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Gambling in the USA

Strive Gaming Announces New Investment Round to Propel Future U.S. Commercial Growth Ambitions

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OpenBet leads round, positioning Strive as strategic U.S. Player Account Management partner for the global sports betting powerhouse

Strive Gaming, a leading Player Account Management (PAM) platform within the U.S. betting and gaming industry, today announced it has raised a new investment round. OpenBet, a leading content, platform and service provider to the global betting industry, led the round.

OpenBet’s agreement with Strive Gaming complements its existing product architecture and is set to provide increased commercial opportunities for both organizations across North America, including in newly operating tribal markets. OpenBet already holds a strong position within the U.S., with several leading brands entrusting its technology, content and services to power their retail and digital offerings.

The investment deepens the collaboration between both companies and brings their leading platforms to market as a fully-integrated solution. The combined offering includes player protection and regulatory compliance features from Neccton, which OpenBet acquired in 2023.

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Strive Gaming was founded in 2021 by Damian Xuereb and Max Meltzer, who will continue to lead the company and operate independently. Strive Gaming’s PAM solution will retain its platform-agnostic nature while maintaining the deepest integration with OpenBet to drive future expansion opportunities.

Jordan Levin, CEO of OpenBet, said: “This investment in Strive Gaming unlocks major new opportunities for OpenBet and bolsters our position as an end-to-end global industry-leader. With the strength of Strive Gaming’s PAM as a future-proofed solution for the U.S. market, combined with OpenBet’s high standards, we can offer U.S. operators a fully integrated, turnkey proposition that will fuel responsible betting experiences. This new partnership sparks a new chapter in our history, and we are looking forward to working closely with the Strive Gaming team.”

Max Meltzer, CEO of Strive Gaming, said: “Strive Gaming is perfectly positioned to increase our PAM market share and become a leader in the U.S. online betting industry over the coming years. OpenBet is a key, trusted brand in the global sports betting arena, and we welcome the company’s investment, in a move that will take us in a bold new direction, while maintaining our independence. We are extremely excited for our partnership with OpenBet – together, OpenBet and Strive Gaming have expertise across the entire betting industry, combined with strong tech and talent.”

Within three years of its founding, Strive Gaming has emerged as one of the leading U.S. PAM providers in terms of quantity of customers, with partners including Four Winds Casino, Golden Nugget (DraftKings), Desert Diamond and Betsafe.

Strive Gaming’s PAM offering has been specifically designed to address the requirements of U.S. facing operators. It offers speed to market in the complex regulatory environment, and a competitive set of features and functionality, as well as integrations to a wide range of the world’s leading content providers.

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In addition to OpenBet, participants in the investment round included Knutsson Holdings AB, the former largest shareholder of casino content giant, NetEnt before its acquisition by Evolution Gaming. Astralis Capital Management LP, a specialist gaming fund, and a founder of one of Europe’s fastest growing casino operators, also joined the consortium alongside Betsson AB, the global gaming operator that was a seed investor in Strive Gaming’s exponential growth.

Gambling in the USA

Rush Street Appoints Susan Foster as General Manager of Rivers Casino Philadelphia

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Rush Street Gaming announced that international gaming executive Susan Foster has been appointed general manager of Rivers Casino Philadelphia.

“Having worked in various gaming jurisdictions in America and several other countries, I’m both an advocate for and an example of the tremendous opportunities casino gaming provides. I’m very excited to be back in Pennsylvania at such a dynamic property,” Foster said.

Foster began her casino career as a table games dealer in the UK, Nigeria, and the Bahamas. She later spent 14 years in Mississippi at Grand Casino & Resort and Bally’s Entertainment, where she led table games and poker operations. She then served as director of table games for Odawa Casino in Michigan, before accepting her first Pennsylvania job with Harrah’s Philadelphia.

While at Harrah’s, Foster received Caesars Entertainment’s highest award for excellence in leadership. Thereafter, Foster transitioned from the gaming floor to casino operations in 2015 with Hollywood Casino, where she served as vice president of operations at multiple Penn Entertainment properties for nearly a decade. Her direct responsibilities included the performance and operations of slots, table games, poker, food and beverage, environmental services, security, facilities, and various hotels.

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Foster joined Rivers Casino Philadelphia in April 2024 as assistant general manager. She succeeds Eric Althaus, who recently departed the Philly property.

“Susan’s broad worldview of gaming operations has significantly benefited Rush Street since she joined last spring. Her history and familiarity with the southeastern PA gaming market has proven to be a great advantage for Rivers Philly,” Tim Drehkoff, CEO of Rush Street Gaming, said.

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Gambling in the USA

National Council on Problem Gambling Launches Tribal Advisory Council

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The National Council on Problem Gambling (NCPG), the only national nonprofit organization that seeks to reduce the economic and social costs associated with gambling addiction, has launched the Tribal Advisory Council. While NCPG has worked with Tribal gaming entities for many years, the formation of the Tribal Advisory Council represents a deeper level of collaboration to address matters of responsible gambling and problem gambling that are of importance to Native American communities.

The Tribal Advisory Council seeks to increase awareness and respect for Native cultures as they relate to all facets of gambling so that these cultural practices can help other Native and non-Native communities. The Advisory Council will provide expertise and momentum for NCPG’s culturally specific work while recognizing the importance of Native American history and sovereignty in consultation with Native American leaders and experts.

“Our work with tribes is based on a deep respect for Tribal sovereignty and our core values of neutrality, collaboration, respect and credibility. We have a responsibility to listen and learn, as well as the opportunity to share our knowledge as we seek to reduce the social costs of gambling addiction and improve health and wellness in all communities. The relationships and partnerships we have forged over the years are the strong foundation for this exciting new project,” said Keith Whyte, NCPG Executive Director.

To help facilitate the work of the Tribal Advisory Council, NCPG has partnered with Valerie Spicer and Sheila Morago of the Trilogy Group. The Trilogy Group is a Native American-owned and operated organization with over 50 years of combined experience in governmental affairs, business, economic development, and Tribal gaming.

“We applaud the formation of the NCPG’s Tribal Advisory Council and look forward to supporting stronger connection with the Tribes. This work acknowledges the significance of Tribal Gaming in the gambling sector, the impacts of Tribal gaming on communities, and ways we can support finding balance in helping people heal from gambling-related harm respectfully amid the complexity,” said Valerie Spicer, Trilogy Group Founding Partner and Chief Executive Officer.

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Gambling in the USA

Gaming Americas Weekly Roundup – July 8-14

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

The CT Lottery has launched its iLottery platform. Players can participate in the fun of online lottery and their favourite draw games by visiting ctilottery.org or by downloading the CT Lottery mobile app on the iOS platform (Android app to follow next month). The app comes with exciting new features that allow players to personalise their lottery experience, such as saving favorite numbers and wagers, grouping preferred games for easy purchasing and setting limits for wagering and time spent on the app.

Talking Stick Resort, an enterprise of the Salt River Pima-Maricopa Indian Community (SRPMIC), announced that it was named “Best Casino” in azcentral.com’s 2024 Community Choice Awards. The casino-resort was nominated along with three other casino properties in the Valley by the public as part of the East Valley, Best of the Desert portion of the awards programme.

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International Game Technology PLC announced that IGT PlayDigital recently added the highly anticipated Prosperity Link game to its iGaming content library in the US. This development makes the widely recognised casino game available for commercial iGaming operators in Pennsylvania, Michigan, New Jersey, Connecticut and West Virginia.

Raketech has announced that the Company has reached an agreement to divest its non-core US advisory business. The total sale proceeds amount to USD 2.25 million settled partially on closing and via an ongoing revenue share agreement.

Partnerships

NetBet Mexico and popular online gaming provider Octoplay have announced an agreement that will make Octoplay’s games available for NetBet Mexico customers to enjoy. Despite only being founded in 2022, Octoplay has rapidly established itself as an influential member of the iGaming industry, developing multiple entertaining and popular slots such as Lollicat, Eternal Clash and Shaolin Panda Chaos Reels – which are among the flagship new Octoplay titles being made available to NetBet Mexico customers.

SCCG Management, a leading global advisory firm in the gaming industry, has announced a sponsorship partnership with Blurify, an award-winning expert in software development with a niche focus on the iGaming sector. This collaboration aims to leverage SCCG’s extensive client partner ecosystem and deep market insights with Blurify’s technological expertise to explore new opportunities and drive innovation in the gaming industry.

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International Game Technology PLC has announced that its subsidiary, IGT Global Solutions Corporation, has signed a seven-year contract with the Colorado Lottery to install all-new world-class products and solutions. The contract is expected to run through July 12, 2032, and includes seven, one-year extension options. As part of the new contract, the Colorado Lottery will receive IGT’s Aurora central system, replacing the current lottery central system.

JCM Global (JCM) has installed its award-winning iVIZION bill validator and ICB Intelligent Cash Box system at the historic Fair Grounds Race Course & Slots in New Orleans. JCM upgraded its UBA bill validator to iVIZION and installed ICB on each of the 620 slots at Fair Grounds. Previously, JCM installed its GEN5 Thermal Printer at Fair Grounds, and now with iVIZION and ICB, the path is open for the property to take full advantage of JCM’s FUZION technology in the future.

The post Gaming Americas Weekly Roundup – July 8-14 appeared first on European Gaming Industry News.

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