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PlayStar adds Play’n GO games to its growing list of NJ content
PlayStar – the popular online casino brand known for its inclusive loyalty program and community-focused rewards – has announced that it will be bolstering the range of top-quality content it offers to New Jersey-based players after teaming up with Play’n GO.
Viewed as a key partnership for both parties in what has already proved to be a thriving regulated market in the U.S., under the terms of the new deal PlayStar will add titles from the highly sought-after games studio to its growing roster of 600+ games, giving players an even wider range of options.
While the announcement certainly represents another step forward for PlayStar as the operator attempts to further increase its impressive NJ market share, it’s also a big deal for players too as they will now have access to some of the industry’s most famous and best-loved slot franchises.
Among the Play’n GO success stories that will shortly debut at PlayStar, players will soon be able to enjoy the zany, sci-fi stylings of the popular grid slot series, Reactoonz, and join intrepid explorerRich Wilde, as he plunders the pyramids for ancient treasures in Rich Wilde and the Book of Dead with more titles coming soon.
Alongside these two fan-favorite games, players will also get their first look at the legendary Greek epic, Rise of Olympus, the dinosaur-themed Raging Rex 2 and the Roman Empire-inspired Legion Gold and more, meaning there’ll be a Play’n GO title at PlayStar to suit all tastes and preferences.
Given the collaboration will see PlayStar provide an even wider variety of content to its customers and also help Play’n GO distribute releases to a new audience in New Jersey, the deal has already been hailed by operator and studio alike and both parties have said they’re excited to get started.
Dan Alexander, COO at PlayStar, said: “We’re very proud of the incredible popularity PlayStar has enjoyed since launching In New Jersey – and one of the key components of that success has been always ensuring that we offer the very best in casino content to our customers.
“Partnering with Play’n GO will allow us to double down on this proposition in the Garden State by enabling us to provide fan-favorite titles like Reactoonz and Rich Wilde and the Book of Dead on our platform and we’re sure players are going to love discovering what the studio is all about.”
Magnus Olsson, Chief Commercial Officer at Play’n GO, said: “Play’n GO has long-since established itself as one of the most sought-after providers in the iGaming industry and partnering with an up-and-coming brand like PlayStar will help us significantly boost our exposure in the New Jersey market.
“Our current collection of over 360 premium titles includes some of the most-played games of all time, and we’ll be bringing the very best of that line-up to PlayStar over the coming weeks. We’re really excited about this partnership and can’t wait to hear how our titles are received by players.”
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.
ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.
The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.
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