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Veikkaus’ digital gaming market share increased by 3 percentage points
2023 was a successful year for Veikkaus’ digital channel initiatives, and the company’s overall result was in line with its target. 180,000 new people registered as Veikkaus customers, and Veikkaus’ customer base now totals over 2.5 million registered customers.
Digital gaming grew by 4.5 percentage points and totalled nearly 55% of Veikkaus’ gross gaming revenue. Veikkaus channelled its development investments particularly into its digital channel, where the games created by Veikkaus’ own gaming studio also accounted for a large share of the gross gaming revenue generated by the company’s online casino, eArpa service, and other offerings. In addition, preparations were made during the year to ensure that Veikkaus would be ready for the customer registration requirement that will apply to all of its games from the beginning of 2024. Veikkaus is also the first gaming company in the world to require its customers to register when purchasing or redeeming physical scratch cards and lottery tickets, to ensure a safer gambling environment for all.
Veikkaus in 2023:
- The Veikkaus Group’s actual sales revenue in 2023 totalled EUR 1,033.1 million (-3.5% compared to 2022). The actual sales revenue includes the gross gaming revenue from gambling activities and turnover from other business activities.
- Veikkaus Group’s profit for the fiscal year was EUR 578.5 million (-13.7 %) while operating profit was EUR 573.6 million (-14.5 %). The decline in the result was due to an increase in the lottery tax, one time cost entries made as a result of the cooperation negotiations in the autumn, and significant investments in the Group’s future.
- The financial profit of parent company Veikkaus Oy for 2023 was EUR 585.0 million (-14.0%), and the operating profit was EUR 580.2 million (-14.7%). Veikkaus’ gross gaming revenue totalled EUR 1,032.0 million (-3.6 %). The decline was partly the result of Veikkaus’ responsibility measure, i.e. the identification requirement for physical ticket-based game players that came into force in May 2023.
- The lottery tax paid to the central government on gross gaming revenue increased by 1.6 percentage points from the previous year’s figure of 3.4%, amounting to 5% for the fiscal year. In 2023, Veikkaus Oy paid EUR 51.7 million in lottery tax, which is EUR 15.4 million more than the previous year.
- In 2023, authenticated gambling accounted for 90.6% (+11.1 percentage points) of Veikkaus’ domestic gambling activities. From 1 January 2024, all Veikkaus games can only be played by registered customers, who must identify themselves every time they play.
- At the end of 2023, Veikkaus had approximately 2,520,000 registered customers. The number of registered customers increased by approximately 180,000 (+8.0 %) during the year.
The long-running trend of gambling shifting to the digital channel continued in 2023, and 54.8% of gross gaming revenue from Veikkaus’ consumer-oriented gambling activities was derived from the digital channel (+4.5 percentage points). According to the estimate of H2 Gambling Capital, Veikkaus accounted for around 54% (+3 percentage points) of the Finnish digital gambling market for the year.
– Veikkaus’ profits and performance in 2023 were as expected, and we can be satisfied with these as a whole. The year was particularly successful for our online games, and Veikkaus will continue to deepen its development investments in its digital channel, says Veikkaus CFO Regina Sippel.
In terms of gross gaming revenue, the most successful of Veikkaus’ game groups was its online casino (digital automated games and digital table games), whose gross gaming revenue totalled EUR 184.0 million (+6.1%). This growth was particularly boosted by the company’s successful game releases.
Veikkaus’ most-played games were Eurojackpot and Lotto. The gross gaming revenue for Eurojackpot, which is drawn twice a week, was EUR 151.1 million (+0.0%). During the year under review, Lotto’s gross gaming revenue amounted to EUR 136.5 million (-8.9%).
2023 was the last year when Veikkaus Oy’s profit was settled to any beneficiary ministries. Beginning from 2024, Veikkaus Oy’s revenues will be directed to the state budget without any pre-defined beneficiaries.
All games to be covered by the identification requirement
Veikkaus began mandating the registration of players as Veikkaus customers for ticket-based games in mid-May. The impacts of the identification requirement on gaming have been as expected. Veikkaus also made preparations for the identification requirement for scratch card games, which entered into force on 1 January 2024 and meant that all Veikkaus games now require identification.
– Today, all of our games, including all physical scratch cards, are subject to the identification requirement. This means that we have become a worldwide pioneer in ensuring the responsibility of our gambling operations, says Susanna Saikkonen, Vice President for Sustainability at Veikkaus.
The identification of players enables a safer gambling environment where customers can be offered various services, such as loss and money transfer limits, and the possibility of self-exclusion of all games. The data obtained through identified gaming activities can also be used to prevent and reduce the harms of gambling.
– Using the data, we can analyse our players’ gambling habits and identify the signs of high-risk gambling. In 2023, our gambling harm prediction system helped us make over 3,700 calls to at-risk players, and we also introduced an automation-based care and communication model for high-risk level customers. In particular, we found that advance messages about calls, attempted calls, and the discussions that took place had a clear impact on the number of customers who decided to set a self-exclusion for themselves, Saikkonen explains.
From the perspective of preventing gambling problems, it will be vital to have other gambling companies operating in Finland follow Veikkaus’ example in complying with the same responsibility rules. The Government Programme states that Finland intends to introduce a partial multi-licence system at the beginning of 2026. It will be important to keep to the schedule that has been set. The new system will allow for the necessary tools and measures for preventing gambling problems. Every extra day in an environment without common rules is a day too late.
Veikkaus subsidiary Fennica Gaming expanded rapidly
During the year, the objective of Veikkaus subsidiary Fennica Gaming, which focuses on Veikkaus’ international business-to-business operations, was to expand the eArpa service to new markets, which it performed successfully. In 2023, the company delivered games to three continents and eight state-owned gaming companies. By the end of the year, Finnish online lotteries were available in the Nordic countries, the Baltic States, Central Europe, and America.
– Fennica Gaming’s corporate customers have been very satisfied with the quality of our games as well as Fennica Gaming’s service level, expertise, and the reliability of our deliveries. With these new markets, we have learned a lot about how we can best add value to our corporate customers’ business activities. We believe that our rapid expansion will also continue in 2024, says Timo Kiiskinen, CEO of Fennica Gaming.
22Bet Partners
22Bet Partners Launches €10,000 Total Prize Pool Affiliate Giveaway for New Partners
22Bet Partners has launched a new social media giveaway designed to welcome new affiliates into its global partner network — this time with a €10,000 total prize pool waiting to be claimed.
The campaign, hosted on the company’s official Instagram page and running until April 15, will select ten winners, each receiving €1,000 credited to their affiliate account. The initiative offers new partners an opportunity to join the program while boosting their starting affiliate balance from day one.
Participation in the campaign follows a simple format familiar to anyone active on social media. To enter the giveaway, participants need to complete three steps:
- Follow the official 22Bet Partners Instagram page
- Register in the 22Bet Partners Affiliate Program via the campaign link
- Like the giveaway post
Once the campaign concludes, ten winners will be randomly selected from participants who completed all steps and liked the post. Selected users will be contacted directly and asked to provide their Affiliate ID so the reward can be credited to their affiliate account.
More detailed participation rules and conditions can be found in the official giveaway post on the 22Bet Partners Instagram page.
The promotion is available exclusively to new affiliates joining the 22Bet Partners program. The initiative reflects the brand’s ongoing focus on expanding its global affiliate network and supporting partners who choose to grow alongside the platform.
General 22Bet Partners Terms & Conditions apply to this promotion.
The post 22Bet Partners Launches €10,000 Total Prize Pool Affiliate Giveaway for New Partners appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brazil
LOUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile
Prime Rush, a mobile shooter combining battle royale survival with extraction-style gameplay, has officially launched in Brazil on Google Play for Android and the App Store for iOS. Developed by SuperGaming in partnership with Spacecaps, the parent company of LOUD, the game has been built with direct feedback from Brazilian players and creators during its Closed Beta and Early Access phases.
Prime Rush introduces a unique twist to the traditional battle royale format. In addition to surviving until the end of the match, squads can secure an early victory by extracting Cosmium, a rare resource that spawns during the final circle. This dual win condition creates a match environment where squads must decide whether to outlast opponents in a final-circle finish or take a more tactical route to win through Cosmium extraction.
The game also features a flexible tactical ability system built for high-tempo mobile combat. Active Abilities such as DeadEye, Shield Dome, Super Speed, and Hunter’s Instinct allow players to approach matches through precision, defense, mobility, and intel respectively.
Bruno Bittencourt, CEO of LOUD, said:
“Brazil has one of the most passionate gaming communities in the world, yet we’ve spent years playing games that weren’t built with us in mind. Prime Rush is a game created for Brazilian players, shaped daily by the communities we’ve built over the past decade. We’ve been listening to them every single day. It’s a game that finally feels like home.”
Roby John, CEO and Co-founder of SuperGaming, added:
“Brazil has one of the most competitive mobile shooter audiences that we have seen, and from the start we wanted Prime Rush to be both authentic and accessible. For us, that meant building a game that feels true to Brazil while also making sure it runs smoothly across a broad range of devices so more players can experience it the way it was meant to be played.”
The battle takes place on the island of Maré, the setting for Prime Rush’s battle royale extraction experience. Prime Rush also includes a Mini TDM mode (Favela) — a quick 4v4 mode designed for shorter, high-intensity firefights on the go.
At launch, the game introduces a lineup of new Brazilian heroes including Juliana, Rafael, Miguel, Rogério, Dos Santos, Julia, and Gustavo, with character customization allowing players to personalize their experience. Players can also customize their weapon experience with the new Evo-X skins. These are upgradeable gun skins featuring three switchable chromas, enhanced visuals and VFX, unique inspect and reload animations, custom fire SFX, unique kill feed treatment, and distinct muzzle and tracer effects.
Prime Rush goes live with multiple limited-time modes including DeadEye Rush, Pants in the Air, and Weapon Roulette, offering players shorter duration matches for quick jump-in and jump-out sessions beyond its core battle royale extraction gameplay.
The game launches with its first Ranked Season, allowing players to climb through Bronze, Silver, Gold, Platinum, Diamond, Champion, Legend, and Cosmic.
Season 1 Battle Pass: Street Legends is also here, bringing a new lineup of rewards for players as they progress through the season. These include:
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New Avatars: Laura, Juliana, Rafael
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Weapon Skins: Subliminar, Grafitada, Suavidade, Firmeza, Raiz, Brabo, AK-BR7
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Melee Weapon: Chinela (Slipper)
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Vehicle Skin: Lenda Urbana
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Additional Rewards: Stickers, Dive Trails, Emotes, and Portraits
Prime Rush System Requirements
Powered by SuperPlatform, SuperGaming’s in-house tech stack, Prime Rush currently supports Android 7 and above with 4GB RAM, as well as iOS 15 and above. Based on Early Access performance reports, the game delivers a stable 40 FPS on lower-end devices with recommended graphics settings, while mid-to-high-end devices can achieve up to 60 FPS.
This makes Prime Rush playable across a wide range of mobile devices, helping ensure that more players in Brazil can access the game on both Android and iOS. SuperGaming is continuously optimizing Prime Rush to support more devices over time. Performance and visual fidelity may vary depending on hardware and user-selected graphics settings.
Players can check out the launch trailer here: https://www.youtube.com/watch?v=Op5KreKoLmY
The post LOUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BETER
FeedConstruct Powers BETER’s Integration with LV Bet as Official Technology Partner
FeedConstruct, a leading provider of sports betting technology solutions, has been appointed as the official technology partner facilitating BETER’s integration with LV Bet. Using FeedConstruct’s advanced infrastructure, BETER’s exclusive esports and sports content is now fully accessible to LV Bet players, ensuring a seamless and high-quality betting experience.
This partnership highlights FeedConstruct’s role in delivering scalable, reliable, and high-performance solutions that streamline content deployment for operators while supporting providers in reaching new audiences. By simplifying integration and optimizing distribution, FeedConstruct helps reduce time-to-market and ensures consistent performance at scale.
“We are proud to support BETER in its collaboration with LV Bet,” said Arsen Baghdasaryan, CCO at FeedConstruct. “Our technology enables fast, stable content delivery, helping providers expand commercially and operators offer reliable, revenue-driving solutions.”
Chuck Robinson, CRO at BETER, added: “FeedConstruct’s expertise allowed us to integrate seamlessly with LV Bet. Their technology ensures our fast-paced content is delivered efficiently and reliably, enhancing the betting experience for users.”
Marcin Doszczeczko, CEO at LV Bet, said: “Esports and short-format competitions are rapidly growing. Integrating BETER content via FeedConstruct strengthens our live offering, boosts player retention, and diversifies revenue streams. This partnership is a key part of our 2026 product strategy.”
The collaboration reinforces FeedConstruct’s commitment to connecting leading content providers with operators through innovative, scalable technology solutions that drive engagement, retention, and commercial growth.
The post FeedConstruct Powers BETER’s Integration with LV Bet as Official Technology Partner appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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