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Boomerang Digital confirm key business win at ICE and set out Tier 1 credentials
Boomerang Digital’s dynamic start to the year continued at ICE where it announced a new partnership with London-based video virtuals and instant win games specialist Highlight Games Limited.
Following its December 2023 launch the streamlined entertainment brand created by Andrew Ludlow in partnership with the Finnish games developer Air Dice has purchased IHL Tech, announced a substantial long-term development and supply agreement with UK independent operator the Rudd Group and secured the partnership with Highlight Games.
Under the terms of the agreement Boomerang will use its market-leading technology stack and HG’s innovative game concept and extensive video archive portfolio to create a new ‘Lotto Goals’ numbers game and distribute it to a leading tier one UK retail operator in time for the UEFA Euro 2024 Championships this summer. Distribution will thereafter extend to Highlight and Boomerang’s respective UK and international customers in the gaming, betting and lottery sectors.
Lotto Goals requires the player to pick six football shirt numbers from a pool of 22 options. A series of goals from favourite players and teams featured in Highlight’s video archive then play out to reveal if the player’s chosen shirt numbers come in as winners.
Andrew Ludlow, co-founder and CEO Boomerang Digital, said: “We are thrilled to be working with the team at Highlight Games to facilitate the development and distribution of its exclusive content. The exceptionally innovative concept which marries numbers games and real football footage is something our customers have been crying out for. Together, Highlight and Boomerang will grow their respective UK and international customer bases across the world in this mutually beneficial agreement.”
Steven Holmes, CEO, Highlight Games added: “I’m delighted to be working with Boomerang Digital to deliver our award-winning content to the entire retail network of a tier one UK retail operator ahead of the UEFA Euro championships this summer. This partnership will enable our business to expand its distribution of content across the UK and internationally – it’s an exciting step in our growth as a video virtual sports and instant-win game supplier creating the cross over between lottery/numbers games and archive video footage.”
Reflecting on the brand’s participation in what was the last edition of ICE to be held in London prior to its January 2025 relocation to Barcelona Andrew Ludlow said: “To be at ICE as a part of the Air Dice stand has brought both businesses even closer together. The fusion of offline and online retail works exceptionally well, and ICE was the perfect platform to unite those two constituent parts.
“With a proven skill-set spanning compliance, membership, mobile, bulk SMS provision, handheld tablets, as well as bingo and numbers games Boomerang is genuine one-stop shop delivering compelling customer engagement solutions for the international land-based gaming and entertainment sectors.”
“There is a strong international flavour to our product portfolio and I believe that through our participation at ICE we have made a compelling case to be considered amongst Europe’s leading retail gaming and gambling entertainment solutions providers.”
Online festival spans 461 tournaments and includes three Main Events on May 24 plus a $500,000 GTD Sunday Storm PKO final on May 10.
PokerStars will run an online Anniversary Series with more than $50m in guarantees from May 10 to June 3, 2026, the operator said on April 27. The schedule includes 461 tournaments and is positioned to mark PokerStars’ 25th anniversary, alongside the 15-year milestone for Sunday Storm.
The festival’s buy-ins range from $5.50 to $15,000, with qualifiers starting at $0.55, according to the company. PokerStars said it will also distribute more than $650,000 in Anniversary Series Lucky Dip tickets during the series.
PokerStars is headlining the series with three Main Events on May 24:
- a $109 tournament with a $1.5m guarantee,
- a $1,050 Main Event with a $2.5m guarantee,
- and a $5,200 Main Event with a $2m guarantee.
Weekly Sunday events include Sunday Million, Sunday High Rollers, and Mystery Bounty specials, with Second Chance Main Events (PKO) scheduled for May 31.
The operator is also running a Sunday Storm 15th anniversary Progressive Knockout tournament with a $500,000 guarantee for an $11 buy-in. Phase 1 events are underway, with Phase 2 set for May 10.
“We’re proud to celebrate 25 years of PokerStars bringing big money poker tournaments safely to players around the world,” said Steve Clarricoats, Associate Director of Online Scheduling. “Putting $50 million up in guarantees shows our focus remains on bringing the best of PokerStars to more players in a variety of tournaments.”
More relevant data as follows:
- PokerStars: https://www.pokerstars.com/ Official operator site for tournament schedule and eligibility by market.
- PokerStars Blog: https://www.pokerstars.com/poker/news/ Company’s news hub where the full Anniversary Series details and formats are typically published.
- PokerStars Power Path: https://www.pokerstars.com/poker/promotions/power-path/ Source for information on the $0.50+ qualification routes referenced in the announcement.
The post PokerStars sets $50m+ guaranteed Anniversary Series for May 10–June 3 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The supplier is nominated for Game Aggregator of the Year and Employer of the Year ahead of SBC Summit Malta on April 29.
Alea has been named a finalist in two categories at the upcoming SBC Awards Europe: Game Aggregator of the Year and Employer of the Year. The company announced the nominations on April 28 from Barcelona.
Founder Alexandre Tomic said the double shortlisting reflects a link between product delivery and company culture. “If people don’t care about what they’re building, it shows immediately. In the product, in the details, everywhere. Reliability can’t be bolted on later, it’s a consequence of that care.”
“We’ve spent years building a team that takes ownership and holds a certain standard. Seeing both nominations together just tells me we’re doing something right.” Tomic added.
The news comes ahead of SBC Summit Malta, where Alea said Tomic and COO Ramon Glieneke will take part in conference sessions on April 29. Tomic is scheduled to appear on “Casino vs Sports: Can Gamification Truly Cross Over?” while Glieneke is due to join “The COO Horizon: Challenges and Opportunities in 2026/27.”
Alea said its wider team will be onsite throughout the summit at Booth D22.
More relevand data as follows:
- SBC Awards: https://sbcevents.com/sbc-awards/ Primary source for the awards programme, categories and shortlisted companies.
- SBC Summit Malta: https://sbcevents.com/sbc-summit-malta/ Event page for agenda context and verification of sessions and timing.
- Alea: https://alea.com/ Company website for background on the supplier and its product offering.
The post Alea shortlisted for two SBC Awards Europe categories appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bumper $6m guaranteed Main Events headline month-long online festival; as PokerStars turns 25 and Sunday Storm reaches 15 year milestone
PokerStars is marking 25 years at the heart of the game with an Anniversary Series guaranteeing over $50 million. Running from May 10 to June 3, the series celebrates a quarter century of leading the online poker revolution and kicks off with Phase 2 of the Sunday Storm as part of its 15th anniversary.
The Anniversary Series has been built with buy-in levels aimed at all players, with qualifiers starting at $0.55 and buy-ins moving all the way up to a high-rolling $15,000. A 461-tournament schedule will provide the big fields, big moments, and big prizepools that have defined PokerStars.
Players will also get the chance to take their share of over $650,000 of Anniversary Series Lucky Dip tickets that are going to be given away. In addition, Anniversary Series leaderboards will run from May 10 to June 3, featuring $100,000 in cash prizes across weekly Low, Medium, and High tiers, alongside the overall Player of the Series Leaderboard.
$50M SERIES, BUILT FOR EVERY PLAYER
The Anniversary Series delivers a full spectrum of buy-ins, from $5.50 to $15,000, as well as must-play flagship events that are expected to attract big fields:
- Three-tiered Main Events on May 24:
- $109 Main Event: $1.5M GTD
- $1,050 Main Event: $2.5M GTD
- $5,200 Main Event: $2M GTD
- Weekly Sunday highlights, including:
- Sunday Million
- Sunday High Rollers
- Mystery Bounty specials
- Second Chance Main Events (PKO) on May 31, giving players another shot at major prizes
The full tournament schedule, which includes various formats and structures, can be seen at: pokerstars.ro/poker/learn/news/anniversary-series/
CELEBRATING 25 YEARS OF POKERSTARS
The Anniversary Series is more than a tournament festival, it’s a celebration of PokerStars’ legacy as a global leader in poker. Over the past 25 years, PokerStars has dealt more hands, hosted more tournaments, and created more life-changing moments than any other poker site.
“We’re proud to celebrate 25 years of PokerStars bringing big money poker tournaments safely to players around the world,” said Steve Clarricoats, Associate Director of Online Scheduling. “Putting $50 million up in guarantees shows our focus remains on bringing the best of PokerStars to more players in a variety of tournaments.”
SUNDAY STORM ANNIVERSARY
PokerStars is also celebrating the 15th anniversary of the Sunday Storm with a Progressive Knockout tournament with a $500,000 guarantee for just a $11 buy-in. Phase 1’s are underway with Phase 2, the final stage, taking place on May 10.
QUALIFY FOR LESS THAN A DOLLAR
True to PokerStars’ commitment to accessibility, players can qualify for the biggest events from as little as $0.50 via Power Path and $0.55 via satellites.
In addition, PokerStars will also introduce a revamped Power Path Pass on April 27, including a new $530 Bronze Pass offering 25% added value throughout the summer. The upgraded edition will be redeemable as an online ticket bundle for the Anniversary Series events, giving players the opportunity to unlock $530 worth of Anniversary Series tickets, plus 25% extra. More Bronze Passes with 25% added value will be redeemable soon.
For more details head to the PokerStars website, or visit the PokerStars blog.
The post POKERSTARS CELEBRATES 25 YEARS WITH OVER $50M GUARANTEED ANNIVERSARY SERIES appeared first on Americas iGaming & Sports Betting News.
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