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Kindred Group extend six-year Middlesbrough FC partnership and cements long-term community commitment to supporters

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The Kindred Group will remain as Middlesbrough Principal front-of-shirt partner for another two years in a move that will significantly strengthen the club’s outreach work in the local community.

Kindred have partnered with Middlesbrough since 2018 – meaning the partnership will be nearly a decade old by the end of the latest deal, making it one of the most successful and long-running in British football.

Significantly, the partnership will continue to fund Middlesbrough FC Foundation’s (MFCF) delivery of Team Talk – a men’s mental health initiative. The Team Talk platform uses the local club and its players, manager and staff as a mechanism to engage with men about their mental well-being.

The logo of gambling operator Unibet adorns first team shirts in what is another record-breaking partnership for the club. “Zero% Mission”, which is Kindred’s Responsible Gambling message, appears on this season’s shirts.

Kindred have also pledged to donate a percentage of their hospitality and merchandising rights to supporters via competitions and giveaways.

Further, Kindred will donate front-of-shirt sponsorship space to MFC through the season – allowing for the promotion of the club’s charitable initiatives.

MFC Foundation works to raise aspirations and improve the life chances of young people and adults across Teesside. Its work is supported and funded, in part, by the club’s commercial partners, including Kindred Group.

Kindred has always played a central role in the club’s ‘Foundation Weekend’. This forms part of an initiative to highlight the Foundation’s life-changing work for participants of all ages in the local community, as well as how people in the area can access its projects and services.

Sam Mead, UK General Manager, Kindred Group, said: “Kindred’s relationship with Middlesbrough is one of football’s longest running and impactful, so far as community outreach is concerned. That is why we were committed to extending the partnership for another two years.

“We recognise that we are in the privileged position to positively influence clubs and their communities – a responsibility we take seriously. That’s why the basis of this latest partnership will be to help showcase the MFC Foundation’s wide-ranging work, including the men’s mental health initiative Team Talk.”

Liam McGuinness, Head of Commercial, Middlesbrough FC, said: “Everyone at the club is absolutely delighted to extend our partnership with the Kindred Group for another two years. Most importantly, we’d like to thank them for continuing their vital support of the club’s Foundation – especially through the Team Talk mental health initiative.

“The health and wellbeing of our local community is very important to ourselves and Kindred. We are all looking forward to the opportunity to continue driving forward new initiatives that will benefit both our supporters and the people of Teesside”.

The post Kindred Group extend six-year Middlesbrough FC partnership and cements long-term community commitment to supporters appeared first on European Gaming Industry News.

BetWright

Gaming Corps rolls out full games catalogue with BetWright in the UK

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The Sweden-based developer expands its UK operator network via Onyx Gaming Limited’s BetWright, adding slots and instant-win titles to the brand.

Gaming Corps has expanded its UK operator network after going live with BetWright, the UK-licensed sportsbook and casino brand operated by Onyx Gaming Limited.

Under the agreement, BetWright players can access Gaming Corps’ full catalogue across Slots, Plinko, Mine, Crash and Table formats. The rollout includes Midas Glory – Coin Collect and Instant Blitz, a new scratchcard-style title.

Graham Greensmith, CCO at Gaming Corps, said: “BetWright is a brand with a clear sense of how it wants to position itself in the market. There is a modern feel to the proposition, but also a real focus on quality, service and building a player experience that feels well considered. That makes it a strong fit for Gaming Corps and the type of operator relationships we are continuing to grow. We are pleased to see our content now live with them and look forward to building the partnership further – they are a terrific group of people willing to invest focus in Gaming Corps”

Dan Jukes, CBO at BetWright added: “Variety matters to our players, and Gaming Corps delivers exactly that. Their content brings something a bit different to the BetWright casino, distinctive styles and formats that stand out in a crowded market. We think they’re the Wright addition to our portfolio and we’re looking forward to seeing our players enjoy what they bring.”

BetWright launched in 2024 and operates sports betting and casino in the UK market, with the company citing a focus on safer gambling.

The post Gaming Corps rolls out full games catalogue with BetWright in the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Alessandro Sorci Sales Manager at Stakelogic

Stakelogic launches full slot portfolio with Stake Denmark via Relax Gaming

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Deal expands Stake Denmark’s casino catalogue following the operator’s five-year Danish licence approval earlier this year.

Stakelogic has launched its full slot portfolio with Stake Denmark through Relax Gaming, taking the studio live in Denmark’s regulated iGaming market.

The agreement makes Stakelogic’s slot line-up available to Stake Denmark players, including Penguin Payday, Candy Links Bonanza 1 & 2 and Book of Adventure Super Stake Edition.

Stake launched in 2017 and officially entered Denmark earlier this year after securing a five-year online casino and sports betting licence.

Alessandro Sorci, Sales Manager at Stakelogic, said: “There is a real sense of intent behind Stake’s arrival in Denmark, which makes this an exciting partnership for us. Launching our full slot portfolio with the brand means players can experience the range we have built at Stakelogic, from more recognisable series to releases with a very different visual identity and tone.”

Peter Eugen Clausen, Managing Director for Stake Denmark added: “Entering Denmark was an important step for Stake, and as we continue to establish the brand locally, it is important that the casino experience has real depth from the beginning. Stakelogic gives us that through a portfolio that feels distinctive and well suited to building momentum in the market.”

The post Stakelogic launches full slot portfolio with Stake Denmark via Relax Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BGaming

BGaming sets 29 May 2026 date for second charity gala in Malta

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Event backs DAR Bjorn’s new Respite Centre after €200,000 raised in 2025, with proceeds earmarked for equipment and four resident rooms.

BGaming will stage the second edition of its Charity Gala on 29 May 2026 at The Phoenicia Hotel in Malta, with proceeds directed to DAR Bjorn, the country’s neurological home.

The iGaming supplier said the event follows its inaugural gala, which raised €200,000 in 2025 and helped fund construction of DAR Bjorn’s new Respite Centre. For 2026, BGaming said funds raised will be used to equip the new centre with ventilators, motorized beds, air mattresses, hoist lifters and oxygen concentrators, and to fund four resident rooms for new admissions. The company added that “every euro raised will be allocated directly to DAR Bjorn,” and that BGaming will cover event production costs separately.

DAR Bjorn was founded by Bjorn Formosa, who previously worked in iGaming before being diagnosed with ALS at 28, according to BGaming. The charity currently provides care to around 60 residents across two centres and supports nearly 800 people in the community.

The invitation-only event will be held at the Bastion Pool area of The Phoenicia Hotel. BGaming said it is partnering with Next.io as official media partner, with Joseph Chetcuti set to host. The programme includes live music by Versatile, an art performance and auction by L7Matrix and Gonçalo MAR, and a charity raffle.

Marina Ostrovtsova, Chief Executive Officer at BGaming, said: “Last year’s Gala showed us what is possible when our industry comes together around a shared purpose. Raising €200,000 in a single evening was a remarkable achievement and provided real, tangible support to the people at DAR Bjorn who need it most.

“Returning for a second year with an even greater ambition is something we are incredibly proud of. The funds we raise this year will go toward equipment that directly improves residents’ quality of life. These donations are the difference between comfort and hardship for people living with serious neurological conditions, and we hope both the iGaming community and the wider Maltese community will once again stand with us.”

The post BGaming sets 29 May 2026 date for second charity gala in Malta appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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