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Kindred Group extend six-year Middlesbrough FC partnership and cements long-term community commitment to supporters

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The Kindred Group will remain as Middlesbrough Principal front-of-shirt partner for another two years in a move that will significantly strengthen the club’s outreach work in the local community.

Kindred have partnered with Middlesbrough since 2018 – meaning the partnership will be nearly a decade old by the end of the latest deal, making it one of the most successful and long-running in British football.

Significantly, the partnership will continue to fund Middlesbrough FC Foundation’s (MFCF) delivery of Team Talk – a men’s mental health initiative. The Team Talk platform uses the local club and its players, manager and staff as a mechanism to engage with men about their mental well-being.

The logo of gambling operator Unibet adorns first team shirts in what is another record-breaking partnership for the club. “Zero% Mission”, which is Kindred’s Responsible Gambling message, appears on this season’s shirts.

Kindred have also pledged to donate a percentage of their hospitality and merchandising rights to supporters via competitions and giveaways.

Further, Kindred will donate front-of-shirt sponsorship space to MFC through the season – allowing for the promotion of the club’s charitable initiatives.

MFC Foundation works to raise aspirations and improve the life chances of young people and adults across Teesside. Its work is supported and funded, in part, by the club’s commercial partners, including Kindred Group.

Kindred has always played a central role in the club’s ‘Foundation Weekend’. This forms part of an initiative to highlight the Foundation’s life-changing work for participants of all ages in the local community, as well as how people in the area can access its projects and services.

Sam Mead, UK General Manager, Kindred Group, said: “Kindred’s relationship with Middlesbrough is one of football’s longest running and impactful, so far as community outreach is concerned. That is why we were committed to extending the partnership for another two years.

“We recognise that we are in the privileged position to positively influence clubs and their communities – a responsibility we take seriously. That’s why the basis of this latest partnership will be to help showcase the MFC Foundation’s wide-ranging work, including the men’s mental health initiative Team Talk.”

Liam McGuinness, Head of Commercial, Middlesbrough FC, said: “Everyone at the club is absolutely delighted to extend our partnership with the Kindred Group for another two years. Most importantly, we’d like to thank them for continuing their vital support of the club’s Foundation – especially through the Team Talk mental health initiative.

“The health and wellbeing of our local community is very important to ourselves and Kindred. We are all looking forward to the opportunity to continue driving forward new initiatives that will benefit both our supporters and the people of Teesside”.

The post Kindred Group extend six-year Middlesbrough FC partnership and cements long-term community commitment to supporters appeared first on European Gaming Industry News.

ACR Poker

ACR Poker brings back High Five Series with $4m guaranteed in April Subheadline

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ACR Poker will run The High Five Tournament Series from April 19 to 23, 2026, with $4 million guaranteed across 50 tournaments, according to the operator.

The schedule lists 10 events per day, split between five higher buy-in tournaments ($44 and over) and five lower buy-in tournaments ($33 and under).

The operator is also adding new ‘Highest Five’ events—two per day—positioned as “nosebleed” tournaments with buy-ins ranging from $5,200 to $25,500. ACR Poker said these are the biggest stakes it has offered on the platform.

The series Main Event runs Monday, April 20, with a $420 buy-in and a $200,000 guaranteed prize pool. ACR Poker also flagged a rebuy and add-on day on April 20 and a dedicated PLO day on Wednesday, April 22.

A leaderboard promotion will award more than $25,000 in prizes, including $2,650 Venom seats, tournament tickets and “The Golden Bong” trophies. Points accrue via High Five events and are split into a High Leaderboard ($44 and over) and Low Leaderboard ($33 or under).

ACR Poker said ACR Pro Chris Moneymaker and CEO Phil Nagy plan to play every Highest Five event. “The High Five Tournament Series has a fun vibe to it and I’m excited to be jumping into the new Highest Five tourneys,” said ACR Pro Chris Moneymaker. “But what’s great about this series is that players of all bankrolls can get in on the action from small-stakes grinders to high-rollers. We’ll see you at the tables.”

The post ACR Poker brings back High Five Series with $4m guaranteed in April Subheadline appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Creedroomz launches Road to El Dorado live casino game show

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Creedroomz has launched Road to El Dorado, a new live casino game show it calls its largest production to date. The title is built around a wheel-of-fortune mechanic and four bonus rounds, with a studio set designed around an Aztec theme.

The main wheel has 54 segments, with base numbers 1, 2, 5 and 10, plus four bonus spots. Creedroomz said each segment has its own payout multiplier, and that after bets close a random number or bonus segment may receive an added multiplier of up to x50.

Creedroomz said the game includes four bonus rounds: Marble Race, a physical marble race in-studio with payouts up to 6,250×; Boom Blast, a 3D bonus where players choose one of three cannons with multipliers up to x100 on low risk and up to x500 on high risk; Dice Fight, shown on an LED screen with random multipliers up to 10,000x and rerolls on ties; and Eldorado, a multi-level pick-and-reveal bonus where multipliers combine across four levels, with a fifth “Zenith” level unlocked by finding hidden diamonds.

“With Road to El Dorado, we didn’t just want to build a wheel; we wanted to build a world,” says Arturs Fjodorovs, CPO at Creedroomz. “By combining physical studio elements with RNG-driven 3D visuals, we’ve created a multi-layered experience that offers something for every type of player. It is a true spectacle for operators and a goldmine for engagement.”

Creedroomz: https://creedroomz.com/ Official company site for product and portfolio context.

Malta Gaming Authority (MGA): https://www.mga.org.mt/ Relevant regulator for verifying licensing and game supply credentials if applicable.

UK Gambling Commission (UKGC); https://www.gamblingcommission.gov.uk/ Relevant regulator for checking market access and licensing where applicable.

The post Creedroomz launches Road to El Dorado live casino game show appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Midnite hikes World Snooker Championship 147 fan prize to £100,000 for 2026

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Midnite will raise its “Midnite Maximum” giveaway to a top prize of £100,000 for the 2026 World Snooker Championship, where it is the official UK betting and casino partner.

The promotion pays a cash prize to a fan if a maximum 147 break is made during the tournament.

The operator is introducing a staggered prize structure by round: £5,000 for a 147 in the opening round, £10,000 in round two, £25,000 in the quarter-finals, £50,000 in the semi-finals, and £100,000 if a maximum is made in the final.

Midnite pointed to prior activations as evidence of traction. At the 2025 World Snooker Championship, Mark Allen hit a 147 at the Crucible, triggering a £25,000 payout to fan Brian Nicholls. The company also referenced the 2026 Johnstone’s Paint Masters in January, where it said there was “up to £16,000 available each session across multiple winners.”

Away from the table, Midnite said its Midnite Lounge fan space will return at BOX in Sheffield city centre for the 17 days of the championship. The schedule is set to include exhibition matches, amateur competitions featuring local snooker clubs, and free-to-play table time.

Andrew Mook, Midnite’s Head of Brand Marketing, said: “The Midnite Maximum was created to give something back to loyal snooker fans and supporters.

“We’ve seen first-hand the impact it can have for those in the draw. The initiative was a huge success at the Crucible last year, and there’s no more iconic stage to return to with an even bigger campaign.

“At the 2025 World Championship, one fan won £25,000, and at the Masters at Alexandra Palace in January, we had up to £16,000 available each session across multiple winners. This time, we wanted to raise the bar again, introducing staggered prizes throughout the tournament, building all the way up to £100,000 if a maximum is made in the final.

“We’re proud of the partnership we’ve built with WST and excited to keep giving back to the fans who make the sport so special.”

Peter Wright, Chief Commercial Officer at World Snooker Tour said: “Heading into the World Championship we are excited again to be working with Midnite, who always come up with fantastic ideas which really add to the experience for our fans.

“Last year the Midnite Maximum made by Mark Allen was one of the most thrilling moments of the tournament, particularly the reaction from Brian Nicholls who came for a day at the Crucible and went home with £25,000! Raising the prize to as much as £100,000 creates even more drama and let’s hope we see another 147 in the final, which was achieved by Mark Selby in 2023.

“We also love the concept of the Midnite Lounge where fans can enhance their enjoyment of the tournament and get involved with interactive games. ”

The post Midnite hikes World Snooker Championship 147 fan prize to £100,000 for 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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