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KingMakers’ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services

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New partnership sees KingMakers’ BetKing business benefit from Genius Sports’ leading portfolio of in-play content in Nigeria, including football, tennis and basketball

Genius Sports Limited has today announced a new agreement to supply KingMakers, one of the fastest-growing group of betting operators in Africa, with a range of in-play trading services.

The deal sees BetKing power its live betting product with ultra-fast venue content for the Premier League, La Liga, Serie A, Ligue 1, Bundesliga, English Football League, FIBA basketball and every other major European and South American football league.

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Genius Sports will also provide BetKing with its market-leading trading services which include modelled odds feeds for major football competitions.

With in-play sports betting growing rapidly across Africa, fast and accurate odds are vital to maximising revenues by increasing the availability of betting markets.

Tim Smeets, Trading Director at Kingmakers said “We’re thrilled to announce our new partnership with Genius Sports. Their trusted trading solutions, including low-latency in-play content on crucial football leagues like the Premier League, will enable us to offer market-leading betting experiences for BetKing users in Nigeria.”

Will Westcott, Head of Business Development at Genius Sports said “Every year, we continue to invest in delivering the highest-quality trading services for the African market. With the value of in-play betting growing across Africa, we’re excited to help BetKing execute its online sports betting vision in Nigeria, by providing it with the fastest, most reliable live content on the market for major sports.”

The post KingMakers’ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services appeared first on European Gaming Industry News.

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Africa

Play’n GO takes games portfolio live with the Goldrush Group in South Africa

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Play’n GO, the world’s leading casino entertainment provider, has today announced that its market leading portfolio of games are now available with the Goldrush group brands in South Africa.

The news underlines the strength of Play’n GO’s position in the burgeoning African iGaming market and will see Goldrush’s players enjoy such global hits as Book of Dead, Fire Joker and Rise of Olympus 100.

Already known for its acclaimed content across the world, the new partnership that covers both the Goldrush and Gbets brand signals Play’n GO intent on being a major force on the African continent.

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The Goldrush Group is one of the more storied names in gaming in South Africa, with more than 20 years of heritage in the brand that now includes iGaming and a large retail presence.

James Baxandall, Head of Regional Sales Africa for Play’n GO, said: “The Goldrush Group have been a first-class operator for many years and I’m really excited to bring our game portfolio to their players. I have no doubt that globally recognised classics such as Book of Dead will perform exceptionally well with their player base. This is a partnership that I expect to grow for many years to come.”

Peter Amblianities, Head of Marketing at Goldrush Group, added: “Goldrush is excited to partner with yet another world class gaming provider in Play’n GO to bring our valued customers even more slots to enjoy on Goldrush.co.za. Epic new slots titles to Feel the Rush on include Honey Rush, Rise of Olympus, Perfect Gems and much, much more! We look forward to exceptional growth with Play’n GO.”

The post Play’n GO takes games portfolio live with the Goldrush Group in South Africa appeared first on European Gaming Industry News.

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Africa

ALA Hosted Seminar on Artificial Intelligence and Cybersecurity

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The African Lotteries Association (ALA) has convened two major gatherings in Abidjan from June 23 to 25, 2025, bringing together Directors General of African lotteries and their delegations for a pivotal week of dialogue, training and strategic alignment.

On June 24, ALA hosted a high-level seminar at the Azalaï Hotel in Marcory, themed “Artificial Intelligence and Cybersecurity.” This timely session explored the evolving role of AI in the gaming and lottery industries, while spotlighting strategies to combat rising cybersecurity threats. Leaders from across the continent shared insights on innovation, operational efficiency and risk mitigation in an increasingly digital landscape.

The seminar was opened by Mr. Doumbia Fassery, Vice President of ALA and Director General of PMU Mali, representing Mr. Dramane Coulibaly, President of ALA and Director General of LONACI. The event also saw strong participation from ALA member executives, including Mr. Abdoulkarim Ouattara, Deputy Director General of LONACI, along with members of the ALA Board of Directors.

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The week’s activities culminated on June 25 with ALA’s Annual General Assembly—also at the Azalaï Hotel—where members reviewed key achievements, adopted new resolutions and strengthen inter-member collaboration to advance the Association’s mission across the continent.

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Africa

QTech Games hires Ekaterina Mayorova as sales lead for Africa & Eastern Europe

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Leading distributor for emerging markets announces the appointment of its new business lead to drive African sales

QTech Games, the leading game aggregator for all emerging markets, has appointed Ekaterina Mayorova to the new role of Sales & Account Manager for Africa & Eastern Europe, as it bids to consolidate its existing presence across Europe and, in particular, drive new revenue streams across Africa’s evolving landscape.

Ekaterina arrives at QTech Games after successful stints at Trustly and, most recently, PandaScore where she respectively proved herself in both account management and senior business development roles. Now Ekaterina brings those talents to bear at the industry’s leading aggregator for developing markets, where she will be responsible for managing QTech’s existing partners in Africa and Eastern Europe – spearheading that progressive expansion into Africa’s diverse patchwork quilt of territories.

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QTech Games CEO, Philip Doftvik, said: “We’re delighted to now have Ekaterina at QTech Games where she has hit the ground running and proved herself a quick study. Her extensive experience and network in our targeted territories is already serving us well, especially as we broaden our existing influence across Africa.

“She’ll be a true asset to both QTech and all our clients, as we grow in Africa to make it a substantial part of our total revenue mix. We have high growth hopes for the region in the coming years and we want to dominate by building a strong brand in the region.”

Ekaterina Mayorova added: “I’m thrilled to be underway at QTech Games, a company with the most customizable content suite and focus on emerging markets. Beyond that, I’ve already found a cohesive and collaborative structure with an organisational culture to match – I think the team is fantastic!

“Having worked across iGaming, esports, and fintech, I’m thrilled to take on this new opportunity—bringing innovative gaming solutions to some of the most dynamic and fast-growing markets. Africa holds a special place in my career journey, and I’m looking forward to deepening partnerships, driving growth, and collaborating with forward-thinking operators and platforms in the region.”

QTech Hybrid – join Ekaterina and the team in Ghana to find out more!
QTech Hybrid will next be showcased at the upcoming SBWA+ show in Ghana in August, where QTech Games delegates will be on site to unpack its breakout technology and salient applications for joining up the retail and digital-mobile experience.

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QTech Hybrid is a software service that joins up QTech Games’ AI-powered casino lobby (a leading game-personalisation engine known as QTech Play) to a land-based (retail) management system and a state-of-the-art integrated AMS (Agent Management System) to manage both retail outlets and agents. This allows operators to scale their brick-and-mortar operation online. QTech Hybrid simplifies transactions by enabling deposits, withdrawals, and gameplay while allowing access to players both in-store and on personal devices.

For the player, the net result is that they can now enjoy all the games from the comfort of their own home, or on the move. For the operator, there is no need for expensive terminals, as QTech Hybrid runs on cost-effective computers/tablets. In short, it’s ideal for operators looking to extend their reach across multiple platforms, providing the flexibility to operate both land-based and online through the AMS.

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