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Boomerang Digital confirm key business win at ICE and set out Tier 1 credentials
Boomerang Digital’s dynamic start to the year continued at ICE where it announced a new partnership with London-based video virtuals and instant win games specialist Highlight Games Limited.
Following its December 2023 launch the streamlined entertainment brand created by Andrew Ludlow in partnership with the Finnish games developer Air Dice has purchased IHL Tech, announced a substantial long-term development and supply agreement with UK independent operator the Rudd Group and secured the partnership with Highlight Games.
Under the terms of the agreement Boomerang will use its market-leading technology stack and HG’s innovative game concept and extensive video archive portfolio to create a new ‘Lotto Goals’ numbers game and distribute it to a leading tier one UK retail operator in time for the UEFA Euro 2024 Championships this summer. Distribution will thereafter extend to Highlight and Boomerang’s respective UK and international customers in the gaming, betting and lottery sectors.
Lotto Goals requires the player to pick six football shirt numbers from a pool of 22 options. A series of goals from favourite players and teams featured in Highlight’s video archive then play out to reveal if the player’s chosen shirt numbers come in as winners.
Andrew Ludlow, co-founder and CEO Boomerang Digital, said: “We are thrilled to be working with the team at Highlight Games to facilitate the development and distribution of its exclusive content. The exceptionally innovative concept which marries numbers games and real football footage is something our customers have been crying out for. Together, Highlight and Boomerang will grow their respective UK and international customer bases across the world in this mutually beneficial agreement.”
Steven Holmes, CEO, Highlight Games added: “I’m delighted to be working with Boomerang Digital to deliver our award-winning content to the entire retail network of a tier one UK retail operator ahead of the UEFA Euro championships this summer. This partnership will enable our business to expand its distribution of content across the UK and internationally – it’s an exciting step in our growth as a video virtual sports and instant-win game supplier creating the cross over between lottery/numbers games and archive video footage.”
Reflecting on the brand’s participation in what was the last edition of ICE to be held in London prior to its January 2025 relocation to Barcelona Andrew Ludlow said: “To be at ICE as a part of the Air Dice stand has brought both businesses even closer together. The fusion of offline and online retail works exceptionally well, and ICE was the perfect platform to unite those two constituent parts.
“With a proven skill-set spanning compliance, membership, mobile, bulk SMS provision, handheld tablets, as well as bingo and numbers games Boomerang is genuine one-stop shop delivering compelling customer engagement solutions for the international land-based gaming and entertainment sectors.”
“There is a strong international flavour to our product portfolio and I believe that through our participation at ICE we have made a compelling case to be considered amongst Europe’s leading retail gaming and gambling entertainment solutions providers.”
Groove
Groove integrates KingMidas Games, adding 150+ titles to its content portfolio
The supplier says the KingMidas catalogue is now available to operators via Groove Command across slots, instant wins, table and arcade games.
Groove has integrated KingMidas Games into its content aggregation platform, adding the studio’s catalogue of more than 150 games to its operator network. The companies said the rollout covers slots, instant wins, table games and arcade-style titles.
Rachel Tourgeman, Head of Partnerships at Groove, said: “KingMidas Games brings something distinctive to our platform. They combine strong visual identity with genuine understanding of what keeps players coming back. In a crowded content landscape, that combination matters. We’re pleased to make their catalogue available to our operators and see what these games deliver in live environments.”
Groove said the deal supports its strategy of combining a portfolio of over 15,000 games with selective studio additions, and positioned the KingMidas line-up as designed for mobile-first audiences.
Sargis Khachatryan, Commercial Director at KingMidas Games, said: “Groove has established itself as a genuine aggregator of choice in this space, and we’re pleased to bring our full catalogue to their platform. Our focus has always been on creating games that players want to return to, so, visually sharp, mechanically solid, and built for mobile. Making those titles available through Groove means more operators can deploy them quickly and with confidence. It’s a straightforward partnership built on shared commercial sense, and we’re excited to get started.”
According to the company, the KingMidas Games portfolio is available to Groove partners via its back office, Groove Command. Yahale Meltzer, Co-Founder and CEO of Groove, added: “Our model has always been about giving operators choice without complexity. KingMidas Games fits that philosophy perfectly. They produce content that performs, and they do it at scale. Integrating them into Groove means our partners can access that performance through a single connection, with all the flexibility our platform provides. It’s another step toward making Groove the default destination for operators who want to move fast and compete effectively.”
The post Groove integrates KingMidas Games, adding 150+ titles to its content portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
GR8 Tech
GR8 Tech Turns GR8_Sportsbook ON for Operators Ready to Win
You know the game.
Players expect more. Markets move faster. Margins get tighter. Operators are still too often stuck with sportsbook tech that looks the same, feels the same, and slows everything down when speed is crucial.
GR8 Tech introduces the updated GR8_Sportsbook, a reimagined sportsbook built to transform the player experience, give operators full commercial control, and unlock more revenue-driving opportunities from day one.
This is not a typical B2B sportsbook built for show.
GR8_ Sportsbook was built as a product for ourselves, tested at scale, and shaped by real operator needs. We kept only the tools that work, convert, retain, and generate revenue.
No empty promises. No decorative features.
GR8_PLAYER EXPERIENCE ON: Transform Player Experience → Drive Growth
The new GR8_ Sportsbook front end brings a completely reimagined UI and UX, designed to make betting easier, faster, and more engaging for players.
The updated interface gives players a cleaner journey, more intuitive navigation, and a smoother path from discovery to bet placement. Every interaction is built to support conversion and long-term retention.
Differentiate. Stand out. Win.
GR8_Control On: Built Your Way, Managed in Real Time
GR8_ Sportsbook gives operators control through UBO and CRM. Operators can customize odds, content, layouts, widgets, pages, promotions, and player experiences without waiting on support or getting stuck in endless back-and-forth requests.
The new widget-based architecture gives operators control over every page layout and content block directly from the back office. That means faster execution, greater flexibility, and complete independence.
- Built your way: customize everything from content to player experience.
- Real-time control: make changes instantly, no support needed.
- Market-ready: adapt fast to trends, regions, and audience needs.
Behind the experience sits mature risk management built to protect the business while giving operators the flexibility to grow.
GR8_Revenue On: Tools That Move the Numbers
GR8_ Sportsbook adds a new layer of revenue-driving tools designed for targeted growth, smarter engagement, and better player value.
Operators can run highly segmented campaigns, tailor promotions by geography, and apply boosted odds at brand, market, or user-segment level.
That means recreational players can get a more exciting betting experience, while price-sensitive users can be targeted with enhanced prices and sharper offers.
New and upgraded revenue tools include:
- Boosted odds and enhanced prices at user-segment level.
- Automatic VIP bet acceptance for smoother high-value player handling.
- Zero-latency betting experience for faster, cleaner bet placement.
- Geo-tailored promotions built around local markets and audience behavior.
- AI-powered dynamic limits designed to maximize value per player.
- Targeted campaigns for different user segments, player types, and growth goals.
This is revenue control built into the product.
Built for the World Cup. Built Beyond It.
Ahead of the World Cup, GR8 Tech’s primary focus is upgrading the sportsbook front end, navigation, and operator control layer to meet modern player expectations and commercial demands.
Post-tournament, the roadmap continues with a redesigned event page and the development of a performance-focused initiative using server-side rendering to improve page speed, SEO, and user experience across key high-growth regions, including Africa, India, and Latin America.
Beyond iFrame, GR8 Tech is also expanding its sportsbook ecosystem through scalable Managed Trading Services and API products.
The API product gives B2B operators access to GR8 Tech’s sportsbook engine while allowing them to build their own front end, a major advantage for brands that want full UX ownership without compromising on backend performance.
GR8_Sportsbook On
GR8_Sportsbook is for operators who don’t want another sportsbook that simply exists.
It’s for brands that want to differentiate. Control the product. Move faster. Engage better. Protect margin. Grow revenue with tools proven in real-life operations.
Because luck is not a strategy.
LUCK OFF.
GR8_SPORTSBOOK ON.
The post GR8 Tech Turns GR8_Sportsbook ON for Operators Ready to Win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BIS
BiS Brasília projects growth and boosts betting debate in Brazil
Event will bring together leaders and experts at a time of high visibility for the sector
With an expected 20% increase in attendance, BiS Brasília reaches its second edition in a scenario of strong prominence for the sports betting market in Brazil.
Regulatory advances and growing public interest have placed the sector at the center of strategic discussions, boosting the event’s relevance this year.
Held at the Royal Tulip Brasília Alvorada, the gathering will bring together experts, executives, and authorities to discuss market trends, challenges, and opportunities, with a focus on innovation, integrity, and the sustainable development of the industry.
“The BiS Brasília arrives at a decisive moment for the Brazilian market, bringing together leaders to discuss the paths of regulation, innovation, and sustainable growth of iGaming and sports betting in the country.
It will be a strategic opportunity to promote qualified dialogue and strengthen an increasingly professional and transparent ecosystem,” explains Flávio Figueiredo, co-founder of BiS SiGMA.
Based in the federal capital—epicenter of Brazil’s main political and economic decisions—the event reinforces Brasília’s role as a convergence point for the different stakeholders involved in shaping the new regulatory landscape.
This edition is expected to consolidate itself as a milestone in the maturation of the debate on the legality of betting in Brazil.
About BiS Brasília
In its second edition, BiS Brasília is an event dedicated to the iGaming and betting ecosystem, promoting dialogue between the private sector, government, and society on the development of the regulated gaming, casino, and lottery market in Brazil.
The event brings together business leaders, authorities, and experts to discuss strategic topics such as Brazilian regulation, taxation, integrity, innovation, responsible gaming, compliance, AML / anti-money laundering, licensing, sports integrity, government relations, advertising, and CONAR.
BiS SiGMA South America is part of the event portfolio of SiGMA World Group, one of the leading global platforms for B2B business and event organization focused on the gaming and betting industry.
The post BiS Brasília projects growth and boosts betting debate in Brazil appeared first on Americas iGaming & Sports Betting News.
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