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Boomerang Digital confirm key business win at ICE and set out Tier 1 credentials
Boomerang Digital’s dynamic start to the year continued at ICE where it announced a new partnership with London-based video virtuals and instant win games specialist Highlight Games Limited.
Following its December 2023 launch the streamlined entertainment brand created by Andrew Ludlow in partnership with the Finnish games developer Air Dice has purchased IHL Tech, announced a substantial long-term development and supply agreement with UK independent operator the Rudd Group and secured the partnership with Highlight Games.
Under the terms of the agreement Boomerang will use its market-leading technology stack and HG’s innovative game concept and extensive video archive portfolio to create a new ‘Lotto Goals’ numbers game and distribute it to a leading tier one UK retail operator in time for the UEFA Euro 2024 Championships this summer. Distribution will thereafter extend to Highlight and Boomerang’s respective UK and international customers in the gaming, betting and lottery sectors.
Lotto Goals requires the player to pick six football shirt numbers from a pool of 22 options. A series of goals from favourite players and teams featured in Highlight’s video archive then play out to reveal if the player’s chosen shirt numbers come in as winners.
Andrew Ludlow, co-founder and CEO Boomerang Digital, said: “We are thrilled to be working with the team at Highlight Games to facilitate the development and distribution of its exclusive content. The exceptionally innovative concept which marries numbers games and real football footage is something our customers have been crying out for. Together, Highlight and Boomerang will grow their respective UK and international customer bases across the world in this mutually beneficial agreement.”
Steven Holmes, CEO, Highlight Games added: “I’m delighted to be working with Boomerang Digital to deliver our award-winning content to the entire retail network of a tier one UK retail operator ahead of the UEFA Euro championships this summer. This partnership will enable our business to expand its distribution of content across the UK and internationally – it’s an exciting step in our growth as a video virtual sports and instant-win game supplier creating the cross over between lottery/numbers games and archive video footage.”
Reflecting on the brand’s participation in what was the last edition of ICE to be held in London prior to its January 2025 relocation to Barcelona Andrew Ludlow said: “To be at ICE as a part of the Air Dice stand has brought both businesses even closer together. The fusion of offline and online retail works exceptionally well, and ICE was the perfect platform to unite those two constituent parts.
“With a proven skill-set spanning compliance, membership, mobile, bulk SMS provision, handheld tablets, as well as bingo and numbers games Boomerang is genuine one-stop shop delivering compelling customer engagement solutions for the international land-based gaming and entertainment sectors.”
“There is a strong international flavour to our product portfolio and I believe that through our participation at ICE we have made a compelling case to be considered amongst Europe’s leading retail gaming and gambling entertainment solutions providers.”
Betnacional
Betnacional launches “Vini Sênior” as new version of Vini Jr. and reinforces leadership in Responsible Gaming
In a campaign created by Galeria, the athlete uses his more visual seniority to highlight the importance of control and self-care when betting.
São Paulo, April 2026, Betnacional, a brand of the Flutter Brazil group, advances in the consolidation of its Responsible Gaming practices with the launch of the Vini Sênior campaign.
Starred by the brand ambassador and star of the Brazilian National Team, Vinícius Jr., the communication plays with the term “Júnior” to present a more experienced character, aligned with the concept of seniority.
The movement reinforces the evolution of the athlete and of the “bet of the Brazilians”, in addition to highlighting the company’s pioneering spirit in the sector.
It was the first to launch a campaign focused exclusively on responsible gaming, in August 2024, anticipating the regulatory framework.
Now, the initiative gains a new chapter by reinforcing established values and expanding the use of proprietary tools for control, balance, and self-care.
Created by Galeria and with the motto “Play like a senior, with responsibility”, the strategy positions Vini as a spokesperson and mentor for a conscious approach when betting, something that has always been a priority at Betnacional.
In three 30” films, the campaign translates this maturity in a close and humorous way, and reinforces the importance of practical attitudes and personalized messages on the platform, where the bettor finds a customizable protection network to ensure that betting continues to be entertainment.
More than a guideline, it is an integrated front in product development, communication, and the betting experience, supported by a robust structure of control and protection tools.
“Responsible gaming is at the center of our strategy and guides how we evolve the platform and relate to the public”, says Alvaro Garcia, cmo of Flutter Brazil.
“With Vini Sênior, we take another step by making this agenda closer and more understandable, without losing the consistency of continuous work, which seeks to promote a sustainable relationship with entertainment over time”, he concludes.
For the athlete Vinicius Jr., responsibility and prudence are already part of the daily practice of betting.
“Brazilians are passionate about football and betting talk is already part of our daily lives. But for the game to be complete, it needs to be safe. I was very happy to bring Vini Sênior to life because this is a message I truly believe in. We want people to have fun on the platform, always with balance and taking care of their own pockets. The great catch of Vini Sênior is showing that maturity is part of the game”, says the striker.
“You have to know when to stop, set deposit limits, and not let the game go too far. And Betnacional has mechanisms to set values, take a break when necessary, and a customer service team focused on helping in more complex situations”, comments Vini.
“Brazilians are born liking football, fun, and chat, and that won’t change, it’s in the essence of our people. So, it is always valid to reinforce that our game, which deals with the passion of millions of Brazilians, is played in a light way, based on healthy and safe entertainment, without compromising one’s pocket”, concludes the Brazilian athlete.
The communication unfolds in films for TV and digital, as well as OOH pieces, with the “Vini Sênior” character leading the way.
The materials depict the athlete characterized as an older, and even more mature version of himself, in remote settings connected with nature, reinforcing the protection resources already structured at Betnacional, which allow the bettor to define personalized limits for deposits, amounts wagered, and losses, with independent settings for sports betting and casino.
The platform also offers tools focused on managing time and gaming behavior, such as monitoring session time and the number of bets, as well as options for scheduled breaks and self-exclusion.
For Galeria, the challenge was to raise the conversation about limits without questioning the behavior of those who use the platform.
“Responsible gaming is a serious topic, but it doesn’t have to be a boring topic. We sought to approach the subject with a lightness that connects with the Brazilian public. Vini Júnior, Betnacional ambassador, is the perfect person to convey our message with a touch of irreverence and a lot of impact, especially considering the prominence Vini will have in Brazil’s games in June”, comments Mario Cintra, creative director of Galeria.
The post Betnacional launches “Vini Sênior” as new version of Vini Jr. and reinforces leadership in Responsible Gaming appeared first on Americas iGaming & Sports Betting News.
Baltics
HIPTHER Baltics: Vilnius 2026 Agenda Sets the Stage for the Region’s Next Era of iGaming Regulation & Fintech Integration
The agenda for HIPTHER Baltics: Vilnius 2026 has officially been revealed, marking a defining moment for the Baltic region’s iGaming, fintech, and regulatory landscape.
Taking place on 21 April 2026 at the Hilton Garden Inn Vilnius City Centre, the conference launches HIPTHER’s new Baltics-focused series, a bold evolution designed to bring deeper, jurisdiction-specific insight and high-level dialogue to one of Europe’s fastest-transforming digital markets.
At its core, the Vilnius edition is built around a powerful theme:
“iGaming Regulation & Fintech Integration” — a convergence shaping the future of compliance, payments, and digital innovation across the region.
A Defining Moment: Lithuania’s Regulatory Reset
Lithuania is entering a new phase — one where rapid fintech growth meets tightening regulatory expectations.
The agenda reflects this shift directly, capturing a market transitioning from accessibility to accountability, structure, and long-term sustainability. From post-MiCA realities and stricter AML frameworks to evolving iGaming controls, Vilnius becomes the place where these changes are not just discussed — but decoded.
The Agenda: One Day, Two Stages, Zero Filler
The newly released agenda delivers a high-density, decision-maker-focused experience, designed for professionals who need clarity.
Across two parallel tracks — Compliance & Operations Lab and TechXperience Stage — the program cuts straight to the pressure points shaping the industry:
On the Compliance & Operations side:
- Gambling Regulation in the Baltics: Enforcement, Gaps, and Political Pressure
- Post-MiCA Survival: Maintaining Your License Under the 2026 Strictures
- The Bank Pivot: SME Lending, EMI Stability & Financial Resilience
- AML 2.0 & MiCA in Practice: Building Compliance That Actually Works
- The iGaming Ad Ban: Survival Strategies in a “No Marketing” Era
On the TechXperience Stage:
- Next-gen Payments: A2A, Open Banking & Cross-border Infrastructure
- AI in Product & Workforce Transformation
- Blockchain Beyond the Hype: Infrastructure, Tokenization & Settlement
- Esports, Gaming & Digital Communities: Building Next-Gen Ecosystems
- AI in Product, Risk & Compliance: From Buzzwords to Deployment + Agentic AI & Data-Driven Organizations
Going beyond theoretical insight, this Agenda is a working blueprint for navigating what’s already unfolding.
Curated Networking & Meaningful Connections
The refreshing morning break and delicious complimentary lunch, will be followed by an evening social gathering at Jazz Cellar 11 –– offering rum, jazz, conversations, and the kind of networking that somehow becomes more productive after the formal agenda ends.
Spotlight on Speakers: The People Driving the Change
The Vilnius stage brings together a carefully selected lineup of regulators, compliance and fintech leaders, legal experts, and technology innovators — the very people operating at the frontlines of transformation.
These are just some of the speakers to take the stage:
- Rainer Osanik – Head of Fiscal Information and Intelligence Department in the Estonian Ministry of Finance
- Ineta Mačinskienė – CEO of Walletto
- Edgaras Abromavičius – President of the Lithuanian Esports Federation and Head of Esports and Gaming at the Lithuanian Football Federation
- Marija Nudga – Senior Lawyer at Tonybet and Legal Expert in iGaming & Fintech Compliance
- Kristina Vabinskaitė – Financial Markets Policy Department of the Ministry of Finance of Lithuania
- Saulius Racevicius – CEO of Pace App and Board Member of the Fintech Hub LT
From professionals securing MiCA licenses and building risk frameworks, to experts advising on international licensing, AML systems, and cross-border fintech operations, the speaker lineup reflects real, hands-on expertise.
These are the leaders and experts shaping how regulation and innovation coexist in real time.
Zoltan Tündik, Co-Founder and Head of Business at HIPTHER, stated about the Vilnius 2026 Agenda:
“Our dedicated Baltics series this year kickstarts in Vilnius and marks a strategic pivot in how we approach regional excellence. Having spent nearly two decades in the media and news sphere, we’ve learned that general insights are no longer enough; the market now demands jurisdiction-specific precision. Lithuania stands at a fascinating crossroads where fintech maturity meets a rigorous regulatory reset. Our 2026 agenda is designed to decode this convergence, helping leaders navigate the post-MiCA landscape and tighten iGaming frameworks. As we celebrate 10 years of HIPTHER impact, Vilnius represents our commitment to staying ahead of the curve, providing the high-level, boutique environment necessary for the industry’s most critical conversations.”
Boutique by Design — Powerful by Nature
HIPTHER Baltics: Vilnius 2026 is intentionally built as a boutique, high-value experience:
- A senior-level audience of decision-makers
- Focused, high-quality networking opportunities
- A premium central Vilnius setting designed for meaningful interaction
The format ensures that conversations don’t get lost in scale — they gain depth, relevance, and momentum.
Join the Conversation in Vilnius
The agenda is now live — and with it, the opportunity to be part of a room where regulation, technology, and strategy converge.
Explore the full agenda & secure your spot: https://hipther.com/events/vilnius/
Because in a year defined by regulatory change, the real advantage belongs to those in the room.
The post HIPTHER Baltics: Vilnius 2026 Agenda Sets the Stage for the Region’s Next Era of iGaming Regulation & Fintech Integration appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ReferOn, a top-tier affiliate management platform, has been awarded “Best Affiliate Software 2026” at the prestigious SiGMA South America Awards.
This accolade signifies significant market momentum and product creativity central to ReferOn. Designed as a data-centric platform, it minimizes operational friction and enhances efficiency. This acknowledgment strengthens our path to becoming the top affiliate ecosystem in the industry, as we persist in developing high-performance infrastructure that grows with our partners.
Enhancing Productivity on a Large Scale
ReferOn’s expansion demonstrates that the sector is prepared for a more intelligent method of affiliate management. Successfully managing millions of data points from numerous partners demands a highly agile, data-oriented framework. We consistently enhance our platform to eliminate operational clutter, transforming intricate daily activities into smooth, automated processes that promote genuine efficiency on a large scale.
Alex Bukin, General Manager at ReferOn, commented on the win: “This award is a massive milestone for us, and it belongs entirely to our team. Their genuine passion for building an exceptional platform is what drives our rapid growth every single day. We don’t just want to be another tool in the stack; we want to change how affiliate marketing works for the better; making it simpler, more transparent, and much more powerful. We have ambitious plans on the horizon to further expand our capabilities.”
This acknowledgment at SiGMA South America 2026 further confirms our path as we enter our next growth phase. Our plan for 2026 and the future focuses on growth and innovation. We are proactively broadening our international reach, establishing strategic partnerships, and implementing platform enhancements that cater to the intricate requirements of contemporary affiliate networks.
The post ReferOn Secures “Best Affiliate Software 2026” Title at SiGMA South America Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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