Player acquisition agency Acquire.bet is thrilled to announce a new strategic partnership with Pro League Network (PLN), the leading sports media and entertainment company producing fun, unique sports optimized for wagering.
The deal will see Acquire.bet advise and execute PLN’s monetization strategy and help to stimulate new user growth and drive brand awareness. PLN boasts an owned audience of over 500k subscribers and generates millions of impressions weekly; by utilising Acquire.bet’s extensive experience in monetization player acquisition, PLN looks to accelerate growth
PLN launched in 2022 with a vision to create a new type of sports entertainment, combining a diverse range of sports with social media creators to provide a unique watch’n’wager betting experience. PNL’s portfolio of sports features some of the viral sports competitions in the world, including the World Putting League, CarJitsu Championship and SlapFIGHT Championships.
PLN’s sports are now available for wagering by many leading sportsbooks, including DraftKings, bet365, and Betfred, in the U.S. and internationally.
Allan Petrilli, Managing Director at Acquire.bet, said: Pro League Network is exactly the type of company we love to work with at Acquire.bet. They are taking a unique approach to sports and sports betting, helping to drive innovation and growth across the industry whilst shining a light on sports that are exploding in popularity. They come into the partnership with excellent pedigree and we are excited to help them grow even further and to see what we can achieve together.
Mike Salvaris at Pro League Network, said: PLN is breaking new ground in sports entertainment. The opportunities before us are immense but not cookie cutter. We’ve known the acquire.bet team for years and deeply respect their domain knowledge and creativity. Thrilled to have them on our team.
Hacksaw Gaming Goes Live with Market Leader JOI Gaming in the Netherlands
Hacksaw Gaming is making a comeback in the Netherlands by collaborating with one of the strongest players in the market. We have teamed up with JOI Gaming, the online branch of the renowned JVH Gaming & Entertainment Group. Since its establishment 65 years ago, JVH oversees over 86 land-based casinos across the Netherlands and prides a steady 30% of the market share.
To collaborate with the foremost platform for online betting in the Netherlands aligns with the strategic efforts of Hacksaw Gaming in strengthening its foothold in the Dutch market. The move accentuates Hacksaw’s dedication to hitting targets in the rapidly growing iGaming landscape in Europe, via partnerships that elicit sound regional proficiency and shared vision. To be doing this with the award-winning brand JACKS.NL is a testament to the inspiring and broad-based offerings of the Hacksaw games catalogue.
Hacksaw Gaming has successfully integrated a vast selection of its captivating slot titles into JACKS.NL, including a variety of Hacksaw classics, as well as most recent releases Beam Boys, Feel the Beat and Fist of Destruction.
“To be partnering with JOI Gaming means we are able to unearth a new and enhanced gaming experience for the Netherlands – it will be a hit!” said Marcus Cordes, CEO of Hacksaw Gaming.
“We are happy to extend our successful portfolio with the games of Hacksaw Gaming. The exciting and innovative games like Chaos Crew and Wanted Dead or a Wild already are iconic games in our market which now are made available on JACKS.NL. We are looking forward to build on the strong relationship and give our players an opportunity to play this great content,” said Sjoerd Kranz, Head of Gaming and Retention at JOI Gaming.
Yggdrasil grows European presence with 711 deal
Leading iGaming publisher Yggdrasil has boosted its footprint in prominent regulated European markets after partnering with prominent casino operator 711.
The deal will see Yggdrasil’s popular games go live in both the Dutch and Belgian markets on its titular brands, including recent titles such as Valley of the Gods, Vikings go Berzerk and the new release Rainbow Ryan 2.
Yggdrasil’s full portfolio of YGG Masters content will also be available to players, including an array of titles from leading boutique studios that complements our available portfolio in 711 markets.
The integration was completed via Bragg Gaming’s aggregation platform, as Yggdrasil continues to broaden its distribution channels.
Jose Simon, Commercial Director at Yggdrasil, said: “711 is a brand that has a huge prominence in the Netherlands, and we are delighted to bolster our presence in these important markets, showing Yggdrasil’s focus to expand into regulated markets.
“Our games have already proven popular with players in these countries, and we believe this will be an important partnership for us in Western Europe .”
Gilles De Backer, Chief Operating Officer at 711, said: “Yggdrasil has a well deserved reputation as an innovative, forward-thinking provider, and we’re thrilled to be partnering with them as we look to take the next step as a business.
“With a broad portfolio of content that consistently resonates with players, we are certain this will be a positive deal for both sides.”
Flutter Awards Bumper £400K Lifeline to Community Clubs
Cash-strapped community clubs across the UK and Ireland will share in a £400,000 windfall after betting and gaming group Flutter UKI unveiled the winning bids for its “Cash4Clubs” grassroots sports programme.
Flutter UKI – home to Paddy Power, Sky Betting & Gaming, Betfair and tombola – is awarding grants of £2000 a time to 200 clubs involved in everything from badminton and skateboarding to American Football, wheelchair rugby and surfing.
Community clubs and charities were able to bid for vital funding to improve their facilities, purchase new equipment, help fund coaching programmes or to invest in the sustainability of their operation.
A particular emphasis this year was placed on clubs in impoverished areas and those aiming to reach under-represented communities.
The awards come just months after the Culture Secretary Lucy Frazer announced the UK Government’s “Get Active” strategy to drive participation in sport by improving access to physical activity.
Flutter UKI originally set aside £200,000 for the 2023-24 “Cash4Clubs” awards but decided to double the fund after receiving an unprecedented 1282 applications.
“The Cash4Clubs fund will help to deliver on our ambition to get an additional 3.5 million adults and children physically active by 2030, and provide important support for community sport clubs. Staying active is vital for our health and wellbeing which is why the Government is investing over £400 million in grassroots facilities to make sure every community has access to the facilities they need,” Gambling Minister Stuart Andrew said.
Winning “Cash4Clubs” bids this year include the Team Solent wheelchair rugby club, which needed funding to survive and enter national competition, the Taibach Tigers Rounders Club in Wales and the Northern Powerhouse Boxing Academy in Todmorden, Yorkshire.
Flutter UKI CEO, Ian Brown, said: “Community clubs are the bedrock of sport in the UK and we are committed to doing everything we can to help small clubs make a real difference to people’s lives. I’m delighted we were able to double the size of this year’s Cash4Clubs fund to £400,000 after seeing a record number of applications come in. We are convinced Cash4Clubs will have a real impact in those areas that need it most.”
Since Cash4Clubs was launched in 2008, nearly £5 million has been invested into community sports by Flutter through its brands. Research shows that for every £1 invested in sports, an average of £6 is returned in social value.
Hayley Williams, captain at the Taibach Tigers, said: “It’s fantastic that we’ve been awarded a Cash4Clubs grant. We’re delighted and excited to see how we can improve the team and attract new members to the sport.”
Josie McNamara, general manager of the Northern Powerhouse Boxing Academy, said: “As a club involved in community work, receiving grants that directly support essential roles like our Head Coach is vital. A big thank you to Cash4Clubs and Flutter UKI.”
Flutter UKI worked with leading UK community sports charity Sported to deliver the Cash4Clubs programme.
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