Eastern Europe
SBC Summit Tbilisi 2024 Promises Growth and a Deep-Dive into Eastern Europe & Central Asia
SBC Summit Tbilisi is poised to reclaim the spotlight on 25-26 June at the Sheraton Grand Tbilisi Metechi Palace, marking its early return after a highly successful inaugural edition in October 2023.
1,500 senior sports betting and iGaming executives will reconvene in the heart of Georgia’s capital, to solidify their foothold in the promising markets of Eastern Europe and Central Asia, while gaining invaluable insights into the nuances that shape industry dynamics.
SBC has once again partnered with SMH to organise SBC Summit Tbilisi, continuing the event’s partnership that began with the SBC Summit CIS in Kyiv in 2021. SMH is an international iGaming and sports management organisation based in Georgia, bringing valuable local knowledge to an event that incorporates unique elements reflective of the vibrant Eastern European and Central Asian markets.
Lasha Machavariani, Founder and CEO of SMH, said: “I’m thrilled that the SBC Summit Tbilisi is making a comeback to my beautiful home country of Georgia. Witnessing all the engaging conversations and networking that took place last year filled me with pride, affirming that the effort that goes into organising an event of this calibre is absolutely and undoubtedly worthwhile.
“Offering a platform for those keen on Eastern European and Central Asian markets feels not only rewarding but also essential, especially given all the buzz in these markets we’re diving into. If this event wasn’t on your radar yet, now’s the perfect time to start considering it.”
Andrew McCarron, Managing Director at SBC, commented: “Operators, suppliers and affiliates who want to make a mark in the region simply have to attend SBC Summit Tbilisi if they are going to compete successfully. These markets are tricky to thrive in without local knowledge, which is why SBC has partnered with SMH in order to provide the platform for companies to perform effectively.”
Centered on these dynamic regions, the event promises an in-depth exploration of key markets, including Georgia, Romania, Serbia, Bulgaria, Kazakhstan and Slovenia among others, and guarantees to be a melting pot of ideas and strategies tailored for these geographically diverse regions. The conference agenda will focus on trends including the new regulatory landscapes in Eastern Europe and Central Asia, the influence of innovations from crypto to AI, and new developments in eSports, payments, and influencer marketing, among other topics.
Last year, the host country had a strong operator presence during the inaugural summit, with industry leaders like Adjarabet, Betlive, Crocobet, Europebet, Leaderbet, LVBet, Superbet, TotoGaming and Vbet making their mark.
Past event attendees responded exceptionally well to the inaugural edition of the event. Tereza Tokmajyan, CMO of TotoGaming, called it an ‘excellent opportunity for operators and service providers from the region.’ Dmitry Starostenkov, CEO of EvenBet Gaming, described it as “featuring a very active and representative audience, outstanding topics, and speakers”. Additionally, Vakhtang Mdivani, CPO and Co-Founder of Promofy, praised the event, expressing: “Hosting such an exceptional event in Georgia for the first time and setting the bar so high was truly awesome”.
This year’s show floor is set to be significantly larger, featuring over 60 exhibitors and sponsors, effectively doubling the count from the previous year. Moreover, there is an anticipated 70% growth in the count of operator representatives, and affiliate representatives are poised to experience a 50% increase compared to the figures reported last year.
To cater to the growing interest, this year’s event will expand its agenda, commencing with a half-day conference on the opening day (25 June). This addition brings the total number of featured speakers to 60, marking a significant 50% increase from last year.
The first day will feature a poker tournament followed by the Official Opening Party sponsored by Setanta Sports, taking place at Stamba Hotel. On the second day, a VIP dinner exclusively for C-level executives will be held at the Republic Restaurant, followed by a Closing Party at the Republic Event Hall.
On January 16, 2024, TotoGaming, a brand with 20 years of experience in Armenia, entered the Romanian market.
A year later, as the brand reflects on its achievements, it acknowledges that its goal has always been to conquer challenging heights—a philosophy deeply embedded in Toto’s vision: making champion-like decisions and pursuing them relentlessly.
Today, totogaming.ro stands out as one of Romania’s “rising stars” a fact underscored by its shortlisting in the “Rising Star” category at the EGR Europe Awards 2025.
“What we planned after entering the market was achieved within the first few months, which is a strong indicator of our success,” said TotoGaming CEO Harutyun Vardanyan.
Let’s look through the highlights from TotoGaming’s 1st year in Romania.
The brand launched in Romania with a collaboration featuring global football star Luís Figo. This victory march of partnerships continued with one of Romania’s oldest clubs, CFR Cluj, uniting to embark on a Path to the Glory together.
Added 56 new providers and launched 2,568 new games, including new features like Bet Builder, Quick Bet, Autobet, and Copybet.
Introduced TotoChat, an active platform for users to interact and share their best experiences.
For sports betting enthusiasts, offered:100+ sports, spanning 3,000+ global tournaments and over 1,000 football championships across 150+ countries. Real-time stats, line-ups, and formations for 15,000+ international leagues. A staggering 100,000+ pre-match and 150,000+ live events streamed monthly.
The contact center achieved remarkable results in customer satisfaction, recording an 81% chat satisfaction rate, surpassing the industry average of 76%.
Totogaming stands out for its impressive payment speed. Statistics reveal that 15.50% of transactions are processed in under a minute, with 77.30% completed within 10 minutes. The brand is dedicated to supporting its customers, offering step-by-step guidance over the phone whenever they face challenges during transactions.
This marks the beginning of a long journey for TotoGaming, and the past year has clearly shown that the brand is determined to achieve every goal it sets for itself.
The post Conquering Challenges: TotoGaming in Romania – 1 Year in the Market appeared first on European Gaming Industry News.
Bogdan Smeu is the new Regional Manager for Romania at CT Interactive. With over 20 years in the gaming and entertainment industry, Bogdan brings a wealth of experience in sales, operations, and customer relationship management.
His strong track record in driving growth and achieving results, combined with his strategic approach to business development, makes him a great fit for this role.
Bogdan’s background includes leadership in sales management, business strategy, and team building, along with a focus on quality standards and budget optimization. His expertise in casino operations and hands-on industry experience further supports his capabilities.
Holding a degree from the “Henri Coanda” Air Force Academy and a technical background from Technical High School Hidromecanica Brasov, Bogdan’s unique mix of technical and managerial skills has driven his success in complex business environments.
At CT Interactive, he will focus on expanding our presence in Romania and aligning his extensive experience with our mission of providing innovative gaming solutions.
We wish him every success in his new role and look forward to the growth and achievements he will bring to the company.
The post Bogdan Smeu joins CT Interactive as Regional Manager for Romania appeared first on European Gaming Industry News.
At the highly anticipated BEGE Expo 2024, EGT Digital will highlight its diverse portfolio of top-performing products and exciting innovations. Visitors can explore these offerings at booth 4.0 alongside the latest advancements from EGT.
The company’s extensive gaming solutions include popular instant games and its bestsellers Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot, featuring over 120 in-house developed slots. Attendees can experience renowned titles like Burning Goals, Amazons’ Battle, and Sugar Duke, as well as the upcoming 5×6 Fruity Shots. This cocktail-themed game includes multipliers ranging from x2 to x500 and introduces Toppling Reels for enhanced win opportunities.
EGT Digital’s “all-in-one” betting platform X-Nave will also be on display with its four modular solutions: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway.
The Sport Product will debut its Customizable Tournament Page, designed to ensure effortless navigation and a personalized betting experience.
The Gaming Aggregator, offering over 12,000 titles, will present features like the Buy Bonus, Hot and Cold games category with live RTP insights, and tools for personalized content such as the Recommendation Engine and Casino as Widget.
The CRM Engine will showcase advanced player segmentation and AI/ML-driven tools for tailored game suggestions.
The Payment Gateway will emphasize its secure, player-focused design with options like deposit repeat, bonus selection, and two-factor authentication.
“We are delighted to participate in BEGE Expo once again,” commented Tsvetomira Drumeva, Head of Sales at EGT Digital. “During this 15th edition we will showcase a solid dose of innovations, sure to impress clients and partners in the region. We are also looking forward to the BEGE Awards, where EGT Digital is a finalist in numerous categories.”
EGT Digital’s commitment to innovation and excellence continues to position the company among the leaders in the iGaming industry.
The post EGT Digital to showcase innovations at BEGE Expo 2024 appeared first on European Gaming Industry News.
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