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Veikkaus’ digital gaming market share increased by 3 percentage points
2023 was a successful year for Veikkaus’ digital channel initiatives, and the company’s overall result was in line with its target. 180,000 new people registered as Veikkaus customers, and Veikkaus’ customer base now totals over 2.5 million registered customers.
Digital gaming grew by 4.5 percentage points and totalled nearly 55% of Veikkaus’ gross gaming revenue. Veikkaus channelled its development investments particularly into its digital channel, where the games created by Veikkaus’ own gaming studio also accounted for a large share of the gross gaming revenue generated by the company’s online casino, eArpa service, and other offerings. In addition, preparations were made during the year to ensure that Veikkaus would be ready for the customer registration requirement that will apply to all of its games from the beginning of 2024. Veikkaus is also the first gaming company in the world to require its customers to register when purchasing or redeeming physical scratch cards and lottery tickets, to ensure a safer gambling environment for all.
Veikkaus in 2023:
- The Veikkaus Group’s actual sales revenue in 2023 totalled EUR 1,033.1 million (-3.5% compared to 2022). The actual sales revenue includes the gross gaming revenue from gambling activities and turnover from other business activities.
- Veikkaus Group’s profit for the fiscal year was EUR 578.5 million (-13.7 %) while operating profit was EUR 573.6 million (-14.5 %). The decline in the result was due to an increase in the lottery tax, one time cost entries made as a result of the cooperation negotiations in the autumn, and significant investments in the Group’s future.
- The financial profit of parent company Veikkaus Oy for 2023 was EUR 585.0 million (-14.0%), and the operating profit was EUR 580.2 million (-14.7%). Veikkaus’ gross gaming revenue totalled EUR 1,032.0 million (-3.6 %). The decline was partly the result of Veikkaus’ responsibility measure, i.e. the identification requirement for physical ticket-based game players that came into force in May 2023.
- The lottery tax paid to the central government on gross gaming revenue increased by 1.6 percentage points from the previous year’s figure of 3.4%, amounting to 5% for the fiscal year. In 2023, Veikkaus Oy paid EUR 51.7 million in lottery tax, which is EUR 15.4 million more than the previous year.
- In 2023, authenticated gambling accounted for 90.6% (+11.1 percentage points) of Veikkaus’ domestic gambling activities. From 1 January 2024, all Veikkaus games can only be played by registered customers, who must identify themselves every time they play.
- At the end of 2023, Veikkaus had approximately 2,520,000 registered customers. The number of registered customers increased by approximately 180,000 (+8.0 %) during the year.
The long-running trend of gambling shifting to the digital channel continued in 2023, and 54.8% of gross gaming revenue from Veikkaus’ consumer-oriented gambling activities was derived from the digital channel (+4.5 percentage points). According to the estimate of H2 Gambling Capital, Veikkaus accounted for around 54% (+3 percentage points) of the Finnish digital gambling market for the year.
– Veikkaus’ profits and performance in 2023 were as expected, and we can be satisfied with these as a whole. The year was particularly successful for our online games, and Veikkaus will continue to deepen its development investments in its digital channel, says Veikkaus CFO Regina Sippel.
In terms of gross gaming revenue, the most successful of Veikkaus’ game groups was its online casino (digital automated games and digital table games), whose gross gaming revenue totalled EUR 184.0 million (+6.1%). This growth was particularly boosted by the company’s successful game releases.
Veikkaus’ most-played games were Eurojackpot and Lotto. The gross gaming revenue for Eurojackpot, which is drawn twice a week, was EUR 151.1 million (+0.0%). During the year under review, Lotto’s gross gaming revenue amounted to EUR 136.5 million (-8.9%).
2023 was the last year when Veikkaus Oy’s profit was settled to any beneficiary ministries. Beginning from 2024, Veikkaus Oy’s revenues will be directed to the state budget without any pre-defined beneficiaries.
All games to be covered by the identification requirement
Veikkaus began mandating the registration of players as Veikkaus customers for ticket-based games in mid-May. The impacts of the identification requirement on gaming have been as expected. Veikkaus also made preparations for the identification requirement for scratch card games, which entered into force on 1 January 2024 and meant that all Veikkaus games now require identification.
– Today, all of our games, including all physical scratch cards, are subject to the identification requirement. This means that we have become a worldwide pioneer in ensuring the responsibility of our gambling operations, says Susanna Saikkonen, Vice President for Sustainability at Veikkaus.
The identification of players enables a safer gambling environment where customers can be offered various services, such as loss and money transfer limits, and the possibility of self-exclusion of all games. The data obtained through identified gaming activities can also be used to prevent and reduce the harms of gambling.
– Using the data, we can analyse our players’ gambling habits and identify the signs of high-risk gambling. In 2023, our gambling harm prediction system helped us make over 3,700 calls to at-risk players, and we also introduced an automation-based care and communication model for high-risk level customers. In particular, we found that advance messages about calls, attempted calls, and the discussions that took place had a clear impact on the number of customers who decided to set a self-exclusion for themselves, Saikkonen explains.
From the perspective of preventing gambling problems, it will be vital to have other gambling companies operating in Finland follow Veikkaus’ example in complying with the same responsibility rules. The Government Programme states that Finland intends to introduce a partial multi-licence system at the beginning of 2026. It will be important to keep to the schedule that has been set. The new system will allow for the necessary tools and measures for preventing gambling problems. Every extra day in an environment without common rules is a day too late.
Veikkaus subsidiary Fennica Gaming expanded rapidly
During the year, the objective of Veikkaus subsidiary Fennica Gaming, which focuses on Veikkaus’ international business-to-business operations, was to expand the eArpa service to new markets, which it performed successfully. In 2023, the company delivered games to three continents and eight state-owned gaming companies. By the end of the year, Finnish online lotteries were available in the Nordic countries, the Baltic States, Central Europe, and America.
– Fennica Gaming’s corporate customers have been very satisfied with the quality of our games as well as Fennica Gaming’s service level, expertise, and the reliability of our deliveries. With these new markets, we have learned a lot about how we can best add value to our corporate customers’ business activities. We believe that our rapid expansion will also continue in 2024, says Timo Kiiskinen, CEO of Fennica Gaming.
Amusnet
Week 4/2026 slot games releases
Here are this weeks latest slots releases compiled by Eastern European Gaming
Red Papaya, the vibrant flagship studio powered by Microgaming, has officially launched its latest blockbuster title: Nova Blast Ultra. Strapping players into a high-octane journey to the farthest reaches of the galaxy, this cosmic release blends high-end cinematic production with a suite of volatile mechanics.

XGENIA, the creator-first AI platform revolutionising game development, and Primero Games, a leader in retail and online gaming solutions, announced a landmark collaboration that brings to life Primero’s first AI-generated slot game: Blackbeard Bounty.



has launched its 2026 roadmap with the fiery release of Cash Strike X-Cash. The latest addition to the globally renowned series refreshes gameplay with a newly introduced win multiplier and the chance to trigger a dual bonus.

Gaming Corps has launched Fins of Fortune, its newest video slot that includes two rival Wild characters, coin-based prize symbols, and various Free Spins features. Set in the dusky depths of the sea, Fins of Fortune centers its gameplay on the competition between the Shark and the Orca, as both animals emerge from the shadows in search of the ocean’s buried treasure.


plunges into the depths for a mining-inspired journey in Gold Strike Express
, where players can boost their winning potential by unlocking two extra bonus features. The 5×3, 20 payline slot features a unique train-themed mechanism that offers three bonus paths aimed at enhancing retention and revenue outcomes.

: Sarah’s Secret Power Combo
, the newest installment in the enduring Immortal Romance
franchise.
The post Week 4/2026 slot games releases appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Games Global
Games Global and Stormcraft Studios extend the supernatural franchise with Immortal Romance: Sarah’s Secret Power Combo
, Power Combo
, and Wild Desire
Purchase Feature unite in an exciting slot experience.
: Sarah’s Secret Power Combo
, the newest installment in the enduring Immortal Romance
franchise.
, launched in 2011, has maintained a consistent presence in regulated markets, celebrated for its gothic style and story-driven gameplay structure. Immortal Romance
: Sarah’s Secret Power Combo
enhances that groundwork, progressing Sarah’s narrative while offering a contemporary, feature-rich slot.
Bonus. The Cash and Jackpot symbols secure their positions as the feature starts with three re-spins, resetting with every new symbol that appears, and filling all spots grants the Mega Jackpot.
, revealing as many as 31 potential feature combinations. These combinations create different structures and payout dynamics, guaranteeing that no two bonuses unfold alike.
Bonus with several modifiers already in effect, while the Twin Flames modifier may grant a double Link&Win
Bonus, with each round operating separately.
Buy Feature makes a comeback as an optional enhancement. With a bet of 100x, the feature provides a solitary spin across 1,024 winning possibilities, during which as many as five reels can become fully Wild, presenting increased win potential of up to 10,000x.Immortal Romance
: Sarah’s Secret Power Combo
is a visually striking slot designed for operators seeking established IP, with the release further showcasing Games Global’s commitment to curating diverse, high-performing franchises for its partners.
Terence Igesund, Executive Producer at Stormcraft Studios, said: “Immortal Romance
: Sarah’s Secret Power Combo
was created to move the Immortal Romance universe forward while staying true to what players love most about it. We focused on giving Sarah her defining moment, a personalised chapter so to speak. One that feels powerful and elevated, supported by gameplay that’s bold but cohesive. It’s a confident evolution of the brand and a clear signal of where the series is headed next.”
The post Games Global and Stormcraft Studios extend the supernatural franchise with Immortal Romance: Sarah’s Secret Power Combo appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
X Games and Stake Announce Groundbreaking Global Partnership to Revolutionize Action Sports Betting
X Games, the undisputed cultural home of action sports, today announced a global partnership naming Stake as the exclusive online casino and sports betting partner of the X Games League (XGL). This historic collaboration marks a significant evolution for X Games as it prepares to launch the X Games League, integrating elite competition with next-generation fan engagement and sports wagering.
As the X Games continues to push the boundaries of progression, this partnership leverages Stake’s position as the world’s leading online casino and sports betting platform to reach a digitally native, global audience. Building on the foundation laid by official data provider Alt Sports Data, fans will now have unprecedented access to live odds and betting integrations on Stake and across the X Games ecosystem.
Key Partnership Highlights:
-
Official Status: Stake becomes the Exclusive Online Casino & Sports Betting Partner for the X Games League (XGL).
-
Integrated Betting Experience: Real-time odds provided by Alt Sports Data will be featured during broadcasts, offering fans a seamless way to engage with the competition.
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Athlete Collaboration: A new Athlete Ambassador Fund will support top-tier X Games athletes in creating exclusive, co-branded content for the global community.
X Games livestreamed only on KICK
All four global XGL events each year, including the upcoming Winter Games in Aspen, will be live streamed on KICK, the exclusive home of livestreaming. This coverage also includes both the Summer and Winter XGL Drafts, giving fans access to every key moment throughout the season.
Executive Perspectives:
“Partnering with Stake is a monumental step in building the next generation of X Games. We are officially open for gaming and betting, providing our fans with the adrenaline-fueled engagement they crave. This isn’t just a sponsorship; it’s a strategic alignment that strengthens our business as we scale the X Games League globally. With the data expertise of Alt Sports Data and the reach of Stake, we are ready to redefine the fan experience starting right here in Aspen,” said Cherie Cohen, Chief Revenue Officer at X Games
“We’re excited to partner with X Games to explore new ways fans can engage with extreme sports. Our shared focus on innovation and entertainment makes this a natural collaboration. By bringing Stake’s advanced gaming technology to the X Games’ global audience, we’re creating experiences that reflect the intensity and energy that define elite extreme sports competition,” says Akhil Sarin, Chief Marketing Officer at Stake.
Looking Ahead
The partnership officially kicks off at X Games Aspen (January 23-25, 2026), followed by the Summer XGL Draft in March. As the X Games League continues its global expansion, Stake and Kick.com will remain at the forefront of the broadcast and digital experience.
The post X Games and Stake Announce Groundbreaking Global Partnership to Revolutionize Action Sports Betting appeared first on Americas iGaming & Sports Betting News.
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