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Brazil

GLI® First Lab to Achieve Accreditation by the Secretaria De Prêmios e Apostas to Certify Betting Systems, Live Game Studios, and Online Games to be used by Fixed-odds Lottery Operators for Brazil

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Gaming Laboratories International (GLI®) has become the first laboratory to achieve accreditation to certify for betting systems, live game studios, and online games to be used by fixed-odds lottery operators by the Secretaria De Prêmios e Apostas (SPA) in Brazil.

The accreditation means GLI is authorized to test and certify equipment, programs, instruments, and devices that comprise betting systems, live game studios, and online games to be used by fixed-odds lottery operators for the recently enacted national regulatory regime of Brazil.

“We commend the outstanding work that SPA has done in creating a regulatory framework by adapting global best practices to their jurisdiction need and thank them for the transparency and professionalism of this laboratory accreditation process,” said Karen Sierra-Hughes, GLI Vice President for Latin America, Caribbean, and Spain. “We are grateful for the trust put in our work by Brazilian operators and suppliers in the past years in their self-regulatory efforts to voluntarily adhere to compliance processes, which puts them in the position to transition effortlessly to the rise of regulations that are in development today. We have witnessed the efforts that the government and the industry had made throughout all these years to regulate different forms of gaming and lottery, and we feel fortunate to have been part of it while sharing our global expertise and putting the local focus needed in providing support customized to the Brazil culture and particularities of this unique market. We are looking forward to being part of this very exciting time in Brazil and now finally also as an official accredited laboratory for this great country.”

GLI has been working with regulators, lotteries, and industry stakeholders across the Latin American and Caribbean region for more than 26 years in their efforts towards regulation, sustainable growth, and eradicating illegal gaming. In Brazil, GLI has been side by side with government entities and all industry stakeholders for nearly 20 years, participating in public hearings in the Senate, Chamber of Deputies, and State government level, and in recent years, adding strategic local representation to strengthen their local support.

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This milestone is the latest for GLI in Latin America. Last month, GLI became the first lab to achieve accreditation to test online gaming, wagering, and retail sports betting in Peru. Last year in Brazil, GLI was the first lab authorized to test and certify for the Lottery of Parana LOTTOPAR, and GLI will become accredited in all states where laboratory accreditation will be required in Brazil.

BETBY

WEEBET AND BETBY JOIN FORCES TO STRENGTHEN THE BETTING MARKET IN BRAZIL

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Weebet, a pioneering iGaming platform in Brazil, has partnered with Betby, a global provider of innovative sports betting solutions. This collaboration aims to enhance the Brazilian bettors’ experience through Weebet’s cutting-edge initiatives in the national market.

Betby stands out for its state-of-the-art sportsbook solution and services, which comprise a highly-customizable intuitive interface, award-winning AI-based sportsbook tools, a proprietary esports feed, and a broad content portfolio for real sports based on official data.

The strategic alliance between the two companies aims to capitalize on the opportunities presented by the highly-promising regulated Brazilian market. Through the Betby sportsbook solution, Weebet will also offer specific services such as customizable odds, trading for local niche sports, and advanced algorithms to enhance risk management. These services are designed to elevate the betting experience for players while improving the operational efficiency for bookmakers.

Lenildo Nogueira, Weebet’s CEO, commented: “We are thrilled with the partnership with Betby, as sports betting has always been very strong in Brazil! The innovative solutions offered by Betby will perfectly complement the platform we provide to our operators, allowing us to deliver an unparalleled experience to bettors. This collaboration reaffirms our constant pursuit of innovation and our commitment to the highest quality of services offered by Weebet.”

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Chris Nikolopoulos, CCO for Betby, said: “We are excited to work together with Weebet, which like us strives for product excellence and innovation in the iGaming landscape. I am positive that our advanced sportsbook solutions will not only enhance the betting experience for players, but also provide the means for local bookmakers to differentiate themselves from the competition.”

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Affiliate Industry

MightyTips and Marathonbet collaborate on a new partnership deal to conquer the Brazilian market

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Affiliate website MightyTips and betting platform Marathonbet are entering into a new partnership that covers the Brazilian market to dominate the booming iGaming scene.

This strategic partnership will help Marathonbet to skyrocket its presence in the giant South American country with a population of over 215 million, boosting acquisition numbers in an increasingly competitive market.

A recent report by SOFTSWISS estimated that Brazilians participating in sports betting-related activity and online casinos in 2022 exceeded 46%.

The report also suggested the sports betting market in Brazil is significantly larger than that of online casinos. It is with these figures in mind that Marathonbet will seek to capitalise on.

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Launched in 1997, Marathonbet has a rock-solid reputation and primarily operates under a licence issued by the Government of Curaçao. It was one of the first sportsbooks to launch an online betting service back in 2002.

Its brand is associated with some of the biggest names in football thanks to a deep-rooted commitment to the sport. In the past ten years, it has sponsored the likes of Real Madrid, Manchester United, Sevilla, and Lazio.

Eugene Ravdin, MightyTips Communications and Marketing Manager said: “Marathonbet is one of the biggest names in betting. Its long and storied evolution from the beginning of iGaming is incredible and we can’t wait to work alongside them.”

A Marathonbet spokesperson said: “We are pleased to announce the beginning of a long and fruitful cooperation with MightyTips. We are sure this will bring us and the players only positive emotions, and we wish all the players good luck and many victories.”

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Aviatrix

Aviatrix celebrates São João festival in Brazil and beyond with new game splash

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The multi-award-winning crash game Aviatrix is celebrating the most anticipated party in all of Brazil with a new game splash to mark the São João festival.

The festival, which commemorates John the Baptist, is an important occasion across Brazil as well as other countries, celebrated vibrantly with music, forró dancing, bonfires and more.

And now Aviatrix players can also join the action. First, they’ll notice a new icon representing São João, and then they are greeted with a dedicated splash screen as the game loads that captures the magic of the festa.

Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “Our clients speak, and we listen. That’s why we have created this localized content, our new splash screen is all about bringing a little bit of the Festa Junina to Aviatrix players. This is an important cultural moment when the whole of Brazil comes together and celebrates, we want players to feel that excitement. Team Aviatrix will certainly be enjoying it.”

An important feature of Aviatrix is that the game can be seamlessly localized, both to specific countries and regions or around major events, including holidays and big sports tournaments, meaning the game always feels timely and relevant to players.

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