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Kindred Group extend six-year Middlesbrough FC partnership and cements long-term community commitment to supporters

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The Kindred Group will remain as Middlesbrough Principal front-of-shirt partner for another two years in a move that will significantly strengthen the club’s outreach work in the local community.

Kindred have partnered with Middlesbrough since 2018 – meaning the partnership will be nearly a decade old by the end of the latest deal, making it one of the most successful and long-running in British football.

Significantly, the partnership will continue to fund Middlesbrough FC Foundation’s (MFCF) delivery of Team Talk – a men’s mental health initiative. The Team Talk platform uses the local club and its players, manager and staff as a mechanism to engage with men about their mental well-being.

The logo of gambling operator Unibet adorns first team shirts in what is another record-breaking partnership for the club. “Zero% Mission”, which is Kindred’s Responsible Gambling message, appears on this season’s shirts.

Kindred have also pledged to donate a percentage of their hospitality and merchandising rights to supporters via competitions and giveaways.

Further, Kindred will donate front-of-shirt sponsorship space to MFC through the season – allowing for the promotion of the club’s charitable initiatives.

MFC Foundation works to raise aspirations and improve the life chances of young people and adults across Teesside. Its work is supported and funded, in part, by the club’s commercial partners, including Kindred Group.

Kindred has always played a central role in the club’s ‘Foundation Weekend’. This forms part of an initiative to highlight the Foundation’s life-changing work for participants of all ages in the local community, as well as how people in the area can access its projects and services.

Sam Mead, UK General Manager, Kindred Group, said: “Kindred’s relationship with Middlesbrough is one of football’s longest running and impactful, so far as community outreach is concerned. That is why we were committed to extending the partnership for another two years.

“We recognise that we are in the privileged position to positively influence clubs and their communities – a responsibility we take seriously. That’s why the basis of this latest partnership will be to help showcase the MFC Foundation’s wide-ranging work, including the men’s mental health initiative Team Talk.”

Liam McGuinness, Head of Commercial, Middlesbrough FC, said: “Everyone at the club is absolutely delighted to extend our partnership with the Kindred Group for another two years. Most importantly, we’d like to thank them for continuing their vital support of the club’s Foundation – especially through the Team Talk mental health initiative.

“The health and wellbeing of our local community is very important to ourselves and Kindred. We are all looking forward to the opportunity to continue driving forward new initiatives that will benefit both our supporters and the people of Teesside”.

The post Kindred Group extend six-year Middlesbrough FC partnership and cements long-term community commitment to supporters appeared first on European Gaming Industry News.

777.es

Thunderkick signals Spanish growth ambitions through 777.es deal

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Independent slots studio Thunderkick has deepened its existing collaboration with prominent European operator 777, extending the agreement into Spain.

The initial partnership in Belgium proved a success, with Casino777.es set to build on that momentum by integrating a range of products from Thunderkick’s diverse portfolio, including the full Midas Golden Touch franchise and its popular Día de Muertos-inspired series, Esqueleto Explosivo.

The expansion of the agreement marks another step in amplifying Thunderkick’s position in a competitive market, with its Spanish commercial network now spanning numerous European heavyweights and rising regional operators.

The 777 brand is well-established across the continent, where it continues to broaden its online reach in addition to consolidating its retail footing through a partnership with Casino de Spa, one of the world’s oldest land-based facilities.

The onboarding of Thunderkick’s content will further elevate 777.es’ online casino offering, giving players access to distinctive, engaging content, while also strengthening the Swedish studio’s visibility in a jurisdiction earmarked as a priority within its wider European growth strategy.

Mariam Dodosh, Key Account Manager at Thunderkick, said: “The ongoing relationship between 777 and Thunderkick in Belgium is a fruitful one, and the expansion into Spain marked the natural next step of this collaboration.

“Our content continues to drive results with operators in the market, and we look forward to seeing our fan-favourite titles resonate with a new audience at 777.es.”

César Paredes, Country Manager at 777.es, added: “We have thoroughly enjoyed working with Thunderkick, and its commitment to creativity shines through in its games.

“We have no doubt Casino777.es players will enjoy the brand-new additions to our online casino as we continue to deliver fresh, dynamic content to the Spanish market. The integration of Thunderkick into our portfolio is another step in our commitment to providing our players with the best possible gaming experience.”

The post Thunderkick signals Spanish growth ambitions through 777.es deal appeared first on European Gaming Industry News.

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ClearStake

Paul Myatt joins ClearStake as investor and commercial advisor

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ClearStake, the platform transforming player verification in UK iGaming, has joined forces with Paul Myatt to support their sales and marketing efforts.

Myatt will help drive sales of ClearStake products, including ID by Bank, a new solution that enables operators to verify player identity instantly through banking apps. The product is designed to improve FTD conversion, reduce fraud and cut the volume of manual reviews.

Over a 15-year career in gaming, Myatt has previously held senior commercial and business development roles at NetEnt, QuickSpin and Aspire Global.

ClearStake CEO Martin Burt said: “Paul has a proven track record of helping major iGaming businesses commercially scale. His experience across both supplier and operator landscapes makes him the ideal partner to support sales and help us drive further revenue. This engagement strengthens our ability to scale ClearStake and support more operators with innovative verification solutions.”

ClearStake advisor Paul Myatt added: “I have followed ClearStake’s progress closely and it is clear the company is solving a real problem for operators. ID by Bank is a product with huge potential to improve onboarding and reduce cost, and I am excited to support the team as ClearStake moves into its next phase of growth.”

Last month, ClearStake completed a GBP 1.5 million funding round backed by leading names across the iGaming industry. The investment will accelerate growth and support the rollout of ID by Bank, already being used by several major UK operators including MrQ.

The post Paul Myatt joins ClearStake as investor and commercial advisor appeared first on European Gaming Industry News.

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Imagine Live

Vindral and Imagine Live announce strategic partnership to elevate next-generation Live Casino experiences

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Vindral and Imagine Live have entered into a strategic collaboration aimed at advancing the quality, performance and innovation of Live Casino content. The partnership combines Imagine Live’s growing portfolio of live dealer games with Vindral’s advanced real-time streaming and green-screen technologies to deliver more immersive and cinematic player experiences.

This collaboration comes at a moment of rapid growth for Imagine Live, whose offering includes classic games such as Blackjack, Roulette, Poker, Baccarat and Dragon Tiger, along with a range of high-quality game shows. The company is also investing in new cinematic tools like its Robot Arm camera, designed to create smooth, dynamic movements that bring players closer to the action and enhance the sense of being at a real table.

Vindral, founded by a team of Swedish technologists with deep expertise in video, audio, real-time streaming, object tracking, computer vision and AI, provides a high-performance live video platform built for modern live game studios. Vindral’s technology stack includes advanced green-screen solutions and features such as V-Track Roulette, V-Track Money Wheel and Crystal Speech. Vindral also offers a world-class CDN solution, Vindral Live, delivering ultra-low latency and consistent streaming quality—powered by MOQ (Media Over QUIC), a next-generation protocol the company has helped develop over the past decade.

By bringing the strengths of both companies together, the partnership delivers a powerful set of capabilities for operators looking to offer richer, faster and more engaging live gaming experiences to players worldwide.

Niclas Åström, CPO & Founder at Vindral, commented: “We’re absolutely thrilled to collaborate with Imagine Live. This partnership allows us to bring our most innovative solutions to one of the most dynamic live casino providers in the market. We’re proud to support new innovation in iGaming through our AI-driven technology.”

Mikayel Aznauryan, CPO at Imagine Live, said: “Vindral’s technology perfectly complements Imagine Live’s vision to redefine the live casino experience. We are excited to deliver our next-generation content to partners and players worldwide through this collaboration.”

The post Vindral and Imagine Live announce strategic partnership to elevate next-generation Live Casino experiences appeared first on European Gaming Industry News.

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