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Boomerang Digital confirm key business win at ICE and set out Tier 1 credentials

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Boomerang Digital’s dynamic start to the year continued at ICE where it announced a new partnership with London-based video virtuals and instant win games specialist Highlight Games Limited.

Following its December 2023 launch the streamlined entertainment brand created by Andrew Ludlow in partnership with the Finnish games developer Air Dice has purchased IHL Tech, announced a substantial long-term development and supply agreement with UK independent operator the Rudd Group and secured the partnership with Highlight Games.

Under the terms of the agreement Boomerang will use its market-leading technology stack and HG’s innovative game concept and extensive video archive portfolio to create a new ‘Lotto Goals’ numbers game and distribute it to a leading tier one UK retail operator in time for the UEFA Euro 2024 Championships this summer.  Distribution will thereafter extend to Highlight and Boomerang’s respective UK and international customers in the gaming, betting and lottery sectors.

Lotto Goals requires the player to pick six football shirt numbers from a pool of 22 options.  A series of goals from favourite players and teams featured in Highlight’s video archive then play out to reveal if the player’s chosen shirt numbers come in as winners.

Andrew Ludlow, co-founder and CEO Boomerang Digital, said: “We are thrilled to be working with the team at Highlight Games to facilitate the development and distribution of its exclusive content.  The exceptionally innovative concept which marries numbers games and real football footage is something our customers have been crying out for. Together, Highlight and Boomerang will grow their respective UK and international customer bases across the world in this mutually beneficial agreement.”

Steven Holmes, CEO, Highlight Games added: “I’m delighted to be working with Boomerang Digital to deliver our award-winning content to the entire retail network of a tier one UK retail operator ahead of the UEFA Euro championships this summer.  This partnership will enable our business to expand its distribution of content across the UK and internationally – it’s an exciting step in our growth as a video virtual sports and instant-win game supplier creating the cross over between lottery/numbers games and archive video footage.”

Reflecting on the brand’s participation in what was the last edition of ICE to be held in London prior to its January 2025 relocation to Barcelona Andrew Ludlow said: “To be at ICE as a part of the Air Dice stand has brought both businesses even closer together. The fusion of offline and online retail works exceptionally well, and ICE was the perfect platform to unite those two constituent parts.

“With a proven skill-set spanning compliance, membership, mobile, bulk SMS provision, handheld tablets, as well as bingo and numbers games Boomerang is  genuine one-stop shop delivering compelling customer engagement solutions for the international land-based gaming and entertainment sectors.”

“There is a strong international flavour to our product portfolio and  I believe that through our participation at ICE we have made a compelling case to be considered amongst Europe’s leading retail gaming and gambling entertainment solutions providers.”

BetConstruct AI

BetConstruct AI Set to Transform the African iGaming Frontier at SiGMA Africa 2026

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BetConstruct AI is proud to announce its participation in SiGMA Africa 2026, demonstrating its commitment to technological innovation and operator empowerment across the rapidly growing African iGaming market.

Visitors to Stand N 062 will experience BetConstruct AI’s full suite of AI-driven solutions, designed to optimize player engagement, automate operations, and deliver high-performance platforms tailored to Africa’s diverse regulatory and market requirements.

AI-Powered Platform Solutions

The showcase features BetConstruct AI’s industry-leading Sportsbook and Casino Platforms, engineered to handle high-volume traffic while maintaining stability and scalability for the continent’s expanding player base.

In addition to core betting infrastructure, BetConstruct AI provides tools for operator autonomy and efficiency:

  • CMS Pro – A centralized content management hub streamlining business operations.

  • SpringBuilder X – A mobile-first, SEO-driven drag-and-drop website builder with AI-assisted optimization for speed and simplicity.

  • BetChain AI – Revolutionary AI-assisted design for iGaming websites, enabling partners to build and manage digital identities quickly and efficiently.

BetConstruct AI Suite: Enhancing Operator Performance

  • CRM AI – Advanced behavioral analytics to boost player retention and loyalty.

  • Umbrella AI – Real-time risk management and automated player protection.

  • AI Game Recommendation System – Personalized content delivery to increase engagement across demographics.

  • Betting Mate – AI companion providing real-time stats and insights to enhance the player experience.

The Choice to Grow Program
Operators can participate in “The Choice to Grow”, a performance-based initiative offering a 51% invoice discount every third month for achieving a 16.67% GGR increase per quarter across products including Sportsbook, Virtual Sports, and partner brands such as PopOK Gaming and CreedRoomz. Premium service benefits are included.

Harmony Dinner: Networking & Collaboration
On March 4, BetConstruct AI will host the Harmony Dinner at Cabo Beach, Cape Town, an exclusive event fostering collaboration among industry leaders, operators, and visionaries to discuss the future of gaming and shared growth opportunities.

Visit Stand N 062
BetConstruct AI invites industry stakeholders, operators, and media to explore its AI-driven ecosystem, demonstrating how connected technology enables operational efficiency, innovation, and market leadership in Africa.

The post BetConstruct AI Set to Transform the African iGaming Frontier at SiGMA Africa 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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B2Tech

B2Tech to Present at SiGMA Africa 2026 in Cape Town, Showcasing Its Integrated Betting Ecosystem

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B2Tech will present at SiGMA Africa 2026, highlighting its omni-channel platform technology and continued growth across regulated African jurisdictions. The company’s participation underscores its focus on delivering a unified framework connecting core platform infrastructure, operator brands, marketing services, and embedded payments.

SiGMA Africa brings together iGaming and digital entertainment stakeholders, including licensed operators, affiliates, regulators, investors, and suppliers. With African regulation evolving rapidly, the summit will explore compliance, licensing, market entry strategies, and financial solutions.

Integrated Platform Solutions

B2Tech designs best-in-class sportsbook and casino platform technology, optimized for mobile-first deployment and regulated markets. The platform includes:

  • Localization features: multi-currency support and compliance aligned with market-by-market obligations

  • Operational tools: risk management, performance analytics, and regulatory adherence

  • Scalable infrastructure: supporting efficient and consistent operations across multiple jurisdictions

B2Tech powers numerous licensed sportsbook and iGaming operations across Africa, combining global technology standards with local operational expertise. The company enables operators to adapt to evolving regulations while maintaining scalable, high-performance systems.

YellowBet: Pan-African Sportsbook & iGaming Brand
Within the B2Tech ecosystem, YellowBet operates as a pan-African sportsbook and iGaming brand powered by B2Tech’s proprietary platform. Centralized control ensures performance, reporting, and regulatory compliance at a group level, while maintaining market-specific flexibility to provide tailored betting experiences. Learn more: yellowbet.com

Africa Bet Partners: Structured Affiliate Program
The Africa Bet Partners program supports affiliate acquisition across regulated African markets with defined commission models, reporting transparency, and localized promotional alignment. This enables affiliates to access regulated markets in a controlled and compliant manner. More info: africabetpartners.com

PayAlo: Embedded Payments Infrastructure
Integrated payments are delivered via PayAlo, embedded in B2Tech’s platform and compatible with API integrations for third-party platforms. PayAlo supports deposits and withdrawals across jurisdictions while ensuring compliance, synchronized reporting, and unified transaction monitoring.

SiGMA Africa 2026 Presence
At Booth 73, attendees can meet B2Tech’s leadership team to discuss platform architecture, market expansion, and ecosystem development, and learn how a centralized, integrated platform model supports regulatory compliance and sustainable operations.

About B2Tech
B2Tech is a technology provider specializing in sportsbook and casino platform solutions for regulated African markets. B2Tech empowers licensed operators with scalable, compliant technology, enabling growth across multiple markets under a single unified management system.

Contact
Norman Itumo Nthiwa
B2Tech Communications
[email protected]

The post B2Tech to Present at SiGMA Africa 2026 in Cape Town, Showcasing Its Integrated Betting Ecosystem appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Atlaslive

Atlaslive Shortlisted in Five Categories at GamingTECH CEE Awards 2026

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Atlaslive, a leading B2B iGaming platform provider, has been shortlisted in five categories at the GamingTECH CEE Awards 2026. The awards are part of the HIPTHER Prague Summit, scheduled for March 24–25, 2026, in Prague, Czech Republic.

The company has been nominated in the following categories:

  • Best Online Casino Provider in CEE

  • Online Casino Innovator of the Year (CEE)

  • Best iGaming Platform Provider (PAM) in CEE

  • Best Live Casino Provider in CEE

  • Best Sports Betting Provider in CEE

These nominations highlight Atlaslive’s presence across platform infrastructure, live casino solutions, sportsbook operations, and product development.

Anastasiia Poltavets, CMO at Atlaslive, said:

“This recognition across five categories reflects the breadth of our platform. We focus on building infrastructure that performs under scale, supports multi-vertical growth, and adapts to evolving regulatory standards. Being shortlisted in both casino and sportsbook categories confirms that our approach delivers measurable impact across the full iGaming ecosystem.”

The GamingTECH CEE Awards spotlight innovation, operational performance, and leadership within the Central and Eastern European gaming and technology sector, recognizing companies contributing to platform development and service quality across regulated markets. Online voting is now open, and industry peers can cast their vote via the official GamingTECH CEE Awards page. Winners will be revealed during the awards ceremony at the HIPTHER Prague Summit in March.

Atlaslive continues to develop scalable, performance-focused iGaming infrastructure for operators across regulated markets.

About Atlaslive
Atlaslive is an iGaming platform provider delivering a dynamic platform for live operations and regulated growth. Casino, Sportsbook, and unified All-in-One solutions are available via White Label, Turnkey, and API integration models, enabling operators to launch faster, scale confidently, and retain full control over their business and growth strategy.

The post Atlaslive Shortlisted in Five Categories at GamingTECH CEE Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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