Latest News
Industry Certification at No Cost with SBC Summit’s Exclusive Masterclasses

SBC Summit is set to provide attendees with the opportunity to engage in masterclasses and earn a certification at no cost, strengthening the event’s conference program for maximum attendee benefit.
The Masterclasses will be held at the Academy & Live Training area (C192), near the Global Markets Lounge between entrances 2 and 3, and will run from 24-26 September at Feira Internacional de Lisboa.
Rasmus Sojmark, CEO & Founder of SBC said: “This is an excellent chance for our attendees to make the most of their time at the show. Masterclasses of this calibre usually come at a significant cost, often over €1,000, so I strongly recommend anyone interested in these topics to consider joining us.”
The following three Masterclasses have already been confirmed:
Masterclass with Sportsbook Training Services
The masterclass will feature Jonathan Smith, the founder of Sportsbook Training Services, who has over 25 years of experience in the betting industry. Smith has held various odds-compiling roles for major fixed odds and spread betting firms in the UK.
On Tuesday, attendees will delve into the Introduction to Odds Compiling & Sports Modelling Techniques. During this session, they will learn the core principles, including the mathematical theories and statistical models behind odds compiling. The session will explore where prices originate, both in theory and practice, how data suppliers create odds, and what exactly you are purchasing from them. Additionally, attendees will learn strategies to predict sports outcomes with greater accuracy.
On Wednesday, a Practical Demonstration centred on an English Premier League Match will guide attendees through pricing a football match, creating core markets, and developing bookings and corner markets, while also understanding how these markets integrate into BetBuilders.
Understanding Electronic Gaming Management
Led by Lucien (Lucas) Wijsman, renowned for his role at The Slot Academy (now the Electronic Gaming Academy). Wijsman has extensive experience advising land-based casino operators across Europe and other regions worldwide.
On Tuesday, the Electronic Gaming Player Expectations and Motivations session will focus on identifying and categorising casino visitor profiles to inform effective marketing strategies, as understanding their varied expectations and motivations is key to defining product mix and pricing.
Wednesday’s session, Product and Price Considerations, will examine how minimum and maximum bet settings on slot machines affect earning potential.
The final session on Thursday, Bet Based Promotions on Electronic Gaming Machines, will explore game configurations and concepts, analysing what makes games appealing to specific player categories, with a focus on RTP, game duration, and volatility.
Counterterrorism, Crisis Response & Cybersecurity Masterclass
Conducted by Noel G. Whelan, who has a 30-year career spanning military and counter-terrorism environments. Whelan holds a Master of Arts Degree in Counter-Terrorism and Security from Leeds University.
On Tuesday, the Surviving the Corporate Red 10 session will offer a simulated crisis experience, enhancing leadership and problem-solving abilities in high-pressure situations. Key takeaways include strategy creation, crisis response methods, leadership techniques, advanced public speaking, and establishing an emergency chain of command.
Wednesday’s session, Deterrence Against Terrorism & Money Laundering, will focus on understanding the risks non-state actors pose to the digital economy and developing strategies to safeguard against exploitation.
On Thursday, the Avoiding the Victim State session will address defending against cyber attacks, highlighting risk identification, and internal vulnerabilities, and creating tailored strategies to protect company assets and reputation.
“We’ve made sure that participants will walk away with certification, and by including subjects like sports betting, casino management, and cybersecurity, we’re truly addressing a wide range of interests,” Sojmark added.
If you’re interested in attending the masterclasses, please register using this link. Seating is limited, so spots will be allocated on a first-come, first-served basis. Please note that additional masterclasses will be added before the event.
You can sign up for the Masterclasses here.
Only SBC Summit attendees are eligible to participate in the masterclasses.
Affiliates and operators receive complimentary entry to the event. Submit your application to claim your free ticket.
The post Industry Certification at No Cost with SBC Summit’s Exclusive Masterclasses appeared first on European Gaming Industry News.
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ZEAL partners with Greentube – “Book of Ra” Now Available on LOTTO24 and Tipp24

ZEAL and Greentube, the digital gaming and entertainment division of Novomatic AG, have joined forces in a new partnership. As part of the collaboration, selected Greentube online games will be gradually integrated into the game portfolio of ZEAL brands LOTTO24 and Tipp24. The partnership officially launched in June 2025.
A key highlight: The internationally acclaimed “Book of Ra” series is now available to customers via ZEAL’s B2C platforms. The slot game franchise is one of the most iconic in online gaming, boasting a loyal global fan base.
This strategic alliance enables ZEAL to expand its digital gaming offering with top-tier titles, while Greentube benefits from ZEAL’s strong market presence and broad customer reach in Germany.
“With the popular titles from Greentube, we’re expanding our portfolio with high-quality games our customers already know and love,” says Alex Green, Vice President Games at ZEAL. “Bringing the ‘Book of Ra’ series to our platforms has been a long-term goal, and we’re proud to have made it happen. We see strong potential in this partnership.”
Julia Schagerl, Regional Manager at Greentube adds: “ZEAL is a strong partner with a loyal customer base. Our games stand for quality, security and entertainment – and this partnership helps us bring them to an even wider audience. It’s a key step in our growth strategy.”
The post ZEAL partners with Greentube – “Book of Ra” Now Available on LOTTO24 and Tipp24 appeared first on European Gaming Industry News.
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Leeds United announce new sleeve partnership with Parimatch

Leeds United are pleased to announce a new official partnership with Parimatch, who will become the club’s official sleeve partner for the men’s first team.
Parimatch is a global entertainment company with over 30 years of experience in sports betting and gaming. The brand has been seen in the Premier League previously and is a trusted worldwide presence.
Having recently announced our home and away kits for the 2025/26 campaign, Parimatch are excited to add their brand to the club’s shirt for the upcoming Premier League season, which will be seen on the left playing sleeve.
As well as on the club’s first team shirt, Parimatch branding will feature prominently at both Elland Road and Thorp Arch, in addition to the perimeter LED system and club’s media backdrop.
Leeds United and Parimatch will drive brand activity by the creation of innovative partnership activations and digital campaigns which will be promoted through the club and Parimatch’s channels.
Sergey Portnov, CEO of Parimatch spoke about showing commitment to club’s who are looking to shape the future of football.
He said: “This is more than a partnership – it’s a powerful alliance between two brands with the same goal: to win. We believe in strong leadership, and we see that in Leeds United – a club with a proud history, loyal fans, and big dreams for the Premier League 25/26. We don’t wait for change. We lead it. This partnership shows our commitment to working with clubs that shape the future of football.”
Morrie Eisenberg, Chief Business Officer at Leeds United, added: “We’re really pleased to bring Parimatch onboard with the club as our new sleeve partner. They are a trusted brand who have worked within the sporting industry for a long time, showing commitment to the game. We will work closely with the Parimatch team to continue our commitment of delivering innovative campaigns and activations where possible.”
The post Leeds United announce new sleeve partnership with Parimatch appeared first on European Gaming Industry News.
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Peter & Sons Teams Up with Luckia in Spain and Mexico

P&S’s legendary game portfolio is available now at luckia.es and luckia.mx
Innovative game studio Peter & Sons has finalized a pivotal new content partnership with Luckia, one of Spain’s leading entertainment and gaming groups. Luckia has now rolled out Peter & Sons weird and wonderful portfolio of slots titles to players in Spain and Mexico at luckia.es and luckia.mx, with additional markets on the horizon.
Games include smash hits like Barbarossa, Xibalba, Wild 1 and Voodoo Hex, as well as new titles like the post-apocalyptic fishing game ‘Muddy Waters’, the spookily off-kilter ‘Ghostfather – Awakened’ and ‘Boom Farm’, a game about agricultural explosions.
The award-winning Barcelona-based studio has been wowing the industry with a succession of games boasting groundbreaking artwork, imaginative storytelling, whacky ideas and innovative gameplay – often laced with a healthy dose of signature dark humour.
Founded in the 1970s and headquartered in La Coruña, Luckia is a global gaming powerhouse. Luckia offers a strong digital platform in key regions including Spain, Portugal, Latin America, Croatia and Cameroon.
With over 2,500 employees, Luckia is renowned for its commitment to responsible gaming and player satisfaction.
Yann Bautista, Commercial Director and Founder at Peter & Sons said: “We’re thrilled to partner with such an established and forward-thinking group as Luckia. Their extensive reach, local expertise and shared values around quality and responsible gaming make this a perfect fit. We look forward to growing together across more regulated markets.”
Eloy Fernandez Head of Product at Luckia said: “Peter & Sons creates games like no one else in this industry and they will bring fresh energy and world-class creativity to our portfolio. We’re excited to introduce their games to our players and are confident this partnership will drive engagement and deliver a premium gaming experience to our players.”
The post Peter & Sons Teams Up with Luckia in Spain and Mexico appeared first on European Gaming Industry News.
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