Latest News
Bethard hires Enteractive for player conversion and reactivation
Enteractive, the leader in player conversion and reactivation services, has been engaged by Bethard, the leading Swedish operator, to complement their existing internal CRM services with Enteractive’s bespoke conversion and reactivation services to win back active players from lapsed accounts across their .se and .com brands.
The SGA-regulated Swedish powerhouse begins campaigns with Enteractive focused on both conversion of registered non-funded segments as well as the reactivation of lapsed player accounts, and sees Enteractive’s personalised approach to player outreach as the key to optimising revenue generation from these inactive segments of their player base.
Enteractive is the industry leader in player activation with more than 15 years experience, and is recognised as one of the top revenue generators globally for the online gambling sector.
Enteractive’s proprietary (Re)Activation Cloud technology platform allows a fast and seamless integration of selected player databases, with native-speaking sales agents able to engage with players in each market with real-human one-to-one outreach by phone.
This personalised approach to CRM is a proven way to re-engage players from churned segments, with responsible gambling best practices included as a standard feature.
Frank Heinanen, Managing Director at Bethard, commented: “In order to maximise revenue, Bethard has partnered with Enteractive to re-engage audience segments which we’ve found respond better to the more personal approach offered by a two-way phone conversation. To optimise the Lifetime Player Value (LPV) for every segment of our player base, Enteractive will concentrate on those particular audience groups we’ve identified as being more receptive to such direct and one-on-one interaction.”
John Foster, Head of B2B Sales at Enteractive, added: “We’re thrilled to collaborate with Bethard, whose sports betting and iGaming brands are well-established across their markets. Bethard recognizes the overlooked possibilities within inactive player accounts, and Enteractive possesses the perfect combination of technology and reactivation specialists to substantially boost active player revenues.”
With native speaking call agents supporting iGaming brands across the globe, Enteractive converts more than 16,000 players per month for a variety of leading operators.
Gambling in the USA
Andrew Cardno to Deliver Keynote at November Gaming Conference in Phoenix: “How are Technology Advancements Impacting Decision Making and Driving Innovation in Gaming?”
The gaming industry continues to evolve with the rapid integration of advanced technologies, offering new pathways for innovation and decision-making. Andrew Cardno, Chief Technology Officer of Quick Custom Intelligence (QCI), will deliver a keynote address titled “How are Technology Advancements Impacting Decision Making and Driving Innovation in Gaming?” at this year’s premier gaming conference, taking place on November 12th and 13th in Phoenix, Arizona.
Cardno, a leading expert with over two decades of experience in gaming and technology, will explore how advancements such as artificial intelligence, machine learning, and data-driven solutions are reshaping decision-making processes within the gaming industry. His address will provide actionable insights for professionals seeking to stay ahead in this fast-paced environment.
“Technology is no longer just an enabler; it’s the driving force behind innovation in gaming,” said Andrew Cardno. “At this year’s conference, I will delve into how these advancements can empower industry leaders to make better, faster decisions and capitalize on new opportunities for growth.”
Mark Pace, President of the International Gaming Standards Association (IGSA), praised Cardno’s expertise: “Andrew Cardno has a deep understanding of how technology is transforming the gaming industry. His ability to translate complex innovations into practical, strategic insights makes him the ideal keynote speaker. His work continues to inspire and guide decision-makers across the gaming world.”
The conference, held in Phoenix on November 12th and 13th, promises to be a hub of cutting-edge discussions and networking opportunities, bringing together top leaders to explore the future of gaming.
Latest News
Play’n GO announces partnership with Finnish state-lottery Veikkaus
Play’n GO, the world’s leading casino entertainment provider, has announced a new operator partnership with Veikkaus, the Finnish state-lottery.
The partnership will see classic Play’n GO titles such as Book of Dead, Reactoonz, and Gargantoonz available to Veikkaus players for the very first time.
Play’n GO is active in over 30 jurisdictions around the world and boasts a portfolio of over 350 premium games. In February of 2024, the Swedish-founded gaming giant published a study showing public preference for the banning of Bonus Buy games.
Henrik Gedda, Head of Regional Sales, Nordics and Eastern Europe at Play’n GO said: “We’re pleased to team up with Veikkaus, a brand that is committed to a safe, sustainable industry, led by player entertainment, and who share our views on not offering Bonus Buy games. They are perfect partners for Play’n GO. We’re excited to see Veikkaus players interact with Book of Dead and Reactoonz for the first time, and we’re confident this partnership will prove to be very fruitful in the coming years”.
The post Play’n GO announces partnership with Finnish state-lottery Veikkaus appeared first on European Gaming Industry News.
Latest News
MightyTips partners with Monro sportsbook and will boost their Portuguese website
MightyTips is delighted to announce our partnership with the online Monro sportsbook. Monro has established itself as a prominent iGaming operator and aims to grow its Portuguese audience and increase its visibility through this deal.
Monro will now be featured on MightyTips.biz, a MightyTips website targeting Portugal, allowing customers to discover more about the operator and read the latest tips, predictions, and football previews from our experienced pundits.
Who are Monro
Monro is an online sportsbook and casino owned by the Royal Partners affiliate program who also operate several other iGaming brands. Their multilingual sites are available in numerous countries including Portugal, Canada, and Finland.
Launched in 2023, Monro offers a comprehensive selection of betting markets for Portuguese players to pick from. The site offers Portuguese sports fans a chance to join their VIP program and aims to use the latest trends in online entertainment to create an immersive experience for all users.
Monro accepts cryptocurrency payments and puts player safety at the heart of its operation.
iGaming in Portugal
iGaming in Portugal is regulated by the Portuguese Gambling Regulatory Authority. The industry is thriving with all online gambling activities currently permitted. Portuguese players are permitted to use any operator who has legally obtained a license from the authorities. Monro is licensed by the Curaçao authority and operated by GALAKTIKA N.V.
What they say
Eugene Ravdin, Head of Communications and Marketing at MightyTips, said: “I’m delighted that MightyTips will be collaborating with Monro. We can’t wait to get started and provide more visibility and exposure for the brand. The iGaming sector is thriving in Portugal and this is a great opportunity for players to improve their betting experience further.”
Monro Head of Affiliate EU said: “We are thrilled to announce our continued partnership with MightyTips. This collaboration not only enhances our capabilities but also reinforces our commitment to excellence and growth. We look forward to a fruitful collaboration that drives growth and success for both our companies and our valued players.”
Related links
- • MightyTips in English
- • MightyTips in Portuguese
- • Monro Sportsbook
Topics
- Sport
- Games, Lottery
- Ball games
- Football
- Other sports
- PR, Communication
Categories
- Affiliate Marketing
- Sports
- Betting
- Partners
The post MightyTips partners with Monro sportsbook and will boost their Portuguese website appeared first on European Gaming Industry News.
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