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PlayStar adds Play’n GO games to its growing list of NJ content
PlayStar – the popular online casino brand known for its inclusive loyalty program and community-focused rewards – has announced that it will be bolstering the range of top-quality content it offers to New Jersey-based players after teaming up with Play’n GO.
Viewed as a key partnership for both parties in what has already proved to be a thriving regulated market in the U.S., under the terms of the new deal PlayStar will add titles from the highly sought-after games studio to its growing roster of 600+ games, giving players an even wider range of options.
While the announcement certainly represents another step forward for PlayStar as the operator attempts to further increase its impressive NJ market share, it’s also a big deal for players too as they will now have access to some of the industry’s most famous and best-loved slot franchises.
Among the Play’n GO success stories that will shortly debut at PlayStar, players will soon be able to enjoy the zany, sci-fi stylings of the popular grid slot series, Reactoonz, and join intrepid explorerRich Wilde, as he plunders the pyramids for ancient treasures in Rich Wilde and the Book of Dead with more titles coming soon.
Alongside these two fan-favorite games, players will also get their first look at the legendary Greek epic, Rise of Olympus, the dinosaur-themed Raging Rex 2 and the Roman Empire-inspired Legion Gold and more, meaning there’ll be a Play’n GO title at PlayStar to suit all tastes and preferences.
Given the collaboration will see PlayStar provide an even wider variety of content to its customers and also help Play’n GO distribute releases to a new audience in New Jersey, the deal has already been hailed by operator and studio alike and both parties have said they’re excited to get started.
Dan Alexander, COO at PlayStar, said: “We’re very proud of the incredible popularity PlayStar has enjoyed since launching In New Jersey – and one of the key components of that success has been always ensuring that we offer the very best in casino content to our customers.
“Partnering with Play’n GO will allow us to double down on this proposition in the Garden State by enabling us to provide fan-favorite titles like Reactoonz and Rich Wilde and the Book of Dead on our platform and we’re sure players are going to love discovering what the studio is all about.”
Magnus Olsson, Chief Commercial Officer at Play’n GO, said: “Play’n GO has long-since established itself as one of the most sought-after providers in the iGaming industry and partnering with an up-and-coming brand like PlayStar will help us significantly boost our exposure in the New Jersey market.
“Our current collection of over 360 premium titles includes some of the most-played games of all time, and we’ll be bringing the very best of that line-up to PlayStar over the coming weeks. We’re really excited about this partnership and can’t wait to hear how our titles are received by players.”
casino
Silver Strike slot machines at the Plaza Hotel & Casino to offer new coins
Committed to creating a vintage Vegas gaming experience, the Plaza Hotel & Casino has long been a home for Silver Strike slot machines that dispense specialty collector coins.
Beginning this month, the Plaza’s Silver Strike machines will dispense new $20 silver-clad coins to winners betting $1.50.
As casino floors evolved over the years, Silver Strike slot machines became less prevalent as more high-tech machines were added. Now considered a historic game with a limited number of machines still in existence, Silver Strike has a growing and dedicated fan base, many of whom are loyal Plaza customers.
Due to their popularity, the Plaza refurbished two Silver Strike slot machines in 2020 and added two more in the years since. The machines resemble those of a bygone era, and now three of the machines will award winning players one of three newly designed $20 silver-clad collector coins. The fourth machine will continue to award the previous $10 Jonny Rockets and BINGO coins until it runs out and will then be filled with the new $20 coins.
The new coins feature one of three different motifs: a pack of Plaza playing cards encircled with the Plaza’s current tagline “The Place To Be Downtown;” a vintage Vegas scene with the Plaza logo and 1971 to celebrate the year the property opened; and the North Tower of the Plaza with a miner and the tagline “Where Vegas Began.”
Players can decide whether to keep the Plaza collector coin to win the complete set or cash it in, each with a value of $20.
“Offering a retro gaming experience and highly sought-after collector coins, Silver Strike has been immensely popular at the Plaza since we brought it back in 2020,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “The new silver coins beautifully pay homage to the Plaza and its history, and no doubt will keep players excited to win so they can collect the set.”
The post Silver Strike slot machines at the Plaza Hotel & Casino to offer new coins appeared first on Americas iGaming & Sports Betting News.
euphoria lab
What Does a Win Feel Like? WinSpirit Is Trying to Find Out
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
casino summer campaign
What Does a Win Feel Like? WinSpirit Is Trying to Find Out
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
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