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“We Are Game”- Play’n GO confirms blockbuster attendance at G2E 2024

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Play’n GO, the world’s leading casino entertainment provider, has today confirmed its plans to attend the Global Gaming Expo (G2E) at the Venetian Expo Center in Las Vegas, which kicks off on October 8th. 

Play’n GO will exhibit at the world’s largest gaming conference under the tagline “We Are Game”, and will match last year’s 1750sqft booth, within which the Swedish gaming giant will showcase its ambitious US games roadmap, its music division Play’n GO Music, and so much more.  

Now live in five US states, Play’n GO’s US games portfolio is reaching new heights, with classic titles such as Rise of Olympus Origins and Oasis of Dead set to hit US shores for the first time in the coming months. Chart-topping title Colt Lightning Firestorm will also feature heavily at Stand 4030, where Play’n GO plans to entertain and educate visitors.  

Launched in December 2023, Play’n GO Music will this year have its own DJ booth contained within the stand, celebrating its season-long collaboration with MoneyGram Haas F1 Team through a series of Spotify playlists. The world of motorsport itself will also be represented in Las Vegas, in the shape of two active racing simulators connected to the stand.  

Now entering its third year of US operations, Play’n GO is licensed and active in West Virginia, New Jersey, Michigan, Pennsylvania, and Connecticut, with a publicly stated goal of being active in every regulated market in the world.  

Ebba Arnred, Chief Marketing Officer and Co-Founder at Play’n GO said: “Play’n GO is one of the best-known casino gaming providers in the world, and we’re excited to showcase our brand at the Global Gaming Expo for the third year running.   

“G2E has played a big role in our brand strategy since we began attending in 2022, as we continue to build brand awareness and provide the best gaming experience possible, both in the US and around the world.  

“We’re proud of what we’ve achieved in the US since entering the market in 2022, and we’re hungry for more success. We want to invite all G2E attendees to pay us a visit at stand 4030, where our people will be ready to welcome and educate you on all things Play’n GO. We’re looking forward to travelling to Vegas next week to show the world that WE ARE GAME.”   

Play’n GO can be found at stand 4030 in the iGaming Zone at G2E 2024. 

Andrew Cochrane Chief Commercial Officer at Soft2Bet

Soft2Bet Powers NEXT Summit: New York as Headline Partner for Third Consecutive Year

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NEXT.io, the World’s iGaming Community, Soft2Bet as Headline Partner for NEXT Summit: New York 2026, marking the third consecutive year of partnership between the two organisations.

Taking place on 10–11 March 2026 at Convene, Brookfield Place, NEXT Summit: New York has become the definitive US-focused iGaming and sports betting event on the East Coast.

As one of the first major industry gatherings of the year, the Summit brings together senior leaders shaping the future of regulated gambling in North America and beyond.

Now entering its third year, the Soft2Bet – NEXT collaboration has evolved into a long-term strategic alliance, reflecting shared growth, stability, and a commitment to advancing meaningful industry dialogue.  What began as headline sponsorship has developed into an ongoing partnership that has helped scale the event’s seniority, relevance, and commercial impact year after year.

Overall NEXT Summit: New York 2026 is expected to welcome over 1,500 industry professionals, with a highly curated audience dominated by C-level executives, founders, and directors. The agenda will focus on regulation, market entry, M&A, player engagement, brand trust, and long-term value creation in regulated markets.

As Headline Partner, Soft2Bet’s collaboration with NEXT.io is designed to create a collaborative environment for sharing market intelligence and strengthening professional ties within the iGaming community.

Additionally, Soft2Bet will have key senior executives participate in in various keynote and panel sessions including:

Andrew Cochrane, Chief Commercial Officer at Soft2Bet, will deliver a keynote session, drawing on more than two decades of leadership experience across regulated markets, international expansion, and large-scale commercial transformation.

David Yatom Hay, General Counsel at Soft2Bet, will join a panel discussion exploring the evolving dynamics of player engagement, bringing legal and regulatory perspective to one of the industry’s most commercially critical challenges.

“Reaching a third year with Soft2Bet as our Partner says a lot about the strength and stability of this relationship,” said Pierre Lindh Co-Founder and Managing Director of NEXT.io“We’ve grown together, we’ve scaled together, and we share the same belief that meaningful industry progress comes from collaboration, not just visibility. Soft2Bet consistently shows up with insight, ambition, and a genuine commitment to moving the industry forward, which is exactly what NEXT Summit: New York stands for.”

“Our partnership with NEXT.io is built on alignment, not just sponsorship. We share a belief that sustainable growth in regulated markets comes from open dialogue, transparency and collaboration across the ecosystem. Supporting NEXT Summit: New York for a third consecutive year reflects our commitment to contributing to the industry’s long-term development — bringing operators, suppliers and regulators into the same room to exchange insight and raise standards together.” said Andrew Cochrane, Chief Commercial Officer at Soft2Bet.

Soft2Bet is widely recognised for its innovative approach to iGaming product development, including its proprietary Motivational Engineering Gaming Application (MEGA), as well as its expanding presence across regulated global markets. Its continued headline partnership reinforces both the company’s long-term commitment to North America and its role in shaping the industry’s most important strategic conversations.

NEXT Summit: New York 2026 will also be supported by a dedicated side event, NEXT Focus: Emerging Verticals, alongside an expanded programme designed to maximise senior-level networking, deal-making, and knowledge exchange.

The post Soft2Bet Powers NEXT Summit: New York as Headline Partner for Third Consecutive Year appeared first on Americas iGaming & Sports Betting News.

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Conferences

SportsGrid to return to NEXT NYC 2026

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Tuesday 3rd March 2026 – SportsGrid has confirmed its renewed media partnership with NEXT.io and will attend NEXT Summit: New York to cover key discussions and insights from North America’s premier iGaming and sports betting event. The content will be syndicated across SportsGrid’s streaming and digital platforms.

NEXT Summit: New York, in partnership with Morgan Stanley, will take place from 10–11 March at Convene 225 Liberty Street, bringing together 1,400 senior-level delegates for two days of high-impact content and networking.

This year, Emerging Verticals will accompany NEXT Summit: New York, providing a dedicated focus on the fast-growing sectors reshaping the industry — including sweepstakes, micro-markets, crypto, esports, new betting formats, and the evolving intersection of technology and capital.

Now in its fifth edition, the Summit continues to deliver insider knowledge, high-level networking, and direct access to the latest innovations shaping the future of the industry.

Across the two days, leaders from the most influential operators, investment firms, regulators, and technology providers will take to the stage.

Confirmed speakers include:

  • Adam Greenblatt, CEO of BetMGM;
  • Adam Rosenberg, Senior Advisor, Gaming & Leisure at Blackstone;
  • Benjie Cherniak, Principal at Avenue H Capital;
  • Lloyd Danzig, Managing Partner at Sharp Alpha Advisors;
  • Roger Ehrenberg, Managing Partner at Eberg Capital;
  • Ramy Ibrahim, Managing Director at Moelis & Company;
  • Joey Levy, Founder and CEO of Betr;
  • and Gavin Isaacs, Former CEO of Entain.

The programme will also feature voices from across the regulatory, legal and association landscape including:

  • Tres York, VP of Government Relations at the American Gaming Association;
  • Paul Burns, President & CEO of the Canadian Gaming Association;
  • Kelci S. Binau, Gaming Law Attorney at McDonald Carano;
  • and Katie Lever, General Counsel, Chief Privacy Officer & Corporate Secretary at Great Canadian Gaming Corporation.

From the casino floor to emerging tech and capital markets, sessions will also include:

  • Brooke Hilton, Head of Casino at PointsBet Canada;
  • Chris Garrow, Director of Gaming at Prairie Band Casino & Resort;
  • Davis Catlin, Managing Partner at Discerning Capital;
  • Jeffrey Haas, Venture Partner at DreamCraft VC;
  • Jamison Selby, CEO of Rubystone;
  • Desiree Dickerson, Founder of THNDR;
  • Kevin Scott, Chief Technology Officer at PGA of America;
  • and Darren Woodson, Former NFL Player.

“NEXT Summit: New York continues to set the standard as North America’s premier meeting point for senior leaders in online sports betting and iGaming. With Emerging Verticals joining the Summit this year, the conversations are expanding into some of the most disruptive and fast-moving areas of the industry. We’re excited to once again partner with NEXT.io and bring on-the-ground coverage of the event’s most important discussions to a wider audience across SportsGrid’s streaming and digital platforms,” commented Jeremy Stein, CEO, SportsGrid, Inc.

“NEXT Summit: New York is where the industry’s biggest names come together to define the future of online gaming and sports betting,” said Pierre Lindh, Co-Founder & Managing Director at NEXT.io. “With Emerging Verticals accompanying the Summit this year, and more than 1,400 senior decision-makers attending, having SportsGrid on-site strengthens our mission to share critical insights and discussions with the broader iGaming community.”

SportsGrid will be on the ground at NEXT Summit: New York, covering conference sessions, interviews, and key discussions. Content from the event will be syndicated across its streaming video network and relevant media channels, extending the reach of discussions to a broader audience.

This initiative marks the continuation of a long-term collaboration between SportsGrid and NEXT.io, with plans to provide rich, curated content exploring the latest trends, innovations, and developments shaping the global gaming industry.

For more information on NEXT Summit: New York and to register for the event, visit: next.io/summits/newyork/

 

The post SportsGrid to return to NEXT NYC 2026 appeared first on Americas iGaming & Sports Betting News.

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Africa

EGT showcases African growth strategy at SiGMA Africa 2026

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EGT welcomes visitors to its booth 090 at SiGMA Africa 2026, scheduled for March 4-5 in Cape Town. The business will greet guests with an enticing range of products, featuring both popular high achievers and offerings tailored for the regional markets.

The Bulgarian manufacturer of gaming equipment will display its newest Supreme Series of slot cabinets, featuring the S 55 S ST and S 32-32 ST models. Fueled by Exciter IV, they will engage players in an enchanting gaming experience through their HD 4K screens, providing breathtaking visuals and fluid interaction. With striking design, exceptional performance, and cutting-edge features, these two models are sure to be among the new arrivals that will generate the most excitement.

The Supreme cabinets will feature Supreme Selection multigames: Jackpot Supreme Purple Selection, Supreme Buy Bonus Prize Selection, and Supreme Green Selection. The mixes will showcase a new combination of well-known titles from the company’s collection alongside innovative products with great promise.

In addition to the popular Bell Link, the successful jackpot Bell Link Boost will also be showcased, making its debut to local gaming audiences with the Bell Link Boost 2 mix. Featuring 8 intriguing titles across various themes along with the renowned 4-level jackpot, this multigame will turn each moment into an opportunity to win big.

Participants at the event will have the opportunity to sample the popular Big 5 Collection Lion blend, crafted specifically for the South African market. Located within the well-liked P 24-24 UP cabinet, the 12 titles of the multigame will offer players an exhilarating adventure, with the in-game spin wheel, referred to as the Thriller Game, enhancing the gaming experience even more.

The well-established G 50 C ST, G 27-27 ST and G 32-32 ST cabinets and the Gold General HD multigame will complement EGT’s slot selection for the exhibition.

EGT Digital will also demonstrate its portfolio of online gaming solutions, including the proprietary iGaming platform X-Nave, as well as a vast array of casino games.

Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, said: “Africa continues to demonstrate strong growth potential and increasing sophistication across regulated markets. Our presence at SiGMA Africa reflects our commitment to the region and our focus on delivering solutions that combine performance, flexibility, and local relevance. We are dedicated to creating long-term value for our partners while strengthening our footprint across the continent.”

The post EGT showcases African growth strategy at SiGMA Africa 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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