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Sponsors Spotlight: Winning the iGaming Technology Race – GR8 Tech Shares Winning Formula at the Prague Gaming & TECH Summit

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Ahead of the highly-anticipated Prague Gaming & TECH Summit, organizer HIPTHER is thrilled to introduce and put the spotlight on the companies and people that help make the magic happen: our conference sponsors! These innovative, accomplished professionals and teams make magic happen everyday, and they will be joining us at the Prague Gaming & TECH Summit 2024 taking place on 26-27 March, to share insights, network and collaborate with you! Get to know them, connect, and meet them in Prague!

In this Sponsors Spotlight Interview, the #hipthers meet Artur Ashyrov, Chief Technology Officer at GR8 Tech, Main Stage Sponsor of the upcoming Prague Gaming & TECH Summit. Artur will be speaking at the Summit, offering an insightful exploration into the world of cutting-edge technology development.

 

EG: Hello Artur, thank you for taking the time for this interview. We are delighted to get to know you and introduce you to our readers! Speaking of introductions, let’s kick things off by hearing more about you and your role as a CTO at GR8 Tech.

AA: Thank you for having me! I’m thrilled to share insights into my journey and the impactful work we do at GR8 Tech. As the CTO, I focus on achieving revenue-driven company goals and developing our engineering team.

My overall journey in tech started in 2006, and since then, I’ve navigated through various sectors, from outsourcing projects to spearheading platform development in industries such as booking systems, CRM, media, iGaming, and more. I love solving complex challenges, driving meaningful tech advancement, and improving large, unwieldy projects to deliver great results, even if it goes along with challenging the status quo in technology, company culture, and mindsets.

At GR8 Tech, I’m also deeply involved in the GR8 Tech Academy, mentoring the next generation of tech professionals. This project, aimed at people entering IT and ensuring they have not just theory but hands-on experience, is very close to my heart. Many of the Academy’s graduates join our team and work to push the boundaries of what’s possible, using technology as a catalyst for growth and transformation.

 

EG: GR8 Tech’s “About” section on LinkedIn begins with the intro “GR8 Tech is an international iGaming solutions provider”. Breaking this description down, what are the solutions and products that GR8 Tech offers to clients?

AA: We create a full kit of iGaming products necessary to launch and run a long-term successful, profitable iGaming operation. The front and center of our product lineup is, of course, the high-performance GR8 Sportsbook platform, designed to handle high loads with ease and bring tangible financial results to the operators through unique margin management capabilities. The Sportsbook is complemented by many other products, from the Casino platform to the CRM system, payment gateway, iFrame, etc.

 

EG: So, GR8 Tech boasts a 360° suite for the iGaming industry, including a payment gateway and CRM system, as well as over 15 successful cases worldwide in its first year alone! What is the secret behind that vast and fast success? Something tells us it’s all about Tech – how do you make it “GR8”?

AA: Having a great background in technology, we are able to develop products that scale seamlessly but also evolve alongside our clients’ growing needs. Understanding that every business eventually requires increased processing capacity and flexibility, we preemptively integrate SDKs and APIs, and ensure data-sharing capabilities within our products, connecting and integrating it all into a unified, well-functioning ecosystem. It sets us apart from many competitors – and is rooted in our commitment to a data-driven approach, which creates additional value for our clients.

 

EG: In this first year of GR8ness in the industry, from your first steps till now, what are the most important milestones the company has conquered and its most significant updates?

AA: We are a young company but an experienced team with the long-standing, well-known tech behind the name. So, the biggest challenges for us were associated with finding our own B2B voice and our unique value proposition and presenting it to the market loud and clear. That’s exactly what we did last year, and I think the recognition our products received with nominations in several respectable industry awards, including the SBC Awards and SiGMA Awards, are our most significant milestones, showcasing the growing recognition of GR8 Tech in the industry. This year, we have already opened the business season exhibiting at ICE London, winning several new clients for GR8 Tech, and shortlisting in SiGMA Eurasia and SiGMA Africa. Quite a start – I’m excited for what comes next!

 

EG: GR8’s chosen brand language and communications are built around the concept of racing; in the race for innovation in the modern Tech scene – especially in iGaming – which emerging technologies are truly useful, and what’s overhyped?

AA: We are always looking at all emerging technologies, but we are very careful about implementing them for the sake of being “innovative.” We don’t enter the same race for innovation just to put a proud “AI-powered” sticker somewhere on our website for implementing Chat-GPT prompts in our products.

But we look at all trending technologies and implement them when they bring real value to customers. For example, AI has been in our systems for 4-5 years. Now, we are looking at LLM to enhance customer support and other functions.

It is also always interesting to find some useful applications for blockchain, but in our industry, it is really an overhyped technology because it is being pulled everywhere, just like Chat GPT. The metaverse is also very overhyped, and I don’t think this technology will change user habits dramatically because the convenience of AR/VR devices is still far behind the value of the experience. It will be interesting to see what kind of impetus the new Apple Vision Pro will give to this – it seems to me that this is the first step towards making these devices more convenient and mainstream.

 

EG: At the Prague Gaming & TECH Summit, you will be speaking about “Engineering Excellence”. Can you give our readers and the Summit’s participants an idea of what exactly constitutes Engineering Excellence in today’s Tech, and the key points you will be analyzing at the Conference?

AA: To understand engineering excellence, you should first think about what the industry is like nowadays. With technologies like Chat GPT, tech specialists can now super quickly do tasks for which before they were paid thousands – for their knowledge, expertise, and amazing coding. So these new technologies raise an interesting question: What is engineering excellence in the world where a machine can do a lot of ‘monkey jobs’ for you?

It turns out, today, technological excellence is not so much about technology but about the ability to think ahead, to design, to not overcomplicate things where they can be avoided, and so on. The latter is especially important, as it is a pressing issue in the industry, as everyone just loves to invent some problems and then create even more problems when trying to solve them.

Another interesting aspect is what engineering excellence is from the client’s point of view. I think that engineering excellence can be measured in how little you pay attention to your tech – everything just works, and that’s it. Not thinking about the number of cores in your processor or the capacity of RAM is the best indication that everything is just how it should be. But to make it so, developers should think rather broadly, investing in great technology and creating stable, scalable infrastructure that’s capable of providing this level of customer experience.

 

EG: Thank you for this very interesting and insightful interview, Artur! We look forward to seeing you in person at the Prague Gaming & TECH Summit, and hearing all about Engineering Excellence and the development process in your exclusive one-on-one session.

Join us in Prague to connect with Artur and the GR8 Tech Team:

Get your Tickets to the Prague Gaming & TECH Summit Now!

Behind the Gloves

GR8 Tech Brings Behind The Gloves Boxing Experience to SiGMA Central Europe 2025

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GR8 Tech is adding a knockout dimension to its SiGMA Central Europe presence with Behind the Gloves. On November 3–6 in Rome, booth 5028-2 visitors can take up a challenge and train like a champion with Lee McFarland, iGaming veteran and founder of the Behind The Glove initiative.

Step Into the Ring

Each day at GR8 Tech’s booth 5028-2, Lee McFarland will lead 15-minute boxing training sessions on specialized pads, giving participants a taste of the discipline, focus, and resilience that define both elite athletes and elite operators. Sessions run:

  • 11:00 AM – 12:00 PM: Morning knockout slot
  • 2:00 PM – 4:00 PM: Afternoon power rounds

With a limited capacity of 12 slots per day, pre-registration is required at this LINK. Slots are available for individuals or pairs looking to share the experience.

Champions Train Together

The collaboration between GR8 Tech and Behind the Gloves is a natural fit. Lee McFarland, a British military veteran turned iGaming consultant, created the initiative to combine boxing with corporate wellness and social responsibility, proving that strong businesses are built on strong people and stronger communities.

At Behind The Gloves, we’ve always believed in the power of sport to connect people, energize communities, and tell authentic stories. Partnering with GR8 Tech at SiGMA Central Europe is a natural fit; they’re known as the ‘heavyweight of iGaming,’ and our activations are built around that same spirit of strength, discipline, and drive. Together, we’re creating more than just a stand experience—we’re building a moment that unites delegates through energy, fun, and purpose”, said Lee McFarland.

The activation reinforces GR8 Tech’s Platform for Champions positioning and the elite Heavyweight Club community of operators who are ready to lead, not follow. The company’s boxing-themed booth and partnership with Ready to Fight by Oleksandr Usyk embody the same champion’s mindset: resilience, high performance, and the relentless pursuit of excellence.

Champions don’t talk about performance—they live it,” said Yevhen Krazhan, CSO at GR8 Tech. “Bringing Behind The Gloves to our booth embodies the discipline and drive we build into our technology. If you want to compete at the highest level, you have to train like it.

Where Business Meets the Ring

The Behind The Gloves sessions complement GR8 Tech’s showcase of the ULTIM8 Sportsbook and The Heavyweight Rulebook—a collection of Champions’ Rules gathered from iGaming’s top performers. Together, they create an immersive experience where attendees don’t just learn about championship-level technology—they feel first-hand what it takes to be a champion.

Visit GR8 Tech at booth 5028-2, SiGMA Central Europe 2025 in Rome, November 3–6.

 

The post GR8 Tech Brings Behind The Gloves Boxing Experience to SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

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Conferences in Europe

RedCore Town at SIGMA Rome: Full-Spectrum Solutions for Digital Businesses

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SiGMA Central Europe 2025 Powered by RedCore, taking place November 3-6 in Rome, Italy. All conference attendees are invited to experience RedCore Town at booth 1045 — a vibrant, large-scale showcase featuring the full lineup of the business group’s leading brands. This dynamic space offers a unique opportunity to explore how RedCore’s independent brands have united all the main сutting-edge solutions of the digital industry.

RedCore is a business group whose expertise covers all the key needs of digital businesses — from fraud protection and communication infrastructure to payment systems, traffic acquisition, marketing technologies, and customer support. RedCore’s brands offer a 360-degree market coverage, delivering an integrated solution for companies focused on growth.

At SIGMA Rome, RedCore Town will unite six brands within the business group: Frogo, Communications Hub, Pay.Partners, PIN-UP Partners, Riddick’s Partners, mr.Booster. Each brand leads in its segment, and together they form a complete solution suite for digital industries.

Beyond providing ready-made technological solutions, RedCore actively invests in promising projects and teams across iGaming, MarTech, AI and Web3, as the business group’s mission is to shape an intellectual and technological business environment for innovative solutions and products that transform digital markets. RedCore business group invites SiGMA Central Europe attendees to meet their investment team, which will also be present at the booth during the conference.

Market development is impossible without qualified professionals, which is why RedCore continuously seeks top talent. For those interested in career opportunities, HirePoint by RedCore will be available at the booth, where the recruitment team will share information about positions within the business group and conduct quick interviews right at the booth.

From November 3–6, stop by booth 1045 to explore potential partnership opportunities and discover how RedCore’s expertise can fuel your growth.

The post RedCore Town at SIGMA Rome: Full-Spectrum Solutions for Digital Businesses appeared first on European Gaming Industry News.

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Alfa Romeo 4C Launch Edition

SOFTSWISS to Gift a Live-Built Sports Car To Celebrate 100 Launched Brands in 2025

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To mark the launch of the 100th brand in 2025, SOFTSWISS, an international technology provider with over 15 years in the iGaming sector, will host a unique live show at SiGMA Central Europe 2025: the pit-stop-style assembly of a sports car, which will be gifted to the client behind the milestone brand on the final event day. This will be the first time a real vehicle is assembled live on the floor of an iGaming expo.

Over the three days of the event, a professional crew will assemble an Alfa Romeo 4C Launch Edition in real time, transforming SOFTSWISS Stand 4015 into a high-performance pit lane. This full-scale build sets a new bar for experiential engagement in the iGaming industry, giving attendees the opportunity to take part in assembling a sports car themselves. 

During the show, professional mechanics will demonstrate how racing technology mirrors the architecture behind SOFTSWISS solutions: real-time analytics, scalable platforms, and automation. This three-day showcase will conclude with a symbolic moment – the gifting of the completed vehicle to the SOFTSWISS partner who launched the 100th brand on the company’s software in 2025. The ceremony starts on 6th November at 13:00 at Stand 4015.

“We believe every milestone is a shared success. Launching 100 new brands this year within the SOFTSWISS ecosystem shows the trust our partners place in us, and we’re proud to celebrate this moment together. This car represents precision, collaboration, and speed, the very values that define both racing and iGaming,” said Olga Resiga, Chief Business Development Officer at SOFTSWISS. “But more than that, this live build is a statement: we don’t just talk about innovation, we put it on display – in motion, in real time, and in front of the entire industry.”

Another major moment of the show will be the unveiling of the 2026 iGaming Trends Report – one of the industry’s most anticipated releases. Created in collaboration with NEXT.io, the report will offer a comprehensive outlook on the technology, regulatory shifts, and market dynamics shaping the industry. 

The launch will take place on 5 November from 12:00 to 16:00 CET during the 2026 iGaming Trends Marathon by SOFTSWISS at Stage 2: People, Partners & Performance. The four-hour programme will bring together global experts for keynote sessions and panel discussions covering key challenges and opportunities for the year ahead – from regulatory evolution and player engagement to platform scalability and AI-powered operations. Pre-registration for early access to the full report is now open.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS to Gift a Live-Built Sports Car To Celebrate 100 Launched Brands in 2025 appeared first on European Gaming Industry News.

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