Latest News
BETER partners up with Superbet facilitated by Betbazar
BETER, the industry leader in betting content and data covering sports and esports, has teamed up with power player operator Superbet in a content deal facilitated by Betbazar, the b2b iGaming marketplace.
Superbet is Romania’s largest tech and sports entertainment company and is considered a major operator across Europe, with significant presence in Poland and Belgium.
Under the deal, BETER will provide Superbet with its proprietary sports and esports betting solutions. This includes fan-favorite ESportsBattle tournaments, which cover eBasketball, eFootball, eHockey, and CS2, as well as world-renowned Setka Cup table tennis tournaments.
BETER produces tournaments that generate over 45,000 monthly events, providing an unparalleled betting experience combining 24/7 streaming, up-to-the-minute data, and odds.
Superbet will also take the BETER’s robust esports data, covering all major tournaments worldwide. It will enable Superbet’s players to access over 35,000 pre-match and 25,000 live events spanning over 400 yearly tournaments.
BETER`s premium content has proved to be highly effective at engaging next-generation bettors, thanks to the fast betting experience it provides.
Gal Ehrlich, CEO at BETER, said: “We are extremely pleased to start collaborating with Superbet, a market leader in the industry, and provide our vast portfolio of fast-betting esports and sports products to its player base.
“Our products set the standard for others to follow. This is why we now work with some of the most preeminent operators in the industry, including Superbet, to elevate the experience they offer to their players.”
Ivan Gojic, Head of Risk, Strategic Partnerships and InPlay Trading at Superbet, added: “BETER offers premium content that matches the ambitions we have for global markets, and we are thrilled to have added its tournaments to our lobby.
“We do not doubt it will be a big hit with players, allowing us to engage new audiences and provide current bettors with fresh, exciting content. This is a significant partnership for us, and we look forward to working closely with the BETER team to unlock the full potential of its content.”
Max Sevostianov, COO at Betbazar, said: “As we continue to change the game in the content provision space, it’s great to see top-flight operators such as Superbet benefiting from cutting-edge products such as those offered by BETER.
“We are delighted to have helped facilitate this partnership, ensuring the Superbet can access content without delay.”
The post BETER partners up with Superbet facilitated by Betbazar appeared first on European Gaming Industry News.
Latest News
N1 Partners at Search iGaming Conference 2026 in Limassol
The N1 Partners team will attend the Search iGaming Conference 2026, held on April 16 in Limassol, Cyprus.
The conference will bring together more than 1,200 professionals in SEO and iGaming, including PPC experts, ASO teams, and affiliate programs representatives for networking and sharing insights.
At the event, the N1 Partners team will not only be an active participant but also a conference bags sponsor for guests. This is the part of a comfortable event experience that helps participants focus on networking and knowledge-sharing.
The conference is a perfect place to discuss profitable deals and SEO traffic, as well as learn more about the N1 SEO Traffic Cup, the first tournament in the N1 Traffic Cups global promo series from N1 Partners. The team will explain how to enter the promotion with highest efficiency at the final stage — there’s still a chance to join the tournament until April 30th.
Participate in the largest SEO tournament in the industry this spring and acquire generous prizes!
In addition to the current promo, N1 Partners affiliate managers will be happy to discuss working with any of the 14+ brands in the portfolio, top Tier-1 GEOs, as well as individual payment terms and payment models.
Why meet the N1 Partners team at the Search iGaming Conference 2026?
In Limassol, the N1 Partners team will show how partners scale traffic and increase revenue.
Key advantages include:
- 10+ GEO Tier-1
- CPA up to €700 | RevShare up to 45% for top partners
- Reg2Dep up to 70%
- Top personal offers
- Insights from analysts
Book a meeting with N1 Partners in Limassol!
Wanna get the most out of the intense Search iGaming Conference? Book a meeting with the N1 Partners team in advance.
Discover the exclusive terms of cooperation and engage with the expert team in person — guaranteed insights await!
N1 Partners team contacts:
- Oleksandr Havrylov — Affiliate Manager
- Aleksandrs Ohtins — Account Manager
- Victoria Sokolenko — Affiliate Manager
Start working with N1 Partners — become number one!
The post N1 Partners at Search iGaming Conference 2026 in Limassol appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetConstruct AI
BetConstruct AI Launches Retail Jackpot Engine for Sportsbook – Redefining the Betshop Experience
BetConstruct AI has introduced its Retail Jackpot Engine for Sportsbook, a new solution aimed at enhancing player engagement, increasing footfall, and driving turnover across retail betting environments.
The launch comes as operators seek to evolve beyond transactional betting experiences, with the new engine embedding dynamic jackpot functionality directly into the retail sportsbook ecosystem.
Driving Engagement in Retail Betshops
The Retail Jackpot Engine is designed to create a more immersive and engaging atmosphere in betshops, encouraging players to return more often, spend more time in-store, and interact more deeply with sportsbook offerings.
Flexible and Fully Configurable
A key strength of the solution is its flexibility. Operators can configure jackpot pools at multiple levels, including:
- A single network-wide jackpot
- Individual jackpots per betshop
- Custom clusters based on location or player segments
Trigger mechanisms are equally adaptable, with options for amount-based triggers (activated when jackpots reach a set value) or time-based triggers (released after a defined period). This allows operators to tailor jackpot dynamics to their specific commercial strategies.
Omnichannel Visibility for Maximum Impact
To maximise visibility, real-time jackpot values are displayed across all in-shop touchpoints, including screens, cashier terminals, and self-service kiosks. Additionally, jackpot amounts are printed directly on betting tickets, extending engagement beyond the shop environment.
A Long-Term Retail Growth Tool
Rather than serving as a short-term promotion, the Retail Jackpot Engine is positioned as a strategic solution for sustained retail growth. By increasing repeat visits, session duration, and betting activity, it aims to strengthen both operator revenues and long-term player engagement.
The post BetConstruct AI Launches Retail Jackpot Engine for Sportsbook – Redefining the Betshop Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Continent 8 Technologies
Continent 8 appoints Cris Kuehl as Chief Data, Information & AI Officer
Continent 8 Technologies, a leading provider of managed IT solutions for the global iGaming and online sports betting industry, has appointed Cris Kuehl as its Chief Data, Information & AI Officer.
Cris brings over 20 years of expertise in AI, analytics, and data strategy, with senior roles including VP of Artificial Intelligence & Data Science at Akkodis and Global Head, CX Analytics & AI at Foundever. His career focuses on helping regulated organisations adopt secure, scalable, and practical AI capabilities.
At Continent 8, Cris will oversee the company’s global data, AI, and information strategy, driving innovation in analytics, automation, cybersecurity, and customer-centric intelligence. He will also shape AI-enabled product development, champion responsible AI practices, and strengthen data governance for the iGaming, tribal, and enterprise sectors.
Michael Tobin, CEO and Founder of Continent 8, said:
“Cris’ expertise across data, AI, and regulated environments is a perfect fit for our organisation. His leadership will help us provide secure, high-performance solutions that deliver measurable value to customers.”
Cris Kuehl added:
“I’m thrilled to join Continent 8 at such a pivotal moment. AI is transforming how organisations operate, collaborate, and protect their data. Continent 8 is uniquely positioned to lead this transformation in the iGaming and online sports betting sector, and I’m excited to drive the next chapter of innovation.”
The post Continent 8 appoints Cris Kuehl as Chief Data, Information & AI Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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