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Formula 1 Legend Becomes First Guest of SOFTSWISS Excellence Talks

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SOFTSWISS, a global provider of innovative iGaming solutions with over 15 years of experience, held the first SOFTSWISS Excellence Talks event at the company’s main office in Poznań. This new quarterly initiative aimed at cultivating a strong local community of professionals and strengthening ties with leading educational institutions.

The opening event featured a keynote address by Andrey Starovoitov, Co-CEO of SOFTSWISS, who welcomed attendees, and a special appearance by Rubens Barrichello, Formula 1 legend and Non-Executive Director in Latin America at SOFTSWISS. Barrichello inspired the audience with a motivational speech, participated in a lively Q&A session, and awarded prizes for the most thought-provoking questions raised during the discussion.

Andrey Starovoitov, Co-CEO at SOFTSWISS, comments: “At SOFTSWISS, we are not just setting technological benchmarks in entertainment with our innovative solutions; we are also committed to supporting the growth of local communities. The SOFTSWISS Excellence Talks project will provide a platform for sharing expertise and fostering open dialogue, helping to build stronger connections with local partners and nurture the talents of tomorrow.”

During his address, Rubens Barrichello shared insights from his illustrious career in motorsport, highlighting the parallels between strategic planning, decision-making, and teamwork in competitive racing and the principles needed to build high-performing teams, drive business growth, and achieve personal development.

Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, adds: “Launching the SOFTSWISS Excellence Talks initiative in Poland is particularly inspiring, given that one-third of our team is based here. This initiative allows us to share our experiences, create new growth opportunities, and collaborate with specialists and educational institutions. I am confident this project will become a hub for knowledge exchange and make a meaningful contribution to the region’s development.” 

SOFTSWISS Excellence Talks will be held quarterly, focusing on themes such as technology, innovation, and leadership competencies. The company plans to expand the initiative by introducing new activities and strengthening collaborations with educational institutions and the local business community.

SOFTSWISS’ commitment to Poland has already been recognised with numerous awards. In 2024, the company earned the prestigious Great Place to Work® certification and was recently honoured with the “Helping as Much as We Can” Honorary Award for its outstanding social responsibility initiatives in Poznań.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post Formula 1 Legend Becomes First Guest of SOFTSWISS Excellence Talks appeared first on European Gaming Industry News.

Asia

FeedConstruct and East Asia Super League Sign Multi-Year Exclusive Data and Streaming Agreement

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FeedConstruct has secured the exclusive worldwide data and streaming betting rights to the East Asia Super League (EASL) under a landmark multi-year agreement. The deal takes immediate effect, covering the remaining final stages of the 2025/2026 season as well as full future campaigns.

EASL, widely regarded as the Champions League of professional men’s basketball in East Asia, features top-performing teams from leading leagues across Japan, South Korea, the Philippines, Mongolia, Hong Kong, Chinese Taipei, and Macau S.A.R.

Through this partnership, FeedConstruct’s global network of partners will gain access to premium, exclusive coverage of EASL action. The agreement spans all international territories excluding Hong Kong, with coverage beginning right away as the 2025/2026 Quarterfinals tip off on March 18.

Narek Harutyunyan, CEO at FeedConstruct, commented: “Signing a multi-year agreement with EASL is an important step for FeedConstruct. East Asia is a fast-growing region for sports, with strong fan engagement and increasing demand for quality content. Through this partnership, we aim to provide our partners with reliable access to EASL competitions across our global network.”

EASL Chief Executive Officer Henry Kerins added: “We are thrilled to join forces with FeedConstruct in this landmark partnership. This collaboration reflects our deep commitment to ensuring that EASL’s data reaches the world responsibly, accurately, and with the integrity our league demands. The demand for official, high-quality sports data continues to grow at an extraordinary pace, and we believe that aligning with a partner of FeedConstruct’s caliber and global reputation accelerates our mission to elevate EASL’s profile on a truly global scale. While we recognize the complexities and sensitivities surrounding the betting industry, we are committed to approaching this space thoughtfully and in full alignment with the standards and values of our league and its stakeholders. This is a partnership we are genuinely proud of.”

The agreement creates a direct bridge between East Asian basketball and the global iGaming ecosystem, enabling operators to tap into a highly engaged audience that has historically exceeded 100 million viewers.

This strategic move further strengthens FeedConstruct’s position as a leading provider of sports data, streaming, and technology solutions, reinforcing its role in connecting the worlds of sport and iGaming on a global scale.

The post FeedConstruct and East Asia Super League Sign Multi-Year Exclusive Data and Streaming Agreement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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23 Broadway

23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform

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23 Broadway has secured $3 million in Seed funding to accelerate the next phase of its growth and launch a fully integrated AI-powered user acquisition financing platform.

The funding round was co-led by Betty and Will Ventures, with participation from 359 Capital, CEAS Investments, and Dave Bartman.

23 Broadway was integral in catapulting Betty to an 18% market share in Ontario through its world-class performance marketing team and proprietary AI system called Atlas.

Atlas determines the optimal cost of acquiring a customer and their predicted long-term value.
With this new funding, 23 Broadway will add non-dilutive capital to fund user acquisition to run alongside its existing performance marketing and technology capabilities into a single integrated solution.

Jordan Tuch, CEO of 23 Broadway, said: “23 Broadway is reimagining user acquisition financing by not only providing capital but deploying it through proprietary technology and performance marketing expertise. We’ve created a model that empowers businesses to scale faster without needing to build complex technology or marketing infrastructure themselves. The ability to use AI and execute bids based on a customer’s predicted lifetime value means we can deploy capital far more efficiently. That combination of predictive intelligence and funding creates a powerful growth engine for our partners.”

The underlying thesis is that platforms combining  in-house technology and performance marketing expertise can offer a truly differentiated and durable user acquisition financing solution.

Growth-stage businesses benefit from access to dedicated capital for customer acquisition without equity dilution, while also being able to implement advanced marketing execution across platforms such as Google Ads and other major advertising ecosystems.

Funding will be allocated to develop Atlas further and enhance 23 Broadway’s predictive modelling capabilities. Another focus will be building new AI-driven models to help gaming companies strengthen retention marketing strategies. A final part will be to onboard additional partners seeking scalable user acquisition financing solutions.

The post 23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform appeared first on Americas iGaming & Sports Betting News.

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Win Systems presents at GAT Expo Cartagena its new generation of games designed to captivate players

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Win Systems, a leading provider of technology solutions for the gaming and entertainment industry, will be showcasing its latest innovations at the upcoming GAT Expo Cartagena, taking place in Cartagena de Indias on March 25–26. Visitors can find the company at booth A7, where it will present its newest electronic roulettes, slot machines, and game packs designed to elevate player engagement and enhance operator performance.

Highlighting the lineup is Alpha Wing X, a hybrid title that merges online-style gameplay with on-floor interaction. Featuring high multipliers and dynamic mechanics, it’s designed to appeal to both regular players and new audiences seeking a modern, engaging experience.

Win Systems will also feature Neo Link Mystical, a pack including Cardinal Gods and Monkey Legend. These five-reel slots offer unique mechanics and bonus features, creating fresh opportunities for players to win throughout each session.

Another key offering is Neo Link Dynasty, which comprises Little China and Golden Lion. Maintaining a five-reel structure, the pack introduces diverse wild mechanics and bonus functionalities to enrich gameplay and expand prize potential.

The company’s portfolio is further enhanced by Beaver Builders Link, set in a vibrant forest where a community of beavers guides players toward big prizes. With multiple bonus features and multipliers, including the ability to trigger three bonuses simultaneously, the game delivers fast-paced, high-reward rounds.

Rounding out the showcase is Money Duck Link Power Zones, which revisits the rubber duck universe across four themes: Splash, Pirate, 7’s & Fruits, and Bell’s n Fruits. Featuring bold visuals and interactive bonus mechanics, the game allows up to three bonuses to activate at once, offering highly dynamic gameplay with strong winning potential.

Through these launches, Win Systems continues to expand its content portfolio with innovative games that blend entertainment, eye-catching design, and engaging mechanics to drive gaming-floor performance.

Attendees of GAT Expo Cartagena are invited to visit booth A7 to experience these games firsthand and meet the Win Systems team, who will provide an in-depth look at the company’s latest solutions for the sector.

For more details about Win Systems and its technology offerings, visit www.winsysgroup.com.

The post Win Systems presents at GAT Expo Cartagena its new generation of games designed to captivate players appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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