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SCCG Management Announces Strategic Partnership with PlaySpark to Enhance Audience Retention and Acquisition through Gamified White-Labeled Arcade Games

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SCCG Management is thrilled to announce a strategic partnership with PlaySpark, a pioneering company specializing in gamified audience engagement solutions. This collaboration aims to leverage SCCG Management’s extensive global distribution network and business development expertise to introduce PlaySpark’s innovative white-labeled arcade games to new markets and verticals.

PlaySpark, renowned for amplifying acquisition and retention of audiences using white-labeled arcade games, offers a no-code game creator tool that enables brands to build their own games or playable ads. This solution drives higher engagement rates and generates new revenue through in-game ads and rewards. PlaySpark’s plug-and-play games significantly enhance fan engagement and revenue for sports teams and brands, magnifying acquisition by up to 700% and retention by 4X.

“We are very excited to join forces with SCCG,” said Luke Santamar, CEO of PlaySpark. “At PlaySpark, we are trying to change the game of how brands engage their audiences through white-labeled arcade gaming. Partnering with SCCG allows us to expand our footprint into the USA and globally, whilst setting up strategic pathways to drive PlaySpark into other verticals. With the experience and networks of SCCG, we look forward to working together to scale PlaySpark into multiple industries.”

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SCCG Management will utilize their vast ecosystem of over 100+ clients in the gaming space, as well as their sales and strategic distribution capabilities, which are globally placed in every major region of the world. This collaboration is poised to offer teams and brands the opportunity to amplify revenue by 300% through in-game advertising and the collection of 1st/zero party data.

Stephen Crystal, CEO of SCCG Management, shared his enthusiasm about the partnership: “We are delighted to partner with PlaySpark, a company that shares our vision for innovation in audience engagement. By integrating PlaySpark’s unique white-labeled arcade games into our network, we are confident that we can deliver unparalleled value to our clients. This partnership not only broadens our service offerings but also opens new avenues for growth and revenue generation for both SCCG and PlaySpark.”

The partnership between SCCG Management and PlaySpark marks a significant milestone in the evolution of gamified audience engagement, providing brands with powerful tools to drive engagement and revenue in an increasingly competitive landscape.

The post SCCG Management Announces Strategic Partnership with PlaySpark to Enhance Audience Retention and Acquisition through Gamified White-Labeled Arcade Games appeared first on European Gaming Industry News.

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Australia

The Star Shuts Down EGMs and ETGs at All Three Australian Casinos Due to “System Performance Issues”

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Electronic gaming machines (EGMs) and electronic table games (ETGs) at all three of Star Entertainment Group’s Australian casinos remained offline on Monday following what it describes as “system performance issues” related to the introduction of cashless gaming technology. The machines had gone dark on Saturday evening.

According to information released by the company via an ASX announcement, the issue relates to planned upgrades to The Star’s systems in readiness for the introduction of cashless gaming.

“Certain of The Star’s systems have been disrupted due to system performance issues identified in post-upgrade testing which resulted in the decision to switch off all Electronic Gaming Machines and Electronic Table Games in each of The Star’s three properties from 10:00 pm onwards on 13 July 2024 until the issue is resolved,” Star said.

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“The decision was taken by The Star to ensure compliance with relevant regulations, and to maintain the company’s commitment to safer gambling procedures.”

Star explained that it is working with its systems provider Konami to address the issues but said its properties – Treasury Brisbane, The Star Gold Coast and The Star Sydney – remain open with table games still operational.

The post The Star Shuts Down EGMs and ETGs at All Three Australian Casinos Due to “System Performance Issues” appeared first on European Gaming Industry News.

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Australia

Sportradar Secures First Pitch at Regulating the Game 2025 in Sydney

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Sportradar is participating at the Regulating the Game conference, and has secured the first pitch with a quickfire talk on “Effective Regulation Through Innovative Technological Solutions”.

Pitch! is a networking event that as part of the Regulating the Game conference seeks to ignite innovation, champion compliance, and propel the gambling industry “toward unparalleled excellence in regulatory achievements”.

“It is a stage for ideas that elevate operational capability, streamline processes, and confront compliance and regulatory hurdles head-on. More than just a platform, Pitch! is a crucible for change, offering insights into how policy can transition into practice for tangible improvements in regulatory policy and supervision,” the event’s organizers said of the Pitch! feature.

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The event shines a spotlight on initiatives that foster ethical leadership, promote safer gambling, and bolster defenses against financial crime and money laundering. As the second networking highlight of the conference, Pitch! combines hospitality, food, and drinks with pitches and entertainment, orchestrated under the guidance of special guest host and sponsor Norths Collective.

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Australia

TQG Lottery Solutions Operates Australia’s Newest Lottery

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4D Lotto is a new regulated online lottery in Australia. With the games 2D Red or Black, 3D, 4D Classic and 5D the Lottery offers a fast gaming experience and the chance to win more prizes. With this, 4D Lotto is opening a completely new range of games for millions of Australians. These games are very successful in Asia and particular in the US.

For TQG Lottery Solutions, it was once again a confirmation of its product strategy. The new games 2D Red or Black, 3D, 4D Classic and 5D are implemented directly via the game configurator in the lottery management system TQG- LotterySuite. No programming is needed and the quality and performance are given. And the total project could be handled remotely.

The Player Account Management (PAM) was expanded to include specific customer requirements and Australian specifications. For example, a new payment provider and a specific auditing system for the Gambling Authority were integrated.

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Thanks to the mobile-first approach, players now have access to a user interface optimized for smartphones. Fast payment via Apple Pay and Google Pay are just as much a matter of course as the provision of apps in the Apple Store and Google Play Store.

The entire system has been certified by an external auditor in accordance with the requirements of the Australian Gambling Authority.

“It was very important for us to select an experienced technical service provider that has a high level of expertise in the lottery market and can adapt flexibly to our requirements. The collaboration has confirmed that our decision was absolutely right,” Tatt Ghee Saw, Director of 4D Lotto, said.

“This is an important milestone for TQG. The TQG-LotterySuite has once again confirmed itself as a lottery platform and we are now also represented outside Europe with our range of services. We are proud of our product offering and the TQG team,” said Karsten Hagemeister, COO of TQG-LS and responsible for business development.

The post TQG Lottery Solutions Operates Australia’s Newest Lottery appeared first on European Gaming Industry News.

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