Acquisitions/Merger
Super Acquires Maxbet’s Romania and Malta Operations
Super Technologies, a global technology company dedicated to developing innovative solutions for the global entertainment industry, has signed an agreement to acquire the operations of Maxbet Online in Romania and Malta.
The transaction was signed this week, and its completion will take place after obtaining approval from the Competition Council. The financial terms of the transaction will remain confidential, as agreed between the parties involved.
Adam Lamentowicz, Chief Commercial Officer CEE, Super, said: “The acquisition of Maxbet aligns with our consolidation strategy in the CEE region and enhances our ability to build a competitive entertainment ecosystem, tailored to the expectations of customers in each region. Romania is an essential pillar of our growth plan, and this transaction allows us to accelerate operational and commercial development, through a diversified portfolio of brands and a well-defined customer community.”
Manuel Bauer, CEO of Maxbet Online, said: “Romania is one of the most competitive gaming markets in Europe, which is also reflected in the level of dedication and operational excellence demonstrated by Maxbet. The integration into the Super Group marks the next stage of this evolution. By accessing Super’s technology resources and platform, as well as leveraging shared operational expertise, Maxbet brings a proven local execution capability and solid experience in entertainment product development. This new phase strengthens the foundations of the Maxbet brand and allows us to elevate the experience offered to our customers, both in digital and retail, while ensuring continuity, stability and long-term opportunities for our team.”
Maxbet customers will benefit from the continuity of existing services, without interruption, as well as gradual access to the expanded resources and capabilities of the Super entertainment platform. The integration will aim to improve the customer experience, ensuring high standards in terms of operational excellence, compliance, responsible gaming and personal data security.
The post Super Acquires Maxbet’s Romania and Malta Operations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Deal expands RubyPlay beyond content into platform-level engagement; transaction remains subject to regulatory approvals.
RubyPlay has entered into an agreement to acquire 100% of the shares in Splash Tech, as the supplier moves beyond content into platform-level engagement tools. The transaction is subject to regulatory approvals.
RubyPlay said the acquisition will add Splash Tech’s jackpot solution and Free-to-Play casino and sports capabilities to its existing engagement suite, which includes free spins, rewards, missions and tournaments. Following completion, RubyPlay’s operator partners will gain access to the Jackpot and Free-to-Play tools, designed to support engagement across third-party content as well as RubyPlay titles.
The company said Splash Tech’s engagement tools are already live with “some of the biggest operators and platform providers” globally. RubyPlay also said Splash Tech’s real-money jackpot product can turn “any product across all verticals into a jackpot game.”
Tsachi Maimon, CEO of RubyPlay, said: “Through this acquisition, we are moving beyond the traditional content silo to firmly establish RubyPlay as a premium content and engagement platform provider. This elevated market position ensures we are delivering new revenue streams for our partners, providing them with effective ways to address player acquisition and retention.
“Splash Tech has earned a strong reputation within the industry for driving innovation within the engagement tools space, underpinned by its superior expertise, data and content. Bringing the company’s capabilities into our broader offering marks a pivotal moment for RubyPlay’s evolution.”
Adam Wilson, CEO of Splash Tech, said: “Becoming a RubyPlay company will give Splash Tech a stronger foundation for growth, with continuity at the heart of this transition. Existing Splash Tech partners will continue to benefit from the same trusted products, expertise, and relationship focus they expect from us, and we’re looking forward to working alongside new partners with RubyPlay.
“As a global B2B iGaming company with a growing operator network and multi-market reach, RubyPlay brings greater scale, operator insight, and market credibility to support our ambition for further expansion and innovation.”
The post RubyPlay agrees to acquire Splash Tech to add jackpots and free-to-play tools appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Banijay Gaming is to acquire JOA, marking another important step in its strategy to build a European diversified gaming leader in light of evolving customer expectations, from funds managed by Blackstone and Kings Park Capital pursuant to a put option agreement.
JOA is the second-largest casino operator in France, with a nationwide network of 33 casinos rooted in every region generating approximately €430 million in gross revenues in 2025.
Its venues combine gaming with restaurants, bars and a broad range of leisure experiences which attract over 4.6 million yearly customers.
Following the acquisition of Tipico Group in April 2026, this transaction further expands Banijay Gaming’s omnichannel capabilities by adding its digital expertise to JOA’s wide network of land-based entertainment destinations.
At the heart of this transaction is a long-term value creation story: Banijay Gaming will accelerate JOA’s next phase of development in France and internationally.
Responsible gaming remains central to Banijay Gaming’s strategy, with both companies continuing to raise standards and share best practices in line with a common commitment to player protection.
Laurent Lassiaz, Chairman of JOA, will continue to lead JOA alongside the existing management team, ensuring continuity for employees, customers and local stakeholders.
Completion of the transaction is expected during H2 2026, subject to JOA’s employee representatives’ consultation and customary regulatory approvals including merger control and casino gaming regulatory approvals.
Nicolas Béraud, Chairman of Banijay Gaming, said: “Customers increasingly expect seamless experiences across digital and physical environments, and this transaction positions us perfectly to respond to that evolution.
“We look forward to supporting JOA’s next phase of development by bringing our expertise in technology, artificial intelligence and data, while preserving the entrepreneurial culture and operational excellence that have made the company successful.”
Laurent Lassiaz, Chairman of JOA, said: “Joining Banijay Gaming marks an exciting new chapter for JOA. After a successful period with Blackstone and Kings Park Capital, which laid the foundations for our growth, we have found another long-term partner with whom we share a common vision for the future.
“Their expertise in technology and digital innovation will help us accelerate our omnichannel development, while allowing us to preserve the entrepreneurial spirit and local roots that have always been our strength. Together, we will be ideally positioned to pursue our ambitions in France and internationally.”
The post Banijay Gaming Acquires French Operator JOA appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The Visualize Group has agreed to acquire eCOGRA, a gaming testing, inspection, certification and compliance (TICC) provider, from Hanover Investors Management LLP, the private investment firm said in a Business Wire announcement from New York and London.
eCOGRA, founded in 2003 and headquartered in London, provides compliance and certification services for iGaming customers and works with gaming software suppliers, platform operators and online gaming regulators in more than 50 jurisdictions worldwide. The company will continue under its existing leadership, with Chief Executive Officer (“CEO”) Will Shuckburgh remaining in his role.
Visualize said eCOGRA is its second investment in the gaming TICC sector following its earlier closing of BMM Testlabs (“BMM”) this year. The firm said BMM and eCOGRA have complementary strengths, with BMM spanning a broader testing and certification spectrum and eCOGRA focused on the digital gaming segment. Visualize added that each company will continue to operate as an independently accredited business.
Will Shuckburgh, CEO of eCOGRA, said, “For more than two decades, eCOGRA’s mission has been to ensure that players can trust the games they play and that operators can meet the highest standards of compliance. As regulated gaming expands into new markets around the world, the demand for fast, rigorous, and reliable certification has never been greater. Partnering with Visualize gives us the resources to serve our customers better — to invest in our people, our technology, and our capacity — while continuing to operate with the independence and integrity that our accreditation partners and customers expect.”
C. C. Melvin Ike, Founder and Managing Partner of Visualize, said, “As high-conviction thematic investors, we back exceptional businesses and management teams providing mission-critical services in growing markets, and we build deep expertise in the sectors to which we commit. Building on our experience in regulated gaming, the independent testing and certification that both eCOGRA and BMM provide is fundamental to protecting players and sustaining the trust of regulators, and the two businesses bring distinct capabilities across online and land-based gaming. With eCOGRA, our intention is straightforward: to build eCOGRA into a generational business that can deliver faster, more responsive, and more innovative service to a fast-growing market that needs more high-quality service. We’re thrilled to partner with Will and the entire eCOGRA team.”
Financial terms were not disclosed. The transaction is subject to customary regulatory approvals and clearances. Weil, Gotshal & Manges LLP and Greenberg Traurig acted as legal advisors for Visualize, while Macquarie Capital served as financial advisor for Hanover and eCOGRA, with Willkie Farr & Gallagher LLP as their legal advisor.
The post Visualize Group agrees to acquire iGaming testing firm eCOGRA appeared first on Americas iGaming & Sports Betting News.
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