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Kindred Group extend six-year Middlesbrough FC partnership and cements long-term community commitment to supporters
The Kindred Group will remain as Middlesbrough Principal front-of-shirt partner for another two years in a move that will significantly strengthen the club’s outreach work in the local community.
Kindred have partnered with Middlesbrough since 2018 – meaning the partnership will be nearly a decade old by the end of the latest deal, making it one of the most successful and long-running in British football.
Significantly, the partnership will continue to fund Middlesbrough FC Foundation’s (MFCF) delivery of Team Talk – a men’s mental health initiative. The Team Talk platform uses the local club and its players, manager and staff as a mechanism to engage with men about their mental well-being.
The logo of gambling operator Unibet adorns first team shirts in what is another record-breaking partnership for the club. “Zero% Mission”, which is Kindred’s Responsible Gambling message, appears on this season’s shirts.
Kindred have also pledged to donate a percentage of their hospitality and merchandising rights to supporters via competitions and giveaways.
Further, Kindred will donate front-of-shirt sponsorship space to MFC through the season – allowing for the promotion of the club’s charitable initiatives.
MFC Foundation works to raise aspirations and improve the life chances of young people and adults across Teesside. Its work is supported and funded, in part, by the club’s commercial partners, including Kindred Group.
Kindred has always played a central role in the club’s ‘Foundation Weekend’. This forms part of an initiative to highlight the Foundation’s life-changing work for participants of all ages in the local community, as well as how people in the area can access its projects and services.
Sam Mead, UK General Manager, Kindred Group, said: “Kindred’s relationship with Middlesbrough is one of football’s longest running and impactful, so far as community outreach is concerned. That is why we were committed to extending the partnership for another two years.
“We recognise that we are in the privileged position to positively influence clubs and their communities – a responsibility we take seriously. That’s why the basis of this latest partnership will be to help showcase the MFC Foundation’s wide-ranging work, including the men’s mental health initiative Team Talk.”
Liam McGuinness, Head of Commercial, Middlesbrough FC, said: “Everyone at the club is absolutely delighted to extend our partnership with the Kindred Group for another two years. Most importantly, we’d like to thank them for continuing their vital support of the club’s Foundation – especially through the Team Talk mental health initiative.
“The health and wellbeing of our local community is very important to ourselves and Kindred. We are all looking forward to the opportunity to continue driving forward new initiatives that will benefit both our supporters and the people of Teesside”.
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GCoin MEXC
Playnance Launches GCoin MEXC Listing with 200,000 Holders and 2M Daily Transactions
Today, Playnance has officially launched GCOIN trading, marking a significant milestone in the expansion of its Web3 entertainment ecosystem. The token is now live on MEXC, with GCOIN/USDT trading opening on March 18, 2026 at 13:00 UTC following the project’s Token Generation Event earlier the same day.
The listing introduces GCOIN to the open market, unlocking broader access to the Playnance ecosystem and opening the door to a potentially enormous global user base. The launch follows strong early momentum, including high participation in MEXC’s Kickstarter campaign, where users competed for a share of a 50,000 USDT airdrop.
Ahead of the Token Generation Event, the GCOIN community demonstrated strong demand, with over 1 billion GCOIN locked in staking within hours of the staking program going live.
As the Exosystem’s native token, GCOIN powers transactions, rewards, and participation across a rapidly growing Web3 entertainment network. Beyond adoption metrics, GCOIN is designed to bridge Web2 and Web3 by offering seamless, Web2-like on-chain experiences that lower the barrier to entry for mainstream users. This approach is already enabling Playnance to onboard large volumes of new users, converting them into active participants within the ecosystem. The ecosystem already includes over 300,000 GCOIN holders, reflecting strong early adoption and continued expansion at scale.
The exchange debut represents a major step forward in accessibility, allowing global users to engage with the ecosystem through a liquid and scalable market environment. Deposits for GCOIN are already open on MEXC, with withdrawals scheduled to begin on March 19, providing users with full flexibility to trade and manage their holdings.
“Today marks a defining moment for Playnance,” said Pini Peter, CEO of Playnance. “We identified early the opportunity to bring real scale into Web3 entertainment, and we’re building one of the leading ecosystems to support it. With GCOIN now live, we’re opening the door to what comes next – a new wave of users, new models, and a much larger shift in how entertainment moves on-chain. This is just the beginning.”
Playnance has built its token model around ecosystem-driven rewards, linking value distribution directly to platform activity rather than relying on fixed emissions. The platform already supports more than 10,000 on-chain games and processes over 2 million on-chain transactions daily, reflecting strong user engagement and growing adoption across its network.
With GCOIN now live, Playnance is entering a new phase focused on accelerating growth, expanding its global reach, and driving deeper participation across its Web3 entertainment ecosystem.
About Playnance
Founded in 2020, Playnance is a Web3 infrastructure company developing live, non-custodial, on-chain products designed to onboard mainstream Web2 users into blockchain environments. The company develops consumer-facing platforms built on shared wallet systems and high-volume on-chain execution, currently processing approximately 2 million transactions per day. Playnance focuses on reducing friction between user experience and blockchain infrastructure by abstracting complexity while maintaining full on-chain transparency and non-custodial architecture.
Contact
Sarah Peter
The post Playnance Launches GCoin MEXC Listing with 200,000 Holders and 2M Daily Transactions appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Blazin' Bonus
Booming Games releases Blazin’ Bonus
Booming Games, a leading provider of premium gaming content, has unveiled Blazin’ Bonus, a fiery new slot designed to deliver sizzling action and scorching wins. Featuring a clean 3×3 grid with five fixed paylines and a maximum win potential of 2,680x, the game blends classic casino symbols—BARs, cherries, and flaming sevens—with high-voltage gameplay for an unforgettable experience.
Blazin’ Bonus packs multiple bonus features. Players can build Free Spin Bonuses by landing 2 of 3 Bonus symbols, unlocking Free Spins or Win Multipliers. Each bonus type offers a unique thrill:
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Green Bonus: up to 20 Free Spins with a 10x max multiplier
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Blue Bonus: up to 15 Free Spins with a 7x max multiplier
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Red Bonus: up to 10 Free Spins with a 10x max multiplier
Retriggers let players stack bonuses, boost spins, and multiply rewards for non-stop excitement. The Wheel Bonus adds another layer of heat, awarding Free Spins or one of five Prize Pots—Mini, Minor, Mega, Grand, or the blazing Blazin’ top prize. Even a single wheel symbol can trigger a surprise spin, keeping every turn packed with win potential.
Craig Asling, Director of Games at Booming Games, commented:
“Blazin’ Bonus might seem simple at first glance, but with its dynamic ‘build your Free Spins’ mechanic and multiple ways into the Wheel Bonus, players can trigger fiery wins and explosive multipliers on every spin. Play Blazin’ Bonus now and feel the heat!”
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BIS SIGMA SOUTH AMERICA 2026
FEEL ENDORPHINA’S CARNIVAL PULSE AT BIS SIGMA SOUTH AMERICA 2026
Get ready for an adrenaline-charged experience when you visit Endorphina at BiS SiGMA South America 2026. The largest and most established iGaming and betting event in Latin America takes place from April 6–9, 2026, at the Transamerica Expo Center in São Paulo, Brazil.
Endorphina will be at Stand K150, offering attendees thrilling surprises, exclusive giveaways, and nine-carat-gold networking opportunities, all set against the backdrop of a vibrant carnival-inspired atmosphere.
STAND UP TO STAND OUT
Endorphina Pulse, or “O pulso da Endorphina” in Brazil, brings the “stand out” theme to life. Inspired by the streets of São Paulo, the stand fuses gritty urban architecture with a riot of street art, transforming concrete facades and graffiti murals of Endorphina game characters into electrifying works of art. Pulsating neon lights complete the immersive design, recreating the raw energy of a Brazilian ghetto festival—full of rhythm, colour, and excitement.
THE WORD ON THE STREET
BiS SiGMA South America is Latin America’s premier meeting place for the gaming and betting industry. Over four days, sports betting, lotteries, affiliates, technology, and other industry sectors converge, bringing together executives, regulators, and providers for exhibitions, conferences, and high-level networking in São Paulo, the continent’s financial and business hub.
DANCE TO A NEW TUNE IN 2026
At Endorphina’s stand, attendees will discover the latest games, explore the full slot portfolio, and engage with a team ready to samba through discussions on content, performance, partnership integration, and regulated markets.
Find your rhythm, feel the pulse, and experience slot games that will have you dancing to a whole new tune. Visit Stand K150—book your spot now and meet the Endorphina team. Book a spot now and meet the Endorphina team there.
The post FEEL ENDORPHINA’S CARNIVAL PULSE AT BIS SIGMA SOUTH AMERICA 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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