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55% of Swedish slot players think ‘Bonus Buy’ games should be banned

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Exclusive Swedish polling conducted by Play’n GO today also reveals overwhelming general public support for the prohibition of Bonus Buy slot games

Play’n GO, the world’s leading casino entertainment provider, has today revealed exclusive polling conducted in Sweden that shows overwhelming support for the prohibition of the controversial slot mechanic featured in ‘Bonus Buy’ games.

The results of a nationally representative survey in Sweden are stark:

  • Seven out of ten members of the general Swedish public (69%) support changing the regulation to ban ‘Bonus Buy’ games
  • Incredibly, more than half of Swedish slot players (55%) want the game type prohibited too

Among the respondents who want to see the controversial slot game banned, two-thirds of the public (66%), and more than half of slot players in Sweden (52%), believe ‘Bonus Buy’ games exploit vulnerable gamblers.

Further, nearly two-thirds of slot players themselves (63%) think that ‘Bonus Buy’ games result in higher losses for players.

So called ‘Bonus Buy’ games allow players to buy directly into the bonus or free spins round of a slot game, in many cases for hundreds of times more than their initial stake for a single spin.

The controversial game type is banned by some of the world’s leading regulators including KSA of the Netherlands and the UK Gambling Commission, who reiterated their stance in a reminder to all online casino operators back in January 2020 that stated ‘Gambling products must not actively encourage customers to increase their stake or increase the amount they have decided to gamble.’

The findings by Play’n GO also reveal today that Swedish slot players overwhelming think that:

  • changing the regulation to align with the UK and the Netherlands regarding ‘Bonus Buy’ games is the ‘responsible thing to do’ (61%)
  • a change in the regulation shows that ‘the Swedish government are taking gambling issues seriously (63%)
  • they would be proud if the gambling regulator prohibited ‘Bonus Buy’ games (53%)

In December, the Swedish gambling regulator Spelinspektionen reported that Spelpaus, the centralised national self-exclusion system, surpassed 100,000 registered users for the first time.

Commenting on the overwhelming support in Sweden for the prohibition of ‘Bonus Buy’ slot games, Johan Törnqvist, CEO and Co-founder of Play’n GO, said: “Play’n GO has been a consistent and vocal advocate for a sustainable, regulated, and thriving gaming industry that is based around an ‘entertainment-first’ mindset for many years.

“I pledged as far back as 2021 that Play’n GO would never make a Bonus Buy game3 – a decision that has cost us hundreds of millions of Swedish Krona – but I stand by that decision. Bonus buy games are harmful to players, and to the long-term health and sustainability of the entire industry, and they should be excluded from the regulated Swedish market.”

Over half of the Swedish public (51%) described game suppliers who have decided not to make ‘Bonus Buy’ games as ‘responsible’, with more than a quarter choosing ‘ethical’ or ‘brave’.

The exclusive research was conducted among people in Sweden who reported that they played slots at least once per month.

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Groove says its aggregator library passes 20,000 casino games

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Groove says it has surpassed 20,000 casino titles on its aggregation platform, up from 15,000 games two years ago. The company said the library now includes content from more than 150 providers and is available to partners worldwide through a single API.

According to Groove, the portfolio spans slots, instant wins, table games, crash games, live dealer and arcade-style content, alongside “emerging verticals including sweepstakes and crypto-native content.” The company said the catalogue is delivered through “one API, one back office, one pipeline,” and positioned the milestone as a curated expansion rather than a volume play.

Rachel Tourgeman, Head of Partnerships at Groove, said: “Twenty thousand games is a number. What matters is what sits behind it…She added: “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”

Groove pointed to recent integrations including KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it said offers “proprietary mathematics with real-time RTP customisation.” For operators, Groove said the full library is accessible via Groove Command, its centralised back-office product, with tools including content matching, regional segmentation and automated tournaments.

Yahale Meltzer, Co-Founder and CEO of Groove, said: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” adding: “Twenty thousand games through a single API is not just scale. It is a statement.” Meltzer also claimed Groove’s “technology stack with predictive auto-scaling, atomic transactions, real-time compliance mesh” supports execution “across fragmented regulatory landscapes with precision.”

The post Groove says its aggregator library passes 20,000 casino games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive

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Mega Casino has launched 10 Hot Diamond Desire, a new online slot developed by Bragg Gaming, as an exclusive title available only to Mega Casino players.

According to the companies, the release is intended to strengthen Mega Casino’s exclusive content line-up in the UK online casino market. Bragg Gaming said the game was created by its in-house development team and combines classic slot features with modern mechanics and a diamond-themed design.

The exclusive launch also extends the commercial relationship between the supplier and operator. Mega Casino already offers Bragg Gaming titles including Down The Chimney and Sevens & Suns.

Dom Aldworth, Head of Brand Marketing at Kinetic Digital said:

“Exclusive content remains a key pillar of our strategy and 10 Hot Diamond Desire is a great example of the kind of launch we want to bring to Mega Casino players. The game delivers a compelling experience while giving customers access to something genuinely unique. We’re pleased to be working with Bragg Gaming on this exclusive release and look forward to expanding our portfolio of exclusive content even further in the future.”

The post Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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OS Studios names Ishaan Arya country manager to lead India expansion

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OS Studios has appointed Ishaan Arya as Country Manager for India, tasking him with leading the agency’s expansion across newly established hubs in Bengaluru, New Delhi, and Mumbai. The appointment was announced on 25 June, 2026 in Bengaluru.

OS Studios, a Project Worldwide agency, said it recently entered the Indian market and will deploy its ‘Fan Z’ approach for brands looking to engage with gaming, esports and live events audiences in South Asia. The company said the expansion will leverage the infrastructure and production capabilities of sister agency George P. Johnson (GPJ) India.

“The future of gaming will be shaped by the communities that care about it most, and few markets embody that more than India,” said John Higgins, CEO of OS Studios. “To build something meaningful, you have to be part of the culture, not looking in from the outside. Ishaan understands that better than anyone. He’s exactly the kind of leader we want building the future of OS Studios in India.”

In the role, Arya will oversee operations, drive strategic brand partnerships, and scale local capabilities, according to the company. “Brands are investing heavily in Indian gaming, but true fan experience is too often an afterthought,” said Rasheed Sait, Chief Growth Officer for India and South Asia at Project Worldwide. “Alongside GPJ India’s experiential footprint, OS Studios will set a new standard for fan engagement in the region.”

Arya previously co-founded The Esports Club and most recently served as Vice President of Partnerships at Nodwin Gaming, where he led Comic Con India. “A massive gap remains between brand intent and authentic community engagement in India,” said Arya. “I’m thrilled to leverage Project Worldwide and GPJ India’s operational strength to build culture-defining experiences for brands and fans alike.”

The post OS Studios names Ishaan Arya country manager to lead India expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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