficiency as Oleybet scales its games catalogue.
Alex Malchenko, Head of Sales at Evoplay, said: “Brazil remains a key focus for Evoplay, and partnering with Oleybet is another key strategic move in strengthening our presence in this dynamic market.
“Our portfolio is designed to deliver strong engagement across diverse player demographics, and we’re confident our games will resonate well with Oleybet’s audience as they continue to grow their offering.”
Robson Salvador, Ombudsman Director at Lindau, added: “We are very pleased to partner with Evoplay, a provider known for innovation and high-quality gaming experiences.
“This collaboration reinforces Oleybet’s commitment to offering a diverse and engaging portfolio to Brazilian players, always aligned with the highest standards of compliance and responsible gaming. We see this partnership as an important step in strengthening our positioning in Brazil’s regulated market.”
The post Evoplay adds 24 slot titles to Oleybet in Brazil deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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