Latest News
SOFTSWISS Launches Expert Casino SEO Guide

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, presents a new comprehensive report about online casino SEO audit and optimisation. ‘Casino SEO Audit: The Ultimate Guide’ is set to deliver insights for organically promoting any iGaming project.
iGaming brand promotion has many restrictions. Apart from using affiliate marketing, adopting a robust system of SEO rules can also help to increase the casino website’s visibility to online search engines. According to the surveys, SEO provides the highest return on investment of any digital marketing activity at over 29%.
SOFTSWISS surveyed SEO professionals at the company and researched best practices to present an ebook for online casino SEO optimisation. By downloading the Casino SEO Audit Guide operators gain access to a robust set of comprehensive checklists and ‘to-do’ lists for conducting SEO audits, along with verified improvement tips.
Why is SEO Important for Online Casinos?
SEO ensures long-term growth by reducing reliance on paid advertising. Correct website optimisation improves search engine visibility. SEO is also about organic traffic growth as an element of the entire marketing strategy. Attracting traffic to a poorly optimised, unfriendly website can turn into a waste of budget.
A firm SEO basis improves the efficiency of the overall marketing effort. It also increases user trust and makes the site more accessible and user-friendly. This attracts new players and increases conversions, which is key to sustained success in the highly competitive iGaming industry.
Key Steps to Upgrade Online Casino SEO
When reviewing SEO strategy, SOFTSWISS experts suggest following essential elements:
- Keyword Check. Keywords should be localised to the language of the target audience. Specific long-tail keywords carry higher intent and, ultimately, are likely to bring more conversions.
- On-Page SEO is a basic element of any online casino SEO plan. Its goal is content optimisation and structuring. A well-organised and user-friendly website is essential both for search engines and for players.
- Off-Page SEO is a crucial tool for enhancing an online casino’s reputation across the web. Collaborating with review portals, affiliates, and industry influencers can boost visibility and trust among the target audience. Backlinks from reliable sources will enhance search engine rankings and bring referral traffic to the website.
- Technical SEO. The site’s speed, interactivity, and visual stability are of high importance for Google search. These factors also play a vital role in ensuring a positive player experience.
- Constant Optimisation. Ongoing review of all the steps above and regular improvement is routine and obvious work. SEO improvement is set to be a lasting process for achieving better and better results.
Pavel Kaplunov, Head of Content Marketing, comments: “Content optimisation, good structuring and user-friendliness – these parts of SEO help to improve a website’s visibility and credibility. Its importance lies in the ability to gain sustainable and cost-effective organic traffic. For highly competitive businesses, like iGaming projects, effective SEO can be the deciding factor between being discovered by potential players and being overlooked.”
The Casino SEO Audit Guide is available for download via the link and allows casinos to access well-structured, proven insights for SEO optimisation.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Launches Expert Casino SEO Guide appeared first on European Gaming Industry News.
Latest News
Week 21/2025 slot games releases

Here are this weeks latest slots releases compiled by European Gaming
FBMDS proudly unveils its latest online slot game, Sea of Fortune, a thrilling addition to its acclaimed Sublime Series. Set to chart new waters in the online casino landscape, Sea of Fortune delivers an immersive, high-impact experience that promises to captivate slot fans across multiple markets. Set against the backdrop of the seven seas, Sea of Fortune invites players aboard the ship of the fearless Captain Golden Beard.
Nolimit City is back to slaying monsters in its latest Labs-branded slot, Kill Em All, taking a fresh and experimental approach to slot gameplay. This beast joins a lineup of this year’s standout releases, including Highway to Hell, Mental II, and Duck Hunters. Your lust for treasure blinds you from fear and nothing will stand in your way – except the monsters of the underworld.
Relax Gaming, the iGaming aggregator and supplier of unique content, is calling on players to unleash the dragon and ignite the reels in its hotly anticipated new release, Bonsai Dragon Blitz Dream Drop. This fast-paced 6×4 slot boasts 4,096 ways to win alongside a fiery mix of features, including the Daily Dream Drop mechanic for the very first time. With Bonsai coin symbols, treasure chests, and powerful dragons waiting to erupt onto the reels. The chase for huge wins is on.
Roll down the windows and let the warm Italian breeze sweep you away to rolling vineyards and winding streets in Stakelogic’s latest escape, Dolce Far Niente. As a stylish couple cruises beneath a glowing Mediterranean sunset, every spin ignites cascading wins, Modifier Wilds and a max multiplier up to 5,000× the stake. Dolce Far Niente takes players on a scenic ride across a 5×3 grid with 243 pay ways.
Play’n GO unveils Dragonfate’s Favor, a 6×4 video slot where ancient dragons stir and the lost power of the Alpha is yours to command. In Dragonfate’s Favor, players are transported to a land where dragons once soared and their sanctuary shimmered with power. With the realm lost to time, only the Dragon Amulet can rekindle their might. Now, players join Goldar, the formidable golden guardian, and his fiery Hatchlings on a quest to restore the dragons’ strength and unlock riches buried in myth.
Inspired Entertainment, Inc., is excited to announce the launch of Centurion Big Money™ – the latest addition to the successful Centurion™ franchise. Now available in the UK B3, LBO market, this new release builds on the franchise’s popularity by introducing Inspired’s renowned Big Money mechanic.
Amusnet has released its latest slot game, Extra Crown Classic Dice. The game brings together regal visuals, captivating mechanics and a touch of timeless elegance, offering players an experience where every spin holds the promise of fortune. Extra Crown Classic Dice features 5 reels and 10 fixed paylines, blending the charm of classic dice symbols—like sevens and eights—with artful design and smooth gameplay.
Booming Games proudly presents the second game from the highly successful Trio series. Set in the mythical underwater kingdom, Power of Atlantis Trio is the second release in the thrilling TRIO series, with more captivating titles scheduled to launch in the coming months. This slot features a 5×3 grid that can expand to 6×5, offering 20 paylines and an ocean’s worth of treasure waiting to be claimed.
Peter & Sons’ sequel to its gloriously spooky smash hit Ghostfather is about to drop. Ghostfather – Awakened is available across multiple platforms and jurisdictions from May 22. Restless spirits whisper through cracked walls and faded portraits, while the ghost of Igor Vasilievich rises again in search of long-lost fortunes in this 5×3-reel, 20-payline video slot that boasts a maximum win potential of 10,000x the bet.
Blueprint Gaming™ flexes its branded game heritage with its latest release, Dumb and Dumber™ Route to Riches, where the beloved Harry and Lloyd are on hand to guide players to victory via an exciting, revamped game trail. Boasting hilarious antics and cash-filled surprises, the cash collect system during base play is complemented by a ‘Pull Over Harry!’ feature, which can be randomly triggered during any spin.
The post Week 21/2025 slot games releases appeared first on European Gaming Industry News.
Balkans
EGT Digital at Belgrade Future Gaming 2025: Get ready to be fascinated

On 27 and 28 May the Serbian capital will once again host Belgrade Future Gaming exhibition. EGT Digital will participate in it along with EGT for another year in a row. Both companies will expect their guests on stand E1.
EGT Digital will reveal its rich gaming world, including the jackpot bestsellers Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot, as well as over 140 casino games on different themes, which have presence in more than 50 markets worldwide. Visitors will also be able to learn more about the newest addition to the provider’s jackpot portfolio: the 4-level multi-denomination Gods & Kings Link. Currently including 2 games: Glorious Alexander and Ape of Luck, it will offer players an exciting experience full of great winnings, attractive bonuses, and a lot of fun.
The company’s iGaming platform X-Nave will also be on display. Featuring 4 main modules: Gaming Aggregator, Sport Product, CRM Engine, and Payment Gateway, it stands out with great flexibility, thanks to which each of the modules can function as part of the turnkey solution or operate independently, as they allow integration with third-party developments.
The Gaming Aggregator will present its vast range of over 13,000 titles from more than 130 popular providers together with numerous functionalities for content customization. The Sport Product will demonstrate its rich sports and esports content across a number of markets globally. The CRM Engine with its player management tools and bonus features, as well as the Payment Gateway, covering a rich diversity of payment methods, will further expand operators’ options to create more personalized and engaging offerings for their clients.
“Participating in Belgrade Future Gaming has always been very rewarding for us and I have every reason to believe that this year’s edition will once again bring us excellent results,” said Tsvetomira Drumeva, Head of Sales at EGT Digital. She added: “We can’t wait to meet with our valued current partners and potential future customers from the region and show them our latest innovations, that can make their business even more successful.”
The post EGT Digital at Belgrade Future Gaming 2025: Get ready to be fascinated appeared first on European Gaming Industry News.
Jonathan Jossel
Las Vegas’ only all-inclusive hotel room package is back for summer at the Plaza Hotel & Casino

With summer fast approaching, the Plaza Hotel & Casino is bringing back Las Vegas’ only all-inclusive hotel room package starting June 1 at $125 per person per night.
The Plaza introduced its all-inclusive hotel room package last summer. It was so well received by guests that the iconic downtown Las Vegas property is bringing the all-inclusive offer back and extending it for all of June, July and August.
“At a time when tourists are concerned about increasing costs in Las Vegas, including resort fees and paying to park, we wanted to give our guests a more affordable summer vacation option by again offering our all-inclusive hotel room package,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino.
The Plaza’ all-inclusive hotel room package waives all resort fees. Guests will enjoy free access to the fitness center, rooftop pool, and self-parking. The package also includes bottomless drinks from the Omaha Bar and Sports Book Bar on the casino floor and breakfast and dinner from various dining outlets.
With free access to the rooftop pool, guests can also enjoy the pool’s new amenities including:
- Smart lockers have been installed in a climate-controlled area leading out to the pool allowing guests to conveniently store their belongings with just their phone for a nominal rental fee.
- New sun loungers that can accommodate two guests have been added poolside and are available for rental that includes towels, an umbrella and dedicated cocktail service.
- Conveniently located next to the pool’s full-service cocktail bar, the Plaza Pool’s Food Truck will also be open all summer long offering light bites like street tacos, hummus & pita, and fruit cups, as well as more hearty fare like pizzas, hot dogs, burgers, and wraps.
- Ice cream treats have been added to the retail concessions sold in the pool lobby.
To take advantage of the Plaza’s all-inclusive hotel room package, rooms must be booked online by Aug. 29 for a stay June 1 through Aug. 30.
The post Las Vegas’ only all-inclusive hotel room package is back for summer at the Plaza Hotel & Casino appeared first on Gaming and Gambling Industry in the Americas.
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