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Paf commits to Net-Zero by 2040

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Paf’s climate goal is to reach Net-Zero emissions for the entire business by 2040. The target has now been validated by the Science Based Targets initiative (SBTi) and it is in line with the Paris Agreement’s goal of limiting global warming to 1.5 °C.

The Nordic gaming company Paf will work actively to reach Net-Zero. This means that Paf will reduce its greenhouse gas emissions by 90% by 2040 from 2019 emission levels. The remaining 10% of emissions will be addressed through neutralization and carbon offset.

“We are proud to be one of the very first in our industry to set ambitious Net-Zero targets. Having our targets approved by SBTi is an important milestone in our environmental responsibility work,” says Daniela Johansson, Deputy CEO & Chief Responsibility Officer at Paf.

A powerful commitment

Paf’s climate goal represents a strong and clear ambition to take responsibility for its environmental impact. Paf has already had its Near-Term target approved by SBTi: to reduce Paf’s direct emissions (Scope 1 and 2) by 46% by 2030 from a 2019 base year.

“Reaching Net-Zero is not something you can do alone and it requires a broad collaboration. We will work closely with our suppliers and partners to achieve this goal,” says Anna Ingman, Environmental Specialist at Paf.

To ensure that the climate goals are reached, climate work needs to be integrated into every aspect of the business. Engaging the entire supply chain strengthens the commitment and creates a common ground for sustainable development.

“Paf’s Net-Zero goal is an ambitious and important step in the right direction. We hope to inspire other companies to take responsibility for their emissions and contribute to a more sustainable future,” says Daniela Johansson.

Although it is not a requirement from SBTi, Paf plans to continue climate financing along the way.

This is SBTi

The Science Based Targets initiative is a collaboration between CDP, the UN Global Compact, the World Resources Institute (WRI) and the World Wildlife Fund (WWF). The initiative was launched in the context of the 2015 Paris Agreement.

SBTi offers companies a robust and scientific framework of climate targets and methodologies. The targets should be in line with what science says is needed to keep global warming below 1.5°C.

SBTi counts greenhouse gas emissions according to the GHG protocol which consists of:

Scope 1 / Direct emissions

Direct greenhouse gas emissions that come from sources owned or controlled by Paf (in Paf’s case company vehicles).

Scope 2 / Indirect emissions from purchased energy
Emissions from heating, cooling and production of electricity purchased by Paf.

Scope 3 / Indirect emissions from business activities
Indirect emissions caused by Paf’s activities such as business and customer travel, purchased technology, electricity consumption for physical games and server services, as well as capital goods, waste management and employee commuting to and from Paf’s offices. Scope 3 contains a total of 15 categories, eight of which are relevant to Paf’s operations.

Depending on their size, companies apply in different pathways to have their climate targets approved by SBTi. As Paf has fewer than 500 employees, the climate target was approved as an SBT-target for small and medium-sized enterprises.

Bichara e Motta Advogados

Los nuevos desafíos de la industria del iGaming en 2026

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En un artículo exclusivo para Gaming Americas, Udo Seckelmann, socio de Bichara e Motta Advogados, analiza cómo el mercado brasileño de iGaming ha entrado en una nueva fase de madurez tras el BiS SiGMA South America 2026.

Dejando atrás las expectativas regulatorias, la industria ahora enfrenta presiones reales a nivel operativo, político y económico, lo que plantea interrogantes clave sobre la sostenibilidad, la fiscalización y el equilibrio entre crecimiento y protección del consumidor en uno de los mercados de apuestas más dinámicos del mundo.

En un artículo exclusivo para Gaming Americas, Udo Seckelmann, socio de Bichara e Motta Advogados, analiza cómo el mercado brasileño de iGaming ha entrado en una nueva fase de madurez tras el BiS SiGMA South America 2026. Dejando atrás las expectativas regulatorias, la industria ahora enfrenta presiones operativas, políticas y económicas reales, lo que plantea preguntas críticas sobre sostenibilidad, aplicación normativa y el equilibrio entre crecimiento y protección del consumidor en uno de los mercados de apuestas más dinámicos del mundo.

BiS SiGMA 2026 dejó en claro que la conversación en torno al sector de apuestas en Brasil ha cambiado de forma fundamental. La industria ya no se discute como una oportunidad futura moldeada por expectativas regulatorias, sino como un ecosistema en funcionamiento sujeto a presiones del mundo real. Con el marco regulatorio en vigor y operadores activos, el foco se ha desplazado hacia cómo se comporta realmente el mercado bajo regulación y en qué puntos ese marco está siendo puesto a prueba.

Este cambio fue evidente tanto en la calidad de las discusiones como en el perfil de los participantes. En ediciones anteriores, gran parte del debate se centraba en el marco regulatorio ideal, la tributación y las estrategias de entrada al mercado. En 2026, el foco se trasladó hacia temas más sofisticados y, en muchos sentidos, más desafiantes: implementación regulatoria, fiscalización y el equilibrio entre crecimiento y protección del consumidor.

Un elemento adicional que permeó muchas de las discusiones fue el reciente endurecimiento del discurso político hacia el sector. Declaraciones del Presidente que sugieren la posible eliminación del mercado regulado de apuestas, así como iniciativas en el Congreso orientadas a restringir de forma amplia la publicidad del sector, revelan preocupaciones legítimas sobre externalidades negativas, pero también un riesgo concreto de que la política pública se diseñe de forma desconectada de la nueva realidad regulatoria.

La crítica aquí no se dirige a la preocupación por la protección del consumidor, que es sin duda esencial, sino a la forma en que se ha llevado a cabo este debate. Medidas prohibitivas o excesivamente restrictivas, particularmente en el ámbito de la publicidad, tienden a producir efectos adversos ya observados en otras jurisdicciones: menor capacidad de canalización hacia el mercado regulado, fortalecimiento de operadores ilegales y debilitamiento de los propios mecanismos de protección al consumidor.

En este contexto, la publicidad no debe ser vista únicamente como un factor de riesgo, sino también como una herramienta de política pública. Es a través de la publicidad que los operadores licenciados pueden diferenciarse de entidades no reguladas, comunicar prácticas de juego responsable y operar dentro de parámetros auditables. Las restricciones desproporcionadas, en la práctica, reducen la visibilidad de quienes están sujetos a regulación, al tiempo que amplían el espacio para quienes operan fuera de ella.

Además, la inestabilidad del discurso político, especialmente cuando coquetea con escenarios de prohibición tras años de esfuerzos para estructurar un mercado regulado, genera una importante inseguridad jurídica. Las inversiones realizadas bajo un marco regulatorio reciente son reevaluadas, los costos de cumplimiento aumentan y el apetito de nuevos entrantes tiende a disminuir. En última instancia, esto afecta no solo el desarrollo del sector, sino también la recaudación del gobierno y los objetivos regulatorios originales perseguidos por el Estado.

Otro tema clave discutido durante el evento fue el impacto del aumento de la carga impositiva, particularmente tras el incremento del Gaming Tax, sobre la competitividad del mercado regulado. Existe una preocupación legítima de que un entorno excesivamente gravoso, combinado con fuertes restricciones publicitarias, pueda generar un escenario económicamente inviable para los operadores licenciados, incentivando nuevamente la migración hacia el mercado no regulado.

Otro punto destacado del evento fue el debate en torno al rol de los intermediarios tecnológicos, incluidos los market makers en segmentos emergentes como los prediction markets. La expansión de estos modelos plantea importantes interrogantes regulatorios: en qué medida los marcos existentes son suficientes para acomodar estas innovaciones y cuándo será necesario avanzar hacia regímenes regulatorios específicos, posiblemente bajo la supervisión de autoridades como el regulador del mercado de valores.

Una comparación con ediciones anteriores de BiS SiGMA demuestra claramente la creciente madurez del sector. Si Brasil alguna vez fue visto como una gran promesa, hoy es una realidad compleja que requiere ajustes finos y coordinación institucional. La agenda ha pasado de la apertura del mercado a la gobernanza, ahora bajo un escrutinio político y social mucho más intenso.

Por último, un aspecto que merece especial atención es la creciente profesionalización de todos los actores involucrados. Operadores, reguladores, proveedores de servicios e incluso el debate público han evolucionado significativamente. Hoy existe una comprensión más clara de que el éxito del mercado brasileño depende de su credibilidad y de su sostenibilidad a largo plazo.

Udo Seckelmann
Socio del área de Gambling & Crypto en Bichara e Motta Advogados

The post Los nuevos desafíos de la industria del iGaming en 2026 appeared first on Americas iGaming & Sports Betting News.

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The iGaming Industry’s New Challenges in 2026

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In an exclusive article for Gaming Americas, Udo Seckelmann, partner in the Gambling & Crypto department at Bichara e Motta Advogados, examines how the Brazilian iGaming market has entered a new phase of maturity following BiS SiGMA South America 2026.

Moving beyond regulatory expectations, the industry now faces real operational, political, and economic pressures, raising critical questions about sustainability, enforcement, and the balance between growth and consumer protection in one of the world’s most dynamic betting markets.

BIS SIGMA 2026 made it clear that the conversation around Brazil’s betting sector has fundamentally changed. The industry is no longer being discussed as a future opportunity shaped by regulatory expectations, but as a functioning ecosystem already subject to real-world pressures. With the framework in force and operators active, the focus has shifted to how the market actually behaves under regulation — and where that framework is being put to the test.

This shift was evident both in the quality of the discussions and in the profile of participants. In past editions, much of the debate focused on the ideal regulatory framework, taxation, and market entry strategies. In 2026, the focus moved toward more sophisticated — and, in many ways, more challenging — topics: regulatory implementation, enforcement, and the balance between growth and consumer protection.

An additional element that permeated many discussions was the recent hardening of political discourse toward the sector. Statements from the President suggesting the potential elimination of the regulated betting market, as well as initiatives in Congress aimed at broadly restricting betting advertising, reveal legitimate concerns about negative externalities but also a concrete risk of public policy being shaped in a way that is disconnected from the newly established regulatory reality.

The criticism here is not directed at the concern for consumer protection — which is undoubtedly essential — but rather at how this debate has been conducted. Prohibitive or overly restrictive measures, particularly in the field of advertising, tend to produce adverse effects already observed in other jurisdictions: reduced channeling capacity toward the regulated market, the strengthening of illegal operators, and a weakening of consumer protection mechanisms themselves.

In this context, advertising should not be viewed solely as a risk factor, but also as a public policy tool. It is through advertising that licensed operators can differentiate themselves from unregulated entities, communicate responsible gambling practices, and operate within auditable parameters. Disproportionate restrictions, in practice, reduce the visibility of those subject to regulation while simultaneously expanding the space for those operating outside it.

Moreover, the instability of political discourse — especially when it flirts with prohibition scenarios after years of efforts to structure a regulated market — creates significant legal uncertainty. Investments made based on a recent regulatory framework are reassessed, compliance costs increase, and the appetite of new entrants tends to decline. Ultimately, this undermines not only the development of the sector but also government revenue and the original regulatory objectives pursued by the Government.

Another key topic discussed during the event was the impact of increased taxation — particularly following the rise in the Gaming Tax — on the competitiveness of the regulated market. There is a legitimate concern that an overly burdensome environment, combined with severe advertising restrictions, may create an economically unviable scenario for licensed operators, once again encouraging migration to the unregulated market.

Another highlight of the event was the debate surrounding the role of technological intermediaries — including market makers in emerging segments such as prediction markets. The expansion of these models raises important regulatory questions: to what extent are existing frameworks sufficient to accommodate these innovations? And when will it be necessary to move toward specific regulatory regimes, potentially under the oversight of authorities such as the securities regulator?

A comparison with previous BIS SIGMA editions clearly demonstrates the sector’s growing maturity. If Brazil was once seen as a major promise, it is now a complex reality that requires fine-tuning and institutional coordination. The agenda has shifted from market opening to governance — now under much more intense political and social scrutiny.

Finally, one aspect that deserves particular attention is the increasing professionalization of all stakeholders involved. Operators, regulators, service providers, and even the broader public debate have evolved significantly. There is now a clearer understanding that the success of the Brazilian market depends on its credibility and long-term sustainability.

Udo Seckelmann
Partner in the Gambling & Crypto department at Bichara e Motta Advogados

The post The iGaming Industry’s New Challenges in 2026 appeared first on Americas iGaming & Sports Betting News.

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Endorphina secures AGCO supplier registration in Ontario

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Endorphina Limited has obtained a Gaming-Related Supplier registration in Ontario, Canada, allowing the company to supply its online slot content to licensed operators in the province.

The registration was issued by the Alcohol and Gaming Commission of Ontario (AGCO). Ontario is one of North America’s most closely regulated online gambling markets.

“Securing approval in Ontario is a significant achievement for Endorphina. It confirms the quality of our products, the strength of our compliance framework, and our readiness to operate in highly regulated environments,” said Head of Compliance at Endorphina, Džangar Jesenov.

Endorphina said it has a portfolio of 200+ slots, partnerships with 6,000+ operators, and an active presence in more than 50 jurisdictions. The company positions the Ontario approval as part of its broader expansion strategy in regulated markets.

The post Endorphina secures AGCO supplier registration in Ontario appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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