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Slot Dominance: Online Casino Games Snapshot 2024

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Examining the 2023 online casino landscape and early 2024 trends reveals that slots still hold over 80% market dominance. However, there are notable shifts in the popularity of specific games. Leveraging data from its Game Aggregator, a leading hub for iGaming projects, SOFTSWISS shares insights gathered by analysing more than 300 clients and 16,500 games.

 

Slot Games

In 2023, slots consistently ranked as the most popular game category, both in terms of Gross Gaming Revenue (GGR) and Total Bet Count, capturing 85.56% of the market. Although there was a slight dip to 83% at the beginning of 2024, the expectations are that slots’ popularity will stay above 80%.

Throughout 2023, Pragmatic Play’s Gates of Olympus and Sweet Bonanza asserted their dominance, consistently holding top positions in the top 10 games. However, the landscape shifted in early 2024 when Push Gaming’s Retro Tapes ascended to the pinnacle, relegating the previous leaders to the second and third places.

 

Live Dealer Games

While slots dominate, the leaderboard also features other game types, reflecting diverse player preferences. Beyond individual titles, live dealer games emerge as a highly popular category following slots.

Distinguishing itself from slots, the live dealer game category attracts a different target audience. Players in this segment seek the atmosphere of a live casino and tend to place higher bets. For instance, the average Bet Sum in card games in 2023 was 49.95 euro, whereas in slots, it was only 0.75 euro.

Within this category, roulette and card games capture the spotlight, reflecting the enduring appeal and widespread popularity of classic casino offerings among players.

 

In Q1 2023, the live casino game Crazy Time held the third spot, slipping to the fourth by year-end. Yet, at the start of 2024, Prive Lounge Blackjack 5 outperformed it, securing a higher rank.

Playtech’s live roulette game, Roleta Brasileira, stood out in 2023, ranking high at the beginning and end of the year. Although its global position might change in early 2024, the game remains a top choice for players in Latin America, highlighting its ongoing popularity in that specific market.

 

Crash Games

The crash game category, emerging as the next most popular genre after live casino games in terms of GGR, showcases its appeal, with Aviator by Spribe leading the charge. This game notably ascended into the top three rankings in the last quarter of 2023 despite starting the year from the sixth place. However, by early 2024, Aviator saw a slight decline in popularity, returning to the sixth position, illustrating the dynamic nature of player preferences within the crash game category.

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, comments: “Analysing just the first month of the year doesn’t provide the full picture, yet we do this to predict emerging trends. While slots continue to reign supreme in the gaming world, the diversity we see among the top-ranked games highlights the varied interests of our players. It emphasises the critical need to maintain a diverse portfolio that meets different layer preferences, ensuring a rich gaming experience. Adopting this strategy helps attract a wider audience and retain players by offering them various options, reducing the likelihood of them seeking alternatives.”

 

About SOFTSWISS

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts over 2000 employees, is based in Malta, Poland, and Georgia.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

 

 

Anastasia Rimskaya Chief Account Officer at Aviatrix

Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths

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Aviatrix has launched a new Loot Box feature for its premier crash game, presenting collectible rewards, free bets, and progression bonuses aimed at boosting long-term player engagement.

Loot Boxes are granted through a daily rewards mechanism, with players obtaining them according to their in-game actions and advancement. Every box holds a variety of rewards, such as aircraft skins, complimentary bets, and aviation experience points.

The feature enhances Aviatrix’s developing loyalty system, providing players with fresh options to personalize their aircraft and earn rewards through continuous engagement.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Loot Boxes are part of our wider vision for Aviatrix as a connected multi-game universe. As we expand our iGaming Metaverse, features like Loot Boxes add another meaningful layer to how players build their profile, customise their aircraft and earn rewards across the ecosystem.”

Unveiled in February, the Aviatrix iGaming Metaverse signifies the supplier’s shift from a standalone crash game to an integrated multi-title ecosystem.

Starting with the imminent debut of Aviatrix Second Chance and continuing with upcoming titles like Aviatrix Fruits and Aviatrix Mines, every game will utilize a single integrated player profile, progression system, and rewards and achievements framework.

The post Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Atucha Strategic Advisory strengthens leadership team with appointment of Eliane Nunes as Head of Revenue & Commercial Growth

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Atucha Strategic Advisory, led by LatAm specialist Ramiro Atucha, has strengthened its leadership team with the appointment of Eliane Nunes as Head of Revenue & Commercial Growth, reinforcing the consultancy’s capabilities across Brazil and the wider Latin American region.

The appointment reflects the ongoing evolution of ASA’s boutique advisory model and its focus on delivering tailored strategic guidance to a select group of clients operating in complex, fast-changing markets.

Eliane Nunes brings more than 30 years of experience across iGaming, public relations, corporate communications, growth strategy, and partnership development. Her career has been defined by deep market understanding, relationship-driven leadership, and a long-term approach to sustainable value creation.

Ramiro Atucha commented:
“Eliane’s market sensitivity and structured thinking make her a natural fit for ASA. Her ability to combine revenue awareness, commercial vision, and attentive listening enhances the value we deliver to our partners.”

Eliane Nunes added:
“Ramiro is a professional I have long admired, and our perspectives on growth, positioning, and client development are highly aligned. In Brazil and LatAm, sustainable performance is shaped not only by metrics, but also by trust, reputation, and close professional relationships.”

In her new role, Nunes will lead revenue development initiatives, commercial expansion, and partnership structuring, helping ASA clients translate strategic direction into measurable business outcomes across Brazil and Latin America.

The post Atucha Strategic Advisory strengthens leadership team with appointment of Eliane Nunes as Head of Revenue & Commercial Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Greentube enters Slovenian market with Casino.si partnership

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Greentube, the digital gaming and entertainment arm of NOVOMATIC, has officially launched in the Slovenian iGaming market through a new collaboration with local operator Casino.si.

The agreement marks Greentube’s first go-live in Slovenia and represents another step in the company’s broader European expansion strategy.

As part of the rollout, Casino.si players will gain access to a curated portfolio of Greentube titles, blending new releases with well-known land-based classics that have performed strongly across Central Europe.

The initial launch features recent favourites such as Charming Lady’s Boom™ and the Cash Connection™ series, alongside iconic titles including Book of Ra™ deluxe, Sizzling Hot™ deluxe, and Lord of the Ocean™. The mix is designed to balance recognisable heritage content with modern online performance, offering broad appeal for Slovenian players.

The partnership further strengthens Greentube’s footprint across regulated European markets while enabling Casino.si to expand its online offering with established, high-performing content.

Opher Ben Zvi, Deputy Director of Global Sales & Key Account Management at Greentube, said the move represents an important milestone in the company’s regional growth:

“Entering the Slovenian market is a significant step for Greentube as we continue to expand across Europe. Casino.si is a respected operator with strong regional reach, and we are proud to introduce our portfolio of classic and new-generation titles to Slovenian players for the first time.”

Ksenija Bezek, Head of Online Operations at Casino.si, added:

“Greentube’s games are widely recognised by players across Europe, and we are pleased to welcome such a prestigious supplier to our platform. This partnership enhances our offering with proven titles that deliver both entertainment value and quality gameplay.”

The post Greentube enters Slovenian market with Casino.si partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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