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“We Are Game”- Play’n GO confirms blockbuster attendance at G2E 2024

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Play’n GO, the world’s leading casino entertainment provider, has today confirmed its plans to attend the Global Gaming Expo (G2E) at the Venetian Expo Center in Las Vegas, which kicks off on October 8th. 

Play’n GO will exhibit at the world’s largest gaming conference under the tagline “We Are Game”, and will match last year’s 1750sqft booth, within which the Swedish gaming giant will showcase its ambitious US games roadmap, its music division Play’n GO Music, and so much more.  

Now live in five US states, Play’n GO’s US games portfolio is reaching new heights, with classic titles such as Rise of Olympus Origins and Oasis of Dead set to hit US shores for the first time in the coming months. Chart-topping title Colt Lightning Firestorm will also feature heavily at Stand 4030, where Play’n GO plans to entertain and educate visitors.  

Launched in December 2023, Play’n GO Music will this year have its own DJ booth contained within the stand, celebrating its season-long collaboration with MoneyGram Haas F1 Team through a series of Spotify playlists. The world of motorsport itself will also be represented in Las Vegas, in the shape of two active racing simulators connected to the stand.  

Now entering its third year of US operations, Play’n GO is licensed and active in West Virginia, New Jersey, Michigan, Pennsylvania, and Connecticut, with a publicly stated goal of being active in every regulated market in the world.  

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Ebba Arnred, Chief Marketing Officer and Co-Founder at Play’n GO said: “Play’n GO is one of the best-known casino gaming providers in the world, and we’re excited to showcase our brand at the Global Gaming Expo for the third year running.   

“G2E has played a big role in our brand strategy since we began attending in 2022, as we continue to build brand awareness and provide the best gaming experience possible, both in the US and around the world.  

“We’re proud of what we’ve achieved in the US since entering the market in 2022, and we’re hungry for more success. We want to invite all G2E attendees to pay us a visit at stand 4030, where our people will be ready to welcome and educate you on all things Play’n GO. We’re looking forward to travelling to Vegas next week to show the world that WE ARE GAME.”   

Play’n GO can be found at stand 4030 in the iGaming Zone at G2E 2024. 

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Brazil

FBMDS sponsors SBC Summit Rio, driving its expansion in Brazil

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FBMDS, a globally recognized provider of online casino games and a leader in innovative video bingo solutions, will sponsor the SBC Summit Rio, one of the most influential gaming industry events in Latin America, taking place from February 25th to 27th in Rio de Janeiro, Brazil.

With the recent opening of the Brazilian market presenting numerous opportunities, the SBC Summit Rio serves as the ideal meeting point for FBMDS to strengthen its expansion strategy in the country. During the event, the FBMDS team of experts will be available for networking and industry discussions, showcasing how its innovation in video bingo and diverse portfolio can meet the demands of the local market.

Following its latest certification to operate in the Brazilian market, FBMDS is confident that its presence at SBC Summit Rio will be a significant step toward solidifying its footprint in the region. The company aims to deepen its understanding of the different player profiles in Brazil and enhance its market recognition.

“Our participation in SBC Summit Rio reaffirms FBMDS’s commitment to strengthening our connection with the Brazilian market and consolidating our position as a reference in profitable solutions for online casinos, combining innovation with our expertise in video bingo. The recent certification of our products in Brazil marks a strategic milestone, expanding our business opportunities. We are excited about the possibilities this event offers to grow partnerships and bring operators solutions that maximize results, always in alignment with the country’s regulations”, says Renato Almeida, Director at FBMDS.

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FBMDS brings its pioneering spirit in video bingo, delivering innovative and culturally relevant titles that resonate with global audiences. This year, the brand is set to launch its unique Infinity Series collection – a groundbreaking video bingo experience filled with memorable gaming sessions.

Beyond online video bingo, FBMDS has also expanded into other online casino game segments, including crash games, table games, lottos, and slots. At this event, FBMDS will prioritize direct and close engagement with participants, fostering discussions about the future of digital entertainment in Brazil and beyond, now that its gaming portfolio is fully prepared to embrace the market with its latest certification.

The post FBMDS sponsors SBC Summit Rio, driving its expansion in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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Andres Troelsen Belatra Games’ Commercial Director for Latin America

Belatra set to shine at SBC Summit Rio

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Belatra Games, the specialist online slots developer, is ready to shine at the SBC Summit Rio with plans to make its new release ‘Make it Gold’ the star of the show.

Belatra’s booth (B200) will give attendees the exclusive chance to experience a special, mystical game inspired by Make It Gold. The alchemist invites everyone into a world where your future will be predicted, and you will receive a special gift.

Belatra’s LatAm team on the ground will be led by Latin America Commercial Director Andrés Troelsen. A core focus for his time in Rio will be exploring new partnerships, engaging with current clients and sourcing opportunities in the region. Belatra Games welcomes all attendees to visit the B200 booth, experience their latest titles, and engage in meaningful discussions about the future of iGaming in Latin America.

Andrés Troelsen, Belatra Games’ Commercial Director for Latin America, said: “SBC Rio is an important event for our business as we continue to expand our footprint in this exciting region. Make it Gold caused a huge stir when it launched in January and we’re looking forward to giving visitors a demo on the big screen at our booth. SBC Rio is the perfect stage for us to highlight how we’re creating unforgettable gaming experiences.”

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Conferences

Salsa Technology gears up for SBC Summit Rio with FORMULA-BET

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Salsa Technology is gearing up for SBC Summit Rio 2025, Brazil’s first major iGaming event this year, which takes place from February 25 to 27 at Riocentro, Rio de Janeiro. With its Brazilian DNA and deep local expertise, Salsa Technology is ready to meet with industry leaders to showcase how its FORMULA-BET ecosystem is driving success in Brazil’s newly regulated market.

As the regulatory landscape evolves, operators need speed, reliability, and full compliance to stay ahead. Salsa Technology, one of the few local companies approved in all regulatory proof-of-concept tests, offers a complete ecosystem designed to meet these demands. FORMULA-BET is built for high performance, delivering a powerful PAM platform, Salsa Omni, a fully certified game aggregator, Salsa Gator, and a flexible framework that integrates seamlessly with leading sports betting and payment providers. Designed to ensure full compliance with SIGAP, the Central Bank, and the Federal Revenue Service, FORMULA-BET gives operators the confidence to launch and scale their operations efficiently.

“SBC Summit Rio is a milestone event for the industry and, for Salsa Technology, it’s even more special—we’re playing on home ground. FORMULA-BET is designed to give operators a head start in Brazil’s regulated market, with fast deployment, full regulatory compliance, and the flexibility to meet each operator’s unique needs. Beyond technology, our Brazilian roots enable us to provide hands-on, local support, tailored to the realities of the market,” says Eliane Nunes, CGO at Salsa Technology.

More than just a technology provider, Salsa Technology is a true partner for operators, offering not only cutting-edge solutions but also the local expertise and personalised service that make a difference in such a dynamic market. With a boutique-style approach, the company provides consulting services, direct support in Portuguese, within the Brazilian time zone, and the ability to set up a fully trained player support team tailored to the needs of operators and their customers.

Salsa Technology’s leadership team will be available for meetings throughout SBC Summit Rio, discussing how FORMULA-BET can accelerate business success in the Brazilian market. Besides Eliane Nunes, Salsa’s team attending the event includes CEO Peter Nolte; Business Development Manager, Otavio Miranda; and Retention, Operations & CS Manager, Cathiussa Canez.

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The post Salsa Technology gears up for SBC Summit Rio with FORMULA-BET appeared first on Gaming and Gambling Industry in the Americas.

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