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Slot Dominance: Online Casino Games Snapshot 2024
Examining the 2023 online casino landscape and early 2024 trends reveals that slots still hold over 80% market dominance. However, there are notable shifts in the popularity of specific games. Leveraging data from its Game Aggregator, a leading hub for iGaming projects, SOFTSWISS shares insights gathered by analysing more than 300 clients and 16,500 games.
Slot Games
In 2023, slots consistently ranked as the most popular game category, both in terms of Gross Gaming Revenue (GGR) and Total Bet Count, capturing 85.56% of the market. Although there was a slight dip to 83% at the beginning of 2024, the expectations are that slots’ popularity will stay above 80%.
Throughout 2023, Pragmatic Play’s Gates of Olympus and Sweet Bonanza asserted their dominance, consistently holding top positions in the top 10 games. However, the landscape shifted in early 2024 when Push Gaming’s Retro Tapes ascended to the pinnacle, relegating the previous leaders to the second and third places.

Live Dealer Games
While slots dominate, the leaderboard also features other game types, reflecting diverse player preferences. Beyond individual titles, live dealer games emerge as a highly popular category following slots.
Distinguishing itself from slots, the live dealer game category attracts a different target audience. Players in this segment seek the atmosphere of a live casino and tend to place higher bets. For instance, the average Bet Sum in card games in 2023 was 49.95 euro, whereas in slots, it was only 0.75 euro.
Within this category, roulette and card games capture the spotlight, reflecting the enduring appeal and widespread popularity of classic casino offerings among players.

In Q1 2023, the live casino game Crazy Time held the third spot, slipping to the fourth by year-end. Yet, at the start of 2024, Prive Lounge Blackjack 5 outperformed it, securing a higher rank.
Playtech’s live roulette game, Roleta Brasileira, stood out in 2023, ranking high at the beginning and end of the year. Although its global position might change in early 2024, the game remains a top choice for players in Latin America, highlighting its ongoing popularity in that specific market.
Crash Games
The crash game category, emerging as the next most popular genre after live casino games in terms of GGR, showcases its appeal, with Aviator by Spribe leading the charge. This game notably ascended into the top three rankings in the last quarter of 2023 despite starting the year from the sixth place. However, by early 2024, Aviator saw a slight decline in popularity, returning to the sixth position, illustrating the dynamic nature of player preferences within the crash game category.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, comments: “Analysing just the first month of the year doesn’t provide the full picture, yet we do this to predict emerging trends. While slots continue to reign supreme in the gaming world, the diversity we see among the top-ranked games highlights the varied interests of our players. It emphasises the critical need to maintain a diverse portfolio that meets different layer preferences, ensuring a rich gaming experience. Adopting this strategy helps attract a wider audience and retain players by offering them various options, reducing the likelihood of them seeking alternatives.”
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts over 2000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Caleta Gaming
Caleta Gaming launches Cluster Cup high-volatility football-themed slot
New 7×7 cluster grid title ships with tumbling wins, progressive multipliers, Super Tricks and a Free Spins feature.
Caleta Gaming has launched Cluster Cup, a new high-volatility slot inspired by football and pitched around major June sporting events. The title is now available to operators worldwide, the supplier said.
Cluster Cup uses a 7×7 cluster grid and a Tumbler Feature, where winning symbols disappear and cascade with new ones until no further wins are formed. Caleta said this is designed to support extended win sequences.
According to the studio, the game runs at an RTP of 93.42% and includes a Progressive Multiplier that increases during gameplay through a “Tumble Timer” mechanic, paying out at the end of each tumbling sequence.
The game also includes “Super Tricks”, triggered when three or more tumbles occur in a single spin, randomly activating one of four features: Wild Shots, Symbols Exchange, Red Cards, or Big Gloves. A Free Spins bonus is available through gameplay or direct purchase.
“With Cluster Cup, we aimed to translate the thrill of football into a slot experience, adding our own touch with an awesome art style and dynamic animations”, said Pedro Vahl, Game Designer at Caleta Gaming. “The combination of tumbling mechanics, evolving multipliers, and the Super Tricks system creates moments of real tension and excitement, just like a match where everything can change in a single play.”
The post Caleta Gaming launches Cluster Cup high-volatility football-themed slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Acquisitions/Merger
Waterhouse VC takes 3-year option to buy stake in Spinlab Studio
Waterhouse VC has secured a 3-year option to acquire an interest in Spinlab Studio, a no-code iGaming platform aimed at helping operators launch and scale online betting and casino businesses without building full infrastructure.
Spinlab Studio positions its product as a full-stack platform that streamlines integrations across payments, games, compliance and backend systems. The company says the platform is built to support operators targeting regulated markets, with compliance, payments and responsible gambling tools included in the core product.
Tom Waterhouse, Chief Investment Officer of Waterhouse VC said “Spinlab Studio is one of the fastest-moving platforms we’ve seen in this space, with strong early demand from operators. They are addressing a key operational challenge – helping operators bring products to market more efficiently and quickly without the usual complexity”.
Leon Lanen, Co-Founder of Spinlab Studio said “Launching an igaming operation is still too complex and expensive. Spinlab Studio removes that friction so operators can get to market quickly and focus on building their business. We aim to do for the igaming industry what Shopify did to e-commerce”.
Spinlab Studio said it launched in January 2026 and has onboarded around 30 operators. It offers a free trial and pricing that starts from approximately US$1299 per month, with tiered plans that scale with operator activity. The company also said it recently closed an oversubscribed seed round backed by founders and early investors of “one of Europe’s leading listed igaming technology companies”, with proceeds allocated to sales expansion and platform development.
The post Waterhouse VC takes 3-year option to buy stake in Spinlab Studio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Conferences
Gaming in Holland Conference publishes initial agenda for June 4 in Amsterdam
Gaming in Holland has published the initial agenda for the Gaming in Holland Conference, set for Thursday, June 4 at the KIT Royal Tropical Institute in Amsterdam.
The preliminary programme includes a keynote on “Market developments & regulatory responses” from Ella Seijsener, Director Licensing & Supervision at the Netherlands Gambling Authority (KSA). Two boardroom sessions are confirmed with Arjan Blok, CEO of Nederlandse Loterij, and Petra de Ruiter, CEO of Holland Casino.
Other listed sessions include “The challenge of the black market: Towards a European response” with Pascal Chaffard, Chief Online Betting and Gaming Officer at FDJ United; “The Dutch gambling market in numbers” with Josh Hodgson, COO at H2 Gambling Capital; and “Player protection in the Dutch market” with Floor van Bakkum, Team Manager Player Protection at the KSA.
A panel titled “#ReclaimTheMarket: Will players go along?” will feature Dr. Andreas Ditsche (iGaming.com) and Richard Dennys (Mr. Gamble), moderated by Martin van Geest (Meneer Casino). Additional agenda items include a session on comparing onshore and offshore game popularity (Jeffrey Haas, Blask Business Intelligence) and one on KSA reliability assessments covering licensing and M&A approval (Frank Tolboom, Franssen Tolboom Advocaten).
Gaming in Holland founder Willem van Oort said: “While the annual Gaming in Holland Conference has always been THE place to get the latest news and updates on the Dutch gambling market, this year we are tackling one of the major issues facing licensed operators in regulated markets: How do we reclaim lost market share from increasingly aggressive illegal competitors? Obviously, there are no simple solutions, but that doesn’t mean that stakeholders in the regulated market are powerless. As all key decision makers and stakeholders in the regulated Dutch gambling market will be present in Amsterdam, I am certain that we can get a fruitful discussion started.”
The post Gaming in Holland Conference publishes initial agenda for June 4 in Amsterdam appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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