AI
British Columbia Lottery Corporation and Future Anthem partner to establish Artificial Intelligence and Data Innovation Hub in Vancouver
Partnership will create dedicated specialist team to develop and deploy AI to improve player experiences across gaming products and channels.
BCLC has partnered with Future Anthem, a UK-based gambling data science specialist, on the creation of an Artificial Intelligence (AI) and Data Innovation Hub (the “Hub”), to be located at BCLC’s Vancouver office.
The Hub will focus on the development of AI, data capabilities and programs designed to improve the player experience across all BCLC gambling platforms, including lottery, gaming, and sports. It will employ a team of data and product professionals, with access to Future Anthem’s Data Science platform.
“BCLC is excited to be partnering with Future Anthem to create the first AI innovation hub in B.C. focused on the gambling industry,” says Mark Goldberg, BCLC’s Chief Information Officer. “We know that the key components of the Hub will be its data driven research and software product development to support player engagement and experience, safer play and improved game design – core BCLC business areas.”
Managed in partnership through a joint Steering Committee that includes senior representatives from both BCLC and Future Anthem, the Hub will create and cultivate highly specialized, Vancouver-based AI technology jobs utilising Future Anthem’s strong experience in building teams focused on AI research and development, complemented by a small team of BCLC employees with skills and experience in this area.
“This dynamic partnership combines our expertise, reach, and technologies and allows us to harness AI for good – to bring true and measurable benefits to players in a responsible, sustainable, and enjoyable manner,” says Leigh Nissim, CEO and Founder of Future Anthem. “With access to more data across all verticals and channels to build amazing machine learning models and AI applications, I am confident this collaboration will quickly deliver benefits to BCLC and its players to reinforce its lead position within lotteries globally.”
As well as recruiting the team in Vancouver, Future Anthem will deploy its market-leading real time AI platform locally to employ best practices for AI product development and governance within the Hub, which includes protocols to ensure transparency of AI use, data security, and management of AI models and their player impact. These models are designed to use anonymised data that is stored in Canada.
adtech
Media Troopers adds AI automation tool to Media Cruiser DSP
Media Troopers has added a new artificial intelligence feature to its proprietary media buying platform, Media Cruiser DSP, introducing an automation layer called Automation Rules.
The company said Automation Rules is a rules-based automation engine designed to optimise campaigns using real-time data. Media Troopers said the tool can support actions including setting price ranges, highlighting and pausing underperforming metrics, creating exclusion filters, and adjusting bids without prior manual intervention.
Media Troopers positioned the release as a way to increase output while reducing operational costs, describing the workflow as “a single click” to apply automation.
Shmulik Segal, Chief Executive of Media Troopers, said, “Media Troopers is always looking to improve its systems to ensure that clients have the best technology available to help enhance their campaigns while also saving them time. This new AI feature is sure to be a game-changer among customers when it comes to increasing marketing output by taking on board and managing client data around the clock.”
The post Media Troopers adds AI automation tool to Media Cruiser DSP appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
BetConstruct AI confirms SiGMA Asia 2026 presence in Manila
Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.
BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.
At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.
BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.
As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”
The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”
The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI
ICONIC21 launches iDealer Blackjack with a real-time AI dealer
ICONIC21 has launched iDealer Blackjack, a seven-seat RNG blackjack game that adds a “fully live, AI-powered dealer” to the traditional virtual table experience.
The iGaming content provider said the title was developed in collaboration with RAVATAR using its real-time interactive AI avatar technology, positioning the product as a response to demand for more interaction in RNG table games.
According to the companies, the dealer is real-time rather than pre-recorded or scripted, can welcome players by nickname, and can maintain conversation during play. ICONIC21 also said the dealer “remembers players and their past interactions,” while understanding players “in any language” and responding in English with localized touches.
The game’s background uses a live stream from one of ICONIC21’s studios, which the company said is designed to ground the AI dealer in a real-world environment.
Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “iDealer Blackjack is a natural progression for RNG tables. It’s important to highlight that this product is not a challenge to live casino as we know it. The AI-powered dealer is not trying to be human. It is exactly what it is: an expressive, well-built companion that makes the game more engaging.
One of the most interesting things we’ve already noticed is how players interact with it. Because they understand they are speaking to artificial intelligence, conversations go far beyond standard live casino chat. Players are asking about history, world facts, random trivia, jokes, and all kinds of unexpected topics during gameplay. This creates a completely different level of engagement around the table.
Also, the customisation roadmap is active and expanding. iDealer Blackjack is a strong foundation with a great deal still to be built on top of it.”
Ruslan Synytsky, CEO at RAVATAR, said: “The next decade of iGaming will be defined by AI-powered presence, personality, and interaction, not just better graphics or faster gameplay. ICONIC21 came to us with a strong sense of what their product needed to feel like for players.
iDealer Blackjack, built on our AI avatar platform, is the first step into that future and sets the direction for what RNG gaming can become.”
The post ICONIC21 launches iDealer Blackjack with a real-time AI dealer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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