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WA.Technology to showcase full spectrum of iGaming solutions at SiGMA Europe
Leading supplier ready to unveil latest innovations for operators at stand 1095, MMH Malta
WA.Technology, the award-winning B2B iGaming solutions provider, is ready to upgrade partners’ engagement strategy with its latest innovations across its entire range of B2B iGaming solutions at SiGMA Europe next week.
Already recognised as one of the industry’s most successful B2B partners, the premium solutions provider will showcase its full spectrum of iGaming solutions to delegates at MMH Malta, including its cutting-edge WA.Affiliates, WA.Casino, WA.Sports, WA.Fantasy, and WA.Rewards products.
Located at Stand 1095, WA.Technology will be debuting WA.Rewards, designed for operators looking to boost acquisition, engagement, and retention in emerging markets.
Available as an omnichannel solution, WA.Rewards gives sportsbooks and casinos the chance to deliver a unified experience for players to earn and redeem rewards across mobile, desktop, and retail. Unique incentives for players to earn points, achievements, and in-game items based on gameplay milestones are provided by fully customisable, gamified reward programmes tailored to individual games and platforms.
During SiGMA Europe, WA.Technology will also spotlight its WA.Casino product aimed at allowing operators to power their casino ambitions through its cutting-edge aggregation solution.
With more than 6,000+ games from over 80+ providers, operators that integrate WA.Casino into their platform will benefit from a diverse game portfolio and personalised platform design tailored to their unique requirements – all via one single API integration.
WA.Technology’s turnkey online casino solution gives operators complete control over the design of their iGaming offering, resulting in a much more tailored, bespoke experience for players.
Already a tried and tested acquisition tool for leading operators targeting emerging markets, WA.Technology will also highlight its in-demand WA.Fantasy vertical, giving a sneak peek into some of the new and exciting features and products that will soon be rolled out to operators across its network.
After a year-long research and development process, WA.Fantasy has been specifically designed for operators looking to boost engagement, retention, and cross-selling opportunities – allowing players to put their sporting expertise to the test across Daily Fantasy Sports and Free-to-Play predictor games. WA.Fantasy’s dynamic, new Pick’Em Player Props product will also redefine the player experience, offering customisable and intuitive options that appeal to a broad audience, from casual players to seasoned fantasy sports fans.
Will Booth, Fantasy Product Owner at WA.Technology, expressed his excitement for the upcoming event: “SiGMA Europe is a staple in the iGaming industry’s calendar – and we are very excited to be exhibiting at Stand 1095 this year! It is a great opportunity for WA.Technology to network with the sector’s brightest minds and show off our exciting new innovations to the wider iGaming industry.
“Malta is a major hub for gambling; there is no better place for us to launch our Pick’Em Player Props product! Combining both fantasy and sports, Pick’Em Player Props promises to deliver new and exciting opportunities for bettors to engage with player-focused markets.”
The post WA.Technology to showcase full spectrum of iGaming solutions at SiGMA Europe appeared first on European Gaming Industry News.
Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.
The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.
Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.
Alona Shevtsova, CEO of Sends, said:
“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”
The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.
The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.
Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.
*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .
The post Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.
The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.
Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.
Alona Shevtsova, CEO of Sends, said:
“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”
The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.
The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.
Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.
*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .
The post Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh appeared first on Americas iGaming & Sports Betting News.
Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.
The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.
Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.
Alona Shevtsova, CEO of Sends, said:
“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”
The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.
The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.
Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.
*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .
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