Latest News
Boomerang Digital confirm key business win at ICE and set out Tier 1 credentials
Boomerang Digital’s dynamic start to the year continued at ICE where it announced a new partnership with London-based video virtuals and instant win games specialist Highlight Games Limited.
Following its December 2023 launch the streamlined entertainment brand created by Andrew Ludlow in partnership with the Finnish games developer Air Dice has purchased IHL Tech, announced a substantial long-term development and supply agreement with UK independent operator the Rudd Group and secured the partnership with Highlight Games.
Under the terms of the agreement Boomerang will use its market-leading technology stack and HG’s innovative game concept and extensive video archive portfolio to create a new ‘Lotto Goals’ numbers game and distribute it to a leading tier one UK retail operator in time for the UEFA Euro 2024 Championships this summer. Distribution will thereafter extend to Highlight and Boomerang’s respective UK and international customers in the gaming, betting and lottery sectors.
Lotto Goals requires the player to pick six football shirt numbers from a pool of 22 options. A series of goals from favourite players and teams featured in Highlight’s video archive then play out to reveal if the player’s chosen shirt numbers come in as winners.
Andrew Ludlow, co-founder and CEO Boomerang Digital, said: “We are thrilled to be working with the team at Highlight Games to facilitate the development and distribution of its exclusive content. The exceptionally innovative concept which marries numbers games and real football footage is something our customers have been crying out for. Together, Highlight and Boomerang will grow their respective UK and international customer bases across the world in this mutually beneficial agreement.”
Steven Holmes, CEO, Highlight Games added: “I’m delighted to be working with Boomerang Digital to deliver our award-winning content to the entire retail network of a tier one UK retail operator ahead of the UEFA Euro championships this summer. This partnership will enable our business to expand its distribution of content across the UK and internationally – it’s an exciting step in our growth as a video virtual sports and instant-win game supplier creating the cross over between lottery/numbers games and archive video footage.”
Reflecting on the brand’s participation in what was the last edition of ICE to be held in London prior to its January 2025 relocation to Barcelona Andrew Ludlow said: “To be at ICE as a part of the Air Dice stand has brought both businesses even closer together. The fusion of offline and online retail works exceptionally well, and ICE was the perfect platform to unite those two constituent parts.
“With a proven skill-set spanning compliance, membership, mobile, bulk SMS provision, handheld tablets, as well as bingo and numbers games Boomerang is genuine one-stop shop delivering compelling customer engagement solutions for the international land-based gaming and entertainment sectors.”
“There is a strong international flavour to our product portfolio and I believe that through our participation at ICE we have made a compelling case to be considered amongst Europe’s leading retail gaming and gambling entertainment solutions providers.”
Conferences
ProgressPlay Celebrates Major Success at ICE Barcelona 2026 and Prepares to Expand Worldwide
ProgressPlay, a prominent iGaming platform provider, today looked back on a transformative and highly successful presence at ICE Barcelona 2026, where its recently launched Dual-Engine Strategy struck a strong chord with operators and industry leaders. The occasion acted as an active confirmation of the company’s targeted vision, creating notable partnership momentum and paving the way for rapid international expansion in the coming year.
The company’s strategic focus on its Standalone and dedicated Sweepstakes solutions was central to discussions at its booth, indicating a distinct market need for more sophisticated and bold partner opportunities.
ProgressPlay indicated a remarkable number of high-caliber meetings with well-known brands and driven newcomers, all in search of strategic resources to develop, possess, and grow their gaming enterprises effectively.
“The response at ICE was phenomenal and precisely aligned with our thesis,” said Itai Lowenstein, CEO of ProgressPlay. “The industry is actively seeking more than a one-size-fits-all solution. Operators are strategists, and they came to us looking for the right engine for their specific ambition.”
Lowenstein continued: “Whether it was the profound control of the Standalone model for building a legacy asset or the agile, acquisition-focused power of our Sweepstakes framework, we demonstrated that ProgressPlay is the versatile partner for this new era. The conversations have moved from ‘what can you do’ to ‘how do we build our future together’.”
Operators expressed strong appreciation for the Standalone solution’s potential for genuine commercial autonomy, allowing full ownership of the player relationship from start to finish, while utilizing ProgressPlay’s powerful technology framework. At the same time, the Sweepstakes category was acknowledged as a brilliant way to access high-growth, engagement-driven markets, especially in areas where combining entertainment with gaming elements is essential.
“ICE 2026 was a defining moment for our partner-centric narrative,” stated Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay. “We engaged with visionary leaders who saw our Sweepstakes solution not as a niche product, but as a strategic funnel for community building and market entry.”
Nahhas explained: “Equally, the Standalone model attracted partners with deep brand equity looking for a technology ally, not just a supplier. The energy confirmed we are providing the essential toolkit for the next wave of iGaming innovation.”
After the achievement in Barcelona, ProgressPlay is now strongly dedicated to transforming this momentum into enduring partnerships. The company reiterates that its robust, adaptable platform is accessible to operators in every market, as long as the operator secures the required local license.
This concept of empowered collaboration allows brands to utilize ProgressPlay’s acclaimed casino and sportsbook offerings, managed services, and unique technology to enter their selected markets effectively and in compliance.
The team is currently getting ready for the upcoming series of significant industry events where they will further promote discussions on growing strategic partnerships.
“The journey continues from here,” concluded Lowenstein. “ICE was the launchpad. Now, we enter a phase of execution and collaboration with the partners who joined our vision in Barcelona. Our platform is ready, our strategy is proven, and our commitment is to be the growth engine for every licensed operator, anywhere in the world, who shares our ambition for excellence.”
The post ProgressPlay Celebrates Major Success at ICE Barcelona 2026 and Prepares to Expand Worldwide appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Ebaka Games
Ebaka Games secures first aggregator partner with Hub88 deal
Ebaka Games has taken a major step in its growth journey by securing its first aggregator partnership with Hub88, officially ending its period of exclusivity with menace.com and opening up to new commercial opportunities.
The new agreement will see Hub88’s network of operators among the first to access Ebaka Games’ distinctive portfolio, known for its original mechanics and bold approach to instant-play gaming.
Through seamless integration via the Hub88 API, partner operators can quickly onboard Ebaka’s full suite of instant games. The portfolio is designed to stand out, featuring dynamic gameplay, striking visuals, proprietary Ebaka game modes, high-volatility mechanics, and generous multipliers. The studio’s focus is firmly on delivering instant entertainment and driving strong player engagement.
Commenting on the partnership, Ebaka Games CEO Vitalii Zalievskyi said:
“It is time to bring Ebaka Games’ genuinely thrilling content to players around the world, and partnering with Hub88 is an important step as we scale our operations. We’re excited that operators can now integrate our games so easily, and we look forward to building a strong, long-term partnership with Hub88 as we expand globally.”
The Hub88 deal marks the first phase of Ebaka Games’ wider distribution strategy. The studio has confirmed that additional partnerships are already in the pipeline, with its content set to roll out across major operators and leading aggregators in the near future.
The post Ebaka Games secures first aggregator partner with Hub88 deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
QTech Games Partners with PEA Gaming to Roll Out More Premium Weightless Games
QTech Games, the top game distributor in all emerging markets, has sustained the momentum in its 2026 pipeline, attributed to its recent agreement with the up-and-coming supplier of weightless games, PEA Gaming.
Lighter than light, this weightless category features games that are under 1% the size of conventional light games. Importantly, PEA Gaming provides the sole games that are entirely compatible on various devices, ranging from basic feature phones to advanced smartphones.
Incorporating offerings from the most imaginative and cutting-edge “weightless games” supplier further enhances QTech Games’ expanding platform, which brings the broadest selection of online games to new markets, featuring both renowned brands and the industry’s most thrilling emerging developers.
The games offered to its partners include well-known favorites and new titles, such as Penalty, Roulette, Hilo, Tusks & Tails, and Target, all of which are supported by robust mathematical modeling and easy, recognizable gameplay.
Participants in developing markets frequently face technological obstacles to participation, including limitations in handset quality, limited access to high-speed networks, or elevated data expenses. Consequently, PEA Gaming’s games are tailored for this particular segment, aiming to address these challenges while maintaining a high-quality product. The agreement further expands PEA Gaming’s global presence, opening up previously inaccessible regions from Africa to Latin America for varied development.
Philip Doftvik, QTech Games’ CEO, said: “PEA Gaming is injecting a prized weightless specialism into the sector, particularly in emerging markets where network connectivity can encounter serious challenges. We’re integrating more and more “weightless” games for markets like Africa to overcome those ongoing data/network obstacles without sacrificing the delivery of high-quality product.
“PEA Gaming’s keystone is developing easily intelligible and engaging games for all – prioritizing performance wherever you set your scene on the map. These games are indicative of our strategy to bring more agile entertainment options to the QTech Games platform for our partners worldwide.”
Permi Jhooti, CEO of PEA Gaming, added: “We’ve created a new space of weightless games that finally provide an immersive gaming experience to all users, regardless of device and bandwidth limitations. Partnering with QTech represents a fantastic opportunity to strengthen our product distribution across emerging territories and deliver our great games to a range of top-tier partners.
“That’s why we design every game with emerging market players in mind: those facing real-world challenges like basic handsets, slow networks, and expensive data. Our games are purpose-built for this audience, tackling these limitations head-on while still delivering a high-quality, seamless experience. Our approach is simple: create fun, rewarding games without the excess — and it works. By stripping out all the fluff, our games are a mind-blowing 2,000 times smaller than many so-called “light” games, making costly data usage a thing of the past.
“Above all, this collaboration marks a significant step forward for PEA Gaming’s growth strategy in untapped territories like Africa and Latin America where our games will doubtless prove popular since they work everywhere, even in regions where low-end devices and limited network speed are prevalent.”
The post QTech Games Partners with PEA Gaming to Roll Out More Premium Weightless Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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