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Scientific Games Promotes Lottery Industry Expert Beth Bresnahan to Chief Communications and Brand Officer

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Scientific Games has named Beth Bresnahan as the company’s Chief Communications and Brand Officer.

Beth Bresnahan Resized.jpgBresnahan, a veteran lottery industry expert, spent nearly 10 years in leadership roles at the Massachusetts Lottery, including serving as its Executive Director, and headed the District of Columbia’s Office of Lottery & Gaming. With a background in public relations, brand management and product positioning, she joined Scientific Games in 2022 and most recently served as Vice President of Strategic Communications.

The Chief Communications and Brand Officer is a new senior executive role that elevates strategic oversight of Scientific Games’ global communications, ensuring a unified and consistent voice and a strong representation of the company’s brand across all platforms and mediums. In this role, Bresnahan will continue to lead external and internal communications and customer proposals while expanding her leadership to include advertising, trade shows and events.

Pat McHugh, CEO of Scientific Games, said, “This promotion will come as no surprise to those who know and have worked with Beth. Her strategic vision, extensive experience in brand communications and deep knowledge of Scientific Games and the lottery industry have earned her the respect and support of our entire company and leadership team.”

Bresnahan’s promotion is another example of the strategic alignment of Scientific Games’ organization with its business strategy to deliver exceptional value to its customers around the world. The company recently announced the expansion of its legal and public policy teams into a new unified global department, made several key hires in systems and technology, and increased focus and execution on products, technology, analytics and marketing across retail and digital to further accelerate customer growth and return to good causes.

Bresnahan has dedicated nearly 25 years to developing impactful communications, marketing and business strategies for several public and private sector organizations.  In addition to her lottery industry experience, Bresnahan’s previous work spans serving as CEO of a regional print media outlet to providing strategic communications consultation to multiple top-tier national brands, including the Boston Red Sox, BJ’s Wholesale Club, Citizens Financial Group and Wynn Resorts. She also led public and legislative relations for several government agencies in her home state of Massachusetts.

Scientific Games is a trusted partner to 150 lotteries in 50 countries around the globe, providing games, technologies, analytics and services that responsibly drive maximum returns to their beneficiary programs.

 

Bao Shi

Bao Shi Awakens the Legendary Lion God of Prosperity

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Play’n GO breathes new life into ancient Chinese mythology with Bao Shi, a visually striking 5-reel slot centred around the mythical Lion God, Lioras. Set amidst mist-shrouded mountains and long-forgotten temples, Bao Shi beckons players to release Lioras from an ancient spell cast by a malevolent warlord, bringing prosperity to those brave enough to beat the drums of destiny.

Players engage with ornate symbols and mystic Drum symbols that pulse with life, creating immersive gameplay wrapped in cultural authenticity. Bao Shi promises not only engaging storytelling but substantial rewards through its innovative gameplay mechanics.

The standout Lioras Blessings feature spontaneously graces the reels, transforming symbols into Coin Wilds with generous multipliers, visually elevating the experience and boosting win potential. Meanwhile, the Free Spins feature intensifies anticipation, activated by resonant Gong symbols; three or more Gongs summon up to fifteen Free Spins enhanced by upgraded Lioras symbols and additional Coin Wild multipliers. The deeper the drumming echoes, the richer the rewards become, ensuring each interaction harmoniously aligns with the tale of prosperity.

Bao Shi joins Play’n GO’s esteemed catalogue of narrative-driven, culturally resonant titles like Imperial Opera and Celebration of Wealth, offering players an enriched experience that blends compelling narratives with sophisticated gameplay.

Magnus Wallentin, Games Ambassador at Play’n GO, said: “Bao Shi immerses players in ancient Chinese legends with unmatched authenticity and rewarding gameplay. The Lioras Blessings and Free Spins features offer meaningful interactions directly tied to the slot’s captivating narrative, ensuring a memorable experience for all players.”

Bao Shi offers a visually splendid, culturally immersive experience, captivating players with a compelling narrative woven seamlessly into rewarding gameplay. Fans of intricate storytelling and innovative slots will find Bao Shi an unmissable addition to their gaming collection.

The post Bao Shi Awakens the Legendary Lion God of Prosperity appeared first on European Gaming Industry News.

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James Jelliffe Head of Slots at Stakelogic

Stakelogic conjures spellbinding wins with new slot Leprechaun’s Loot

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Step into Pip O’Spin’s world of rainbows, golden rewards, and mischievous magic

Stakelogic has unveiled its latest enchanted adventure, Leprechaun’s Loot, where Irish folklore meets inventive mechanics. Starring Pip O’Spin, a cheeky leprechaun from the emerald hills with a gift for turning rainbows into gold, the game combines playful storytelling with exciting Hold ‘N’ Win action.

With 243 Pay Ways, players begin on a 5×3 grid where Rainbow symbols can be boosted into Golden Rainbows, instantly increasing their value. Rainbow Collects deliver instant wins when a Collect symbol lands on reel five, while Lucky Respins give players a chance to trigger the Bonus. Players can also activate Super Stake™ to double the likelihood of entering Free Spins or buy directly into the Hold ‘N’ Win feature for 100x their bet.

Once inside the Hold ‘N’ Win Bonus, the real magic begins. Here, Rainbow and Golden Rainbow symbols lock in place while modifiers add layers of excitement.

Expand symbols can unlock additional rows up to a full 5×5 grid, while Double symbols fill a meter that, when charged, doubles all Rainbow values before resetting. Golden Rainbows persist throughout the round, transferring and stacking their value onto other symbols creating a steady stream of treasure.

With high volatility and a max multiplier of x5,000, Leprechaun’s Loot balances whimsical charm with serious win potential.

James Jelliffe, Head of Slots at Stakelogic, said: “With Leprechaun’s Loot, we wanted to create a slot where every feature feeds into the next, building momentum and excitement spin by spin. The Hold ‘N’ Win round really comes alive as modifiers stack, the grid expands, and Golden Rainbows keep values climbing. This release delivers layers of gameplay that will keep players engaged, entertained and wanting to come back for more.”

Leprechaun’s Loot will be available to operators and players from 9 October 2025.

The post Stakelogic conjures spellbinding wins with new slot Leprechaun’s Loot appeared first on European Gaming Industry News.

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FreakShow Hotel

Million Games and Yugo Workshop Unveil FreakShow Hotel – A Halloween Slot Full of Sticky Wild Multipliers

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Million Games, together with Million Stars partner studio Yugo Workshop, has announced the launch of FreakShow Hotel, a Halloween-themed 5×3 video slot designed to deliver both festive fun and serious win potential.

Set inside Count Drac’s haunted hotel, the game invites players to join a supernatural banquet filled with ghosts, monsters, and high-paying surprises. With 20 paylines, medium volatility, and a maximum payout of 6,000x the bet, FreakShow Hotel combines a seasonal theme with proven mechanics built for strong player engagement.

Feature Highlights

  • Pumpkin Party Free Spins – Triggered by 3 or more Medal Scatter symbols, awarding 8–14 Free Spins.
  • Sticky Wild Multipliers – Wilds stick to the reels during Free Spins and carry random multipliers of 2x, 3x, or 5x that change with each spin.
  • Bonus Buy – A fast-track option for players to access Free Spins instantly.

“With FreakShow Hotel, Yugo Workshop has delivered a slot that is fun, thematic, and highly engaging,” said Thomas Nimstad, CEO of Million Games. “The combination of Sticky Wild Multipliers and Free Spins makes it a strong performer for operators during the Halloween season, while its polished visuals and playful narrative ensure it appeals widely to players.”

FreakShow Hotel is the latest release from Yugo Workshop under the Million Star Partner Programme, following a series of creative and feature-rich titles launched earlier this year.

The game is now live across all Million Games partner platforms.

The post Million Games and Yugo Workshop Unveil FreakShow Hotel – A Halloween Slot Full of Sticky Wild Multipliers appeared first on European Gaming Industry News.

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