Caesars Sportsbook
CAESARS ENTERTAINMENT ACQUIRES SPORTS BETTING TECHNOLOGY COMPANY, ZEROFLUCS
Acquisition of Australian trading technology company bolsters Caesars Digital’s trading capabilities,
including a fully in-sourced solution for same-game parlay correlation pricing
Caesars Entertainment, Inc. announced the acquisition of ZeroFlucs Group Pty Ltd, a provider of cutting-edge software that enables sports betting operators to augment their pricing offerings while leveraging their own existing data sources and relationships. The ZeroFlucs acquisition follows a successful integration of ZeroFlucs’ technology into the Caesars Sportsbook platform through a commercial arrangement that enabled the recent launch of new products, such as in-play same-game parlays and a vastly improved menu of “SGP-eligible” markets for Major League Baseball.
The acquisition cements a relationship between the companies that has already improved the customer experience and will continue to unlock exciting new product features and benefits for Caesars Sportsbook bettors.
“We are excited to welcome the talented ZeroFlucs team into the Caesars family,” said Eric Hession, President of Caesars Digital. “Their expertise in data science and trading technology coupled with their passion for sports makes them a perfect fit with our team as we drive to offer our customers the best sports betting product that complements our award-winning Caesars Rewards program.”
“We are thrilled to be joining forces with the team at Caesars and can’t imagine a better home for our people or a platform for our product to shine on,” said Steve Gray, ZeroFlucs’ Founder and Chief Executive Officer, who joins Caesars Digital as Senior Vice President of Pricing Initiatives. “Our team has always been passionate about being at the forefront of what’s possible in sports betting, and with the resources and reach of Caesars, we can now focus on taking these experiences to the next level.”
ZeroFlucs will remain operational under the leadership of Steve Gray and Carly Christensen, who also joins Caesars Digital as Senior Vice President of Pricing Technology, and will be augmented by seasoned members of Caesars’ data science and data engineering teams.
Caesars Sportsbook
IGT Signs Two-year Contract Extension with Rhode Island Lottery
IGT has announced that it has signed a two-year contract extension with the Rhode Island Lottery to continue powering statewide retail and mobile sports betting in Rhode Island through at least November 2028 via IGT PlaySports technology.
“IGT is very pleased to continue our long-term relationship with the Rhode Island Lottery through 2028 and help generate important revenue for the State through its sports betting operations powered by PlaySports technology. IGT PlaySports continues to invest in the Sportsbook Rhode Island app to ensure the Lottery is offering a premier betting product that makes a positive impact on the State’s commitments to good causes,” said Joe Bertolone, SVP of Sports Betting at IGT.
IGT PlaySports, Caesars Sportsbook and the Rhode Island Lottery have teamed up to offer retail and mobile sports betting since 2018.
The post IGT Signs Two-year Contract Extension with Rhode Island Lottery appeared first on Americas iGaming & Sports Betting News.
Caesars Entertainment Inc.
Caesars Sportsbook Accepts its First Sports Wagers in Oregon Through a Partnership with the Coquille Indian Tribe
Caesars Entertainment Inc. accepted sports wagers in Oregon for the first time, made possible through a partnership with the Coquille Indian Tribe in Coos Bay. The ceremonial first bet was placed on Caesars Sportsbook self-service wagering kiosks inside the Coquille Indian Tribe’s premier gaming and hospitality destination, Ko-Kwel Casino Resort | Coos Bay, previously known as The Mill Casino, which now celebrates its 30th anniversary.
Caesars has enhanced Coquille’s sports viewing experience at its premier destination with a large fleet of Caesars Sportsbook self-service betting kiosks, conveniently located on the casino floor. These kiosks feature a best-in-class wagering menu with a wide array of same game parlays, player props, futures and live in-play markets. Sports fans 21 and older can enjoy the gold standard of sports wagering, including unmatched full college sports offerings which are not otherwise available on a statewide mobile basis in Oregon, reflecting Caesars’ and the Coquille Indian Tribe’s shared commitment to providing world-class experiences.
“We remain committed to supporting Indian gaming, and we’re proud to partner with the Coquille Indian Tribe to enhance their guest experience. Bringing our sports wagering offering to a new jurisdiction for the first time is always significant, and we know offering our expansive menu of sports wagering markets will undoubtedly enhance the exceptional experience that the Coquille Indian Tribe provides to its guests,” said Eric Hession, President of Caesars Digital.
“We are proud to have this iconic gaming brand join us, as both brands have represented excellence in the industry for decades. This partnership aligns perfectly with our commitment to advancing gaming opportunities and enhancing guest satisfaction. We are excited to collaborate with such a distinguished brand and look forward to creating even more memorable sports wagering experiences for our guests,” said Margaret Simpson, CEO of the Coquille Economic Development Corporation.
Oregon’s newest in-person sports wagering destination at Ko-Kwel Casino Resort | Coos Bay provides a responsible environment for guests to wager on their favourite sporting events, supported by the longstanding commitment to Responsible Gaming that both Caesars and the Coquille Indian Tribe have upheld for decades.
The post Caesars Sportsbook Accepts its First Sports Wagers in Oregon Through a Partnership with the Coquille Indian Tribe appeared first on Gaming and Gambling Industry in the Americas.
Caesars Sportsbook
IC360 Brings ProhiBet Technology to Caesars Sportsbook
Integrity Compliance 360 (IC360) is bringing its cutting-edge prohibited bettor monitoring solution to Caesars Entertainment’s flagship sports betting platform, Caesars Sportsbook. This integration will provide Caesars with enhanced real-time alerts ensuring that the platform maintains the highest level of compliance and integrity in the industry.
As sports betting regulations continue to evolve across the country, certain stakeholders are prohibited from wagering on specific sports and events. IC360’s encrypted and decentralized platform, ProhiBet, will assist Caesars Sportsbook in staying fully compliant with these standards, protecting the integrity of competitions while ensuring a safe and fair marketplace for all users. To date, ProhiBet has conducted nearly 50 million checks across the country.
“Our partnership with Caesars Sportsbook represents a significant milestone in enhancing the integrity and transparency of the regulated sports betting industry,” said Matt Heap, Managing Director of ProhiBet. “With our advanced technology, we’re ensuring that Caesars stays ahead of regulatory requirements and provides a seamless, compliant experience for their customers.”
The ProhiBet platform offers encrypted data cross-referencing, allowing sportsbooks and sports properties to monitor for prohibited bettors in real-time. The strengthened partnership with Caesars Sportsbook emphasizes their commitment to providing a safe and trustworthy betting environment while setting the standard for fraud detection with the intricate web of state-specific regulations. ProhiBet will continue to solidify its reputation as one of the most reliable sportsbooks in North America.
The post IC360 Brings ProhiBet Technology to Caesars Sportsbook appeared first on Gaming and Gambling Industry in the Americas.
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