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Blask and BetBlocker Announce Data-Sharing Partnership to Promote Responsible iGaming

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Blask, a leading provider of AI-driven analytics for the iGaming industry, has announced a groundbreaking data-sharing partnership with BetBlocker, a responsible gambling tool that helps users block access to online gambling sites. By leveraging the strengths of both organizations, this collaboration aims to promote responsible gaming practices and support problem gamblers.

Blask and BetBlocker are joining forces to share data on new brands entering the market. This exchange of insights will not only enhance the accuracy of Blask’s analytics but also empower BetBlocker to provide more comprehensive support to problem gamblers. This mutually beneficial collaboration is set to redefine the iGaming landscape.

“We are thrilled to partner with BetBlocker in our mission to use technology to create a more ethical way of doing things within the iGaming industry,” said Max Tesla, CEO and co-founder of Blask. “By combining our AI-driven technology with BetBlocker’s commitment to helping problem gamblers, we can truly make a difference in the industry by offering more comprehensive support to players.”

Blask’s innovative AI technology has driven the company’s rapid growth and success. The upcoming “marketing mix” feature will revolutionize how brands are identified and tracked across various marketing channels, providing invaluable insights to industry stakeholders. By sharing this data with BetBlocker, Blask aims to contribute to a more transparent and accountable iGaming ecosystem.

Duncan Garvie, Founder and Trustee for BetBlocker, added: “One of the biggest challenges that BetBlocker faces in delivering and robust and effective block is identifying new operators as they launch. This is straightforward enough in mature markets with robust regulation. But identifying unlicensed operators is far more difficult. This data-sharing partnership with Blask gives us a new weapon in this fight. Their innovative AI technology will help us to identify gaps in our protections faster and as such provide stronger and more effective restrictions for our tens of thousands of users.”

The partnership between Blask and BetBlocker marks a significant advancement in the iGaming industry’s commitment to prioritize responsible gaming practices. By pooling their expertise and resources, both organizations are well-positioned to have a lasting impact on the lives of individuals dealing with problem gambling while also contributing to the overall health and sustainability of the industry.

The post Blask and BetBlocker Announce Data-Sharing Partnership to Promote Responsible iGaming appeared first on European Gaming Industry News.

Emily Tofield Incoming Chief Executive of Ygam

Ygam appoints Emily Tofield as new Chief Executive

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Emily Tofield has been the appointed as the new Chief Executive Officer of Ygam, the UK’s leading charity dedicated to preventing gaming and gambling harms among children and young people. She will officially join the charity on the 6 January 2026.

Emily joins the charity following a 20-year career in leadership roles across UK government, local government, higher education and research, the media, and the not-for-profit sector.  Her previous roles include posts in the Cabinet Office, the Ministry of Justice, the Department for Environment, Food & Rural Affairs, the University of Sussex, and at the City of London Corporation. With a distinguished breadth of expertise in strategic communications, she is recognised as a leading adviser across strategy, corporate affairs, reputation, marketing, policy, and fundraising.

Emily is an experienced non-executive, currently serving on the board of the Kent homelessness charity, Porchlight.  She is Chair Designate of the Girls’ Learning Trust (GLT), the largest all-girls state multi-academy trust in the UK and was recently appointed to the Board of the British Dietetic Association (BDA).

Mike Wojcik, Chair of Ygam, said: “I’m delighted to welcome Emily to Ygam following a highly competitive recruitment process. Her depth of experience and proven leadership across stakeholder and political engagement, and social impact, will be instrumental as we enter our next strategic cycle. Emily joins an exceptionally strong leadership team, and this appointment marks an important new chapter for Ygam as we continue to strengthen our position as a trusted expert voice and sector leader dedicated to preventing gaming, gambling, and digital harms among young people.”

Emily Tofield, Incoming Chief Executive of Ygam, said: “Ygam has reached record numbers of young people as part of its critical mission to protect children and young people from gaming and gambling harms and to help safeguard their digital futures. As a passionate advocate for the benefits of prevention, it is a huge privilege to take on the role of Chief Executive of such a respected national education and prevention charity whose work already makes a difference to so many. High-quality, inclusive, evidence-based, preventative education around gaming and gambling harms remains as important today as when Ygam was founded, and I’m looking forward to working with the impressive Ygam team to further grow its reach, partnerships and impact in the years ahead.”

The post Ygam appoints Emily Tofield as new Chief Executive appeared first on European Gaming Industry News.

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ZEAL and bet-at-home launch joint gaming initiative

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  • bet-at-home integrates  ZEAL Instant Games titles into its German website
  • First selection of ZEAL slots now available
  • Partnership boosts reach, portfolio strength, and growth for both companies

ZEAL Instant Games, a brand of the ZEAL Group and a provider of  online games, announces a new strategic partnership with online gaming operator bet-at-home. As part of the collaboration, bet-at-home seamlessly integrates the growing portfolio of ZEAL slots into its website. The first titles are already available to customers on bet-at-home.de.

Stronger together: Premium content meets established brand presence

Both partners stand to benefit from the collaboration: While bet-at-home expands its portfolio offering with ZEAL titles – enhancing its appeal and reach within the online games segment – ZEAL Instant Games gains another prominent partner whose market presence accelerates the brand’s dynamic growth and enables access to a broader user base.

In addition to best-selling ZEAL titles such as “The Bookmaker”, “Crime Scene”, “Vegas Blaze“, and other premium slots, the portfolio will continue to grow steadily in the coming months.

Shared perspectives

“Our mission is to make innovative, high-quality games accessible to the widest possible audience,” says Alex Green, Vice President Games at ZEAL. “With bet-at-home, we are gaining a partner that has held a strong position in the market for many years. This collaboration opens up new opportunities for expanding our reach and underscores the enormous potential of our growing games portfolio.”

From bet-at-home’s side: “We are delighted to have ZEAL Instant Games as a partner known for quality, creativity, and reliable performance,” says Claus Retschitzegger, CEO, bet-at-home. “The new ZEAL titles are a great addition to our offering and provide our customers with exciting and varied gaming experiences. This partnership is an important element of our growth strategy.”

The post ZEAL and bet-at-home launch joint gaming initiative appeared first on European Gaming Industry News.

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Glory & Honour Await the Strongest Gladiators in ELA Games’ Newest Game, Roman Fortune

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All reels lead to Rome in ELA Games’ newest atmospheric and bold slot.

ELA Games creates an immersive adventure in its latest title, Roman Fortune. Players battle for glory and honour in the heart of ancient Rome, where every spin carries the might of an empire.

Roman Fortune takes place in a roaring Colosseum under Caesar’s watchful eye, where fortunes wait for the victors. Designed with ELA Games’ signature visual richness and refined gameplay, this new title balances entertaining gaming experiences with operator-focused value, building on previous successes, such as Piñatas Festival.

Caesar’s Riches: Features that Favour the Brave

Roman Fortune offers several features that build excitement and depth for the player, ensuring action on every spin.

  • Scatter Symbols: Collect Scatters to earn Free Spins — the more you collect, the greater the prize.
  • Caesar Wilds: At any moment, a Caesar Wild may appear to spread wealth across the reels or even trigger the Hold & Win Bonus.
  • Hold & Win Bonus: In this feature, players encounter Red, Blue, and Green Coins, each with their own imperial strengths. Red Coins multiply prizes, Blue Coins unlock Jackpots, and Green Coins collect all visible values for greater wins.

Gladiators can activate all of these features at once, where glory and honour will rain down on the victor.

An Experience Built for Impact

Just like the actual intense clashes that occurred in the Colosseum in ancient Rome, Roman Fortune is crafted for players who enjoy an atmospheric experience with excitement, tension, and memorable moments.

The game’s 95.99% RTP and high volatility ensure that even the base game has plenty of action. Roman Fortune embodies ELA Games’ game creation philosophy, where creativity and strategic development work together to deliver a product that delivers sustained engagement and strong performance for its partners

Marharyta Yerina, Managing Director of ELA Games, commented on the release, “Roman Fortune is a visually forward title that captivates players’ imaginations with thrilling battles in an ancient arena. Every detail exists to create a world players can step into and instantly feel connected to. The game’s bold theme, supported by strategic mechanics and layers of atmosphere, shows what our team does best: creating experiences players enjoy while providing value for our partners.”

Enter the Arena For Eternal Glory

Step into the Colosseum and fight for your place in history.

The post Glory & Honour Await the Strongest Gladiators in ELA Games’ Newest Game, Roman Fortune appeared first on European Gaming Industry News.

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