Latest News
Noemie Serra Crowned European Dealer Champion 2024 at the 16th Championship in Venlo

The 16th European Dealer Championship, hosted by Holland Casino at its Venlo operation proved to be a hugely popular event, where 37 dealers from 21 European countries gathered to demonstrate their exceptional skills before the EDC judges.
Three days of intense tournament competition culminated in Noemie Serra of Casino de Monte-Carlo being crowned the European Casino Association’s Dealer of the Year. Jamie Cummins from London’s Crown Casino took the runners-up spot, with Asa Ekerot from Casino Copenhagen securing third place.
As well as taking home their trophies, the winner scooped a grand prize of €5,000. The second and third place finishers were awarded €3,000 and €1,500, respectively. In addition to the main prizes, there were another five Skill Challenges, each offering a prize of €500 for the winners, showcasing the diverse talents and expertise of the competitors.
- Best Mathematician: Jamie Cummins, Aspinalls
- Best Chipping: Tsvelan Kritonov Yanchev, City of Dreams Mediterranean, Cyprus
- Best Cutting Chips: Noemie Serra, Casino de Monte-Carlo, Monaco
- Best Pushing Stacks: Stefano Samperi, Casino Malta
- Best Card Handler: Marco Skorjanic, Casino Innsbruck, Austria
The finals, which followed intense national heats, brought the crème de la crème of Europe’s casino dealing professionals to Venlo for the skill-based competition to demonstrate their astute decision-making, lightning-fast reflexes, and seamless ability to balance chip management, mathematics, and engaging social interactions.
The dealers were evaluated by a dedicated panel of impartial international judges, each an experienced professional dedicated to maintaining the highest standards in the gaming industry. The EDC jurors played a vital role in evaluating participant performances, thoroughly examining game control, communication, and technical skills.
Erwin Van Lambaart, Chairman of the ECA, said: “It has been a huge honour for Holland Casino to host the 16th European Dealer Championship in Venlo. I’d like to thank the team behind the scenes for their tremendous efforts in organising and hosting this prestigious event, and I’d like to thank the event’s sponsors without whom it simply wouldn’t happen. It has also been a great honour to be able to celebrate the amazing craftsmanship of live dealing. This event is a showcase offering a glimpse into the passion, professionalism, and hospitality that define the experiences of guests at our member casinos daily. Our dealers and croupiers must be recognised as the most vital ingredient at the forefront of customer interaction. They are the very essence of the land-based casino industry, and we really have celebrated the ‘best of the best’ in the field here in Venlo. This event gives us an opportunity to honour these skilled professionals, to highlight the remarkable achievements of our dealers and to say thank you for making live casino gaming what it is today.”
Hermann Pamminger, General Secretary of the European Casino Association (ECA), remarked: “This year’s has been a truly phenomenal event. I would like to thank all the sponsors of this year’s competition who made it possible to stage this international celebration of land-based gaming talent. The ECA extends its gratitude to these leading companies from the European gaming industry for their continued commitment to the European Dealer Championship, ensuring its success and growth into the future.”
The winner, Monaco-born Noemie Serra, said: ‘Being a croupier is the best job in the world. I am so thrilled to take home the top prize. I came through the dealer school for Société des Bains de Mer de Monaco in 2018 and have worked there ever since. It was an honour to represent them in this competition. My father also works as a dealer for SBM, so I suppose you could say that being a croupier is in my blood. The tournament has been intense and exhausting, but all the competitors have been so supportive throughout the event.’
Runner-up Jamie Cummins of Crown London said: ‘It is a huge honour to finish second in this prestigious event. I’ve loved every second of the event and my time with the other dealers. Since starting out at Genting Casino in Luton, it has always been a dream of mine to work in Mayfair, which I achieved with Aspinalls and Crown. Doing so well in this competition is right up there, though. I was at the tournament in London a few years ago, which was an outstanding event, but this one has topped even that. I’d advise any croupier anywhere in Europe to have a go at this dealer championship. It’s an incredible experience.’
Second runner-up Asa Ekeret from Casino Copenhagen added: ‘I’m thrilled to have been recognised at this event. It has been tiring and gruelling, but just as in my job in Copenhagen, the other dealers have been amazingly supportive and encouraging. We’ve picked each other up and kept each other going. It’s been an amazing experience.’
The European Casino Association is excited to announce Grand Casino Lichtenstein as the next distinguished location for next year’s European Dealer Championship 2025, which will run from June 16 to 19.
The post Noemie Serra Crowned European Dealer Champion 2024 at the 16th Championship in Venlo appeared first on European Gaming Industry News.
Latest News
Firesand launches Firesand Shield to combat rise in iGaming account fraud attacks

Firesand, a leader in iGaming security services and software, has developed a cutting-edge Anti-Account Fraud solution to safeguard iGaming operators and platform providers from escalating credential-based cyber threats.
Firesand Shield is a best-in-class product that has been designed to address the growing complexity of account fraud that has impacted the global iGaming industry in recent times, which in some cases has resulted in loss of business, damaged reputation and regulatory fines. Common examples of account fraud include credential stuffing, dictionary attacks, and common password exploitation.
The new solution provides proactive, intelligent detection and prevention against the full spectrum of account compromise techniques, without relying on user-disruptive CAPTCHAs or blunt blocking mechanisms, to ensure the end user experience remains uninterrupted.
Unlike legacy or bot-only detection tools, Firesand Shield leans on the company’s specialism as a penetration testing service provider to focus on attack patterns, regardless of whether the source is human, bot, or hybrid, offering unmatched insight and agility in protecting operator user accounts and platform integrity. It includes in-depth attack analysis and reporting to provide greater transparency and clarity over the source of each security vulnerability.
With a product upgrade roadmap that includes geolocation anomaly detection, VPN usage analysis, and AI-powered behavioural profiling, Firesand Shield is set to offer operators and platforms significant peace of mind to stay ahead of security threats as they evolve.
Chris Blake, Director at Firesand, said: “Account fraud is a growing threat to the global iGaming industry. There have been multiple cases in the previous year alone where user data has been breached, leading to a detrimental impact for businesses targeted.
“Firesand Shield has been designed to support operators and platform providers of all sizes to sharpen their security capabilities as these attacks become more common and sophisticated. Underpinned by our superior iGaming security excellence, we are well positioned to further strengthen online systems on a global scale.”
With a proven track record of developing bespoke security platforms for a range of industries, Firesand brings unmatched credibility and expertise to the iGaming space, combining technical solutions with practical, actionable defence capabilities for high-risk digital environments.
The post Firesand launches Firesand Shield to combat rise in iGaming account fraud attacks appeared first on European Gaming Industry News.
Industry Awards
Soft2Bet Named Acquisition & Retention Partner and Industry Innovator of the Year by SBC Europe Awards 2025

Soft2Bet has secured two major wins at the SBC Awards Europe 2025, being recognised by excellence for Acquisition & Retention Partner of the Year and Industry Innovation of the Year. Its flagship brand Betinia also earned a Silver Award in the Casino Operator of the Year category, highlighting a company’s ability to create performing brands in saturated and highly competitive key markets.
The awards recognise the continued success of Soft2Bet’s powerful turnkey solutions and Motivational Engineering Gaming Application (MEGA), which has played a central role in driving player engagement and retention across key markets. During the last 12 months, the impact of Soft2Bet’s cutting-edge gamification solutions for casino and sportsbook has played a major role in enhancing customer experience, loyalty, and engagement, delivering ROI-driven performance that goes beyond retention. MEGA was key in achieving a 128% retention uplift for Campobet in Denmark and 106% for Betinia in Sweden, further proving the solution’s impact.
“SBC Europe Awards recognition is a testament to the vision of our technology and its impact on building strong brands, long-term player relationships, and product excellence that goes beyond retention. MEGA continues to lead the European, Nordic and North America market in creating unique experiences that combine innovation, a strong regulatory framework, high performance results from the start,” – stated Oksana Tsyhankova, CMO at Soft2Bet.
Earlier in 2024, Soft2Bet was also recognised at the SBC Awards, winning in Innovation in Mobile and Innovation in Casino Entertainment categories. Soft2Bet now holds 19 licences across 12 jurisdictions and continues to expand both its B2B and B2C footprint in Europe and beyond. With brands like Betinia, CampoBet, Don.ro, Tooniebet, and Quickcasino, the company remains focused on delivering innovative, localised, high-performance iGaming experiences.
The post Soft2Bet Named Acquisition & Retention Partner and Industry Innovator of the Year by SBC Europe Awards 2025 appeared first on European Gaming Industry News.
Affiliate Industry
Meet MegaList: The Rising Force in iGaming Affiliation

There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
🔗 MegaAffiliatesList.com
The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on European Gaming Industry News.
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