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55% of Swedish slot players think ‘Bonus Buy’ games should be banned

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Exclusive Swedish polling conducted by Play’n GO today also reveals overwhelming general public support for the prohibition of Bonus Buy slot games

Play’n GO, the world’s leading casino entertainment provider, has today revealed exclusive polling conducted in Sweden that shows overwhelming support for the prohibition of the controversial slot mechanic featured in ‘Bonus Buy’ games.

The results of a nationally representative survey in Sweden are stark:

  • Seven out of ten members of the general Swedish public (69%) support changing the regulation to ban ‘Bonus Buy’ games
  • Incredibly, more than half of Swedish slot players (55%) want the game type prohibited too

Among the respondents who want to see the controversial slot game banned, two-thirds of the public (66%), and more than half of slot players in Sweden (52%), believe ‘Bonus Buy’ games exploit vulnerable gamblers.

Further, nearly two-thirds of slot players themselves (63%) think that ‘Bonus Buy’ games result in higher losses for players.

So called ‘Bonus Buy’ games allow players to buy directly into the bonus or free spins round of a slot game, in many cases for hundreds of times more than their initial stake for a single spin.

The controversial game type is banned by some of the world’s leading regulators including KSA of the Netherlands and the UK Gambling Commission, who reiterated their stance in a reminder to all online casino operators back in January 2020 that stated ‘Gambling products must not actively encourage customers to increase their stake or increase the amount they have decided to gamble.’

The findings by Play’n GO also reveal today that Swedish slot players overwhelming think that:

  • changing the regulation to align with the UK and the Netherlands regarding ‘Bonus Buy’ games is the ‘responsible thing to do’ (61%)
  • a change in the regulation shows that ‘the Swedish government are taking gambling issues seriously (63%)
  • they would be proud if the gambling regulator prohibited ‘Bonus Buy’ games (53%)

In December, the Swedish gambling regulator Spelinspektionen reported that Spelpaus, the centralised national self-exclusion system, surpassed 100,000 registered users for the first time.

Commenting on the overwhelming support in Sweden for the prohibition of ‘Bonus Buy’ slot games, Johan Törnqvist, CEO and Co-founder of Play’n GO, said: “Play’n GO has been a consistent and vocal advocate for a sustainable, regulated, and thriving gaming industry that is based around an ‘entertainment-first’ mindset for many years.

“I pledged as far back as 2021 that Play’n GO would never make a Bonus Buy game3 – a decision that has cost us hundreds of millions of Swedish Krona – but I stand by that decision. Bonus buy games are harmful to players, and to the long-term health and sustainability of the entire industry, and they should be excluded from the regulated Swedish market.”

Over half of the Swedish public (51%) described game suppliers who have decided not to make ‘Bonus Buy’ games as ‘responsible’, with more than a quarter choosing ‘ethical’ or ‘brave’.

The exclusive research was conducted among people in Sweden who reported that they played slots at least once per month.

Alberta

Greentube goes live in Alberta as province opens regulated iGaming

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Supplier secures AGLC registration and extends its Canadian footprint beyond Ontario, where it has been live since 2022.

Greentube has gone live in Alberta on the day the province opened as a newly regulated iGaming market, marking the supplier’s first launch in the jurisdiction.

The NOVOMATIC Digital Gaming and Entertainment division said it completed regulatory and technical due diligence and secured registration with the Alberta Gaming, Liquor and Cannabis (AGLC) commission to operate in the province. Alberta becomes only the second Canadian province to regulate iGaming after Ontario, with the new framework replacing the monopoly previously held by Play Alberta.

The Alberta launch builds on Greentube’s existing Canadian footprint. The company has been live in Ontario since 2022 and described the Alberta debut as part of its wider North American expansion strategy.

Greentube said Alberta players will initially have access to a curated set of titles including Piggy Prizes™ Wand of Riches 2™, Rumble Riches™ Haulin’ Gold™ and Firecracker Frenzy™ Money Toad™, as well as Silver Lux Big Win Spinner, Starlight Jackpots™ Captain’s Catch™ and Charming Lady’s Boom™.

David Bolas, Commercial Director at Greentube, said: “Going live in Alberta on the day the market opens is an important step for Greentube and reflects the strong momentum we are seeing in Canada.

“We welcome the opportunity a new jurisdiction offers and look forward to working with locally licensed operators to introduce our established offering to players in Alberta. With a balanced line-up of new releases and proven performers, we are well placed to offer a compelling experience in the province and support our long-term ambitions in the region.”

The post Greentube goes live in Alberta as province opens regulated iGaming appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Spinomenal releases new slot 3 Fuego Chillies

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Spinomenal has released 3 Fuego Chillies, a new 5×3 video slot themed around a Mexican street fiesta. The game ships with a feature-led Bonus Game and a top prize billed as a Grand Jackpot of x3,000 the total bet.

The Wild is a mariachi in a sombrero and substitutes for all symbols except the Bonus, BOOST, COLLECT, MULTI and Jackpot symbols. Spinomenal said five Wilds on a payline return x10 the bet, with four paying x2 and three paying x0.5, while three- and four-Wild combinations only pay when followed by a Bonus or Special Bonus symbol.

Six or more Bonus and Special Bonus symbols trigger the Bonus Game. Triggering symbols lock in place and the feature starts with three bonus spins; only Bonus and Special Bonus symbols can land, carrying prizes from x1 to x10 the total bet, and each new symbol resets the spin counter back to three.

During the feature, BOOST assigns a random value (x2, x3, x4, x5, x7 or x10) and adds it to every symbol on the reels, while MULTI applies a x2, x3 or x5 multiplier to all symbols before taking a value based on the chosen multiplier. COLLECT then totals the values of all Bonus symbols into a single prize, and a MYSTERY symbol can transform into a BOOST, MULTI, COLLECT or Jackpot symbol.

Jackpot symbols during the feature pay Mini (x20), Minor (x50) or Major (x150), while filling all 15 cells awards the Grand Jackpot of x3,000 the total bet. Spinomenal also said a Bonus Blast Feature can trigger at random in the base game to spread extra symbols toward the Bonus Game, and the title includes a Buy Feature for instant entry. Spinomenal CO-CEO, Omer Henya commented: “3 Fuego Chillies brings the fun of the fiesta straight to the reels. The three chilli features keep the Bonus Game sizzling and the x3,000 Grand Jackpot gives players plenty to celebrate. We think this one will go down a treat with slot fans everywhere.”

The post Spinomenal releases new slot 3 Fuego Chillies appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Andy Phillips Chief Business Development Officer at Sporting Risk

Sporting Risk launches SureSub player prop markets via Sportradar odds feed

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The new Promotional Markets add substitution-enabled player props designed to transfer bets to replacement players during a match.

Sporting Risk has expanded its Promotional Markets suite with a new set of SureSub player prop markets, distributed via the Sportradar Unified Odds Feed.

The company said SureSub is designed to extend eligible player prop bets beyond substitutions by automatically transferring selections to the replacement player. Sporting Risk added that operators can customise the feature, including its branding and name, to fit their sportsbook UX.

Sporting Risk positioned the release as part of its wider Promotional Markets portfolio, which it said includes products such as 2Up and other enhanced settlement mechanics aimed at helping operators differentiate without relying on bonuses, free bets or price-led promotions.

Andy Phillips, Chief Business Development Officer at Sporting Risk, said: “Operators are constantly looking for new ways to stand out in increasingly competitive markets. Promotional Markets do exactly that. They give operators a differentiated betting experience that keeps customers engaged throughout the match, without relying on bonuses or free bet campaigns. SureSub is a natural addition to that portfolio. It’s a mechanic customers already understand, but we’ve expanded it across a much broader range of player prop markets. Combined with our distribution through Sportradar, operators can now roll out SureSub at a scale that simply hasn’t been possible before.”

Sporting Risk said the product can be delivered directly or through the Sportradar Unified Odds Feed, with deployment designed to work across existing sportsbook infrastructure and scale across multiple competitions and leagues.

The post Sporting Risk launches SureSub player prop markets via Sportradar odds feed appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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