Latest News
Kindred Group extend six-year Middlesbrough FC partnership and cements long-term community commitment to supporters
The Kindred Group will remain as Middlesbrough Principal front-of-shirt partner for another two years in a move that will significantly strengthen the club’s outreach work in the local community.
Kindred have partnered with Middlesbrough since 2018 – meaning the partnership will be nearly a decade old by the end of the latest deal, making it one of the most successful and long-running in British football.
Significantly, the partnership will continue to fund Middlesbrough FC Foundation’s (MFCF) delivery of Team Talk – a men’s mental health initiative. The Team Talk platform uses the local club and its players, manager and staff as a mechanism to engage with men about their mental well-being.
The logo of gambling operator Unibet adorns first team shirts in what is another record-breaking partnership for the club. “Zero% Mission”, which is Kindred’s Responsible Gambling message, appears on this season’s shirts.
Kindred have also pledged to donate a percentage of their hospitality and merchandising rights to supporters via competitions and giveaways.
Further, Kindred will donate front-of-shirt sponsorship space to MFC through the season – allowing for the promotion of the club’s charitable initiatives.
MFC Foundation works to raise aspirations and improve the life chances of young people and adults across Teesside. Its work is supported and funded, in part, by the club’s commercial partners, including Kindred Group.
Kindred has always played a central role in the club’s ‘Foundation Weekend’. This forms part of an initiative to highlight the Foundation’s life-changing work for participants of all ages in the local community, as well as how people in the area can access its projects and services.
Sam Mead, UK General Manager, Kindred Group, said: “Kindred’s relationship with Middlesbrough is one of football’s longest running and impactful, so far as community outreach is concerned. That is why we were committed to extending the partnership for another two years.
“We recognise that we are in the privileged position to positively influence clubs and their communities – a responsibility we take seriously. That’s why the basis of this latest partnership will be to help showcase the MFC Foundation’s wide-ranging work, including the men’s mental health initiative Team Talk.”
Liam McGuinness, Head of Commercial, Middlesbrough FC, said: “Everyone at the club is absolutely delighted to extend our partnership with the Kindred Group for another two years. Most importantly, we’d like to thank them for continuing their vital support of the club’s Foundation – especially through the Team Talk mental health initiative.
“The health and wellbeing of our local community is very important to ourselves and Kindred. We are all looking forward to the opportunity to continue driving forward new initiatives that will benefit both our supporters and the people of Teesside”.
The post Kindred Group extend six-year Middlesbrough FC partnership and cements long-term community commitment to supporters appeared first on European Gaming Industry News.
Latest News
22Bet Partners, HellPartners and PlayamoPartners Present: Empire of Success at SiGMA Rome 2025
When SiGMA takes over Rome from November 3–6, the city becomes the epicenter of iGaming. But on November 4, all paths lead to one destination: Atlantico Live, where three powerhouse brands — 22Bet Partners, HellPartners, PlayamoPartners, and — will set the stage for the most unforgettable night of the conference: Empire of Success.
Headlining the night is Armin van Buuren — a five-time #1 DJ in the world whose sets have defined a generation of electronic music. For one night only, his festival-scale sound and light show will take over Atlantico Live, turning 3,000 affiliates into the biggest crowd SiGMA Rome has ever seen.
Not an Invite-Only. A Statement.
In an industry where parties are usually small, exclusive, and hidden behind velvet ropes, Empire of Success breaks the mold. Not by lowering the bar — but by raising the ceiling. By opening registration to all affiliates, the organizers are sending a bold message: every partner deserves a seat at the table — and a place on the dancefloor. Every detail reflects the strength of the hosts. 22Bet’s precise, global execution. HellPartners’ bold, no-limits approach. PlayAmo’s polished, premium feel. It’s not “another night out.” It’s a VIP-standard experience, scaled for thousands, powered by brands with the vision (and the muscle) to make it happen.
Atmosphere & Format
From 21:00 until 02:00, Atlantico Live will turn into a fusion of sound, lights, and community. Expect world-class production, multiple bars, and a crowd that feels less like an audience and more like a movement. A dedicated VIP zone, curated by the organizers, will host selected partners with its own private bar and light bites, offering space to connect, regroup, or recharge between sets.
Together, these three brands have turned what could have been another closed-door party into a gift from the industry to the industry — one that makes every affiliate feel like the main guest. And you definitely don’t want to miss this.
About the Organizers
- 22Bet Partners is a multibrand affiliate program uniting 7 brands across casino, betting, and esports. Operating in 80+ GEOs, the program offers high-performing products, advanced analytics, and 24/7 support — making it a trusted and dynamic partner for affiliates worldwide.
- HellPartners creates custom-built iGaming brands with 25%+ click-to-deposit and 50%+ reg-to-deposit, across 20+ GEOs. Their philosophy is simple: no limits, only results.
- PlayamoPartners manages 17 products in 20 GEOs, with over 5 million players onboard. Known for stable payouts and personalized offers, they’ve built a reputation on premium partnerships.
Event Details
📍 Venue: Atlantico Live, Rome
📅 Date: November 4, 2025
⏰ Time: 21:00 – 02:00
🎶 Headliner: Armin van Buuren
👥 Capacity: 3,000 affiliates
✅ Registration: Open
When the business of SiGMA ends, Empire of Success begins. Three powerhouse brands, one legendary DJ, and thousands of affiliates under one roof. If you’re in Rome and you’re in the industry, this is the night you cannot miss.
Registration is open now. Claim your place in the Empire.
BETANO
Kaizen Gaming Claims “Operator of the Year” Again at the EGR Operator Awards 2025
Reading Time: 2 minutes
The parent company of Betano wins the “Operator of the Year” title for the second consecutive year, while adding a total of six new awards in its collection.
Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, has retained its title of “Operator of the Year” in the iGaming industry and won a total of six awards at the prestigious EGR Operator Awards ceremony, held on October 22nd in London.
For the second year running, Kaizen Gaming secured the “Operator of the Year” award, highlighting its leading position in the sector, driven by the company’s international presence in 19 markets and its top place in many of them. At the same time, Kaizen Gaming continues to stand out for its focus on responsible gaming and on innovative products that provide its 13 million users across the world with gaming experiences of the highest calibre. Its success is further strengthened by partnerships with some of the most prestigious organizations in global sports and a commitment to supporting local communities across its footprint.
On top of “Operator of the Year”, Kaizen Gaming won the titles of “Casino Operator of the Year” and “Sports Betting Operator of the Year,” becoming the first company in history to claim all three awards, a testament to its excellence across every aspect of its platform. Especially with regards to its sportsbook offering, Kaizen Gaming also won the “Football Betting Operator of the Year”, “In-Play Sports Operator of the Year” and “Sports Product of the Year” awards.
The complete list of awards Kaizen Gaming won includes:
- Operator of the Year
- Casino Operator of the Year
- Sports Betting Operator of the Year
- Football Betting Operator of the Year
- In-play Sports Operator of the Year
- Sports Product of the Year
George Daskalakis, co-founder and CEO of Kaizen Gaming, said: “At Kaizen we are very honoured when we receive such distinctions but don’t get too caught up with them. For us, it is all about staying humble, being hungry to achieve more, and hustling to turn ambition into action, while continuously evolving the i-gaming experience we offer to our customers. This is the mentality that has given us this award. This year we are especially proud because it marks our second “Operator of the Year” win in a row and the third during the last four years. It is always great to win but it is even more special to repeat and to show consistency over time. We would like to thank the EGR and the judges, as we deem such recognitions great motivation to keep pushing forward. We would also like to thank our customers, whose trust is our ultimate goal and biggest honour. More than anyone though, credit goes to the three thousand Kaizeners whose combined efforts as one team makes it all possible.”
The post Kaizen Gaming Claims “Operator of the Year” Again at the EGR Operator Awards 2025 appeared first on European Gaming Industry News.
BetConstruct
BetConstruct to Participate in SiGMA Central Europe 2025
Reading Time: < 1 minute
BetConstruct is going to participate in SiGMA Central Europe 2025, taking place from 4 to 6 November at Fiera Roma, Italy.
“BetConstruct will make a powerful appearance at SiGMA Central Europe 2025, taking place from 4 to 6 November at Fiera Roma, Italy. This landmark event marks yet another milestone in BetConstruct’s ongoing journey of innovation and connection,” the Company said.
“As the world of iGaming gathers in the heart of Rome, we step into the spotlight to showcase the power of creativity, courage, and technology, the very elements that continue to define our global success story.”
At Stand 3083, visitors will experience more than a display. They will step into an atmosphere where ideas evolve into opportunities, powered by the synergy of BetConstruct’s AI suite and its renowned products, including its Sportsbook, Casino Suite and Affiliate ecosystem. Each innovation reflects the company’s spirit of creation, courage and conquest, combining intelligence with imagination to deliver unmatched experiences.
“BetConstruct’s participation will highlight our ongoing mission to connect products, partners, and players within one seamless ecosystem. Through dynamic technologies and a bold vision, we continue to set new standards for excellence and creativity in the global iGaming industry. Beyond technology lies a story of innovation that grows stronger through collaboration, curiosity, and constant evolution. BetConstruct invites all attendees to experience first-hand in Rome, where every interaction becomes an opportunity to explore, engage, and be inspired,” the Company added.
The post BetConstruct to Participate in SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
-
Australia6 days agoTabcorp Appoints Vivian Stewart as Non-executive Director
-
Latest News6 days agoWhale.io Introduces Crock Dentist Game and Exclusive RWA NFT Collection
-
AI customer service6 days agoIntroducing the newest testing tool for AI-boosted customer engagement
-
Australia4 days agoWestern Australia: New Casino Carded Play Set to Reduce Gambling Harm
-
Arnold Hur5 days agoThirteen Leading Universities Partner with Gen.G for its Practicum Abroad Programme to Prepare Students in Seoul for Esports Careers
-
Latest News3 days agoMarketing the Game: How iGaming Brands Win Players and Partners in 2025
-
Latest News4 days agoAll Roads Lead to the Helicopter — N1 Partners Turns SiGMA Central Europe 2025 into a Pit Stop for Deals
-
Australia5 days agoNSW Government: Play your part this GambleAware Week



