• Midnite to be Blades’ front-of-shirt sponsor for 2025-26 season
• Lucky season ticket holders will get VIP seat upgrade for every match thanks to Midnite
• Midnite is among UK’s fastest-growing sportsbooks. 

Midnite, one of the UK’s fastest-growing online sportsbooks, has been named as the principal partner of Sheffield United for the 2025-26 season.

Midnite’s logo will be on the front of Blades shirts for the men’s and women’s adult first teams, training kits and adult replica shirts. It will also be displayed around Bramall Lane, on home match team sheets, the matchday programme and across the club’s social media channels.

The partnership also launches Midnite Premium Seat Upgrade. This will see two lucky season ticket holders drawn at random before each men’s home league game to enjoy a premium match experience in the prestigious Tony Currie Suite.

Midnite and Sheffield United will also collaborate to bring Blades fans closer to their club with a series of unique moments and unprecedented opportunities throughout the season.

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Midnite was the official betting partner of the 2025 World Snooker Championship, held at the Crucible in Sheffield earlier this year.

Jonathan Shaw, Vice President of Growth at Midnite, said: “It’s a privilege for Midnite to become principal partner of Sheffield United for the coming season. The club has a proud history and a strong connection with its supporters and we’re committed to helping make this a memorable season for Blades fans.

“This partnership continues our efforts to grow Midnite as a challenger brand in the UK market, as we look to build our presence and offer a genuine alternative to the established tier-one operators. We’re looking forward to working with the club and its supporters throughout the season.”

Paul Fielder Head of Commercial for Sheffield United Football Club said: “We’re pleased to welcome Midnite as our principal partner for the 2025-26 season. They’ve shown a clear commitment to working with the club and its supporters and we’ve been impressed by their thoughtful and collaborative approach.

“We look forward to developing the partnership over the season and providing Blades fans with some memorable moments along the way.”

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Midnite and Sheffield United’s partnership will operate in accordance with the Gambling Commission’s codes of practice.

Play’n GO, the world’s leading casino entertainment provider, has today announced that its market leading portfolio of games are now available with the Goldrush group brands in South Africa.

The news underlines the strength of Play’n GO’s position in the burgeoning African iGaming market and will see Goldrush’s players enjoy such global hits as Book of Dead, Fire Joker and Rise of Olympus 100.

Already known for its acclaimed content across the world, the new partnership that covers both the Goldrush and Gbets brand signals Play’n GO intent on being a major force on the African continent.

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The Goldrush Group is one of the more storied names in gaming in South Africa, with more than 20 years of heritage in the brand that now includes iGaming and a large retail presence.

James Baxandall, Head of Regional Sales Africa for Play’n GO, said: “The Goldrush Group have been a first-class operator for many years and I’m really excited to bring our game portfolio to their players. I have no doubt that globally recognised classics such as Book of Dead will perform exceptionally well with their player base. This is a partnership that I expect to grow for many years to come.”

Peter Amblianities, Head of Marketing at Goldrush Group, added: “Goldrush is excited to partner with yet another world class gaming provider in Play’n GO to bring our valued customers even more slots to enjoy on Goldrush.co.za. Epic new slots titles to Feel the Rush on include Honey Rush, Rise of Olympus, Perfect Gems and much, much more! We look forward to exceptional growth with Play’n GO.”

Slot and live casino specialist expands European footprint via Light & Wonder integration

Stakelogic has strengthened its footprint in Denmark through a new partnership with leading operator Spillehallen.dk. Facilitated via the Light & Wonder aggregation platform, the deal will see Stakelogic’s full portfolio of slot and live casino content made available to Danish players.

The partnership comes after the studio secured a B2B license from the Danish Gambling Authority in late 2024, reinforcing its commitment to delivering high-quality, compliant content to players in regulated markets.

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Spillehallen.dk players will now be able to access a wide range of Stakelogic’s most popular titles, including recent hits like Fire and Gold ClusterBreaker and Candy Links Bonanza 2, as well as exciting upcoming releases such as Wrath of Zeus ClusterBreaker and Turbo Duck. These games are celebrated for their cinematic visuals, distinctive mechanics, and fast-paced, engaging gameplay.

In addition to its slot portfolio, Stakelogic Live’s full suite of live casino games will also be made available. Broadcast from custom-built studios in Malta and The Netherlands using advanced streaming technology, the collection comprises modern takes on traditional games including Super Boost Blackjack VIP, Vegas Drops Roulette and Super Wheel Game Show.

Neil Tanti, Head of Sales at Stakelogic, said: “Partnering with Spillehallen.dk is another big step in strengthening our position in Denmark. They have a strong connection with local players, and we’re excited to see our most creative slots and premium live casino games go live with them. This is a market where we’re seeing real momentum, and Spillehallen.dk is the ideal partner to help us build on that.”

Jacob Frostholm, Casino Manager at Spillehallen.dk, added: “Stakelogic’s content has a reputation for driving real engagement, and that made them a natural fit for us. Their slots are bold, inventive, and visually impressive, while the live casino offering brings a level of polish and energy that’s hard to beat. We’re confident their games will quickly become favourites with our players.”