Latest News
SOFTSWISS Launches Expert Casino SEO Guide
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, presents a new comprehensive report about online casino SEO audit and optimisation. ‘Casino SEO Audit: The Ultimate Guide’ is set to deliver insights for organically promoting any iGaming project.
iGaming brand promotion has many restrictions. Apart from using affiliate marketing, adopting a robust system of SEO rules can also help to increase the casino website’s visibility to online search engines. According to the surveys, SEO provides the highest return on investment of any digital marketing activity at over 29%.
SOFTSWISS surveyed SEO professionals at the company and researched best practices to present an ebook for online casino SEO optimisation. By downloading the Casino SEO Audit Guide operators gain access to a robust set of comprehensive checklists and ‘to-do’ lists for conducting SEO audits, along with verified improvement tips.
Why is SEO Important for Online Casinos?
SEO ensures long-term growth by reducing reliance on paid advertising. Correct website optimisation improves search engine visibility. SEO is also about organic traffic growth as an element of the entire marketing strategy. Attracting traffic to a poorly optimised, unfriendly website can turn into a waste of budget.
A firm SEO basis improves the efficiency of the overall marketing effort. It also increases user trust and makes the site more accessible and user-friendly. This attracts new players and increases conversions, which is key to sustained success in the highly competitive iGaming industry.
Key Steps to Upgrade Online Casino SEO
When reviewing SEO strategy, SOFTSWISS experts suggest following essential elements:
- Keyword Check. Keywords should be localised to the language of the target audience. Specific long-tail keywords carry higher intent and, ultimately, are likely to bring more conversions.
- On-Page SEO is a basic element of any online casino SEO plan. Its goal is content optimisation and structuring. A well-organised and user-friendly website is essential both for search engines and for players.
- Off-Page SEO is a crucial tool for enhancing an online casino’s reputation across the web. Collaborating with review portals, affiliates, and industry influencers can boost visibility and trust among the target audience. Backlinks from reliable sources will enhance search engine rankings and bring referral traffic to the website.
- Technical SEO. The site’s speed, interactivity, and visual stability are of high importance for Google search. These factors also play a vital role in ensuring a positive player experience.
- Constant Optimisation. Ongoing review of all the steps above and regular improvement is routine and obvious work. SEO improvement is set to be a lasting process for achieving better and better results.
Pavel Kaplunov, Head of Content Marketing, comments: “Content optimisation, good structuring and user-friendliness – these parts of SEO help to improve a website’s visibility and credibility. Its importance lies in the ability to gain sustainable and cost-effective organic traffic. For highly competitive businesses, like iGaming projects, effective SEO can be the deciding factor between being discovered by potential players and being overlooked.”
The Casino SEO Audit Guide is available for download via the link and allows casinos to access well-structured, proven insights for SEO optimisation.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Launches Expert Casino SEO Guide appeared first on European Gaming Industry News.
accumulators
Record-breaking volumes at the World Sports Betting Cape Town Met, powered by OpenBet technology
OpenBet, a global leader in betting and gaming technology, powered record-breaking volumes for World Sports Betting (WSB) during the 2026 World Sports Betting Cape Town Met, processing more than three times WSB’s typical daily activity with zero downtime.
The Cape Town Met is one of South Africa’s premier horseracing events, drawing intense traffic that tests platform performance. Less than a year after migrating to OpenBet’s unified technology stack, WSB demonstrated the resilience and scalability of its platform under extreme demand.
OpenBet’s Player Account Management (PAM) technology and sportsbook solution — phased in with PAM going live in February 2025 and the sportsbook in October 2025 — now underpin WSB’s enterprise-grade wagering infrastructure across both digital and retail channels. The integrated system delivers streamlined KYC, a unified wallet, accurate reporting and a robust compliance framework designed for South Africa’s regulatory environment.
Enhanced features available to WSB customers include 50-leg accumulators, partially redeemable free bets, advanced Telebet telephone betting and integrated pools betting for sports and racing through OpenBet’s advanced trading system.
“With the World Sports Betting Cape Town Met, we processed more than three times the usual volume with zero downtime, showcasing the strength and scalability of our technology,” said Runa Walia Desai, Chief Customer Experience Officer at OpenBet. “This milestone also extends our footprint into Africa, reinforcing our position across six continents.”
Warren Tannous, CEO of World Sports Betting, added that OpenBet’s modular solution gives the operator the confidence to expand its sportsbook offering and support increased user engagement while maintaining performance and compliance.
The post Record-breaking volumes at the World Sports Betting Cape Town Met, powered by OpenBet technology appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Choice Gaming has officially launched Evra Crash, a new multiplayer crash game developed in exclusive collaboration with football legend Patrice Evra.
The title blends high-energy crash mechanics with football culture, delivering a synchronized, shared-table experience designed to boost player engagement and social interaction.
A Football Icon Powers the Gameplay
At the center of Evra Crash is Patrice Evra, one of football’s most recognizable personalities. His presence adds authenticity and competitive intensity to the gameplay, reinforcing the game’s energetic, community-driven concept. The partnership between Choice Gaming and Evra aims to merge competitive spirit with immersive entertainment in the fast-growing crash gaming segment.
Multiplayer Crash Experience
Unlike traditional single-session crash games, Evra Crash is built around real-time shared rounds:
- All players join the same round simultaneously
- Fully networked multiplayer participation
- Visible, synchronized gameplay across users
This structure creates a social crash environment where anticipation builds collectively, increasing engagement and enhancing the thrill of each round.
Game Features & Performance Metrics
Evra Crash offers a balanced gameplay structure designed for broad player appeal:
- RTP: 95%
- Maximum Multiplier: 10,000x
- Volatility: Low
The low-volatility model provides consistent entertainment while maintaining the potential for high multipliers, positioning Evra Crash as an accessible yet exciting crash title in the iGaming market.
Cross-Platform Optimization
Built for seamless performance across environments, Evra Crash is:
- Fully mobile-optimized
- Compatible with land-based gaming solutions
- Designed for consistent cross-platform gameplay
Whether accessed online or in physical gaming venues, players experience uninterrupted performance and smooth gameplay integration.
The post Choice Gaming Launches Evra Crash in Exclusive Collaboration with Patrice Evra appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
EARN YOUR PLACE AMONG THE BEST AS POKERSTARS REVEALS SCHEDULE FOR PRESTIGIOUS SPRING CHAMPIONSHIP OF ONLINE POKER
More than $45 million guaranteed across 400 tournament opportunities for all players to earn their greatness
The full schedule for poker’s first major online series of the year, PokerStars prestigious Spring Championship of Online Poker (SCOOP), has been unveiled featuring 136 events and more than $45 million guaranteed.
From March 1 to 25, players have the chance to earn their greatness once more and battle for an acclaimed SCOOP title across three weeks of elite online poker action. The 136-event schedule (with a total of 400 tournaments) offers low, medium, and high buy-in levels from $5.50 to $15,000, and a wide range of formats including No-Limit Hold’em, PLO, 8-Game, Mystery Bounties, Turbo, and Deep Stack events, making SCOOP accessible for everyone.
KEY SCHEDULE HIGHLIGHTS
The flagship Main Events will be a schedule highlight and will award a total of $5.5 million across the NLHE Main Events on March 22, and $550,000 across the PLO Main Events on March 23.
- $109 SCOOP NLHE Main Event Low – $1.5 million guaranteed
- $1,050 SCOOP NLHE Main Event Med – $2 million guaranteed
- $5,200 SCOOP NLHE Main Event High – $2 million guaranteed
- 109 SCOOP PLO Main Event Low – $100,000 guaranteed
- $1,050 SCOOP PLO Main Event Med – $200,000 guaranteed
- $5,200 SCOOP PLO Main Event High – $250,000 guaranteed
Other highlights of the 18th edition of SCOOP include:
- March 1 – $215 Sunday Million PKO – $1 million guaranteed
- March 8 – $22 Mystery Sunday Special, $300,000 guaranteed – All-in Shoot Out for United Kingdom & Ireland players to award an Emerald Pass to the Irish Open on March 10 at 7am GMT
- March 8 – $109 Sunday Million PKO – $1 million guaranteed
- March 15 – $55 Mini Sunday Million PKO – $500,000 guaranteed – All-in Shoot Out for United Kingdom & Ireland players to award an Emerald Pass to the Irish Open on March 17 at 7am GMT
- March 15 – $530 Sunday Million – $1 million guaranteed
As well as the huge prizes and trophies on offer, players can also compete in the SCOOP Leaderboards where an additional $100,000 in cash prizes will be awarded across the Low, Medium and High Player of the Series Leaderboards.
As ever, there are a number of qualification routes giving players the chance to qualify into SCOOP events for a fraction of the buy-in. Routes include satellites from just $0.55, the SCOOP Lucky Dip where $500,000 in SCOOP tickets are up for grabs and the $55 Power Path Express SCOOP Edition, on March 1st,where more than $200,000 in SCOOP Power Passes and Main Event tickets will be awarded to boost players’ grind to greatness. Finally, all players are still in time to crack open a SCOOP Prize Vault and earn a SCOOP ticket worth up to $1,050 upon opt-in.
“SCOOP is where greatness isn’t given, it’s earned. Every title represents weeks of preparation, relentless competition and beating the toughest fields in online poker. That’s what makes a SCOOP win so special,” said Steve Clarricoats, Associate Director of Poker Operations at PokerStars. “With a huge schedule and accessible buy-ins and formats, SCOOP remains the title every online player wants on their record.”
For 17 years, SCOOP has been appointment poker of the highest order and winning a SCOOP title has been a bucket list dream for poker players all over the world. More than $1.4 billion in prize pools have been awarded to players since SCOOP started in 2009, with some of the world’s best players earning coveted SCOOP trophies.
Sweden’s Simon “C. Darwin” Mattsson is the greatest player in SCOOP history having earned 14 titles, followed by fellow Swede Niklas “Lena900” Astedt and the UK’s Benny “RunGodlike” Glaser who both have 11 titles, with Benny being the most decorated player in COOP history also having a record-leading 16 WCOOP titles.
For more information about SCOOP head to the PokerStars website or PokerStars Blog.
The post EARN YOUR PLACE AMONG THE BEST AS POKERSTARS REVEALS SCHEDULE FOR PRESTIGIOUS SPRING CHAMPIONSHIP OF ONLINE POKER appeared first on Americas iGaming & Sports Betting News.
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