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Paf commits to Net-Zero by 2040
Paf’s climate goal is to reach Net-Zero emissions for the entire business by 2040. The target has now been validated by the Science Based Targets initiative (SBTi) and it is in line with the Paris Agreement’s goal of limiting global warming to 1.5 °C.
The Nordic gaming company Paf will work actively to reach Net-Zero. This means that Paf will reduce its greenhouse gas emissions by 90% by 2040 from 2019 emission levels. The remaining 10% of emissions will be addressed through neutralization and carbon offset.
“We are proud to be one of the very first in our industry to set ambitious Net-Zero targets. Having our targets approved by SBTi is an important milestone in our environmental responsibility work,” says Daniela Johansson, Deputy CEO & Chief Responsibility Officer at Paf.
A powerful commitment
Paf’s climate goal represents a strong and clear ambition to take responsibility for its environmental impact. Paf has already had its Near-Term target approved by SBTi: to reduce Paf’s direct emissions (Scope 1 and 2) by 46% by 2030 from a 2019 base year.
“Reaching Net-Zero is not something you can do alone and it requires a broad collaboration. We will work closely with our suppliers and partners to achieve this goal,” says Anna Ingman, Environmental Specialist at Paf.
To ensure that the climate goals are reached, climate work needs to be integrated into every aspect of the business. Engaging the entire supply chain strengthens the commitment and creates a common ground for sustainable development.
“Paf’s Net-Zero goal is an ambitious and important step in the right direction. We hope to inspire other companies to take responsibility for their emissions and contribute to a more sustainable future,” says Daniela Johansson.
Although it is not a requirement from SBTi, Paf plans to continue climate financing along the way.
This is SBTi
The Science Based Targets initiative is a collaboration between CDP, the UN Global Compact, the World Resources Institute (WRI) and the World Wildlife Fund (WWF). The initiative was launched in the context of the 2015 Paris Agreement.
SBTi offers companies a robust and scientific framework of climate targets and methodologies. The targets should be in line with what science says is needed to keep global warming below 1.5°C.
SBTi counts greenhouse gas emissions according to the GHG protocol which consists of:
Scope 1 / Direct emissions
Direct greenhouse gas emissions that come from sources owned or controlled by Paf (in Paf’s case company vehicles).
Scope 2 / Indirect emissions from purchased energy
Emissions from heating, cooling and production of electricity purchased by Paf.
Scope 3 / Indirect emissions from business activities
Indirect emissions caused by Paf’s activities such as business and customer travel, purchased technology, electricity consumption for physical games and server services, as well as capital goods, waste management and employee commuting to and from Paf’s offices. Scope 3 contains a total of 15 categories, eight of which are relevant to Paf’s operations.
Depending on their size, companies apply in different pathways to have their climate targets approved by SBTi. As Paf has fewer than 500 employees, the climate target was approved as an SBT-target for small and medium-sized enterprises.
Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.
The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.
Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.
Alona Shevtsova, CEO of Sends, said:
“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”
The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.
The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.
Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.
*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .
The post Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.
The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.
Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.
Alona Shevtsova, CEO of Sends, said:
“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”
The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.
The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.
Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.
*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .
The post Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh appeared first on Americas iGaming & Sports Betting News.
Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.
The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.
Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.
Alona Shevtsova, CEO of Sends, said:
“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”
The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.
The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.
Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.
*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .
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