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Boomerang Digital confirm key business win at ICE and set out Tier 1 credentials

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Boomerang Digital’s dynamic start to the year continued at ICE where it announced a new partnership with London-based video virtuals and instant win games specialist Highlight Games Limited.

Following its December 2023 launch the streamlined entertainment brand created by Andrew Ludlow in partnership with the Finnish games developer Air Dice has purchased IHL Tech, announced a substantial long-term development and supply agreement with UK independent operator the Rudd Group and secured the partnership with Highlight Games.

Under the terms of the agreement Boomerang will use its market-leading technology stack and HG’s innovative game concept and extensive video archive portfolio to create a new ‘Lotto Goals’ numbers game and distribute it to a leading tier one UK retail operator in time for the UEFA Euro 2024 Championships this summer.  Distribution will thereafter extend to Highlight and Boomerang’s respective UK and international customers in the gaming, betting and lottery sectors.

Lotto Goals requires the player to pick six football shirt numbers from a pool of 22 options.  A series of goals from favourite players and teams featured in Highlight’s video archive then play out to reveal if the player’s chosen shirt numbers come in as winners.

Andrew Ludlow, co-founder and CEO Boomerang Digital, said: “We are thrilled to be working with the team at Highlight Games to facilitate the development and distribution of its exclusive content.  The exceptionally innovative concept which marries numbers games and real football footage is something our customers have been crying out for. Together, Highlight and Boomerang will grow their respective UK and international customer bases across the world in this mutually beneficial agreement.”

Steven Holmes, CEO, Highlight Games added: “I’m delighted to be working with Boomerang Digital to deliver our award-winning content to the entire retail network of a tier one UK retail operator ahead of the UEFA Euro championships this summer.  This partnership will enable our business to expand its distribution of content across the UK and internationally – it’s an exciting step in our growth as a video virtual sports and instant-win game supplier creating the cross over between lottery/numbers games and archive video footage.”

Reflecting on the brand’s participation in what was the last edition of ICE to be held in London prior to its January 2025 relocation to Barcelona Andrew Ludlow said: “To be at ICE as a part of the Air Dice stand has brought both businesses even closer together. The fusion of offline and online retail works exceptionally well, and ICE was the perfect platform to unite those two constituent parts.

“With a proven skill-set spanning compliance, membership, mobile, bulk SMS provision, handheld tablets, as well as bingo and numbers games Boomerang is  genuine one-stop shop delivering compelling customer engagement solutions for the international land-based gaming and entertainment sectors.”

“There is a strong international flavour to our product portfolio and  I believe that through our participation at ICE we have made a compelling case to be considered amongst Europe’s leading retail gaming and gambling entertainment solutions providers.”

Artificial intelligence

Kaizen Gaming rolls out GenAI-powered Betano Trivia across 20 markets

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Kaizen Gaming has launched Betano Trivia, a live trivia product it describes as the world’s first fully GenAI-powered live trivia experience. The free-to-play game is now available across the 20 markets where Kaizen Gaming operates.

The product was developed by Kaizen Labs, the company’s innovation incubator. Kaizen Gaming said Betano Trivia uses generative AI to power the avatar presenter, create dynamic trivia content, and generate supporting audiovisual assets, positioning it as a new engagement format inside the Betano brand.

Players are invited to answer questions spanning sports, entertainment and pop culture and compete for prizes, according to the company. Kaizen Gaming also tied the timing of the launch to heightened global football attention, pitching the game as a second-screen-style entertainment layer for fans.

George Kourakos, Director of Innovation at Kaizen Gaming, stated: “Betano Trivia demonstrates how AI can be used to create entirely new forms of entertainment and customer engagement. At Kaizen Gaming we never use technology for its own sake. We have a clear goal to elevate the world-class gaming experience we offer to our customers. What makes this achievement particularly special is that it was developed entirely by our internal teams, combining creativity, engineering excellence and a shared passion for innovation across the board.”

Kaizen Gaming framed the release as part of its broader generative AI push, arguing that internal teams can use the technology to scale new product experiences across multiple regulated markets.

The post Kaizen Gaming rolls out GenAI-powered Betano Trivia across 20 markets appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ELA Games

ELA Games adds slots portfolio to Fonbet.gr in Greece

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Deal expands ELA Games’ distribution under its Hellenic Gaming Commission licence, with localized titles now live on Fonbet’s Greek site.

ELA Games has partnered with Fonbet to roll out a selection of its slot titles to Greek players via Fonbet.gr.

The supplier said the integration makes its portfolio available through Fonbet’s Greek-facing operation, including titles such as Piñatas Festival, Flame Fruit Frenzy and Riches Express. The release positions the launch as a lobby expansion for Fonbet and a further distribution step for ELA Games in the market.

ELA Games said the deal builds on its existing presence in Greece, citing its Hellenic Gaming Commission licence. The company also claimed active users in Greece rose 86.3% over the last two quarters, while bet counts increased 201.9% over the same period.

Yaroslav Soloshenko, Business Development Team Lead at ELA Games, said: “Partnering with Fonbet is a brilliant step forward for our brand visibility in Greece. The Greek market means a great deal to us and has been a strong focus for our growth strategy recently. Having our content available on their well-respected platform allows us to showcase the true depth of our portfolio to a dedicated audience. We welcome the opportunity to offer players and partners a full, detailed presentation of the immersive mechanics, unique art styles, and gamified features our team puts into every single release.”

The post ELA Games adds slots portfolio to Fonbet.gr in Greece appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

HIPTHER Launches HALLO: The Standard in Compliance Expertise

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A Pioneering Premium Platform Connecting Organizations with Elite Compliance Professionals, Legal Operations Experts, and Trusted Industry Vendors

Europe — HIPTHER proudly announces the launch of HALLO (Highly Aligned Leaders in Legal Operations), a pioneering platform redefining how organizations discover, connect with, and engage compliance expertise.

Embodying the tagline “The Standard in Compliance Expertise,” HALLO combines a premium professional directory, industry intelligence hub, community platform, and visibility ecosystem into a single destination for compliance professionals and the organizations that rely on them.

At a time when regulation is becoming more complex across gaming, fintech, payments, AI, cybersecurity, digital identity, AML, blockchain, and emerging technologies, the need for trusted expertise has never been greater. HALLO addresses that challenge by creating a structured environment where qualified professionals, legal operations specialists, compliance leaders, and service providers can be discovered, evaluated, and engaged with confidence.

Beyond a Directory

HALLO is built as more than a professional directory.

It serves as a dedicated ecosystem for compliance excellence, enabling organizations to identify the right expertise while giving professionals a platform to showcase their experience, achievements, thought leadership, and industry contributions.

Memberships Tailored for Professionals and Organizations

HALLO offers flexible participation options designed to support everyone from independent compliance professionals to large organizations building regulatory, legal, and compliance capabilities.

There is an Individual Professional Membership available as well as an Enterprise Membership for teams and organizations seeking expanded access, visibility, and networking opportunities. All memberships include a 14-day free trial.

Free Expert Profiles, Premium Visibility Opportunities

One of HALLO’s core principles is making compliance expertise discoverable.

Compliance professionals can join HALLO free of charge as Experts, creating publicly visible profiles that showcase their experience, areas of specialization, professional achievements, and industry expertise.

Whether joining as an independent expert, a growing consultancy, or an established enterprise, HALLO provides multiple pathways to build credibility, expand reach, and engage with a highly targeted audience of compliance, legal, regulatory, and operational decision-makers.

Introducing HALLO Resources: A Living Compliance Intelligence Hub

Alongside its directory and community functions, HALLO launches with one of its most powerful features: HALLO Resources.

The Resources section serves as a continuously updated compliance intelligence center featuring more than 17,000 regulatory and compliance-focused articles, bringing together regulatory updates, jurisdictional developments, enforcement news, legal analysis, compliance guidance, and industry intelligence from across the HIPTHER media network.

Designed to support both practitioners and decision-makers, HALLO Resources offers:

  • Daily updates with continuously refreshed content
  • Powerful search functionality by topic, jurisdiction, and keyword
  • Open access with no login required
  • Coverage spanning gaming, fintech, AI, payments, AML, digital policy, cybersecurity, and regulatory affairs

By combining expert discovery with practical intelligence, HALLO is a daily destination for compliance professionals.

Advertising & Thought Leadership

HALLO also introduces premium visibility opportunities through the Wayseers Booklet, the annual compliance handbook distributed at HIPTHER conferences across Europe.

The publication reaches more than 1,500 professionals across gaming, fintech, AI, compliance, and regulatory sectors, creating a unique opportunity for organizations to showcase expertise, promote services, and contribute thought leadership to the wider compliance community.

Advertising opportunities range from directory listings to half-page, full-page, and double-page placements through Standard, Premium, and Platinum packages.

Furthermore, HALLO serves as a trusted source of compliance expertise for HIPTHER’s media and conference initiatives, creating additional opportunities for members to contribute thought leadership, industry insights, and expert perspectives.

Building the Future of Compliance Collaboration

With regulatory complexity increasing across industries and jurisdictions, HALLO arrives at a critical moment for businesses navigating compliance, governance, risk management, legal operations, and regulatory change.

Zoltan Tuendik, Co-Founder & Head of Business at HIPTHER, stated about HALLO: “Navigating the modern regulatory landscape requires more than just standard legal advice; it demands highly specialized, agile compliance expertise. With the launch of HALLO, we are bridging the critical gap between organizations facing complex global standards and the elite professionals who can guide them through. By combining an active directory with a massive intelligence hub, we are setting a new standard for compliance collaboration and empowering businesses to move forward with absolute confidence.”

Join HALLO

Compliance professionals can create their Expert profiles free of charge.

Organizations can explore Professional and Enterprise memberships through a 14-day free trial.

For more information, visit: https://hallocompliance.net/

The post HIPTHER Launches HALLO: The Standard in Compliance Expertise appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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