DraftKings, one of North America’s leading operators, has gone live with EveryMatrix casino content in Ontario, Canada – the tier-1 supplier’s latest entry into a large iGaming jurisdiction in North America.

EveryMatrix will provide DraftKings customers in Canada’s largest province with games from its in-house studios including Armadillo Studios via seamless integration with SlotMatrix, its proprietary B2B aggregation and content provision offering.

The Ontario launch is the second North American territory to see EveryMatrix content go live with DraftKings, following New Jersey in June last year.

The leading iGaming technology provider is the industry’s largest content aggregator and has secured commercial agreements with several tier-1 operators in the US through SlotMatrix.

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EveryMatrix has more than 300 global customers with North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Erik Nyman, President, EveryMatrix Americas, said: “EveryMatrix is thrilled to expand our partnership with DraftKings into Canada and the largest province, Ontario.

“This means we now reach half of the country’s population and marks yet another important milestone for the company. DraftKings is one of the largest iGaming and sportsbook operators in North America and we are one step closer to full market penetration with them.”

“DraftKings passing on the surcharge to its customers feels like an abuse of power in markets where customers are not always spoiled for choice,” said Neil Roarty, head of North American publishing at ClickOut Media. 

“Regulation of sports betting was supposed to provide more customer protection. However, if the brand with the highest market share can just whack a charge on players because it doesn’t want to pay more in taxes, then the whole concept of legal sports betting becomes questionable. 

“Would this happen in any other industry? A market leader should not be able to hike up prices with customers having no option but to pay it. Another option of course is that they simply choose to play elsewhere.” 

Red Rake Gaming, a prominent developer of high-quality online casino content, is excited to announce a new strategic partnership with DraftKings, a leading name in the U.S. sports betting and online gaming industry.

This landmark agreement will see Red Rake Gaming’s innovative and engaging casino games integrated into DraftKings’ platform, offering their extensive player base access to a rich selection of top-performing titles.

The partnership will initially focus on key states, including New Jersey and Pennsylvania including Ontario in Canada, where Red Rake Gaming aims to establish a strong presence and contribute to the vibrant online gaming markets. This collaboration is a significant step in Red Rake Gaming’s broader North American expansion strategy, highlighting its commitment to delivering exceptional gaming experiences to American and Canadian players.

“We are thrilled to partner with DraftKings, a true leader in the U.S. online gaming sector,” said Nick Barr, Managing Director of Red Rake Gaming Malta. “DraftKings’ extensive reach and dedicated player base provide a fantastic platform for us to showcase our innovative games. We are confident that our diverse range of content will resonate well with DraftKings’ players and enhance their gaming experience.”

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This collaboration with DraftKings is one of several strategic alliances that Red Rake Gaming has planned as part of its entry into the U.S. markets of New Jersey, Pennsylvania, and Michigan. By partnering with leading operators in these states, Red Rake Gaming aims to replicate its European success and deliver its captivating gaming experiences to a new audience.

Players across these states can anticipate an influx of engaging and innovative games, characterized by Red Rake Gaming’s trademark high-quality graphics, unique game mechanics, and player-centric features. As Red Rake Gaming continues to expand its footprint in the U.S., it remains committed to pushing the boundaries of online casino gaming and setting new standards in player entertainment.