EveryMatrix Press Releases
BetGoodwin agrees multi-year EveryMatrix partnership
EveryMatrix has finalised a multi-year agreement with rapid-growth operator BetGoodwin to power its UK business with the Tier 1 provider’s award-winning turnkey technology.
The turnkey sportsbook driven partnership will see BetGoodwin unlock access to an end-to-end suite of advanced OddsMatrix digital sports betting software solutions including comprehensive coverage from more than 100,000 live monthly matches, empowering Odds Management control tools and a suite of player focused front end features. This includes an 11-sport strong Bet Builder, multi-layered Cash Out engine, Early Payout, Odds Boost and much more.
In tandem with its upgrade to OddsMatrix sportsbook technology, BetGoodwin will also expand its core turnkey platform services by integrating several of EveryMatrix’s leading platform products.
This includes casino productivity platform CasinoEngine, player management platform GamMatrix and payments platform MoneyMatrix enabling it to increase revenues and everyday efficiencies.
BetGoodwin becomes the latest FSB Technology client to commit to EveryMatrix technology since its acquisition by the Tier 1-provider earlier this year.
By partnering with EveryMatrix, the industry’s fastest growing iGaming technology supplier, BetGoodwin will have access to the tier-1 provider’s 1,100+ experts across 14 global offices, including the UK, and its comprehensive modular product suite. This will enable it to supercharge its product performance, develop advanced features in record time and access round-the-clock support.
Launching on the FSB sportsbook platform in 2022, BetGoodwin is a rapidly growing UK brand with an expanding client base, portfolio of key horse racing sponsorships and a programme of brand ambassador partnerships including jockey Tom Cannon and media personality Mike Cattermole.
Ebbe Groes, CEO and co-founder, EveryMatrix, said: “We are proud to welcome BetGoodwin onto the EveryMatrix platform. The growth journey they have experienced in the UK over the last two years has been great to see and we look forward to elevating this ambitious operator to the next level.
“It is a fantastic endorsement of our turnkey technology that this flourishing brand has committed to a long-term agreement.
“This partnership underlines our commitment to offering world-class software products and services within highly competitive, global regulated markets such as the UK.”
Julian Head, CEO, BetGoodwin, said: “This agreement demonstrates the trust we have in the EveryMatrix technology and team. We have been impressed by the game-changing capabilities of their comprehensive turnkey platform services and are confident their technology can be the catalyst for our future growth in the UK.
“Horse racing is an integral part of our brand proposition and the forthcoming launch of OddsMatrix’s proprietary racing product will provide our growing player base with a standout service.”
The post BetGoodwin agrees multi-year EveryMatrix partnership appeared first on European Gaming Industry News.
Turnkey casino and sportsbook integration includes PAM, payments, affiliate tools and front-end development for Betsson’s Cameroon launch.
EveryMatrix said its platform technology is now live with Betsson Africa in Cameroon after completing a full turnkey casino and sports integration.
The supplier said it was selected via a competitive tender to deliver a bespoke platform package covering front-end development, casino, sports, player account management (PAM), payments and affiliate management.
Ebbe Groes, Group Co-CEO & Co-founder EveryMatrix, said: “Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent.
“Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”
Rony Richa, Commercial Director at Betsson Group, said: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”
The post EveryMatrix goes live with Betsson Africa platform rollout in Cameroon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
EveryMatrix has obtained official licensing consent to provide its complete platform technology in South Africa, with its client pipeline quickly expanding throughout the continent and significant customer launches approaching.
EveryMatrix South Africa (EMSA) has obtained a manufacturer’s license from the Western Cape Gambling and Racing Board and is now permitted to offer its modular and turnkey platform solutions in sports, casino, player account management (PAM), payments, and affiliate management to top local and international operators.
The tier-1 technology provider has achieved considerable progress throughout Africa recently, collaborating with numerous local brands and finalizing agreements with several others set to launch in the upcoming months.
The purchase of FSB Technology has also given it additional access to South Africa and various other developed and developing iGaming markets on the continent.
An increasing number of major local and global tier-1 operators, as well as World Lottery Association member organizations in essential regulated markets, are choosing EveryMatrix’s turnkey platform technology.
Mark Schmidt, Managing Director, Africa, EveryMatrix, said: “Bringing our full suite of turnkey platform products into South Africa under our new licence is enabling us to power some of the biggest brands here, giving them access to technology that will instantly unlock their potential and drive market growth. In the coming weeks and months, we’ll be announcing some major deals so watch this space.
“Our casino, sports, PAM, payments, games and content aggregation and affiliate management solutions, supported by our local experts who understand their needs and challenges are providing an offering no one else has been able to offer so far in South Africa and across the continent.”
The post EveryMatrix gains South Africa licence with customer launch pipeline on the rise appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The roll out follows a milestone year in 2025, when EveryMatrix’s sportsbook platform covered 2.45 million live betting events as it’s turnkey technology was selected by several Tier 1 operators including market leading Danish brand Danske Spil.
Tor Skeie, CEO, OddsMatrix, said: “Adding Pass The Stats to our turnkey sportsbook platform puts us in a stronger position for what promises to be a huge football betting year.
“In this World Cup year it’s essential we keep expanding our proposition to meet the needs of our growing tier-1 clients and their increasingly demanding end users.
“With Pass The Stats strengthening our sports betting offering, our sportsbook platform, processing over 1.5 million daily bets, becomes an ever more critical component of the EveryMatrix turnkey technology.”
EveryMatrix is exhibiting at ICE 2026 Barcelona between 19th to 21st January at stand 2Q50
The post EveryMatrix introduces Pass The Stats ahead of landmark football year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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