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WA.Technology to showcase full spectrum of iGaming solutions at SiGMA Europe

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Leading supplier ready to unveil latest innovations for operators at stand 1095, MMH Malta

WA.Technology, the award-winning B2B iGaming solutions provider, is ready to upgrade partners’ engagement strategy with its latest innovations across its entire range of B2B iGaming solutions at SiGMA Europe next week.

Already recognised as one of the industry’s most successful B2B partners, the premium solutions provider will showcase its full spectrum of iGaming solutions to delegates at MMH Malta, including its cutting-edge WA.Affiliates, WA.Casino, WA.Sports, WA.Fantasy, and WA.Rewards products.

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Located at Stand 1095, WA.Technology will be debuting WA.Rewards, designed for operators looking to boost acquisition, engagement, and retention in emerging markets.

Available as an omnichannel solution, WA.Rewards gives sportsbooks and casinos the chance to deliver a unified experience for players to earn and redeem rewards across mobile, desktop, and retail. Unique incentives for players to earn points, achievements, and in-game items based on gameplay milestones are provided by fully customisable, gamified reward programmes tailored to individual games and platforms.

During SiGMA Europe, WA.Technology will also spotlight its WA.Casino product aimed at allowing operators to power their casino ambitions through its cutting-edge aggregation solution.

With more than 6,000+ games from over 80+ providers, operators that integrate WA.Casino into their platform will benefit from a diverse game portfolio and personalised platform design tailored to their unique requirements – all via one single API integration.

WA.Technology’s turnkey online casino solution gives operators complete control over the design of their iGaming offering, resulting in a much more tailored, bespoke experience for players.

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Already a tried and tested acquisition tool for leading operators targeting emerging markets, WA.Technology will also highlight its in-demand WA.Fantasy vertical, giving a sneak peek into some of the new and exciting features and products that will soon be rolled out to operators across its network.

After a year-long research and development process, WA.Fantasy has been specifically designed for operators looking to boost engagement, retention, and cross-selling opportunities – allowing players to put their sporting expertise to the test across Daily Fantasy Sports and Free-to-Play predictor games. WA.Fantasy’s dynamic, new Pick’Em Player Props product will also redefine the player experience, offering customisable and intuitive options that appeal to a broad audience, from casual players to seasoned fantasy sports fans.

Will Booth, Fantasy Product Owner at WA.Technology, expressed his excitement for the upcoming event: “SiGMA Europe is a staple in the iGaming industry’s calendar – and we are very excited to be exhibiting at Stand 1095 this year! It is a great opportunity for WA.Technology to network with the sector’s brightest minds and show off our exciting new innovations to the wider iGaming industry.

“Malta is a major hub for gambling; there is no better place for us to launch our Pick’Em Player Props product! Combining both fantasy and sports, Pick’Em Player Props promises to deliver new and exciting opportunities for bettors to engage with player-focused markets.”

The post WA.Technology to showcase full spectrum of iGaming solutions at SiGMA Europe appeared first on European Gaming Industry News.

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Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions

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Wargaming, a leading game developer, teamed up with SplitMetrics, an app growth solutions company, to boost conversion rates with seasonal Christmas-themed screenshots for the launch of its game World of Warships: Legends.
Coinciding with the game’s soft launch in Brazil, the Philippines, Canada, and France ahead of the Christmas holidays, Wargaming wanted to capitalise on the seasonality effect to influence its app engagement without advertising.
By working with SplitMetrics Agency, a leading mobile growth agency, Wargaming increased conversions by an average of 15% on iOS across App Store storefronts in Canada, the Philippines and France. Canada experienced the highest conversion rate increase with 31.45%, followed by the Philippines (9.61%) and France (3.44%). On Android, the Brazilian Google Play storefront experienced the highest conversion rate increase with 6.68%.
SplitMetrics Agency focused on A/B testing as its core strategy. The agency optimised visual assets, analysed performance and tested various creative hypotheses. Using SplitMetrics Optimize, the agency’s experts ran experiments to identify the best-performing illustrations for both the App Store and Google Play product pages.
A key hypothesis tested during this project was whether tailoring visuals to each region during Christmas would have an impact. For France and Canada, the images were adjusted to include a winter theme featuring snow, fireworks and a Christmas tree. For the Philippines, the agency used white ribbons, a local Christmas tradition, along with fireworks and ornaments displaying the country’s flag. And for Brazil, fireworks and ornaments decorated with the Brazilian flag.
During this testing period, there were no in-app events or paid user acquisition campaigns, allowing the performance changes to be directly attributed to the updated screenshots.
Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Christmas is one of the main calendar events that app marketers need to prepare for, especially in the gaming category.
“The World of Warships: Legends case study is a great example of how seasonality can significantly impact your app’s performance and give you a boost in users. And this can be achieved without an advertising budget. It can all be done organically when you have the right calendar event, great graphics and A/B testing.
“As in the case of the Wargaming game, a comprehensive analysis and testing strategy increased its conversion rate by an average 15% across three markets.
“It is essential that app marketers forward-plan for any relevant calendar events. It’s also important to note that Christmas may not be relevant for every app but if you’re unsure you can always try A/B testing to see what works. And keep optimising.”

The post Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions appeared first on European Gaming Industry News.

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Meet Digicode and Itai Zak at SiGMA Europe 2024 in Malta to discover Game-Changing iGaming Solutions

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Digicode, a global leader in IT services and technology solutions, is thrilled to announce its participation in the upcoming SiGMA Europe 2024, one of the premier events in the international iGaming industry. The event will occur at the Mediterranean Maritime Hub from November 12th to 14th, 2024.

SiGMA Europe draws top leaders, innovators, and decision-makers from across the gaming industry, providing an ideal platform for networking, knowledge-sharing, and exploring cutting-edge solutions that push the boundaries of iGaming. As a recognized hub for industry advancements, SiGMA brings together various sectors, from online gaming and emerging technology to regulation, marketing, and payments.

“We’re excited to be part of SiGMA Europe this year,” says Itai Zak, Executive Director of Digicode’s iGaming division. “This event is a significant gathering for those passionate about the future of iGaming. We’re eager to connect with partners, explore new ideas, and showcase how Digicode’s technology can help drive growth and innovation for operators worldwide.”

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With over 15 years in the iGaming industry, Itai Zak is an established expert known for his leadership at prominent organizations, including SBTech and GoWild Gaming. Now leading Digicode’s iGaming division, he spearheads the development of tailored iGaming solutions that meet global industry clients’ regulatory, operational, and technological needs.

 

Meet Digicode at Sigma Europe

Attendees at SiGMA Europe are invited to connect with the Digicode team and Itai Zak for in-depth discussions on key iGaming topics such as regulatory leadership, market strategy, and technological advancements. At Stand 2041, Digicode will showcase its comprehensive portfolio of iGaming solutions, demonstrating how it empowers clients to excel in a competitive market. Plus, attendees will receive an exclusive event-only discount!

As a trusted global IT partner, Digicode provides innovative technology solutions across multiple industries, including FinTech, healthcare, e-learning, and digital marketing. Working with leading iGaming brands, operators, and suppliers, Digicode stands at the forefront of game-changing technology, offering reliable, integrated solutions to over 25 countries.

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Sigma Europe 2024 is expected to welcome over 15,000 attendees, providing a comprehensive exhibition space and unmatched networking opportunities across the iGaming, sports betting, and emerging tech sectors. With hundreds of exhibitors and a wide array of industry speakers, Sigma Europe 2024 promises to be a must-attend event for those shaping the future of iGaming.

The post Meet Digicode and Itai Zak at SiGMA Europe 2024 in Malta to discover Game-Changing iGaming Solutions appeared first on European Gaming Industry News.

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GR8 Tech Enhances Player Experience with Innovative Cashback Bonuses Features

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GR8 Tech is excited to announce new updates in Cashback bonuses that enhance player retention and elevate the gaming experience, empowering casino operators to drive engagement effectively. These dynamic updates introduce opportunities for personalized marketing campaigns, enabling clients to elevate their players’ gaming experiences.

Clients can now reward players with a Cashback bonus for deposits, encouraging increased engagement. Additionally, a new Cashback collection mechanism, “Turnover,” is introduced, alongside the existing “Loss” option, enabling clients to align strategies with their business needs. They also have the flexibility to credit cashback directly to a player’s main balance without wagering requirements or to the bonus balance with wagering. This flexibility allows operators to craft unique experiences for different player segments, catering to casual gamers and high rollers alike

GR8 Tech’s enhanced functionality lets clients combine Cashback bonuses with other activities, creating multifaceted campaigns for deeper player engagement. The updated Cashback bonus setup features enhanced UI/UX, making it easier for operators to configure cashback settings for specific providers and games, among other improvements, ensuring more relevant and targeted offerings. Flexible Cashback bonus settings now allow for intricate bonus customization, including Bonus payout, Bet result, Min. total amount of collected bets, Days to collect bets, and other options that make setting up bonuses even more convenient and flexible.

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Finally, setting up promo materials has become simpler, enabling effective communication of offers to players.

These newly launched features empower clients to significantly enhance the impact of their marketing campaigns, draw in more players, and elevate platform engagement. With adaptable settings and advanced capabilities, they can craft highly personalized offers that precisely cater to the preferences of their audience, thereby increasing loyalty and satisfaction.

Stay tuned to GR8 Tech’s updates with monthly Platform Updates in the company blog.

The post GR8 Tech Enhances Player Experience with Innovative Cashback Bonuses Features appeared first on European Gaming Industry News.

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