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Brazilian boxer and social media influencer to promote the studio’s flagship crash game Aviator to her millions of followers
SPRIBE has added Jully Poca to its roster of brand ambassador partners with the Brazilian boxer and social media influencer promoting the game to her millions of fans across platforms like TikTok, Facebook and Instagram.
Poca is a social media sensation with more than 3.1 million followers on TikTok alone where she is known for her comedy skits involving fitness and weightlifting. In the boxing world, Poca made her debut in April last year and has remained undefeated with three wins and zero losses.
As a SPRIBE brand ambassador, Poca will promote Aviator to her followers, making them aware of the fast-paced thrill ride it provides. Aviator is the number one crash game in the world with more than 32 million players each month and it’s expected to be a big hit in Brazil.
It takes the increasing curve format and sees players strap in a take flight. As the plane flies higher into the sky the win multiplier increases. The player chooses when to cash out – go too soon and the win is small but wait too long and the plane flies away, taking their winnings and stake with it.
Giorgi Tsutskiridze, CCO at SPRIBE, said: “We are thrilled to have partnered with Jully and for her to be promoting Aviator to her millions of followers. The game delivers plenty of fast action and big win potential as well as social engagement, which is just what players in Brazil are looking for.
“Brazil is set to be one of the biggest online casino markets in the world and in Aviator we have a game that taps into the psyche of a vast player audience and provides the entertainment they are seeking.
“Jully has a large audience of followers who we are convinced will enjoy the Aviator experience, making this the perfect partnership.”
Jully Poca, social media influencer, boxer and Aviator brand ambassador, added: “Aviator packs a knockout punch and I know my followers will have the ride of their lives when they strap in and take flight. I’ve got some creative ideas for introducing Aviator to my fans and can’t wait to get started.”
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Finnish gambling sector
Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027
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Veikkaus is continuing its preparations for the partial multi-license system set to open in 2027. The company aims to remain the market leader in the Finnish gambling sector in the coming years.
Veikkaus has been systematically preparing for the future for a long time. Efforts to strengthen the company’s competitiveness are ongoing: Veikkaus will continue to focus on its core business and, through this, ensure growth in gross gaming revenue in a responsible way.
Many gambling companies aiming to enter the Finnish market are actively preparing to challenge Veikkaus when the licensing market opens.
“Competition will certainly be very tough, as many signs already indicate. Veikkaus is a strong company that will succeed in the competition, but as an organization, we must transform to meet the new situation,” said Reija Laaksonen, EVP, People, Culture and Communications at Veikkaus.
As part of the company’s strategy, Veikkaus will initiate change negotiations affecting three different functions. In total, at the time the negotiation proposal was given, 75 Veikkaus employees are within the scope of the negotiations. The planned measures could, if implemented, lead to personnel impacts as defined in Section 16 of the Act on Co-operation within Undertakings, such as redundancies or unilateral changes to essential terms of employment.
According to current estimates, the negotiations may result in the termination of a total of 20–31 employment contracts and substantial changes to the terms of employment for 20–30 employees. At the same time, it is planned that 22–28 new roles and positions will be created within the functions involved in the negotiations.
“When targeting possible measures, Veikkaus will pay particular attention to the requirements of business operations and ensuring competence in line with Veikkaus’ strategy. Any measures will be implemented in accordance with applicable legislation,” said Laaksonen.
The post Veikkaus Continues Preparations for the Partial Multi-license System Set to Open in 2027 appeared first on European Gaming Industry News.
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Betsson Group is going to participate in SiGMA Central Europe 2025, taking place in Rome, Italy, from 3–6 November. As one of the region’s most awaited iGaming conferences, SiGMA Central Europe brings together top industry leaders to explore new technologies, business opportunities and market trends shaping the future of the industry.
Betsson Group Joins the Stage at SiGMA Central Europe
Two of Betsson Group’s leaders will take the stage to discuss regulated markets, compliance and brand strategy.
4 November | 10:15–10:45 CET
Speaker: Dario Evangelista, Deputy General Counsel, Betsson Group
Panel: Licence to Launch: Winning Strategies for Entering Regulated Markets
This panel will explore key strategies for operators expanding from emerging to regulated markets, focusing on compliance, customer protection and cultural adaptation.
4 November | 13:20–13:35 CET
Speaker:Ronni Hartvig, Chief Commercial Officer, Betsson Group
Keynote: Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World
Ronni will discuss how Betsson Group has evolved its global strategy – rebranding, navigating regulation and uniting multiple brands under one identity while maintaining local relevance.
The post Betsson to Attend SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
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