Latest News
Industry Certification at No Cost with SBC Summit’s Exclusive Masterclasses

SBC Summit is set to provide attendees with the opportunity to engage in masterclasses and earn a certification at no cost, strengthening the event’s conference program for maximum attendee benefit.
The Masterclasses will be held at the Academy & Live Training area (C192), near the Global Markets Lounge between entrances 2 and 3, and will run from 24-26 September at Feira Internacional de Lisboa.
Rasmus Sojmark, CEO & Founder of SBC said: “This is an excellent chance for our attendees to make the most of their time at the show. Masterclasses of this calibre usually come at a significant cost, often over €1,000, so I strongly recommend anyone interested in these topics to consider joining us.”
The following three Masterclasses have already been confirmed:
Masterclass with Sportsbook Training Services
The masterclass will feature Jonathan Smith, the founder of Sportsbook Training Services, who has over 25 years of experience in the betting industry. Smith has held various odds-compiling roles for major fixed odds and spread betting firms in the UK.
On Tuesday, attendees will delve into the Introduction to Odds Compiling & Sports Modelling Techniques. During this session, they will learn the core principles, including the mathematical theories and statistical models behind odds compiling. The session will explore where prices originate, both in theory and practice, how data suppliers create odds, and what exactly you are purchasing from them. Additionally, attendees will learn strategies to predict sports outcomes with greater accuracy.
On Wednesday, a Practical Demonstration centred on an English Premier League Match will guide attendees through pricing a football match, creating core markets, and developing bookings and corner markets, while also understanding how these markets integrate into BetBuilders.
Understanding Electronic Gaming Management
Led by Lucien (Lucas) Wijsman, renowned for his role at The Slot Academy (now the Electronic Gaming Academy). Wijsman has extensive experience advising land-based casino operators across Europe and other regions worldwide.
On Tuesday, the Electronic Gaming Player Expectations and Motivations session will focus on identifying and categorising casino visitor profiles to inform effective marketing strategies, as understanding their varied expectations and motivations is key to defining product mix and pricing.
Wednesday’s session, Product and Price Considerations, will examine how minimum and maximum bet settings on slot machines affect earning potential.
The final session on Thursday, Bet Based Promotions on Electronic Gaming Machines, will explore game configurations and concepts, analysing what makes games appealing to specific player categories, with a focus on RTP, game duration, and volatility.
Counterterrorism, Crisis Response & Cybersecurity Masterclass
Conducted by Noel G. Whelan, who has a 30-year career spanning military and counter-terrorism environments. Whelan holds a Master of Arts Degree in Counter-Terrorism and Security from Leeds University.
On Tuesday, the Surviving the Corporate Red 10 session will offer a simulated crisis experience, enhancing leadership and problem-solving abilities in high-pressure situations. Key takeaways include strategy creation, crisis response methods, leadership techniques, advanced public speaking, and establishing an emergency chain of command.
Wednesday’s session, Deterrence Against Terrorism & Money Laundering, will focus on understanding the risks non-state actors pose to the digital economy and developing strategies to safeguard against exploitation.
On Thursday, the Avoiding the Victim State session will address defending against cyber attacks, highlighting risk identification, and internal vulnerabilities, and creating tailored strategies to protect company assets and reputation.
“We’ve made sure that participants will walk away with certification, and by including subjects like sports betting, casino management, and cybersecurity, we’re truly addressing a wide range of interests,” Sojmark added.
If you’re interested in attending the masterclasses, please register using this link. Seating is limited, so spots will be allocated on a first-come, first-served basis. Please note that additional masterclasses will be added before the event.
You can sign up for the Masterclasses here.
Only SBC Summit attendees are eligible to participate in the masterclasses.
Affiliates and operators receive complimentary entry to the event. Submit your application to claim your free ticket.
The post Industry Certification at No Cost with SBC Summit’s Exclusive Masterclasses appeared first on European Gaming Industry News.
Latest News
Firesand launches Firesand Shield to combat rise in iGaming account fraud attacks

Firesand, a leader in iGaming security services and software, has developed a cutting-edge Anti-Account Fraud solution to safeguard iGaming operators and platform providers from escalating credential-based cyber threats.
Firesand Shield is a best-in-class product that has been designed to address the growing complexity of account fraud that has impacted the global iGaming industry in recent times, which in some cases has resulted in loss of business, damaged reputation and regulatory fines. Common examples of account fraud include credential stuffing, dictionary attacks, and common password exploitation.
The new solution provides proactive, intelligent detection and prevention against the full spectrum of account compromise techniques, without relying on user-disruptive CAPTCHAs or blunt blocking mechanisms, to ensure the end user experience remains uninterrupted.
Unlike legacy or bot-only detection tools, Firesand Shield leans on the company’s specialism as a penetration testing service provider to focus on attack patterns, regardless of whether the source is human, bot, or hybrid, offering unmatched insight and agility in protecting operator user accounts and platform integrity. It includes in-depth attack analysis and reporting to provide greater transparency and clarity over the source of each security vulnerability.
With a product upgrade roadmap that includes geolocation anomaly detection, VPN usage analysis, and AI-powered behavioural profiling, Firesand Shield is set to offer operators and platforms significant peace of mind to stay ahead of security threats as they evolve.
Chris Blake, Director at Firesand, said: “Account fraud is a growing threat to the global iGaming industry. There have been multiple cases in the previous year alone where user data has been breached, leading to a detrimental impact for businesses targeted.
“Firesand Shield has been designed to support operators and platform providers of all sizes to sharpen their security capabilities as these attacks become more common and sophisticated. Underpinned by our superior iGaming security excellence, we are well positioned to further strengthen online systems on a global scale.”
With a proven track record of developing bespoke security platforms for a range of industries, Firesand brings unmatched credibility and expertise to the iGaming space, combining technical solutions with practical, actionable defence capabilities for high-risk digital environments.
The post Firesand launches Firesand Shield to combat rise in iGaming account fraud attacks appeared first on European Gaming Industry News.
Industry Awards
Soft2Bet Named Acquisition & Retention Partner and Industry Innovator of the Year by SBC Europe Awards 2025

Soft2Bet has secured two major wins at the SBC Awards Europe 2025, being recognised by excellence for Acquisition & Retention Partner of the Year and Industry Innovation of the Year. Its flagship brand Betinia also earned a Silver Award in the Casino Operator of the Year category, highlighting a company’s ability to create performing brands in saturated and highly competitive key markets.
The awards recognise the continued success of Soft2Bet’s powerful turnkey solutions and Motivational Engineering Gaming Application (MEGA), which has played a central role in driving player engagement and retention across key markets. During the last 12 months, the impact of Soft2Bet’s cutting-edge gamification solutions for casino and sportsbook has played a major role in enhancing customer experience, loyalty, and engagement, delivering ROI-driven performance that goes beyond retention. MEGA was key in achieving a 128% retention uplift for Campobet in Denmark and 106% for Betinia in Sweden, further proving the solution’s impact.
“SBC Europe Awards recognition is a testament to the vision of our technology and its impact on building strong brands, long-term player relationships, and product excellence that goes beyond retention. MEGA continues to lead the European, Nordic and North America market in creating unique experiences that combine innovation, a strong regulatory framework, high performance results from the start,” – stated Oksana Tsyhankova, CMO at Soft2Bet.
Earlier in 2024, Soft2Bet was also recognised at the SBC Awards, winning in Innovation in Mobile and Innovation in Casino Entertainment categories. Soft2Bet now holds 19 licences across 12 jurisdictions and continues to expand both its B2B and B2C footprint in Europe and beyond. With brands like Betinia, CampoBet, Don.ro, Tooniebet, and Quickcasino, the company remains focused on delivering innovative, localised, high-performance iGaming experiences.
The post Soft2Bet Named Acquisition & Retention Partner and Industry Innovator of the Year by SBC Europe Awards 2025 appeared first on European Gaming Industry News.
Affiliate Industry
Meet MegaList: The Rising Force in iGaming Affiliation

There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
🔗 MegaAffiliatesList.com
The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on European Gaming Industry News.
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