BETBY
WEEBET AND BETBY JOIN FORCES TO STRENGTHEN THE BETTING MARKET IN BRAZIL

Weebet, a pioneering iGaming platform in Brazil, has partnered with Betby, a global provider of innovative sports betting solutions. This collaboration aims to enhance the Brazilian bettors’ experience through Weebet’s cutting-edge initiatives in the national market.
Betby stands out for its state-of-the-art sportsbook solution and services, which comprise a highly-customizable intuitive interface, award-winning AI-based sportsbook tools, a proprietary esports feed, and a broad content portfolio for real sports based on official data.
The strategic alliance between the two companies aims to capitalize on the opportunities presented by the highly-promising regulated Brazilian market. Through the Betby sportsbook solution, Weebet will also offer specific services such as customizable odds, trading for local niche sports, and advanced algorithms to enhance risk management. These services are designed to elevate the betting experience for players while improving the operational efficiency for bookmakers.
Lenildo Nogueira, Weebet’s CEO, commented: “We are thrilled with the partnership with Betby, as sports betting has always been very strong in Brazil! The innovative solutions offered by Betby will perfectly complement the platform we provide to our operators, allowing us to deliver an unparalleled experience to bettors. This collaboration reaffirms our constant pursuit of innovation and our commitment to the highest quality of services offered by Weebet.”
Chris Nikolopoulos, CCO for Betby, said: “We are excited to work together with Weebet, which like us strives for product excellence and innovation in the iGaming landscape. I am positive that our advanced sportsbook solutions will not only enhance the betting experience for players, but also provide the means for local bookmakers to differentiate themselves from the competition.”
BETBY
BETBY EXPANDS LATAM PRESENCE WITH APPOINTMENT OF JUAN PABLO BARAHONA AS REGIONAL DIRECTOR

BETBY, the premium sportsbook supplier, continues to strengthen its global footprint with the appointment of Juan Pablo Barahona as LATAM Regional Director.
Bringing over 17 years of experience across management, administration, marketing, and sales, Barahona has built a distinguished career within the betting and gaming industry. His expertise extends into the online media sector, technology, and both hardware and software sales, catering to retail, governmental, and e-commerce channels.
Throughout his career, Barahona has successfully navigated the Latin American market, holding key roles at industry-leading organizations such as Entain or Betway Group and technology giants. His wealth of experience and deep market knowledge make him a vital addition to BETBY’s expansion strategy in the region.
In his new role, Barahona will be responsible for driving BETBY’s regional business development, strengthening partnerships, and reinforcing the company’s position as a premier sportsbook supplier in Latin America.
Juan Pablo Barahona, LATAM Regional Director at BETBY, commented: “I am excited to be joining BETBY at such a pivotal moment in the company’s growth journey. The LATAM market presents immense opportunities, and I look forward to leveraging my experience to expand BETBY’s presence and forge strong relationships across the region.”
Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “Juan Pablo’s extensive industry background and deep understanding of the LATAM market make him a key asset for BETBY. As we continue our global expansion, his leadership will be instrumental in strengthening our presence and delivering cutting-edge solutions tailored to our partners in the region.”
The post BETBY EXPANDS LATAM PRESENCE WITH APPOINTMENT OF JUAN PABLO BARAHONA AS REGIONAL DIRECTOR appeared first on Gaming and Gambling Industry in the Americas.
BETBY
BETBY TO SHOWCASE ENHANCED BET BUILDER VERSION AT SBC SUMMIT RIO

BETBY, a leading sportsbook provider, has announced that it will unveil an upgraded version of its Bet Builder at the upcoming SBC Summit Rio. The latest version of this feature delivers unparalleled flexibility, expanded market options, and cross-sport customization to elevate the sports betting experience.
BETBY’s Bet Builder now covers 100% of football matches, offering dozens—or even hundreds—of statistical markets beyond traditional outcomes. Bettors can seamlessly combine a vast array of unique selections, including corners, throw-ins, goal kicks, VAR decisions, and even advanced, innovative metrics such as expected goals (xG). Moreover, the new Bet Builder allows players to mix and match player-specific markets, such as striker goals and midfielder assists, to craft fully personalized bets tailored to their strategy.
A standout addition is the ability to combine Bet Builder wagers not only with single bets but also with combo bets from other matches or even different sports. This groundbreaking feature unlocks limitless customization possibilities, providing players with unmatched flexibility and deeper engagement.
BETBY’s state-of-the-art technology ensures real-time odds recalculations, delivering instant, accurate pricing even on complex bet combinations. The Bet Builder feature is available across 9 sports, including 4 esports disciplines.
Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “Our latest Bet Builder update redefines the way players engage with sports betting. The ability to combine advanced performance metrics and mix selections across different matches and sports provides an unprecedented level of entertainment, flexibility, and creativity. This enhancement not only strengthens the player experience but also opens new revenue opportunities for operators by attracting a wider, more engaged audience. It’s another step forward in our commitment to pushing the boundaries of sportsbook innovation.”
BETBY will showcase the capabilities of its enhanced Bet Builder at the upcoming SBC Summit Rio 2025. Attendees are invited to visit stand B730 to connect with the supplier’s team of sportsbook experts and explore its cutting-edge betting solutions.
The post BETBY TO SHOWCASE ENHANCED BET BUILDER VERSION AT SBC SUMMIT RIO appeared first on Gaming and Gambling Industry in the Americas.
BETBY
BETBY TO SHOWCASE INNOVATIVE SPORTSBOOK SOLUTION IN BRAZIL TOUR DE FORCE

BETBY, the innovative sports betting supplier, has announced its participation in two of the most prominent industry events in Latin America: SBC Rio and SiGMA Americas. Both exhibitions are set to take place in Brazil, where BETBY will showcase its cutting-edge sportsbook solution and strengthen its presence in the region.
During both expos, which provide an exceptional opportunity to connect with local partners, global stakeholders, and prospective clients, BETBY will present its unique sportsbook technology and its extensive range of products. This includes the provider’s proprietary esports feed, BETBY Games, and its comprehensive suite of AI sportsbook tools, AI Labs. Among BETBY’s latest features is its industry-first AI-powered feed, enabling the creation of odds for entertainment markets. Further product launches are anticipated ahead of the events.
Chris Nikolopoulos, Chief Commercial Officer at BETBY, commented: “SBC Rio and SiGMA Americas represent two significant opportunities for us to showcase our unique sportsbook solution and engage with industry leaders from across Latin America. Brazil is a key region for us, and with exciting developments in our roadmap, we are eager to connect with partners, discuss innovations, and explore new collaborations.”
He further added: “These events are the perfect platform for BETBY to demonstrate our commitment to delivering forward-thinking, high-performance products to the market, and we look forward to the energy and networking opportunities they will bring.”
At SBC Rio, hosted in Rio de Janeiro from February 25th to 27th, BETBY’s team will welcome delegates at Stand B730 whilst in SiGMA Americas, held in São Paulo from April 7th to 10th, visitors can find the supplier’s team of sportsbook experts at Stand G140.
The post BETBY TO SHOWCASE INNOVATIVE SPORTSBOOK SOLUTION IN BRAZIL TOUR DE FORCE appeared first on Gaming and Gambling Industry in the Americas.
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