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Boomerang Digital confirm key business win at ICE and set out Tier 1 credentials

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Boomerang Digital’s dynamic start to the year continued at ICE where it announced a new partnership with London-based video virtuals and instant win games specialist Highlight Games Limited.

Following its December 2023 launch the streamlined entertainment brand created by Andrew Ludlow in partnership with the Finnish games developer Air Dice has purchased IHL Tech, announced a substantial long-term development and supply agreement with UK independent operator the Rudd Group and secured the partnership with Highlight Games.

Under the terms of the agreement Boomerang will use its market-leading technology stack and HG’s innovative game concept and extensive video archive portfolio to create a new ‘Lotto Goals’ numbers game and distribute it to a leading tier one UK retail operator in time for the UEFA Euro 2024 Championships this summer.  Distribution will thereafter extend to Highlight and Boomerang’s respective UK and international customers in the gaming, betting and lottery sectors.

Lotto Goals requires the player to pick six football shirt numbers from a pool of 22 options.  A series of goals from favourite players and teams featured in Highlight’s video archive then play out to reveal if the player’s chosen shirt numbers come in as winners.

Andrew Ludlow, co-founder and CEO Boomerang Digital, said: “We are thrilled to be working with the team at Highlight Games to facilitate the development and distribution of its exclusive content.  The exceptionally innovative concept which marries numbers games and real football footage is something our customers have been crying out for. Together, Highlight and Boomerang will grow their respective UK and international customer bases across the world in this mutually beneficial agreement.”

Steven Holmes, CEO, Highlight Games added: “I’m delighted to be working with Boomerang Digital to deliver our award-winning content to the entire retail network of a tier one UK retail operator ahead of the UEFA Euro championships this summer.  This partnership will enable our business to expand its distribution of content across the UK and internationally – it’s an exciting step in our growth as a video virtual sports and instant-win game supplier creating the cross over between lottery/numbers games and archive video footage.”

Reflecting on the brand’s participation in what was the last edition of ICE to be held in London prior to its January 2025 relocation to Barcelona Andrew Ludlow said: “To be at ICE as a part of the Air Dice stand has brought both businesses even closer together. The fusion of offline and online retail works exceptionally well, and ICE was the perfect platform to unite those two constituent parts.

“With a proven skill-set spanning compliance, membership, mobile, bulk SMS provision, handheld tablets, as well as bingo and numbers games Boomerang is  genuine one-stop shop delivering compelling customer engagement solutions for the international land-based gaming and entertainment sectors.”

“There is a strong international flavour to our product portfolio and  I believe that through our participation at ICE we have made a compelling case to be considered amongst Europe’s leading retail gaming and gambling entertainment solutions providers.”

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Vegangster Partners with Citron to Power Crypto Payments and Analytics

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Vegangster and Citron have partnered to power the crypto payments and analytics layer of Vegangster’s crypto casino solution.

Citron brings deep credibility to the partnership, having processed billions in crypto transactions for 100+ clients across 50+ countries.

Citron Processing, an AI-powered crypto payment solution, lets operators take deposits and pay out winnings on-chain in an instant, with every transaction screened through Chainalysis and incoming funds converted to stablecoins to keep things clean and free of volatility, all at sub-1% fees.

Citron Analytics, the first AI analytics for on-chain client and market intelligence, gives operators full visibility into their players, competitors, and market beyond what any platform data can show.

Powered by Citron AI, it reads live blockchain data to deliver client profiling, real-time alerts when players deposit, win, or start playing elsewhere, graph-based fraud detection, and competitive intelligence, including rival casinos’ volumes and market share, all through a live dashboard and conversational AI interface.

“For the first time, our operators can see how players spend across other casinos, not just their own platform. We are already integrating this information into platform PAM, automation tools, allowing customer support, VIP teams to react in real time to changes and increase retention rates.”

Michael Oziransky

Chief Product Officer at Vegangster

“On-chain data reveals knowledge and opportunities iGaming operators never had before. Citron’s partnership with Vegangster brings one of the most efficient iGaming platforms together with the industry’s powerful crypto intelligence tool – everything operators need for success”.

Artsemi Karpovich

Head of Sales at Citron

Together, the two products give operators using the Vegangster Crypto Casino solution both the payment infrastructure and the intelligence layer to acquire smarter, retain longer, and operate with full visibility into their market.

About Citron

Citron is an AI-powered crypto processing and analytics platform. Citron Analytics, the first AI analytics for on-chain client and market intelligence, reads live blockchain data to help businesses understand client behaviour, detect fraud, analyse competitors, and make real-time data-driven decisions.

Citron Processing delivers an intelligent crypto payment infrastructure with 12+ cryptocurrencies, sub-1% fees, and Chainalysis integration. Citron is dedicated to making blockchain and its data accessible and actionable for every business in the crypto economy.

About Vegangster

Vegangster provides a full iGaming platform built for speed, scale, and operator control. Its turnkey, white-label, and sweepstakes solutions bring casino and sportsbook content, payments, CRM, compliance, and social features together into a single mobile-first system. With Vegangster, operators can launch quickly and grow with confidence.

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Romans Kozlovskis

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SEOBROTHERS’ Aleksandra Drigo flags higher barriers for affiliates in regulated Alberta

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SEOBROTHERS Chief of Business Development Aleksandra Drigo says Alberta’s move toward a regulated online gambling market is likely to raise the cost and complexity of affiliate acquisition, reshaping competition for SEO-led publishers. Drigo shared the view in an exclusive interview with SiGMA News focused on Canada’s affiliate landscape.

Drigo said regulation can bring more transparency, but also higher compliance demands and tougher economics for smaller players. “Many affiliates, especially independent SEO players, may decide not to enter fully regulated markets and instead focus on regions with more predictable economics and lower regulatory pressure,” she said.

She added that regulated markets typically advantage well-funded affiliate groups with the ability to invest in legal and compliance support and tracking infrastructure. “Regulated markets tend to favour larger players. Big affiliate companies have the resources for legal support, compliance teams, advanced tracking infrastructure, and long-term investment without expecting fast ROI.”

On partner selection, Drigo said affiliates are increasingly weighing operators on operational quality and regulatory readiness, not just commercial terms. “We pay close attention to how consistent an operator is in terms of reporting, responsible gaming policies, speed of communication, and local regulations compliance. Reputation risks affect both sides. If an operator lacks transparency or fails to follow compliance standards, it directly impacts the affiliate business as well.”

Drigo also pointed to communication and access to performance data as major friction points in operator-affiliate relationships. “Financial disagreements can usually be resolved quickly if there is trust and clear communication between both sides. Whereas, when affiliates do not receive timely information, face unclear reporting, or get no explanation for performance changes, tensions escalate very quickly. In regulated markets, communication and transparency become just as important as the financial terms themselves.”

Looking ahead, Drigo said affiliates targeting regulated North American markets will need stronger localisation, trusted brands and more diversified traffic strategies as search behaviour changes. “With AI and online search ecosystem changes already transforming the SEO landscape, affiliates need to become much more flexible and technology-driven than before. And compliance-friendly SEO strategies and diversification beyond traditional search traffic are becoming increasingly important.”

The post SEOBROTHERS’ Aleksandra Drigo flags higher barriers for affiliates in regulated Alberta appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Sparta Prague extends Betano principal partnership through 2029

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AC Sparta Praha has extended its principal partnership with Betano through 30 June 2029. Betano, Kaizen Gaming’s online betting and gaming brand, has held principal partner status since 2023 and will continue to feature on the shirts of Sparta’s men’s A-team, B-team and first women’s team.

Tomáš Křivda, CEO of AC Sparta Praha, said: “The three-year partnership with Betano has brought benefits to both sides, and I am very glad that it will continue. Sparta is a brand with weight and reach in Czech sport, and the partnership reflects that. Together we are setting the standard in Czech sport for what such a relationship should look like. It does not stop at a logo on the shirts. Together we have prepared a range of activations for fans, offered them attractive competitions and experiences, and opened up topics beyond the pitch as well, such as stadium accessibility. All with a clear focus on the fan. It works because we are pursuing the same goal. Extending it for another three seasons is therefore a logical step, and I believe we will build well on the work we have started”.

The clubs said the renewal follows joint activations including the “Million Kick” halftime competition, which has awarded two prizes of one million CZK over the first three seasons of the partnership. The companies also pointed to international-facing collaborations involving first-team players and representatives of Aston Villa F.C. and Club de Regatas do Flamengo.

Julio Iglesias Hernando, Chief Commercial Officer at Kaizen Gaming, said: “We are truly delighted to extend our partnership with AC Sparta Praha until 2029. Over the past three years, we have built a profound relationship founded on mutual trust and a shared pursuit of excellence. This renewal reinforces our commitment to Czech sport and its fans, aligning perfectly with our global strategy of partnering with elite sporting institutions that represent the very best the international stage has to offer. At the same time, we remain dedicated to shaping a safe, reliable and responsible gaming environment for everyone”.

Sparta and Betano said upcoming seasons will include an “enhanced Betano Million Kick” and additional fan formats, while the Betano Game prediction contest, draws for places in the Betano Zone, match streams and other benefits will continue. The partners also highlighted ongoing CSR work focused on stadium accessibility and inclusivity at the epet Arena, including audio navigation beacons, expanded wheelchair platforms, stadium tours for fans with visual or hearing impairments and audio-descriptive commentary, as part of Sparta’s stated aim to become “only the second football club in the world to receive the Access Champions certification.”

The post Sparta Prague extends Betano principal partnership through 2029 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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