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Veikkaus’ digital gaming market share increased by 3 percentage points

Published

2 years ago

March 11, 2024

veikkaus’-digital-gaming-market-share-increased-by-3-percentage-points

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2023 was a successful year for Veikkaus’ digital channel initiatives, and the company’s overall result was in line with its target. 180,000 new people registered as Veikkaus customers, and Veikkaus’ customer base now totals over 2.5 million registered customers.

Digital gaming grew by 4.5 percentage points and totalled nearly 55% of Veikkaus’ gross gaming revenue. Veikkaus channelled its development investments particularly into its digital channel, where the games created by Veikkaus’ own gaming studio also accounted for a large share of the gross gaming revenue generated by the company’s online casino, eArpa service, and other offerings. In addition, preparations were made during the year to ensure that Veikkaus would be ready for the customer registration requirement that will apply to all of its games from the beginning of 2024. Veikkaus is also the first gaming company in the world to require its customers to register when purchasing or redeeming physical scratch cards and lottery tickets, to ensure a safer gambling environment for all.

Veikkaus in 2023:

The Veikkaus Group’s actual sales revenue in 2023 totalled EUR 1,033.1 million (-3.5% compared to 2022). The actual sales revenue includes the gross gaming revenue from gambling activities and turnover from other business activities.
Veikkaus Group’s profit for the fiscal year was EUR 578.5 million (-13.7 %) while operating profit was EUR 573.6 million (-14.5 %). The decline in the result was due to an increase in the lottery tax, one time cost entries made as a result of the cooperation negotiations in the autumn, and significant investments in the Group’s future.
The financial profit of parent company Veikkaus Oy for 2023 was EUR 585.0 million (-14.0%), and the operating profit was EUR 580.2 million (-14.7%). Veikkaus’ gross gaming revenue totalled EUR 1,032.0 million (-3.6 %). The decline was partly the result of Veikkaus’ responsibility measure, i.e. the identification requirement for physical ticket-based game players that came into force in May 2023.
The lottery tax paid to the central government on gross gaming revenue increased by 1.6 percentage points from the previous year’s figure of 3.4%, amounting to 5% for the fiscal year. In 2023, Veikkaus Oy paid EUR 51.7 million in lottery tax, which is EUR 15.4 million more than the previous year.
In 2023, authenticated gambling accounted for 90.6% (+11.1 percentage points) of Veikkaus’ domestic gambling activities. From 1 January 2024, all Veikkaus games can only be played by registered customers, who must identify themselves every time they play.
At the end of 2023, Veikkaus had approximately 2,520,000 registered customers. The number of registered customers increased by approximately 180,000 (+8.0 %) during the year.

The long-running trend of gambling shifting to the digital channel continued in 2023, and 54.8% of gross gaming revenue from Veikkaus’ consumer-oriented gambling activities was derived from the digital channel (+4.5 percentage points). According to the estimate of H2 Gambling Capital, Veikkaus accounted for around 54% (+3 percentage points) of the Finnish digital gambling market for the year.

– Veikkaus’ profits and performance in 2023 were as expected, and we can be satisfied with these as a whole. The year was particularly successful for our online games, and Veikkaus will continue to deepen its development investments in its digital channel, says Veikkaus CFO Regina Sippel.

In terms of gross gaming revenue, the most successful of Veikkaus’ game groups was its online casino (digital automated games and digital table games), whose gross gaming revenue totalled EUR 184.0 million (+6.1%). This growth was particularly boosted by the company’s successful game releases.

Veikkaus’ most-played games were Eurojackpot and Lotto. The gross gaming revenue for Eurojackpot, which is drawn twice a week, was EUR 151.1 million (+0.0%). During the year under review, Lotto’s gross gaming revenue amounted to EUR 136.5 million (-8.9%).

2023 was the last year when Veikkaus Oy’s profit was settled to any beneficiary ministries. Beginning from 2024, Veikkaus Oy’s revenues will be directed to the state budget without any pre-defined beneficiaries.

All games to be covered by the identification requirement

Veikkaus began mandating the registration of players as Veikkaus customers for ticket-based games in mid-May. The impacts of the identification requirement on gaming have been as expected. Veikkaus also made preparations for the identification requirement for scratch card games, which entered into force on 1 January 2024 and meant that all Veikkaus games now require identification.

– Today, all of our games, including all physical scratch cards, are subject to the identification requirement. This means that we have become a worldwide pioneer in ensuring the responsibility of our gambling operations, says Susanna Saikkonen, Vice President for Sustainability at Veikkaus.

The identification of players enables a safer gambling environment where customers can be offered various services, such as loss and money transfer limits, and the possibility of self-exclusion of all games. The data obtained through identified gaming activities can also be used to prevent and reduce the harms of gambling.

– Using the data, we can analyse our players’ gambling habits and identify the signs of high-risk gambling. In 2023, our gambling harm prediction system helped us make over 3,700 calls to at-risk players, and we also introduced an automation-based care and communication model for high-risk level customers. In particular, we found that advance messages about calls, attempted calls, and the discussions that took place had a clear impact on the number of customers who decided to set a self-exclusion for themselves, Saikkonen explains.

From the perspective of preventing gambling problems, it will be vital to have other gambling companies operating in Finland follow Veikkaus’ example in complying with the same responsibility rules. The Government Programme states that Finland intends to introduce a partial multi-licence system at the beginning of 2026. It will be important to keep to the schedule that has been set. The new system will allow for the necessary tools and measures for preventing gambling problems. Every extra day in an environment without common rules is a day too late.

Veikkaus subsidiary Fennica Gaming expanded rapidly

During the year, the objective of Veikkaus subsidiary Fennica Gaming, which focuses on Veikkaus’ international business-to-business operations, was to expand the eArpa service to new markets, which it performed successfully. In 2023, the company delivered games to three continents and eight state-owned gaming companies. By the end of the year, Finnish online lotteries were available in the Nordic countries, the Baltic States, Central Europe, and America.

– Fennica Gaming’s corporate customers have been very satisfied with the quality of our games as well as Fennica Gaming’s service level, expertise, and the reliability of our deliveries. With these new markets, we have learned a lot about how we can best add value to our corporate customers’ business activities. We believe that our rapid expansion will also continue in 2024, says Timo Kiiskinen, CEO of Fennica Gaming.

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Amusnet

Week 7/2026 slot games releases

Published

5 hours ago

February 13, 2026

Wladimir P.

Here are this weeks latest slots releases compiled by Eastern European Gaming

Spinomenal has launched its newest exciting venture, Volcano Power – Hold & Hit 3×3. The 3×3 reels of Volcano Power – Hold & Hit 3×3 are enclosed in a glowing golden frame on a surface of lava, shimmering embers, and volcanic stones. From the initial spin, players are captivated by a powerful, exhilarating soundtrack that conjures the explosive energy of a volcanic eruption.

Volcano Power — Hold & Hit 3x3 from Spinomenal

BGaming is honoring the Chinese New Year this February by launching three new games themed around Chinese culture. This is the most recent in a series of seasonal promotional game collections launched by the studio. It comes after the successful releases of the Xmas, Halloween, Oktoberfest, and Valentine’s promotional sets in 2025.

Ring in the Chinese New Year with BGaming’s Seasonal Promotion

History is shaped by those who win, but in Medusa vs Perseus: Stone Duel, the new slot from sought-after iGaming creator ICONIC21, the result lies with the player. Transforming one of history’s most renowned rivalries into a 5×5 grid format, ICONIC21 offers a game characterized by intensity, impressive visuals, and clear mechanics.

Enter the sands of history with Cairo Dice from Amusnet, where the allure of Ancient Egypt blends with the lively spirit of contemporary gaming. Drawing from tales of formidable pharaohs, divine deities, and forgotten riches, this visually stunning dice slot game immerses players in the essence of a golden desert kingdom, filled with symbols of wealth and enigma.

Amusnet’s Cairo Dice Takes Players on an Exciting Expedition

Relax Gaming has released Olympus 7’s Dream Drop, a mythological masterpiece containing high-voltage jackpot potential. Set against a backdrop of ancient legend, the new title features a 6×4 grid where the gods of old command six electrifying mini slot games.

TaDa Gaming introduces a fresh and engaging experience with Gallina Fortunata. Designed in portrait mode and built for fast, intuitive play, this innovative release blends reel-based gameplay with a flexible cashout mechanic, giving players full control over when to collect their winnings.

Blueprint Gaming has finalized a significant licensing deal with Warner Bros. Discovery Global Experiences (WBDGE) to create a collection of online slot games inspired by Game of Thrones, one of the most iconic entertainment franchises globally. The agreement encompasses upcoming titles influenced by House of the Dragon, contributing to a long-term strategy of high-quality, IP-driven launches.

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Gaming Corps has enhanced its slot collection with the launch of Wild Woof Returns, a follow-up to the popular Wild Woof game that elevates the original’s feature-rich gameplay. Wild Woof Returns immerses players directly into a cartoon-themed Wild West, as Sheriff Woof Garret pursues the notorious Feline Four once more.

Gaming Corps heads back to the Wild West with Wild Woof Returns

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ENJOY has enhanced its growing slot collection with the launch of Diamond Slam, an exciting and powerful new game that combines traditional slot charm with contemporary jackpot-oriented mechanics. The small 3×3, 5 fixed payline slot embodies the allure of classic fruit machines with colorful fruit icons, seamless animations, and a lively backdrop, producing a dynamic and engaging environment.

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Love on the Reels: Slotland Introduces "Aphrodite’s Kiss"

The post Week 7/2026 slot games releases appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Aphrodite’s Kiss

Love on the Reels: Slotland Introduces “Aphrodite’s Kiss”

Published

5 hours ago

February 13, 2026

Wladimir P.

love-on-the-reels:-slotland-introduces-“aphrodite’s-kiss”

A Perfect Union – Enjoy love with 25 Free Spins and a 90% Match Bonus available to All Players.

Just in time for Valentine’s Day, Slotland.eu encourages players to enjoy a hint of legendary enchantment with the debut of its whimsical new slot, Aphrodite’s Kiss. Drawing inspiration from the timeless Greek goddess of love and beauty, this game combines romantic charm with the possibility of lofty rewards. Every participant is encouraged to experience this with 25 FREE SPINS and a 90% Match Bonus, while VIP members enjoy a 120% Match—promotions valid until February 17th.

Designed with a gentle, whimsical mix of pink and gold, the 3×3 reel collection drifts amidst ethereal clouds. The goddess, wearing a crown of flowers, sends a kiss to the symbols—a golden harp, olive branch, and grand Pegasus—establishing an enchanting, romantic atmosphere.

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Aphrodite’s Kiss is a straightforward yet engaging 10-payline slot made for smooth mobile gaming in both vertical and horizontal orientations, with wagering options ranging from $1 to $10.

Aphrodite’s Kiss debuts on sister site CryptoWins.com, featuring match bonus promotions available until February 22, along with CryptoSlots.com and Winaday.eu.

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* Redeem: 4x per day, wager: 37x, Valid: Slotland Ent. Games
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Promo valid February 14 – 22, 2026: https://www.cryptowins.com/en/new-games

The post Love on the Reels: Slotland Introduces “Aphrodite’s Kiss” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Boomerang Partners

Boomerang Partners announces the launch of the exclusive TIME TO WIN tournament for affiliates

Published

6 hours ago

February 13, 2026

Wladimir P.

boomerang-partners-announces-the-launch-of-the-exclusive-time-to-win-tournament-for-affiliates

Boomerang Partners has launched an exclusive affiliate tournament timed to coincide with a pivotal stretch of the 2026 global sports calendar. Running until 31 March, the activation operates under the TIME TO WIN concept — the strategic framework underpinning the company’s collaboration with its Official Regional Partner, AC Milan, throughout the Year of Sports.

The 2026 calendar features a concentration of major competitions, including the FIFA World Cup 2026 and the Olympic Winter Games Milano Cortina 2026. Positioned across February and March — one of the season’s most commercially active periods — the tournament is designed to help sports-focused affiliates capitalize on heightened engagement.

TIME TO WIN tournament prizes

Following a teaser campaign featuring AC Milan players Ruben Loftus-Cheek, Alexis Saelemaekers, Christian Pulisic, Adrien Rabiot and Rafael Leão, Boomerang Partners confirmed 12 February as the official launch date. The tournament is hosted on the AC Milan Hub, a digital platform created within the partnership between Boomerang Partners and the Club.

Participants can unlock prize draws by reaching specified point thresholds. Available rewards include match experiences and exclusive club-related trips, such as visits to Milanello Sports Center.

Prize categories include:

TIME TO WIN merchandise packs for teams
Official AC Milan jerseys signed by players
Match trip for AC Milan vs Cagliari
Match trip for AC Milan vs Juventus with pre-match access
Exclusive Milanello experience for affiliate teams

Affiliates earning at least 100 points will also receive bonus points toward the Golden Boomerang Awards 2026.

Participation mechanics

The competition runs from 12 February to 31 March 2026. During this period, affiliates complete tasks across designated segments, accumulate points and progressively unlock access to five prize draws. Activities include social media initiatives, surveys and collaborative promotional efforts coordinated through the AC Milan Hub.

The role of the AC Milan Hub

The AC Milan Hub serves as the central platform for all TIME TO WIN initiatives. Designed as an integrated digital ecosystem, it combines campaign tools, interactive mechanics and access to exclusive club-related experiences. While the tournament represents the flagship activation for Q1 2026, the Hub will host additional partnership initiatives throughout the year.

By embedding the competition within this platform, Boomerang Partners expands the value of participation beyond a standalone performance challenge, positioning affiliates within a broader brand collaboration framework.

Strategic support for affiliates

Participants also gain access to Boomerang Partners’ Sports Marketing & Betting Calendar 2026 — a practical planning resource that outlines tournament cycles, regional sports trends and campaign timing strategies. The guide provides structured insights into market behaviour, enabling affiliates to approach peak sporting periods with data-driven precision.

TIME TO WIN as a strategic framework

TIME TO WIN represents the overarching concept guiding Boomerang Partners’ 2026 partnership with AC Milan. More than a campaign theme, it reflects a shared emphasis on performance, ambition and long-term growth. The concept is designed to support multiple activations throughout the sports season, extending beyond traditional sponsorship formats.

Affiliates are encouraged to prepare campaigns in advance to maximize results during the tournament window.

About Boomerang Partners

Boomerang Partners is a global marketing agency and Official Regional Partner of AC Milan. The company launched the Golden Boomerang Awards in 2024, with more than 400 affiliate teams participating in its 2025 season. Its partner network spans more than 40 markets, offering affiliate and entertainment services supported by localized solutions and multilingual customer support.

The post Boomerang Partners announces the launch of the exclusive TIME TO WIN tournament for affiliates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.