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GiG marks huge landmark in execution of its strategic growth trajectory, with new listing as a fully independent company
Gaming Innovation Group (GiG) (First North: GIG SDB) has today announced its first day of trading as an independent B2B iGaming technology company, following its strategic spinout from marketing affiliate business Gentoo Media. The listing as GiG Software PLC on Nasdaq First North Premier Growth Market marks a significant milestone as GiG continues to leverage its enormous potential for driving growth and innovation with its proprietary technology, across the global B2B igaming sector.
The spin out affirms GiG’s commitment to the continual enhancement and innovation for its best-in-class proprietary B2B technology and services, a suite that include iGaming platform CoreX, sportsbook SportX and revolutionary Social casino sweepstakes platform, SweepX. GiG will now have the opportunity to innovate faster, scale more efficiently for both short and long-term, to ultimately deliver greater value to its partners and investors.
GiG’s is one of the few end-to-end technology providers that can offer enhanced, next generation platform capabilities. Its powerful, secure, and highly scalable iGaming technologies are built for rapid integration, prioritising powerful functionality that greatly elevates localisation and features to offer partners a competitive advantage in their local markets.
GiG is currently live with over 70 brands, spanning over 40 partners in regulated and complex markets across the globe.
As an independent platform business, GiG represents an attractive high-growth opportunity having moved to reduce blockers and unlock its vast potential following the arrival of a highly experienced executive team, under the stewardship of CEO Richard Carter. In conjunction with the recent spinout, GiG Software plc has also received a significant cash injection, ensuring the company is well-capitalised to support its future growth. This capital boost included the repayment of external debt, positioning GiG Software in the strongest possible financial standing to realise its full potential and execute on its strategic objectives.
Richard Carter, CEO of GiG commented “Today marks a pivotal moment for GiG as we embark on a new chapter of growth and opportunity. The strategic spinout allows us to unlock the full potential of our proprietary technology and provides GiG with the focus, agility, and innovation needed to excel in the B2B space. By standing alone, we can fully commit to delivering value to our partners and investors, all while leveraging the foundations that we have already laid for sustainable long-term growth. This is the start of an exciting new era, with GiG positioned to deliver as a leader in the global B2B igaming industry.”
Phil Richards, CFO at GiG comments “GiG represents a very exciting growth story: having full control over our technology stack, combined with management’s vision and the execution of our strategic initiatives, the company is well positioned for success. in addition, the quality of our platform will give us a significant competitive advantage,” says Richards. “We’re confident that as we continue to deliver on our strategy, the full value of the potential of this business will be realised.”
Petter Nylander, Chairman of the Board at GiG added: “Today is the realisation of our long-held confidence in the company’s ability to thrive independently. By focusing exclusively on our technology and full end-to-end services, we are unlocking new avenues for growth and innovation. The board fully believes in the vision and the leadership team driving this business forward. We are confident that GiG is uniquely positioned to capitalise on the immense opportunities ahead, and today’s listing marks the beginning of an exciting journey that will create significant value for our investors.”
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The Indian esports landscape is transitioning from a period of rapid “spectacle” growth to a phase defined by lasting institutional structure. Following the implementation of the Promotion and Regulation of Online Gaming Act (PROGA), 2026 is set to be the year where regulatory clarity, international competition, and domestic grassroots development converge.
The Impact of PROGA: Policy into Practice
The Promotion and Regulation of Online Gaming Act (PROGA), signed into law in August 2025, has officially moved from policy to practice. Its primary contribution to 2026 is the explicit separation of esports from money-based gaming.
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Legitimacy: By categorizing esports as a legitimate competitive pursuit, PROGA has unlocked state-level adoption and cleared the way for schools and colleges to integrate gaming into their sports frameworks.
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Commercial Confidence: With a clear regulatory environment, brands in sectors like FMCG, automotive, and BFSI are now viewing esports as a stable, long-term youth engagement platform rather than a risky experiment.
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Athlete Pathways: PROGA facilitates the creation of standardized national registries for athletes, ensuring that competitive integrity is maintained across grassroots and professional tiers.
The Asian Games 2026: A Global Stage
The Asian Games 2026 in Aichi and Nagoya, Japan, serves as the most critical milestone for the ecosystem this year.
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Medal Status: Esports will feature as a full medal event with 11 confirmed titles, including League of Legends, PUBG Mobile (Asian Games Version), and Pokémon UNITE.
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Indian Prospects: India’s best historical result (quarter-finals in League of Legends at Hangzhou) has set a high bar. For 2026, the focus has shifted toward high-performance training camps and long-term athlete mentorship to secure a podium finish.
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Multi-Sport Integration: Participation alongside traditional athletes reinforces the narrative that esports is a viable professional career, further encouraging government investment through schemes like Khelo India.
Market Evolution and Key Trends
The Indian gaming market is projected to reach approximately $5.02 billion in 2026, driven by a massive player base exceeding 500 million gamers.
| Trend | Impact in 2026 |
| Mobile Dominance | Over 95% of the market remains mobile-first, fueled by 5G expansion and affordable hardware. |
| Beyond BGMI | 2026 is seeing a push to diversify the market into fighting games, sports simulations, and PC titles to avoid “one-title dependency.” |
| Monetization Shift | Revenue is shifting from pure advertising toward battle passes, subscription models, and in-game progression. |
| Tier II & III Growth | Most new user acquisition is coming from smaller cities, demanding more vernacular and localized content. |
The post Indian Esports 2026: Strategic Growth and the Asian Games Milestone appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ENJOY, the fast-rising iGaming content developer, has secured a significant distribution agreement with EveryMatrix. The deal will see ENJOY’s full suite of video slots and next-generation live casino game shows integrated into the SlotMatrix aggregation platform, making them available to an expansive network of tier-one global operators.
This partnership marks a critical milestone for ENJOY as it enters its primary phase of commercial expansion. By joining the SlotMatrix ecosystem—one of the industry’s largest content hubs—ENJOY gains immediate access to regulated markets worldwide and a streamlined path to brand visibility.
Bison Strike and Innovation in the Spotlight
The integration includes ENJOY’s most recent flagship launch, Bison Strike, alongside a curated library of high-performing titles. ENJOY is carving out a reputation for “indie-style” creative flair combined with technical reliability, focusing on two core verticals:
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Video Slots: High-volatility titles with immersive storytelling and meticulously crafted art.
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Live Game Shows: 24/7 interactive experiences streamed from a purpose-built studio, designed to drive player retention through next-gen engagement mechanics.
Leadership Insights on Global Scalability
The agreement follows a string of successful partnerships for ENJOY, which has already established links with platforms like SoftGamings and Gamingtec under the leadership of its new CCO.
“This partnership with EveryMatrix gives us a launchpad that, as a newcomer, we are privileged to access,” said Christos Zoulianitis, Chief Commercial Officer at ENJOY. “EveryMatrix’s reputation as a trusted aggregator and its global distribution power allow us to accelerate our growth significantly. We’re bringing fresh ideas to both the slots and live casino verticals, and EveryMatrix gives us the reach to put that innovation in front of the right operators immediately.”
Bjorn Sjoberg, CCO at SlotMatrix, added: “ENJOY has shown real ambition and creative flair with its early releases. Our mission is to connect high-quality, forward-thinking studios with operators who value fresh content, and ENJOY fits that brief perfectly.”
The post ENJOY Boosts Global Distribution with Strategic EveryMatrix Deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Saudi Arabia, Greece, and the Philippines have emerged as the most significant rising markets of 2025, according to a comprehensive year-end analysis from the market intelligence ecosystem Blask.
The findings are based on the proprietary Blask Index, a real-time tracking tool that monitors player attention and search volumes across 107 countries. While established markets like the United Kingdom maintained the top spots, these three jurisdictions saw the most aggressive climbs in global rankings.
2025 Market Movers: The Biggest Climbers
The global iGaming landscape experienced a shift in 2025 as emerging interest in the Middle East and regulatory overhauls in Asia-Pacific redirected player attention.
| Market | Index Rank Change | 2025 Position | Key Growth Driver |
| Saudi Arabia | +9 Places | 20th | High youth demographics & digital adoption |
| Philippines | +4 Places | 12th | New PAGCOR B2B licensing framework |
| Greece | +4 Places | 17th | Robust online growth from operators like OPAP |
Saudi Arabia: The Surprise Performer
Saudi Arabia was the year’s most improved market, breaking into the Global Top 20 for the first time. Despite strict local prohibitions, the market saw a sharp uptick in interest driven by a young, mobile-first population (over 70% under age 35) and a massive shift toward digital entertainment under the Vision 2030 initiative. The growth reflects an “underground” surge in demand typically seen in restricted but hyper-connected markets.
Philippines: Regulatory Modernization
The Philippines climbed to 12th place, fueled by the PAGCOR (Philippine Amusement and Gaming Corporation) decision to formalize the iGaming supply chain. The introduction of the B2B Accreditation Framework in October 2025 forced game developers, aggregators, and payment providers to undergo formal probity checks, bringing the region in line with mature jurisdictions like the UK and Ontario.
Greece: Digital Transition
Greece’s ascent to 17th place was largely attributed to the performance of its largest operator, OPAP. The company reported double-digit growth in its iGaming and sports betting divisions throughout 2025, with online GGR surging nearly 20% in the first half of the year. This success underscores the Greek market’s successful transition from a retail-heavy model to a digital-first ecosystem.
“The global iGaming landscape is shifting faster than ever,” said Max Tesla, CEO and co-founder of Blask. “Operators that can spot emerging trends early, and understand what is actually driving interest on the ground, are far better positioned to capture new growth opportunities as they appear.”
The post Saudi Arabia, Greece, and the Philippines Lead iGaming’s Rising Markets in 2025 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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