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Boomerang Digital confirm key business win at ICE and set out Tier 1 credentials
Boomerang Digital’s dynamic start to the year continued at ICE where it announced a new partnership with London-based video virtuals and instant win games specialist Highlight Games Limited.
Following its December 2023 launch the streamlined entertainment brand created by Andrew Ludlow in partnership with the Finnish games developer Air Dice has purchased IHL Tech, announced a substantial long-term development and supply agreement with UK independent operator the Rudd Group and secured the partnership with Highlight Games.
Under the terms of the agreement Boomerang will use its market-leading technology stack and HG’s innovative game concept and extensive video archive portfolio to create a new ‘Lotto Goals’ numbers game and distribute it to a leading tier one UK retail operator in time for the UEFA Euro 2024 Championships this summer. Distribution will thereafter extend to Highlight and Boomerang’s respective UK and international customers in the gaming, betting and lottery sectors.
Lotto Goals requires the player to pick six football shirt numbers from a pool of 22 options. A series of goals from favourite players and teams featured in Highlight’s video archive then play out to reveal if the player’s chosen shirt numbers come in as winners.
Andrew Ludlow, co-founder and CEO Boomerang Digital, said: “We are thrilled to be working with the team at Highlight Games to facilitate the development and distribution of its exclusive content. The exceptionally innovative concept which marries numbers games and real football footage is something our customers have been crying out for. Together, Highlight and Boomerang will grow their respective UK and international customer bases across the world in this mutually beneficial agreement.”
Steven Holmes, CEO, Highlight Games added: “I’m delighted to be working with Boomerang Digital to deliver our award-winning content to the entire retail network of a tier one UK retail operator ahead of the UEFA Euro championships this summer. This partnership will enable our business to expand its distribution of content across the UK and internationally – it’s an exciting step in our growth as a video virtual sports and instant-win game supplier creating the cross over between lottery/numbers games and archive video footage.”
Reflecting on the brand’s participation in what was the last edition of ICE to be held in London prior to its January 2025 relocation to Barcelona Andrew Ludlow said: “To be at ICE as a part of the Air Dice stand has brought both businesses even closer together. The fusion of offline and online retail works exceptionally well, and ICE was the perfect platform to unite those two constituent parts.
“With a proven skill-set spanning compliance, membership, mobile, bulk SMS provision, handheld tablets, as well as bingo and numbers games Boomerang is genuine one-stop shop delivering compelling customer engagement solutions for the international land-based gaming and entertainment sectors.”
“There is a strong international flavour to our product portfolio and I believe that through our participation at ICE we have made a compelling case to be considered amongst Europe’s leading retail gaming and gambling entertainment solutions providers.”
Digicode, a strategic partner to operators navigating scale and complexity in the digital gaming sector, is attending ICE Barcelona 2026 – the global iGaming and betting industry’s flagship event taking place from January 19–21, 2026, at Fira Barcelona Gran Via.
Barcelona marks the beginning of ICE’s 2026 chapter and is already a hub where pivotal next-step decisions are being made on ownership structures, production efficiency, and operating models built for sustainable growth. Digicode will present its product portfolio, developed to support operators at various stages of growth. The company’s solutions are designed to enhance operational efficiency, optimize production processes, and enable greater control over product development and ownership as organisational and technical complexity increases.
“ICE Barcelona presents an ideal platform to speak directly with operators about the hard questions shaping their next stage of growth. Our focus is on addressing real operational constraints and outlining realistic, scalable paths forward. We look forward to demonstrating how Digicode’s products and operating approaches support these objectives,“ said Alex Karichensky, CEO Europe at Digicode.
Digicode’s presence at ICE Barcelona 2026 will feature thought leadership and strategic engagement across the three-day programme. Attendees are encouraged to connect with the team to explore solutions tailored to high-growth environments.
Digicode Leadership Attending ICE Barcelona 2026:
- Alex Karichensky, CEO Europe
- Ihor Sheiko, Executive General Manager
- Igor Zhalii, Senior Product Manager & Game Producer
- Meir Shachar, Senior iGaming & Sports Betting Advisor
The post Digicode to Showcase Products Supporting iGaming Scale at ICE Barcelona 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
RPM, the specialist in retail and online betting and gaming, has announced that it has bolstered its digital markets capabilities with the appointment of Steve Whyman as Director of Web3 & Crypto.
Whyman joins RPM with a mandate to shape the credible adoption of blockchain technology within the global gaming industry, and will assist partners with a unique, high-level consultancy service that helps deliver faster routes to market using decentralised offerings and tokens.
This appointment internalises Steve Whyman’s institutional pedigree, having spent 25 years in senior trading and leadership roles with industry giants including Amundi, Aviva, and BlackRock, while he most recently served as Head of Debt Capital Markets at Fidelity International where he oversaw the $90bn fixed income primary markets portfolio and led the tokenisation of the firm’s money market fund.
With the added, potent combination of Web3 experience as founder and CEO at Fulminata Solutions, a digital capital markets boutique working with Layer-1 blockchains and prominent stablecoins, Whyman is well-positioned to translate digital finance innovations into practical gaming applications for RPM partners.
During his time at Fulminata Solutions, Whyman has established himself as a thought leader in the Web3 space with specific expertise in the Solana ecosystem. He currently serves as a Strategic Advisor to KEEL.FI, the largest allocator on Solana, and his new role will see this knowhow utilised to provide the gaming sector with a more seamless path to new business models, improved transparency, and new sustainable growth opportunities.
Richard Thorp, Founder at RPM, said: “Appointing Steve is a landmark moment for us as we take a major step forward in delivering on Web3’s promise. His background is exceptional. Blending the rigour of institutional finance and a first-rate, hands-on understanding of decentralised markets, we’re hugely confident that our partners will be able to reap the benefits of his expertise in bridging to new product and market opportunities in the space.”
Steve Whyman, RPM’s new Director of Web3 and Crypto, added: “I’m thrilled to join RPM at a pivotal time as the gaming industry moves beyond speculative Web3 trends towards implementing genuine utility. My focus will be on delivering major new value opportunities to clients in digital finance through consulting on various product improvements, such as instant settlement opportunities, smoother payment rails or executing on innovative, tokenised growth models.
“By fostering partnerships between RPM, our clients, and the leading, high-performance Layer-1 blockchains, we have a massive opportunity to build igaming-led systems that improve transparency, operational efficiency, and, critically, improve the bottom line, and working alongside Rich and the team, we’re in a strong position to genuinely lead Web3 gaming innovation from the front.”
The post RPM APPOINTS WEB3 EXPERT STEVE WHYMAN TO LEAD ON BLOCKCHAIN STRATEGY appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Zenith, a leading B2B ecosystem enabler, has completed a new integration between its award-winning OneAPI and SPRIBE’s Broadway Platform.
The integration enables SPRIBE’s Broadway Platform partners to access a curated selection of providers through a single OneAPI connection, including titles from Zenith’s proprietary ALIZE Studio alongside Zenith’s portfolio of leading slot studios including PG Soft, Pragmatic Play and MarbleX.
As SPRIBE’s proprietary B2B platform, Broadway Platform manages a portfolio of more than 30 online brands and provides full-service technology and content distribution to operators worldwide, alongside an extensive sportsbook and esports offering. With the OneAPI integration, those operators will now gain access to a wider range of content delivered via Zenith’s ecosystem.
This latest partnership significantly expands the distribution footprint for Zenith’s content portfolio, providing Broadway Platform operators with streamlined access to a diverse mix of high-performing slots and locally optimised content.
As part of the agreement, Broadway Platform customers will gain access to titles from Zenith’s in-house ALIZE Studio, which was recently awarded Best Localised Game Content at the SiGMA South Asia Awards. The studio’s narrative-led, market-specific games will now be available to a broader network of operators through Broadway’s Platform.
The deal represents another important step for Zenith in scaling its aggregation ecosystem across emerging markets worldwide.
Vitaliy Smoliarenko, Business Development Manager at Zenith, said: “Integrating our OneAPI with Broadway Platform opens up a significant new distribution route for both our proprietary and partner studios.
“As one of the fast-growing platforms from the world’s biggest Crash Game provider, Broadway Platform allows us to place high-performing, localised content to more operators through a single connection, marking another strong step forward for our aggregation strategy.”
Giorgi Samkharadze, Head at Broadway Platform added: “Zenith’s OneAPI gives us access to a proven aggregation ecosystem built around performance, flexibility and localisation. Adding titles from top-performing providers through a single integration strengthens our content offering and delivers clear commercial value for our operator partners.”
The post Zenith integrates OneAPI with SPRIBE’s Broadway Platform to expand content reach appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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