Latest News
Boomerang Digital confirm key business win at ICE and set out Tier 1 credentials
Boomerang Digital’s dynamic start to the year continued at ICE where it announced a new partnership with London-based video virtuals and instant win games specialist Highlight Games Limited.
Following its December 2023 launch the streamlined entertainment brand created by Andrew Ludlow in partnership with the Finnish games developer Air Dice has purchased IHL Tech, announced a substantial long-term development and supply agreement with UK independent operator the Rudd Group and secured the partnership with Highlight Games.
Under the terms of the agreement Boomerang will use its market-leading technology stack and HG’s innovative game concept and extensive video archive portfolio to create a new ‘Lotto Goals’ numbers game and distribute it to a leading tier one UK retail operator in time for the UEFA Euro 2024 Championships this summer. Distribution will thereafter extend to Highlight and Boomerang’s respective UK and international customers in the gaming, betting and lottery sectors.
Lotto Goals requires the player to pick six football shirt numbers from a pool of 22 options. A series of goals from favourite players and teams featured in Highlight’s video archive then play out to reveal if the player’s chosen shirt numbers come in as winners.
Andrew Ludlow, co-founder and CEO Boomerang Digital, said: “We are thrilled to be working with the team at Highlight Games to facilitate the development and distribution of its exclusive content. The exceptionally innovative concept which marries numbers games and real football footage is something our customers have been crying out for. Together, Highlight and Boomerang will grow their respective UK and international customer bases across the world in this mutually beneficial agreement.”
Steven Holmes, CEO, Highlight Games added: “I’m delighted to be working with Boomerang Digital to deliver our award-winning content to the entire retail network of a tier one UK retail operator ahead of the UEFA Euro championships this summer. This partnership will enable our business to expand its distribution of content across the UK and internationally – it’s an exciting step in our growth as a video virtual sports and instant-win game supplier creating the cross over between lottery/numbers games and archive video footage.”
Reflecting on the brand’s participation in what was the last edition of ICE to be held in London prior to its January 2025 relocation to Barcelona Andrew Ludlow said: “To be at ICE as a part of the Air Dice stand has brought both businesses even closer together. The fusion of offline and online retail works exceptionally well, and ICE was the perfect platform to unite those two constituent parts.
“With a proven skill-set spanning compliance, membership, mobile, bulk SMS provision, handheld tablets, as well as bingo and numbers games Boomerang is genuine one-stop shop delivering compelling customer engagement solutions for the international land-based gaming and entertainment sectors.”
“There is a strong international flavour to our product portfolio and I believe that through our participation at ICE we have made a compelling case to be considered amongst Europe’s leading retail gaming and gambling entertainment solutions providers.”
FIFA World Cup 2026
Join N1 Sport Promo Every FTD Boosts Your CPA!
Summer 2026 remains one of the busiest seasons for betting and Prediction Markets traffic. While the decisive FIFA World Cup 2026 group stage matches are still underway and the playoff picture is becoming clearer, N1 Partners affiliates can capitalise on the growing audience interest to scale their traffic with the N1 Sport Promo.
The promotion runs till July 20, meaning there are still several weeks of major sporting events and boosted payouts ahead.
What to launch during N1 Sport Promo?
Over the coming days, football fans will be focused on several high-profile FIFA World Cup 2026 group stage fixtures. Spain will face Uruguay on June 24, while Norway takes on France on June 25.
Audience engagement will remain strong throughout the end of June thanks to several other major sporting events as well, including the NBA Draft on June 25, the NHL Draft on June 26–27, the Formula 1 Austrian Grand Prix on June 28, and the start of Wimbledon on June 29. In early July, attention will shift to the opening stages of the Tour de France, which kicks off in Barcelona on July 4.
These events traditionally generate spikes in search traffic, social media engagement, and advertiser demand.
Get the most out of N1 Sport Promo: expert insights
The N1 Partners team sat down with Vlad Chernov, Deputy Head of Affiliates at N1 Partners, to answer the hottest questions and help affiliates maximise their payouts.
- Which events within N1 Sport Promo have the highest FTD potential?
“Campaigns built around specific sporting events consistently deliver the strongest FTD performance. For example, UFC at the White House, where underdog Justin Gaethje defeated the lightweight champion via TKO, generated excellent FTD results across our N1 Bet, RollXO, and Lucky Hunter brands. However, FIFA World Cup 2026 is undoubtedly driving the biggest buzz right now. Millions of football fans worldwide are following the tournament and actively placing predictions on a wide range of match outcomes”. - What’s your number one piece of advice for affiliates who want to see results over the next few weeks?
“Don’t put all your focus on a single event. Stay on top of the sports calendar, react quickly to results, and keep producing fresh, event-driven creatives. This approach consistently attracts a more engaged and higher-quality audience”. - Which traffic sources and strategies are performing best for scaling right now?
“Event-driven campaigns are delivering the strongest results. They attract higher-quality players who are more likely to stay active over the long term and generate better overall performance. Based on what we’re seeing today, the strongest traffic sources for sports offers are Facebook, ASO, SEO, and tipsters”. - What are the most common mistakes affiliates make during major sporting events?
“The biggest mistake is relying on generic sports creatives instead of event-specific ones. Another common issue is failing to warm up audiences before major events, especially once CPCs start climbing. We also see affiliates focusing on just one match instead of covering an entire series of events, or sending traffic to brands with an overly long user journey and a complicated registration process”.
N1 Sport Promo explained
N1 Sport Promo runs from June 10 to July 20, 2026, and covers both sports and Prediction Markets traffic across Tier-1 GEOs.
The promotion mechanic is easy: the more qualified FTDs an affiliate delivers, the higher their CPA payout becomes.
- For SEO and PPC traffic, the CPA increases by €50 for every 10 FTDs, with no cap on earnings growth.
- For Facebook, In-App, UAC, ASO, Email, and SMS traffic, the CPA increases by €10 for every 30 FTDs, up to +€100 on top of the basic rate.
Full promotion terms are available via the link.
If you haven’t joined the promotion yet, reach out to your affiliate manager or contact LeadGen Chris to get started and make the most of this sports season.
Why choose N1 Partners?
- 14+ casino and sportsbook brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top partners
Be number one with N1!
The post Join N1 Sport Promo Every FTD Boosts Your CPA! appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Big Time Gaming
Big Time Gaming launches Megaways slot Monster Quest
Big Time Gaming has released Monster Quest, a medieval-themed slot built on the supplier’s Megaways
engine.
Monster Quest uses variable reel heights of two to seven symbols and offers up to 117,649 ways to win. The game is positioned as a high-volatility title, with an RTP of up to 96.58% and a maximum exposure of 99,900x the player’s bet, according to the supplier.
The core feature set includes a Hold and Spin mechanic triggered by landing six or more Bonus symbols. During the feature, each position becomes an individual reel, with Monsters appearing behind them. The Knight “slays” any Monster with a lesser or equal value, adding that value to its own, with the final accumulated value paid as the prize.
A Free Spins mode triggers with three or more Scatters, awarding 12 Free Spins plus two for each additional Scatter. Big Time Gaming said the Knight starts with a value between 8x and 15x, while a Megaways
Win Multiplier increases by one for every Monster eliminated. If five or more Monsters appear at once, Hold and Spin can trigger during Free Spins.
Players can also access features via Bonus Buy, which unlocks Hold and Spin for 35x the original stake or 12 Free Spins for 90x the original stake. An optional Power Play mode guarantees a minimum of 10,000 Megaways
on each spin for 8x the original stake.
Nik Robinson, CEO of Big Time Gaming, said: “Monster Quest takes the thrill of Megaways
and gives it a hero. The Knight is the heart of the game, growing stronger with each Monster he defeats and bringing players deeper into the quest with him.” “From the first Hold and Spin clash to a face-off with the mighty Dragon, every feature is designed to fuel the adventure. We can’t wait for players to take up the sword and carve out some truly monstrous wins.”
The post Big Time Gaming launches Megaways slot Monster Quest appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
bcgame
BC.GAME lines up iGB L!VE showcase for sportsbook push
BC.GAME will use iGB L!VE in London to showcase its sportsbook strategy, with the team exhibiting at stand L60 and positioning sports betting as a growing part of its expansion across regulated markets.
The company said the presence follows its recent integration of BETBY into BC Engine, which it described as a move to strengthen its sportsbook ecosystem and broaden betting options.
BC.GAME will also present BC Engine, its rewards system that it says applies a crypto staking-inspired model to reward distribution. The company said the initiative has surpassed $2.5 million in rewards distributed since launch.
The show marks the first European trade show appearance for Kar Kheng Giam as BC.GAME CEO since his appointment in March, with the company’s business development team also attending.
The iGB L!VE appearance comes amid wider international activity for BC.GAME. In April, the company said it secured a sports betting and casino licence in Nigeria from the Lagos State Lotteries and Gaming Authority and launched under the domain name bcbet.ng. BC.GAME also said it holds licences in Kenya and Anjouan.
BC.GAME CEO KK Giam said: “Sports betting is a key area of focus for BC.GAME and iGB L!VE provides the perfect opportunity to showcase the progress we have made.
“Our team will be on hand to discuss our sportsbook capabilities, recent product developments and our vision for the future of sports betting within the BC.GAME ecosystem. Whether you’re interested in sports, casino or our broader platform strategy, we’d love to welcome you to stand L60 for a conversation.
“We’ll also be demonstrating how products such as BC Engine complement the wider player experience and help create a more engaging ecosystem for our users.”
The post BC.GAME lines up iGB L!VE showcase for sportsbook push appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
Australia5 days agoFormer Star Entertainment Executives Mathias Bekier and Paula Martin Disqualified and Ordered to Pay Penalties
-
CFTC6 days agoNovig Secures CFTC Designation, Bringing the First Prediction Market Built for Sports Fans Nationwide
-
Alina Mihaela Popa Chief Commercial Officer at ICONIC216 days agoICONIC21 launches live casino and RNG titles with Maxbet in Romania
-
Alberta6 days agoMediaTroopers lines up eight operator partners ahead of Alberta launch
-
LatAm6 days agoInnovative payment solutions provider teams up with leading LATAM fintech platform to expand digital wallet access for online betting customers in Mexico
-
Alberta6 days agoWhy Alberta Represents the Next Major Growth Opportunity for Gaming Operators
-
Aviator Studio7 days agoAviator Studio Secures Significant Legal Victory in Brazil as Federal Court Suspends Spribe’s Aviator Trademark Rights
-
ATG6 days agoATG Casino player in Sweden wins €2m jackpot powered by EveryMatrix



