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EGBA Highlights Key Achievements And Latest Members Data In New Annual Activity Report
The association publishes its Annual Activity Report for 2023, highlighting key achievements and the latest online gambling data from its members.
The European Gaming and Betting Association (EGBA), representing Europe’s leading online gaming and betting companies, has published its Annual Activity Report for 2023. From driving collaboration within the gambling sector to highlighting the latest online gambling data from its members, the report showcases EGBA’s efforts to raise industry standards and promote greater transparency in Europe’s gambling sector.
The Annual Activity Report 2023 showcases EGBA’s recent efforts to raise standards in areas such as anti-money laundering, safer gambling, and collaboration. Notable initiatives from EGBA in the past twelve months include its introduction of robust anti-money laundering guidelines for Europe’s online gambling sector, the association’s work towards the standardisation of markers of harm at European level, and its initiatives to foster collaboration within the sector on crucial topics such as cyber security.
The report also presents the latest aggregated data from the association’s members for their European online gambling operations in 2022,[1] including information about their combined gaming revenues, stakes, return to player rates, customer winnings, products, customer accounts, and licenses. The publication of the report underlines EGBA’s dedication to transparency and commitment to chart the progress of the operations and activities of its members.
The report reveals an 8% decrease in the combined online gross gaming revenues[2] of EGBA members to €10.7 billion in 2022. Additionally, for the first time, casino revenue surpassed sports betting, accounting for 48% of EGBA members’ online revenues.
“Over the past year, we have focused our efforts on raising industry standards and driving positive change within the sector. We are grateful for the trust and support of our members, who push progress forward and regularly demonstrate their commitment to being open and transparent, including by sharing their valuable industry data. The recent decrease in revenues could be attributed to a combination of factors, including the impact of the cost-of-living crisis on customer gambling habits and a streak of customer-friendly sports results.” – Maarten Haijer, Secretary General, EGBA.
European Online Gambling Data from EGBA Members (2022)
Revenues
- The combined online gross gaming revenue (GGR) of EGBA members was €10.7 billion, an 8% yearly decrease, and accounted for one-third of Europe’s total online GGR.
Stakes[3]
- Total number of online stakes was 132 billion, a 19% yearly increase.
- Online stakes were worth a total value of €184 billion, a 9% yearly decrease.
- Average value of online stakes across all products was €1.40, a 53% decrease from 2018.
Customers
- Average return to player (RTP) rate of 94.2%.[4]
- An estimated €173 billion in customer winnings.
- Total of 31.2 million active online customer accounts, a 5% yearly increase.
Products
- In terms of revenue share, casino accounted for 48% of online GGR, while sports betting had a 43% share.
- Casino revenue accounted for €5.2 billion in online GGR, a 1% yearly decrease, while sports betting accounted for €4.6 billion, a 13% yearly decrease.
- Pre-match betting accounted for 62% of online sports betting GGR.
Licenses
- Combined total of 267 online gambling licenses in Europe.
- Licensed across 22 different European countries, with online licenses now in Poland.
Boomerang Partners
Boomerang Partners delivered expert sports insights during two days of iGB L!VE London 2026
From July 1 to 2 inclusive, Boomerang Partners, an Affiliate Gambling & Betting Marketing Agency, participated in iGB L!VE London on stand F50. One of the world’s largest iGaming events was held on a grand scale at ExCeL London. It proved to be an effective networking platform for major operators, affiliate teams, tech vendors, and game providers.
Meetings, sports expertise, and new agreements
One of the main topics attracting visitors to the stand was Boomerang’s expertise in sports. The company runs one of the leading sports-focused affiliate programs in the industry and is eager to share its expertise with market players. This knowledge is built on the support of a strong in-house analytics department, and one of its results was the launch of the Sports Marketing and Betting Calendar 2026 earlier this year. Numerous affiliate teams use insights from this guide to launch and run campaigns throughout the current year, which is packed with high-level sports competitions.
Shortlist in the Best Affiliate Programme category
On July 2, the final day of the conference, the iGB Affiliate Awards 2026 ceremony took place in a stylish venue at the legendary The Shard. Boomerang Partners were shortlisted in the prestigious Best Affiliate Programme category. This marked a high recognition of the company’s achievements by industry leaders. In 2026, it celebrates its 5th anniversary. Boomerang has over 3,000 active affiliate partners, 10+ partner brands in its portfolio, and is an Official Regional Partner of AC Milan. Since July 2026, the partnership has entered its third season – a collaboration that has become a benchmark for cooperation between one of the world’s leading football clubs and a top iGaming company.
Kristina Shkredova, Affiliate Team Lead at Boomerang Partners, commented: “iGB L!VE London is always a powerful platform for meaningful dialogue and professional networking. This year, we felt a particularly strong interest in our sports-focused expertise, which confirms that affiliates are looking for deep market knowledge, not just traffic volumes. Now our sights are set on SBC Summit Lisbon, where we will once again connect with affiliates and showcase what we do best.”
What’s next
The next major industry exhibition where affiliate teams can see Boomerang Partners will be the SBC Summit Lisbon. The event will take place from September 29 to October 1, and the company has announced that it will also hold the Golden Boomerang Awards 2026 award ceremony in Lisbon. The TOP 30 teams of this landmark annual affiliate traffic tournament will visit a secret location, where the company will announce the winners in 11 categories. The third season is in full swing – affiliate teams can follow its progress or join the participation on the GBA’s official website.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across multiple markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
The post Boomerang Partners delivered expert sports insights during two days of iGB L!VE London 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Baccarat
Microgaming Live launches All-In Speed Baccarat with new interactive features
Microgaming Live has launched All-In Speed Baccarat, a new live casino table that went live on 17 June. The product is positioned as an update to Speed Baccarat, adding new interactive and visual elements alongside the faster gameplay format.
The table uses a modern neon studio design intended to stand out in the lobby. Microgaming Live said it has also added engagement tools to make the experience feel more responsive during play.
New features include a mascot, Tokki, which reacts in real time to outcomes as well as Good Roads and Dragon Tail events. Players can use sticker reactions during gameplay and send gifts to presenters.
The table also introduces Mystery Box Rounds, which the company said allow players to earn points and unlock stickers and gifts.
A Microgaming spokesperson said: “All-In Speed Baccarat keeps the pace and familiarity that players already enjoy, while adding more energy and ways to engage with the table in real-time. The aim was to make the experience feel more rewarding and more immersive, without losing the speed and simplicity that makes baccarat such an enduring live casino format.”
The post Microgaming Live launches All-In Speed Baccarat with new interactive features appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
BOYLE Sports
BOYLE Sports rolls out Touch Bet across Digital Racing Post shop screens
BOYLE Sports has launched Touch Bet across its Digital Racing Post Shops estate, adding a new touchscreen betting flow for horse racing customers. The rollout, announced 7th July, 2026, was developed with Spotlight Sports Group and is initially available on an exclusive basis to BOYLE Sports.
Touch Bet lets customers browse race meetings and build a racing bet on Digital Racing Post touchscreens in-shop. Once a bet is created, customers can either take it to the counter to place with staff or complete it in the BOYLE Sports app by scanning a QR code.
Philip Chubb, Retail Commercial Director at BOYLE Sports, said: “Touch Bet is a major step forward for our racing customers and marks a significant milestone in our retail offering. We know customers want more control, more convenience and a smoother experience when placing their bets. With Touch Bet, they can browse, build and place their racing bets in the way that suits them, whether that’s at the counter or through our app.
“We’re especially proud that this is an industry-exclusive launch for BOYLE Sports. It gives our shop customers first access to a new way of betting and shows our continued commitment to investing in better retail and digital experiences.”
Jon Sanders, Head of Retail Development at Spotlight Sports Group, added: “BOYLE Sports’ Touch Bet represents a true first in the retail environment, combining the quality betting experience honed by BOYLE Sports with the premium Racing Post content presented on the Digital Display Screens. BOYLE Sports are the ideal partner to work alongside in developing and launching the product.. By bringing the trusted expertise behind Racing Post onto the shop floor, we are giving customers a more intuitive and efficient way to build and place their bets. Retail remains a vital part of the betting experience, and we are proud to support BOYLE Sports as they continue to connect digital and in-shop betting.”
BOYLE Sports positioned the launch as part of a wider omnichannel strategy and pointed to a £100m investment in the UK market last year. The operator also referenced existing product work including Smart ACCA, described as a data-led accumulator tool across football and horse racing.
The post BOYLE Sports rolls out Touch Bet across Digital Racing Post shop screens appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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