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Self-exclusion Standards project launches consultation seeking broader industry input

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Casino Guru is proud to announce the commencement of the third stage of the Self-exclusion Standards project, an initiative led by Dr Margaret Carran, Associate Professor in Law and Associate Dean (Education) at the at The City Law School of City, University of London and sponsored by Casino Guru.
The Self-exclusion Standards project aims to identify the best practice in online gambling self-exclusion in order to help maximise the level of player protection and to help build a robust process of self-exclusion to enable such schemes to truly become an effective barrier between players who struggle with controlling their gambling habits and online gambling in general.
To arrive at a solution, the Self-exclusion Standards project embarked on a comprehensive journey, that fostered cooperation with international stakeholders to create a set of online self-exclusion recommendations that will be available for adoption across different jurisdictions. Previous stages included comprehensive research of existing evidence and a series of meetings of 10 international stakeholders with diverse expertise and experience with online self-exclusion.  To this end, the Self-exclusion Standards project is now entering its final stage, where it will explicitly seek broader consultations with online gambling stakeholders.
Dr.  Carran said of the final stage of the project: “Our draft set of recommendations is based on extensive deliberations of international experts and we believe that it presents the most optimal online self-exclusion code of practice for operators. We now need external feedback to drive inclusion, to gain broader input from all interested stakeholders, including international regulators and the industry to ensure that our final recommendations  could indeed be adopted globally for the benefit of players and the industry alike”. 
Ultimately, the project will culminate in a comprehensive paper consisting of the final Code for Online Self-Exclusion Practice that will be publicly available so it can serve as a reference point for the industry and other interested parties. The paper will assist in driving further research in this field, and will also serve as a stepping-stone for broader discussion about self-exclusion processes, and how existing practices can be re-examined and reinvented.
This final stage seeks broader collaboration specifically to obtain valuable and actionable feedback that can be leveraged to provide quality conclusions that help establish a robust set of recommendations, and that are based on the broader knowledge of the industry. 
This external feedback will help streamline the project’s efforts as it seeks to position itself firmly in the heart of industry as an efficient and effective tool. Consultation is open from now through to September 10, 2024. Preliminary findings will be presented at the EASG Conference 2024 and the final code due to be ready in January 2025.
Šimon Vincze, Casino Guru’s Sustainable and Safer Gambling Lead, noted: “We want to engage the broader industry to increase the impact and benefits of the project. A lot of good work stays on paper or in journals without usage in the real world. We want to change it by actively engaging with the industry.
Find out more about the Self-exclusion Standards project and respond to consultation on the project’s official page, part of the broader Global Self-Exclusion Initiative.
Casino Guru is an independent online casino resource that strongly focuses on leveraging factual and accurate data to inform consumer decisions in the gambling and iGaming industry. Casino Guru is committed to helping players make better-informed decisions and access responsible gambling resources through initiatives and campaigns aimed at the player and the broader gambling community.

The post Self-exclusion Standards project launches consultation seeking broader industry input appeared first on European Gaming Industry News.

2026 World Cup

Superbet launches ‘As Odds do Penta’ hub tracking Brazil 2026 title odds

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Platform pairs sportsbook simulations with a QualiBest survey on fan confidence and compares 2026 sentiment to Brazil’s 2002 campaign.

Superbet has launched “As Odds do Penta,” a data and research hub focused on Brazil’s 2026 World Cup outlook, using sportsbook-driven simulations and public opinion polling to compare the current cycle with the national team’s 2002 campaign. The initiative was announced in São Paulo in June 2026 and is hosted at termometrosuper.com.br.

According to Superbet, its sportsbook model runs predictive simulations and weighs performance metrics alongside qualitative inputs, including media coverage tone and fan engagement, to recreate historical probabilities and compare them to today’s market. “The odds in 2002 would certainly be as high as what we have now in 2026.. The scenario has several similarities: widespread distrust, a tense qualifying phase, and pressure from the press.”, said Guilherme Simantob, a statistician at Superbet.

Superbet also cited results from “Termômetro Super,” a survey commissioned from Instituto QualiBest and conducted June 4-6 with 824 internet users aged 40+ across Brazil. The company said 58% of respondents see a medium-to-high probability of a Brazil turnaround in 2026, and that 58% reported being optimistic or moderately confident based on historical parallels. The release also noted demographic splits, including higher uncertainty among women; a more negative view among Class A respondents compared to Class C; and a stronger “medium probability” view among respondents aged 61+ (44%) versus those aged 40-50 (33%).

On whether prior World Cup disappointments affect belief in a 2026 title, Superbet said 35% reported that pressure from previous defeats reduces confidence, while 22% said history shows Brazil performs strongly when expectations are low; 37% described themselves as moderately confident.

The company added that, based on its reconstruction, Brazil would have been priced at 8.50 in 2002 (which it equated to an 11% mathematical chance). For 2026, Superbet said Brazil’s title odds are around 9.50, and that the “mercado internacional” assigns the team about a 5% chance to win. Commentator Jorge Iggor, cited in the release, argued that entering without being the market favorite can reduce pressure: “Looking at the historical context and the odds themselves proves that not carrying the absolute favoritism for 2026 is a great advantage. Arriving without the weight of being the top team on the market relieves the pressure and makes the atmosphere much lighter. In 2002, the team also defied all predictions and clinical doubts about its main stars to lift the trophy.

Superbet also highlighted what it called an experience edge in the current squad: “There is an unprecedented and favorable point for the current team. The players selected for the 2026 tournament have accumulated far more titles than the 2002 team at that time: 305 titles combined now, compared to 176 in 2002. This provides experience in big games that could be our unseen advantage.”, Simantob said. The company said the hub will update during the tournament, including additional “Termômetro” polling updates tracking changes in public confidence.

The post Superbet launches ‘As Odds do Penta’ hub tracking Brazil 2026 title odds appeared first on Americas iGaming & Sports Betting News.

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Altenar

Altenar launches Super Early Payout to boost World Cup engagement

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Leading sportsbook provider Altenar has announced the launch of Super Early Payout to give soccer bettors more chance to celebrate winning moments before the final whistle.

The new promotion has gone live in time for the World Cup 2026 and means bettors who back a team in eligible markets will have their bet settled as a winner as soon as their selected team takes a one-goal lead, regardless of the final result.

This is an upgrade to the popular Early Payout offer, which requires a team to lead by two goals before qualifying bets are settled. Reducing the threshold to one goal allows Super Early Payout to deliver faster wins and an even more engaging betting experience.

Operators can configure the promotion for a specific team or both teams, while also having the option to replace the standard 1X2 market for a more prominent promotional experience.

Altenar has also brought greater flexibility to promotional campaigns with improvements to the Early Payout feature, which can now be applied directly to selected events rather than entire championships, making it easier to highlight key World Cup fixtures and other high-profile matches.

The enhancement supports both two-goal and three-goal Early Payout configurations and can also be applied to one or both teams. By moving beyond championship-wide set-ups, operators can create more targeted campaigns.

Expanded markets have also enriched Altenar’s soccer coverage at major tournaments such as the World Cup. New additions allow bettors more choice when it comes to player performance, including how goals or shots were made (by foot, header, outside the box etc).

Player specials have been expanded to include substitute coverage, allowing betting opportunities to remain relevant even when the originally selected player is replaced by a substitute.

A comprehensive range of player, team and match markets are also now available for matches that go to extra time, creating additional betting opportunities during the knockout stage of tournaments such as the World Cup.

These new features follow on from the World Cup Lobby, which was recently released by Altenar as a dedicated event hub designed to enhance player engagement and streamline navigation during the upcoming tournament.

Nikos Zygouris, Head of Sportsbook Product at Altenar, said: “At Altenar, we’re focused on giving our partners the flexibility to tailor their sportsbook experience to the needs of their customers.

“Super Early Payout allows operators to offer a more engaging soccer betting proposition, while our expanded range of markets means bettors have more choice than ever when it comes to placing bets on the markets which matter most to them.

“These enhancements combine greater promotional flexibility with deeper soccer coverage, helping operators maximise engagement throughout the World Cup.”

The post Altenar launches Super Early Payout to boost World Cup engagement appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Arnold Ash

Arnold Ash sponsors Arthurian League US tour ahead of 2026 Transatlantic Cup

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Arnold Ash has agreed a sponsorship deal for the Arthurian League’s 2026 US Tour, which will culminate in the inaugural Transatlantic Cup on Friday 26 June in Philadelphia. The announcement was dated Friday 12th June 2026.

The Transatlantic Cup will be played during the 2026 World Cup and is framed by organisers as part of events marking 250 years of US independence. US amateur champions West Chester United SC, holders of the 2025 US Adult Soccer Association (USASA) National Amateur Cup, will host the Arthurian League representative side.

Arnold Ash’s logo will appear on the front of the touring team’s white and red England kit. The company said the headline partnership covers the full 12-day tour, including additional matches against New York Athletic Club and Boston Bolts, plus in-stadium branding at the ticketed fixture at Drexel University’s Vidal Athletic Complex and across event online and social channels.

Jon Arnold, CEO at Arnold Ash, said: “Arnold Ash has been a proud sponsor of the Arthurian League representative sides at major events before, but it doesn’t get any bigger than this. The team is hugely talented, made up of the top amateur players England has to offer and – as the best-of-the-best – reflect the Arnold Ash core principles of quality, experience and consistency.

“The World Cup is now underway, but for the next five weeks, the Transatlantic Cup is where the real action is at! We wish both England teams the best of luck stateside!”

Billy Jenkins, Manager of the Arthurian League representative team, said: “Arnold Ash’s sponsorship is hugely valuable to our team, and we are incredibly grateful for their continued backing of grassroots football.

“We are honoured to participate in the first-ever Transatlantic Cup and just like England’s professional team hope to be lifting prestigious silverware on US soil in the coming weeks.”

The post Arnold Ash sponsors Arthurian League US tour ahead of 2026 Transatlantic Cup appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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