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Entain launches unique live gameshow, “The Chase”, modelled on the popular ITV gameshow

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  • Entain launches “The Chase” live gameshow in partnership with ITV and Playtech.
  • The live gameshow is the first of its kind to market.
  • Exclusively available to Entain’s UK, Canadian, Belgian and Brazilian customers.

In the first of its kind to market, Entain, the global sports betting and gaming group, announces the launch of a new live gameshow – “The Chase” – modelled on the popular ITV gameshow which attracts up to four million viewers daily in the UK.

The new gameshow has been developed in partnership with ITV and leading technology company, Playtech. It is exclusive to Entain’s brands and brings the excitement of the hit TV gameshow to players in a completely unique way. The game features a showstopping plinko board, as well as two bonus features that will keep players on the edge of their seat until the Final Chase. This means players do not have to worry about tackling tricky general knowledge questions to land big prizes.

In just its first month since launch, player spending on “The Chase” has skyrocketed by 56%, triple the revenue compared to previous top-tier launches with similar plinko mechanics. This overwhelming customer response underscores the game’s compelling design and engaging gameplay, setting a new standard in the gameshow genre.

The game is hosted from Playtech’s live studio in Riga and plays 24/7 for its customers around the world. “The Chase” first went live for Entain’s UK customers, followed by Ontario, Belgium, and Brazil. The next markets to follow with be South Africa and Italy.

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Graciella Anthony, Global Head of Live and Table Games at Entain, said: “The launch of “The Chase” reaffirms Entain as the home of innovation, excitement, and fun. We are always striving to create innovative content that stands out in the growing live gameshow genre. As the data shows, it has already been a hit with our customers around the world and we expect the game to continue its impressive growth trajectory.”

Steve Watling, SVP Gaming, ITV Studios Global Partnerships, commented: “The Chase Live has been our most anticipated game release in 2024. We have been working with the teams at Entain and Playtech for many months on bringing one of the UK’s most successful and popular gameshow brands to the live casino space. The atmosphere and game elements of “The Chase” have been turned into an engaging and unique live game with the main plinko game, Head to Head and Final Chase bonus games. We are excited to see the game’s success exclusively across Entain’s portfolio.”

Kevin Kilminster, Chief Product Innovation Officer at Playtech, said: “We are thrilled with this bespoke delivery of popular ITV game show “The Chase” for Entain, following the highly successful launch of “Well Well Well Live”. This new gameshow, developed in partnership with Entain and ITV, is the first plinko live game developed by Playtech featuring two unique bonus rounds, emulating the experience of the original popular game show. This joint project is a testament to our strong partnership with Entain, as we remain committed to supporting them and creating new and unique content for their players.”

The post Entain launches unique live gameshow, “The Chase”, modelled on the popular ITV gameshow appeared first on European Gaming Industry News.

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Industry Awards

ZettaOnline Wins “Best Payment Service Provider in CEE” at GamingTECH CEE Awards 2025

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ZettaOnline is proud to announce that it has been awarded the prestigious title of Best Payment Service Provider in Central and Eastern Europe at the GamingTECH CEE Awards 2025, held on March 26 in Prague during the opening day of the Prague Gaming & Tech Summit, organized by Hipther.

The award marks a significant milestone for the company, which received its first official recognition in the gaming industry. Competing alongside leading fintech and gaming providers across the region, ZettaOnline advanced from nomination to finalist, before being named winner in one of the event’s most competitive categories.

“This award is a tremendous honor and a reflection of our team’s hard work, vision, and relentless drive to provide outstanding fintech solutions tailored to the gaming industry,” said Milena Tsankarska, Chief Commercial and Marketing Officer at ZettaOnline, who accepted the award on behalf of the company. “We’re especially proud that this is our first award in the gaming sector—it inspires us to aim even higher.”

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In addition to the awards ceremony, ZettaOnline participated in the Prague Gaming & Tech Summit, engaging in strategic discussions with industry leaders and forging new partnerships

“Events like these are essential for innovation and growth,” Tsankarska added. “We’d like to thank the Hipther team for the outstanding organization and continued support throughout the journey.

ZettaOnline remains committed to delivering top-tier, secure, and scalable payment solutions to its partners and clients, and this recognition only strengthens the company’s resolve to lead in the fintech and gaming technology space.

The post ZettaOnline Wins “Best Payment Service Provider in CEE” at GamingTECH CEE Awards 2025 appeared first on European Gaming Industry News.

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Springbok Casino is Offering 25 Free Spins in Honour of South Africa’s Top 5 Wild Egg Hunters

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The post Springbok Casino is Offering 25 Free Spins in Honour of South Africa’s Top 5 Wild Egg Hunters appeared first on European Gaming Industry News.

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Affiliate Industry

AffPapa Signs Deal with SuperiorShare

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AffPapa, the ultimate platform connecting iGaming operators and affiliates, has announced the addition of SuperiorShare to its growing directory.

SuperiorShare is an affiliate Programme known for its top-tier marketing solutions. Created by former affiliates, it provides an opportunity to drive traffic to high-converting casinos, expand their reach and earn substantial revenue.

“We are thrilled to begin our partnership with AffPapa. At Superior Share, we continuously strive to align ourselves with industry leaders, and we believe that AffPapa offers an exceptional product that provides significant value to operators seeking growth and expansion opportunities,” SuperiorShare said.

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By joining AffPapa’s extensive directory, SuperiorShare gets a chance to reach even more iGaming operators, creating fresh opportunities for collaboration and growth. As both companies aim to connect key players in the industry, the partnership is expected to create significant value for both affiliates and operators alike.

Yeva Avagyan, Head of Commercial at AffPapa, said: “We are excited to welcome SuperiorShare into our directory. AffPapa remains dedicated to creating meaningful connections in the iGaming business, supports growth, and ensures long-term success for both operators and affiliates. SuperiorShare’s addition is another step in strengthening this vision.”

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