Australia
SCCG Management Announces Strategic Partnership with PlaySpark to Enhance Audience Retention and Acquisition through Gamified White-Labeled Arcade Games
SCCG Management is thrilled to announce a strategic partnership with PlaySpark, a pioneering company specializing in gamified audience engagement solutions. This collaboration aims to leverage SCCG Management’s extensive global distribution network and business development expertise to introduce PlaySpark’s innovative white-labeled arcade games to new markets and verticals.
PlaySpark, renowned for amplifying acquisition and retention of audiences using white-labeled arcade games, offers a no-code game creator tool that enables brands to build their own games or playable ads. This solution drives higher engagement rates and generates new revenue through in-game ads and rewards. PlaySpark’s plug-and-play games significantly enhance fan engagement and revenue for sports teams and brands, magnifying acquisition by up to 700% and retention by 4X.
“We are very excited to join forces with SCCG,” said Luke Santamar, CEO of PlaySpark. “At PlaySpark, we are trying to change the game of how brands engage their audiences through white-labeled arcade gaming. Partnering with SCCG allows us to expand our footprint into the USA and globally, whilst setting up strategic pathways to drive PlaySpark into other verticals. With the experience and networks of SCCG, we look forward to working together to scale PlaySpark into multiple industries.”
SCCG Management will utilize their vast ecosystem of over 100+ clients in the gaming space, as well as their sales and strategic distribution capabilities, which are globally placed in every major region of the world. This collaboration is poised to offer teams and brands the opportunity to amplify revenue by 300% through in-game advertising and the collection of 1st/zero party data.
Stephen Crystal, CEO of SCCG Management, shared his enthusiasm about the partnership: “We are delighted to partner with PlaySpark, a company that shares our vision for innovation in audience engagement. By integrating PlaySpark’s unique white-labeled arcade games into our network, we are confident that we can deliver unparalleled value to our clients. This partnership not only broadens our service offerings but also opens new avenues for growth and revenue generation for both SCCG and PlaySpark.”
The partnership between SCCG Management and PlaySpark marks a significant milestone in the evolution of gamified audience engagement, providing brands with powerful tools to drive engagement and revenue in an increasingly competitive landscape.
The post SCCG Management Announces Strategic Partnership with PlaySpark to Enhance Audience Retention and Acquisition through Gamified White-Labeled Arcade Games appeared first on European Gaming Industry News.
Australia
Feedback Sought on How Public Lotteries are Run in NSW
Liquor & Gaming NSW is seeking feedback from industry, stakeholders and the community on how public lotteries are run in NSW.
The Public Lotteries Regulation 2016 is due to expire on 1 September 2026 and Liquor & Gaming NSW intends to renew the regulation to support the legislative framework for lottery regulation, while ensuring it remains fit for purpose.
Public consultation is a key part of the process and the draft Public Lotteries Regulation 2026 and Regulatory Impact Statement will be open for consultation until Friday 10 July.
It is proposed that the regulation will retain most of the existing provisions with some minor amendments to modernise the regulatory framework, remove outdated provisions and improve clarity, consistency and effectiveness.
Before the draft regulation can be remade, legislation requires a formal process of review be undertaken, which includes consultation with the public, interest groups and industry or businesses likely to be affected by the draft regulation.
It’s important for public lotteries to be conducted properly and in line with community interests and expectations, with appropriate harm minimisation measures.
The regulation supports the legislation by setting the standards around the conduct of public lotteries and puts in place consumer protections for people who buy lottery tickets.
The post Feedback Sought on How Public Lotteries are Run in NSW appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Australia
Former Star Entertainment Executives Mathias Bekier and Paula Martin Disqualified and Ordered to Pay Penalties
The Australian Federal Court has disqualified former Star Entertainment Group Limited executives Mathias Bekier and Paula Martin from managing corporations for six and seven years respectively and ordered them to pay pecuniary penalties for breaching their duties by failing to properly manage serious risks at one of Australia’s major casinos.
The Court ordered:
Mr Bekier, the former Chief Executive Officer and Managing Director, to pay a pecuniary penalty of $700,000 and disqualified him from managing corporations for six years.
Ms Martin, the former General Counsel, Company Secretary, and Chief Legal and Risk Officer, to pay a pecuniary penalty of $400,000 and disqualified her from managing corporations for seven years.
His Honour also ordered that Mr Bekier and Ms Martin pay 45% of ASIC’s costs of the proceeding.
The Court previously found that both Mr Bekier and Ms Martin breached their duties owed to Star Entertainment in relation to their handling of the risks associated with money laundering and criminal activity.
ASIC Chair Sarah Court said: “senior executives have a critical responsibility to identify, escalate and properly manage serious risks within their organisations.
“These failures occurred in a highly regulated environment and contributed to significant governance breakdowns at Star.
“Penalties of this scale reflect the seriousness of their conduct and send a strong message to other senior executives of listed companies that failures of this type are unacceptable.”
ASIC has an enduring enforcement priority focused on governance and directors’ duties failures.
In relation to Mr Bekier, His Honour Justice Lee said:
“Senior executives of casino operators, and public companies conducting enterprises pregnant with risks more broadly, must understand that failures of the kind established by the contraventions may attract substantial personal consequences.”
Further, in respect of Ms Martin he found that “the community is entitled to expect that a solicitor occupying such positions and having such responsibilities, within one of Australia’s largest casino operators, will display professional independence, accuracy and judgment of a high order. The conduct established … represented a very serious departure from those standards” and that
“Ms Martin knew of a miscellany of alarming information pertaining to [an overseas gambling junket] … She was required to report such matters to the Board but failed to do so. This is all the more concerning when considered against the backdrop of Ms Martin being the most senior solicitor employed by Star”; and that
“The more pervasive the failures of governance and culture become, the greater the obligation upon those entrusted with legal and risk responsibilities to insist upon compliance with legal obligations and proper standards of corporate conduct.”
The post Former Star Entertainment Executives Mathias Bekier and Paula Martin Disqualified and Ordered to Pay Penalties appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Anthony Woods
PointsBet Goes All In on Grafana Cloud to Power AI-Driven Observability at Scale
Grafana Labs, the company behind the open observability cloud, announced that PointsBet, one of Australia’s fastest-growing digital wagering operators, has selected Grafana Cloud as its unified observability platform. PointsBet is using Grafana Cloud to consolidate telemetry across its proprietary betting platform, accelerate incident resolution with AI-powered insights and give engineering teams the visibility they need to own and operate their services with confidence.
“Our platform is our product. Grafana Cloud gives us one place to see everything — and the AI tools to act on it fast,” Daniel Lucas, CTO at PointsBet.
Grafana Cloud was selected for its ability to deliver:
• Unified Observability Across Every Data Source: PointsBet’s proprietary platform spans real-time odds calculation, player account management, front-end apps and a custom-built betting engine, all generating high-volume telemetry from multiple sources. With Grafana Cloud, PointsBet can ingest and correlate metrics, logs, traces and profiles in a single open platform, ending the fragmentation that slows incident response. Built on OpenTelemetry and open source foundations including Grafana Loki, Grafana Tempo and Prometheus, there’s no vendor lock-in — just a unified view of the stack. This flexibility is what enables PointsBet’s shift towards a true service ownership model: engineering teams can now observe, understand and act on what they build.
• AI That’s Actually Useful: Grafana Assistant gives PointsBet engineers a context-aware AI co-pilot for investigation and troubleshooting, letting them query telemetry in natural language, navigate dashboards and trace issues to root cause without deep expertise in PromQL, LogQL or TraceQL. Now generally available in Grafana Cloud, Grafana Assistant can run multi-step incident investigations, generate and refine queries on the fly, and surface the right data at the right moment — keeping every action inside the tools teams already use. For a business where live betting windows close in seconds, reducing time-to-resolution isn’t a nice-to-have; it’s a competitive edge.
• Application Observability That Empowers Developers: Grafana Cloud Application Observability provides PointsBet’s teams with end-to-end visibility into how their services perform — surfacing service dependency maps, latency hotspots and the customer impact of every change. By connecting distributed traces, metrics and logs in a unified view, Application Observability helps teams understand not just that something broke, but why and who is affected.
“Observability used to mean drowning in dashboards, alert noise and waiting for someone else to tell you what’s on fire. We chose Grafana Cloud because it brings technology and commercial teams together on the single view building autonomous value streams — and Grafana Assistant means our engineers spend less time asking ‘what’s wrong’ and more time fixing it. It enables the shift from reactive firefighting to teams that genuinely own their services end to end and that helps us build a platform our customers can reliably bet on,” said Saurabh Vyas, Head of SRE, PointsBet.
“Real-time platforms at scale are some of the hardest systems to operate — every component has to perform under pressure, and every signal matters when something goes wrong. PointsBet’s engineering team has built a sophisticated platform, and we’re proud to give their engineers the observability foundation they need to operate it. Open, AI-powered, and built to cut through complexity — that’s exactly what Grafana Cloud is for,” said Anthony Woods, co-founder of Grafana Labs.
The post PointsBet Goes All In on Grafana Cloud to Power AI-Driven Observability at Scale appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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