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BETER partners up with Superbet facilitated by Betbazar
BETER, the industry leader in betting content and data covering sports and esports, has teamed up with power player operator Superbet in a content deal facilitated by Betbazar, the b2b iGaming marketplace.
Superbet is Romania’s largest tech and sports entertainment company and is considered a major operator across Europe, with significant presence in Poland and Belgium.
Under the deal, BETER will provide Superbet with its proprietary sports and esports betting solutions. This includes fan-favorite ESportsBattle tournaments, which cover eBasketball, eFootball, eHockey, and CS2, as well as world-renowned Setka Cup table tennis tournaments.
BETER produces tournaments that generate over 45,000 monthly events, providing an unparalleled betting experience combining 24/7 streaming, up-to-the-minute data, and odds.
Superbet will also take the BETER’s robust esports data, covering all major tournaments worldwide. It will enable Superbet’s players to access over 35,000 pre-match and 25,000 live events spanning over 400 yearly tournaments.
BETER`s premium content has proved to be highly effective at engaging next-generation bettors, thanks to the fast betting experience it provides.
Gal Ehrlich, CEO at BETER, said: “We are extremely pleased to start collaborating with Superbet, a market leader in the industry, and provide our vast portfolio of fast-betting esports and sports products to its player base.
“Our products set the standard for others to follow. This is why we now work with some of the most preeminent operators in the industry, including Superbet, to elevate the experience they offer to their players.”
Ivan Gojic, Head of Risk, Strategic Partnerships and InPlay Trading at Superbet, added: “BETER offers premium content that matches the ambitions we have for global markets, and we are thrilled to have added its tournaments to our lobby.
“We do not doubt it will be a big hit with players, allowing us to engage new audiences and provide current bettors with fresh, exciting content. This is a significant partnership for us, and we look forward to working closely with the BETER team to unlock the full potential of its content.”
Max Sevostianov, COO at Betbazar, said: “As we continue to change the game in the content provision space, it’s great to see top-flight operators such as Superbet benefiting from cutting-edge products such as those offered by BETER.
“We are delighted to have helped facilitate this partnership, ensuring the Superbet can access content without delay.”
The post BETER partners up with Superbet facilitated by Betbazar appeared first on European Gaming Industry News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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