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55% of Swedish slot players think ‘Bonus Buy’ games should be banned

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Exclusive Swedish polling conducted by Play’n GO today also reveals overwhelming general public support for the prohibition of Bonus Buy slot games

Play’n GO, the world’s leading casino entertainment provider, has today revealed exclusive polling conducted in Sweden that shows overwhelming support for the prohibition of the controversial slot mechanic featured in ‘Bonus Buy’ games.

The results of a nationally representative survey in Sweden are stark:

  • Seven out of ten members of the general Swedish public (69%) support changing the regulation to ban ‘Bonus Buy’ games
  • Incredibly, more than half of Swedish slot players (55%) want the game type prohibited too

Among the respondents who want to see the controversial slot game banned, two-thirds of the public (66%), and more than half of slot players in Sweden (52%), believe ‘Bonus Buy’ games exploit vulnerable gamblers.

Further, nearly two-thirds of slot players themselves (63%) think that ‘Bonus Buy’ games result in higher losses for players.

So called ‘Bonus Buy’ games allow players to buy directly into the bonus or free spins round of a slot game, in many cases for hundreds of times more than their initial stake for a single spin.

The controversial game type is banned by some of the world’s leading regulators including KSA of the Netherlands and the UK Gambling Commission, who reiterated their stance in a reminder to all online casino operators back in January 2020 that stated ‘Gambling products must not actively encourage customers to increase their stake or increase the amount they have decided to gamble.’

The findings by Play’n GO also reveal today that Swedish slot players overwhelming think that:

  • changing the regulation to align with the UK and the Netherlands regarding ‘Bonus Buy’ games is the ‘responsible thing to do’ (61%)
  • a change in the regulation shows that ‘the Swedish government are taking gambling issues seriously (63%)
  • they would be proud if the gambling regulator prohibited ‘Bonus Buy’ games (53%)

In December, the Swedish gambling regulator Spelinspektionen reported that Spelpaus, the centralised national self-exclusion system, surpassed 100,000 registered users for the first time.

Commenting on the overwhelming support in Sweden for the prohibition of ‘Bonus Buy’ slot games, Johan Törnqvist, CEO and Co-founder of Play’n GO, said: “Play’n GO has been a consistent and vocal advocate for a sustainable, regulated, and thriving gaming industry that is based around an ‘entertainment-first’ mindset for many years.

“I pledged as far back as 2021 that Play’n GO would never make a Bonus Buy game3 – a decision that has cost us hundreds of millions of Swedish Krona – but I stand by that decision. Bonus buy games are harmful to players, and to the long-term health and sustainability of the entire industry, and they should be excluded from the regulated Swedish market.”

Over half of the Swedish public (51%) described game suppliers who have decided not to make ‘Bonus Buy’ games as ‘responsible’, with more than a quarter choosing ‘ethical’ or ‘brave’.

The exclusive research was conducted among people in Sweden who reported that they played slots at least once per month.

Adam Kamiar Commercial Director Ganadu

Three online casinos in five months from Ganadu – Meet Berriez

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Ganadu Gaming Ltd. has announced the launch of Berriez, its third online brand launch within the unprecedented timeline of five months.  The operator is showing no signs of slowing down, either, with plans already underway for the next product launches, prompting industry stalwarts to wonder what’s behind this rapid growth mindset and what’s coming next.

Sustainability through growth

The three casino brands, Flamez, Speedz and now Berriez have all been built, tested and launched in an incredibly tight time frame, each with its own selection of games, bespoke welcome offers and distinct branding. The releases turn the concept of online casino marketing on its head: that a brand launch should be a dedicated focus that lasts for months, if not extending to years, rather than the Ganadu style of business that has focused on rapid deployment and market penetration. This methodology, according to the team, is exactly what will lead to sustainability.

What to expect from Ganadu

The primary focus for Ganadu is one of rapid growth, with more brands, product offering expansion and increased market penetration all on the cards for 2026. Having laid the foundations, the leadership team is confident that these goals are all attainable.

Adam Kamiar, Commercial Director, Ganadu offers some insights into this explosive marketing activity: “Ganadu is your archetypal multibrand: we have industry experts able to create products that target segmented markets, so we’re able to diversify our products at a rapid pace. Our platform architecture has been created with this in mind, allowing us to replicate certain elements while ensuring that the branding is fresh and appealing for different audiences. 

He continues: “We’re aiming for a vast suite of products and brands that reach every conceivable market segment; more than that, we’re looking to dominate in those segments and marketplaces in which players are accessing our brands. Time is one of the factors that provides us with the means to do this. Our tightly-knit teams have perfected efficiency when it comes to product development and deployment, so we’re always working on the next ideas in conjunction with our current product focuses. Historically, operators have spent way too long in product development. We’ve specifically reduced the steps it takes to get from product conception to launch. This allows us to start achieving revenue at an earlier time, so the timeline from business development to profitability is reduced. It’s a win-win for us”.

Ganadu has close relationships with the world’s leading game providers as well as payment providers, so the organisation can leverage those partnerships to great effect for the benefit of customers, existing and new players alike.

The Berriez experience

Berriez is designed to offer a slick user experience with plenty of special promotions and bonus opportunities to sweeten the deal.

Players can look forward to easy registration processes, rapid deposit and withdrawals across secure payment systems that include selected credit cards, e-wallets, or online banking to suit player preferences, with the peace of mind of knowing that world-class encryption and security technology is in place to safeguard their personal data.

There are thousands of games to choose from, including familiar favourite slot games, Live casino action and table games. Game providers like Hacksaw Gaming, Pragmatic Play, Play’n GO and Evolution are all present, so players can browse the games lobby at their leisure for the themes, titles and experiences they enjoy. Berriez is optimised for both desktop and mobile play.

To kick off the fun, there’s a generous Welcome Offer, and regular promotions across popular game titles are bound to keep players engaged. A Daily Cashback offer has proven to be successful at Flamez and Speedz: this attractive proposition welcomes players to Berriez, too.

The entire Berriez experience is a sweet one! 

Ganadu Gaming has assured customers that every product enhancement and new brand release comes with a commitment to player enjoyment; there will be even more exciting releases to look forward to in the near future.

Licensed and regulated 

Berriez Casino is operated by Ganadu, under a strict license from the Kahnawake Gaming Commission (KGC), ensuring fair play and regulatory compliance. The platform employs state-of-the-art encryption to safeguard personal and financial data. Berriez is equipped with the prestigious ISO 27001 certification, underscoring the company’s commitment to information security.

Note: Certain games are restricted within certain territories due to regulatory requirements. 

The post Three online casinos in five months from Ganadu – Meet Berriez appeared first on European Gaming Industry News.

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Compliance Updates

eGaming Integrity Celebrates Two Years of Independent Compliance and Audit Expertise

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eGaming Integrity Ltd marks its two-year anniversary, celebrating a period of growth, trust, and continued delivery of independent regulatory, compliance, and audit expertise to eGaming operators, suppliers, and Corporate Service Providers.

Founded by former regulators and senior compliance leaders, eGaming Integrity was established with a clear mission: to help protect licences and reputations through practical, regulator-ready assurance. Two years on, the firm continues to provide objective, expert support designed to strengthen governance and reduce regulatory risk.

A Trusted Partner for Assurance

In just 24 months, eGaming Integrity has become a trusted partner for organisations seeking confidence in their control environments. The team delivers:

  • mock regulatory audits and inspection readiness;
  • independent internal audit programmes;
  • targeted remediation and advisory support.

Emma Shilling, Director, highlighted the firm’s commitment to meaningful, independent assurance: “Reaching our second anniversary is a proud moment. From day one, our focus has been to provide independent assurance that adds real value. We help embed governance and compliance into everyday operations to protect licences and reputations for the long term.”

Robert Penfold, Head of Internal Audit, highlighted the importance of objective insight in strengthening client operations: “Over the past two years, eGI has shown how truly independent audit and compliance support can reduce risk and give boards confidence that controls are working as they should. Our role is to provide clear, workable solutions that prepare businesses for scrutiny and support their ongoing success.”

Looking Forward

As it enters its third year, eGaming Integrity remains committed to delivering expert,

impartial, and commercially practical assurance. Whether preparing businesses for regulatory engagement, providing independent internal audit services, or supporting targeted remediation, the firm’s goal remains simple: to be the trusted partner that helps protect licenses and reputations.

The post eGaming Integrity Celebrates Two Years of Independent Compliance and Audit Expertise appeared first on European Gaming Industry News.

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Spelinspektionen: Data collection for unique Nordic gaming study begins

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A joint Nordic research project is now mapping gambling habits and gambling problems – 150,000 people in the Nordic region are participating in the sample.

The Nordic countries Iceland, Norway, Sweden, Finland and Denmark have launched a unique joint research project on gambling: the Pan-Nordic Gambling Study (PANG). The aim is to gather comparable knowledge about gambling habits and gambling problems in the region – something that has been lacking so far. From Sweden, the Public Health Agency, which is responsible for the assignment, and the Swedish Gambling Authority have participated in the work of developing the study.

The study includes, among other things, the prevalence of gambling, participation in different forms of gambling, differences between licensed and unlicensed gambling, and the connection between gambling and health.

“The study will provide a basis for assessing gambling and gambling problems in the Nordic countries. It will be exciting to compare the results with previous Swedish data and with the rest of the Nordic countries, especially since so few similar joint surveys have been conducted in Europe,” says Maria Vinberg, investigator at the Swedish Gambling Authority.

Data collection will now begin in November 2025, when approximately 30,000 randomly selected people in each country will have the opportunity to participate in the survey. The results of the survey will be published in a joint report in spring 2026 and will constitute an important knowledge base for research and future decisions in the field of gambling.

Source: spelinspektionen.se

The post Spelinspektionen: Data collection for unique Nordic gaming study begins appeared first on European Gaming Industry News.

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