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Octoplay and Flutter Entertainment Launch Third Bespoke Game Collaboration
Octoplay marks another milestone in its ongoing collaboration with Flutter Entertainment, launching their third bespoke game, Cod Chaos. The game, featured on some of Flutter’s most prominent brands – PaddyPower, Betfair, and Sky Vegas – is a testament to the depth of the partnership between the two companies, combining Octoplay’s extensive experience in innovating game mechanics with Flutter’s deep market knowledge and understanding of what resonates with their players.
This collaboration further solidifies Octoplay’s position as a go-to partner for tier-one operators. The company’s ability to consistently deliver high-quality gaming experiences is evident in its most recent partnerships with industry leaders such as BetMGM, Microgame, and Kindred.
Octoplay, known for its commitment to regulated markets, holds licenses in key jurisdictions including the UK, Slovakia, Sweden, Malta, Ontario, Greece, and Romania. This focus aligns perfectly with Flutter’s global presence and reputation for operating some of the most innovative and distinctive brands in the online sports betting and gaming sector.
Carl Ejlertsson, CEO at Octoplay, commented on the collaboration: “Despite its size and global reach, working with Flutter has been an incredible experience, as they remain as nimble and innovative as ever. I think the collaboration between us has been so successful because we share the same values, building strong, lasting partnerships and leveraging each other’s strengths to provide value to the customer. What is most exciting however, is that we are only scratching the surface of what is possible between the two companies.”
Joseph Williams, Gaming Content Manager at Sky Betting & Gaming, added: “Octoplay has consistently impressed us with their ability to create games that truly connect with our audience.
We enjoy working with partners who listen to what customer’s say and are responsive to their needs. Octoplay continues to deliver on this front and we are looking forward to doing more with them in the future.”
As Octoplay continues to expand its portfolio, develop its relationships with tier one operators and strengthen its position in regulated markets, the company remains focused on delivering high-quality, data-driven gaming solutions that meet the evolving needs of operators and players alike.
The post Octoplay and Flutter Entertainment Launch Third Bespoke Game Collaboration appeared first on European Gaming Industry News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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