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Kindred Group extend six-year Middlesbrough FC partnership and cements long-term community commitment to supporters

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The Kindred Group will remain as Middlesbrough Principal front-of-shirt partner for another two years in a move that will significantly strengthen the club’s outreach work in the local community.

Kindred have partnered with Middlesbrough since 2018 – meaning the partnership will be nearly a decade old by the end of the latest deal, making it one of the most successful and long-running in British football.

Significantly, the partnership will continue to fund Middlesbrough FC Foundation’s (MFCF) delivery of Team Talk – a men’s mental health initiative. The Team Talk platform uses the local club and its players, manager and staff as a mechanism to engage with men about their mental well-being.

The logo of gambling operator Unibet adorns first team shirts in what is another record-breaking partnership for the club. “Zero% Mission”, which is Kindred’s Responsible Gambling message, appears on this season’s shirts.

Kindred have also pledged to donate a percentage of their hospitality and merchandising rights to supporters via competitions and giveaways.

Further, Kindred will donate front-of-shirt sponsorship space to MFC through the season – allowing for the promotion of the club’s charitable initiatives.

MFC Foundation works to raise aspirations and improve the life chances of young people and adults across Teesside. Its work is supported and funded, in part, by the club’s commercial partners, including Kindred Group.

Kindred has always played a central role in the club’s ‘Foundation Weekend’. This forms part of an initiative to highlight the Foundation’s life-changing work for participants of all ages in the local community, as well as how people in the area can access its projects and services.

Sam Mead, UK General Manager, Kindred Group, said: “Kindred’s relationship with Middlesbrough is one of football’s longest running and impactful, so far as community outreach is concerned. That is why we were committed to extending the partnership for another two years.

“We recognise that we are in the privileged position to positively influence clubs and their communities – a responsibility we take seriously. That’s why the basis of this latest partnership will be to help showcase the MFC Foundation’s wide-ranging work, including the men’s mental health initiative Team Talk.”

Liam McGuinness, Head of Commercial, Middlesbrough FC, said: “Everyone at the club is absolutely delighted to extend our partnership with the Kindred Group for another two years. Most importantly, we’d like to thank them for continuing their vital support of the club’s Foundation – especially through the Team Talk mental health initiative.

“The health and wellbeing of our local community is very important to ourselves and Kindred. We are all looking forward to the opportunity to continue driving forward new initiatives that will benefit both our supporters and the people of Teesside”.

The post Kindred Group extend six-year Middlesbrough FC partnership and cements long-term community commitment to supporters appeared first on European Gaming Industry News.

Danko Vukovic Managing Director at Elbet

QTech Games strengthens its elite suite with Elbet’s slots and crash games

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Emerging-markets leader expands its all-encompassing library with exciting new portfolio

QTech Games, the leading game aggregator for all emerging markets, has signed its latest provider partnership with Elbet, enabling its platform customers to access the supplier’s innovative range of crash games and slots.

Elbet has won critical and commercial acclaim in a variety of markets – including Latin America and Africa, key markets for QTech Games – and will now have its spectrum of crash games and broader slots content made available to QTech’s growing group of operator partners in these territories. The deal also organically broadens Elbet’s international footprint across Asia, QTech’s continent of formative growth and dominance.

These popular titles include its flagship crash game Rocketman, alongside Soaring, Soccer Rush and Raccoon Rush, not to mention its wider slots catalogue. More generally, Elbet’s varied content also caters for every player type with fast-paced games across virtual sports, classic casino as well as bingo, instant-win games and these in-demand crash titles.

As the fastest-growing aggregator over the past few years, QTech’s platform offers the most expansive gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.

QTech Games CEO, Philip Doftvik, said: “Our ever-growing suite of products has long featured the best slots and crash games from all around the world, and Elbet is the latest impressive exponent in the latter domain. Their focus on this white-hot mini-vertical affords our clients even more engaging content which we’re sure will increase the retention and acquisition of customers.”

“Theirs is a growing and constantly innovating library, delivering consistent support to the growth of our broad gaming-vertical spread, courtesy of some quality graphics, gameplay and unique features.

Danko Vuković, Managing Director at Elbet, added: “This agreement naturally broadens Elbet’s global scope, targeting untapped territories across Asia, alongside our ongoing Africa to Latin America, and creating new revenue streams. We are dedicated to innovation and excellence, continually striving to enhance our offerings and support the growth and success of our partners, and QTech’s expansive distributional influence is second to none.

“Together, we can raise the igaming bar and shape a localised experience for global players. So, we can’t wait to witness how these games perform. Elbet is targeting only the finest content aggregators to improve our visibility and influence in the sector, and QTech Games sets the gold standard for emerging markets.”

The post QTech Games strengthens its elite suite with Elbet’s slots and crash games appeared first on European Gaming Industry News.

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Frank Heinänen Executive Managing Director at Together Gaming Solutions

Together Gaming Solutions Chooses Internet Vikings as Hosting Provider for VMware Cloud and Backup Services

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Internet Vikings, a hosting provider for the European and the America’s iGaming and online sports betting industry, announces it entered into an agreement with Together Gaming Solutions, a cloud-based platform provider. Together Gaming Solutions has chosen Internet Vikings as its hosting provider, leveraging VMware cloud services and backup servers in Europe.

Together Gaming Solution’s decision to partner with Internet Vikings was directed by the hosting provider’s established reputation, competitive hosting packages, and personalized account management. Together Gaming Solutions also highlighted Internet Vikings’ customer-centric support and proven reliability in the iGaming industry as determining factors in their choice.

“Internet Vikings stood out for their technical expertise, and experience” said Frank Heinänen, Executive Managing Director, at Together Gaming Solutions. “Their services provide the reliability we need to deliver solutions to our clients. This partnership will enhance our platform’s performance and support our long-term goals.”

Internet Vikings’ backup services ensure business continuity, data security, and compliance with regulatory GDPR requirements, offering Together Gaming Solutions peace of mind as they focus on their core operations.

“We are glad to support Together Gaming Solutions with our reliable hosting,” said Rickard Vikström, CEO, and Founder of Internet Vikings. “We have found that our personalized approach meets the needs of iGaming operators, and we are happy to offer the solutions that meet their requirements.”

The post Together Gaming Solutions Chooses Internet Vikings as Hosting Provider for VMware Cloud and Backup Services appeared first on European Gaming Industry News.

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Atlaslive Shortlisted for “Platform Provider of the Year” at the iGaming Awards LATAM 2025 by AffPapa

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Atlaslive, the international B2B iGaming software provider, has been shortlisted for Platform Provider of the Year at the first-ever AffPapa iGaming Awards LATAM 2025, scheduled for November 26 in Cancún, Mexico.

This debut LATAM edition of AffPapa’s awards celebrates the affiliates, operators, and technology providers driving innovation across one of the fastest-growing iGaming regions.

“Latin America is where iGaming’s next chapter is being written. It is fast, bold, and data-driven. Being shortlisted for Platform Provider of the Year proves that Atlaslive’s technology and mindset are built for that pace: dynamic, compliant, and ready to flow and grow with every market we enter.”
—Anastasiia Poltavets, CMO at Atlaslive

The awards will run in parallel with the iGaming Club Conference Cancún, bringing together top names from across the LATAM ecosystem. Voting closes on November 10, and the winners will be revealed during the gala ceremony on November 26.

Atlaslive’s recognition underscores its commitment to developing a connected iGaming platform that unites Sportsbook, Casino, and Retail in one ecosystem. Purpose-built for scalability, localization, and compliance, the platform continues to strengthen its footprint across Latin America and other regulated markets.

About the Awards

The AffPapa iGaming Awards LATAM 2025 marks AffPapa’s first event dedicated to the Latin American market, honoring innovation and achievement across the affiliate, operator, and B2B landscape.

About Atlaslive

Atlaslive delivers a next-generation iGaming platform for sportsbook and casino operators. Following its recent LATAM expansion, the company continues to empower partners with advanced risk management, localized tools, and performance-driven technology designed to elevate player engagement and operational agility.

Cast your vote for Atlaslive before November 10 at this link.

This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

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